Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Apple earnings: A blowout quarter; iPhone and Mac sales jump

By | April 20, 2010, 1:55pm PDT

Summary: Apple reports a blowout second quarter with iPhone and Mac sales exceeding Wall Street’s expectations.

Apple had a better-than-expected second quarter, blowing out revenue and earnings estimates amid strong Mac and iPhone sales.

For the quarter ending March 31, the company reported net income of $3.07 billion, or $3.33 per share, on revenue of $13.5 billion. That far exceeds Wall Street’s estimates of $2.43 per share on revenue of $12.05 billion. Gross margin was 41.7 percent, up from 39.9 percent in the year-ago quarter (statement, Preview)

In a statement, CEO Steve Jobs said:

We’re thrilled to report our best non-holiday quarter ever, with revenues up 49 percent and profits up 90 percent. We’ve launched our revolutionary new iPad and users are loving it, and we have several more extraordinary products in the pipeline for this year.

The company did not break out iPad sales in its release but will likely be asked about early sales during a conference call with analysts this afternoon. Among the quarter’s other highlights:

  • The company sold 2.94 million Mac computers, up 33 percent from a year ago.
  • It sold 8.75 million iPhones, a gain of 131 percent from the year-ago quarter.
  • It reported a one percent decline of iPods, selling 10.89 million in the quarter.
  • iPod Touch sales were up 63 percent year-over-year
  • International sales accounted for 58 percent of the quarter’s revenue.

The company didn’t offer any new sales numbers for the iPad, which actually reached retail stores after the close of the quarter. In a call with analysts, the company said it was pleased with sales so far and that “customers are loving it” and that the company is on track to begin shipping 3G on April 30.  COO Tim Cook said on the call that the company sees a strong market opportunities with the iPad and that it wants to leverage its position as first to market with this form factor.

In terms of the iPhone, the company highlighted new carriers and new countries - bringing the total to 151 carriers in 88 countries. Executives said sales of 8.75 million units in the quarter is an all-time high that surpassed previous records set during holiday quarters. The iPhone brought in $5.45 billion in handset revenue, carrier payments and accessories, compared to $2.43 billion from a year ago.

On a call with analysts, COO Tim Cook said that the growth stems in part from strong sales in new countries and new carriers. Specifically asked about China, Cook shared that revenue was in excess of $1.31 billion in mainland China - which includes Hong Kong and Taiwan - an increase of more than 200 percent year-over-year.

Asked about iPhone exclusivity with carriers, Cook said there are three major countries where there is carrier exclusivity in place - the U.S., Germany and Spain. Cook noted that, over the past year, a number of countries saw the iPhone arrive on multiple carriers and noted that, in every market where the iPhone has gone from an exclusive carrier to multiple carriers, unit growth has accelerated and market share has improved. However, he noted that doesn’t necessarily mean that the formula works in all markets, adding that “we think very carefully about each country” individually to conclude what’s in the best interest of the company.

Translation: I’m not saying anything about a deal with Verizon or anyone other than AT&T in the U.S.

The company also highlighted the iTunes Store, which brought in $1.1 billion in sales of music, video and apps. The company touted more than 185,000 apps in the app store and downloads of more than 4 billion apps. But it did not break down the difference between free and paid apps, as has been standard practice.

Finally, the company also responded to questions about AppleTV. Units were up 34 percent year over year but the absolute number of units is still small and the category - compared to Macs, iPhones and so on - still hasn’t grown out of the “hobby” classification. Cook said there’s still a there there and that he and others are still big on it - but he didn’t want to give any impression that there’s something big on the horizon for it. There’s not.

Looking ahead, the company said it expects third quarter revenue to be between $13 billion and $13.4 billion with earnings to be between $2.28 and $2.39. Wall Street had been looking for a forecast of $2.69 per share on revenue of $12.94 billion.

Shares of Apple were down slightly in regular trading, closing at $244.59, but were on the rise in after-hours trading.

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Sam has been a technology and business blogger for more than 18 years.

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Sam Diaz has nothing to disclose.

Biography

Sam Diaz

Sam has been a technology and business blogger, reporter and editor at ZDNet, the Washington Post, San Jose Mercury News and Fresno Bee for more than 18 years. He's a member of the National Association of Hispanic Journalists and a graduate of California State University, Fresno.

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I looked at my original comment and those who
James Quinn 21st Apr 2010
responded and I don't see any reference to the "average consumer".
That said to answer your question I don't think the average consumer
has that much interest in tech. They want to know what a device will
do for them. They don't think in terms of what it might do for them.
A common complaint of Apple products is that they are locked down
or less flexible than others. What the average consumer wants to
know is what will product X do for me and how easily can this be
done? They the average consumer do not have a great deal of interest
the history of tech or the means to get to where they want to go just
that they can do what they want to do.

Pagan jim
a lot less important, and, frankly, Apple has
some great products, that people are more than
willing to pay a premium for.
0 Votes
+ -
Re: Win32 compatibility...
wizard57m@... 20th Apr 2010
ummm, yeah, right, but like 91 percent of
the market might disagree with you...
How's that 8 percent market share look?
Oh, and I guess there's no need for BootCamp?

Get real man...it is good to see a US company
doing well, ANY US COMPANY!!! But honestly...
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Revenue up 49%, profit up 90%.
matthew_maurice 20th Apr 2010
Apple will take that 8% all the way to the bank. Somehow I think that
most HP, DELL and MSFT holders would rather have AAPL in their
portfolio.
much happier than MS investors.

Funny that the only thing holding the MS house
of cards together is Win32 and Office file
format compatibility. Pretty sad.
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Investors...
wizard57m@... 20th Apr 2010
Really? Did you perform a market investor
analysis? Survey? Questionairre?

OIC...just pulling statements out of the air,
because your head is up your a$$...
  • Flagged
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Heads up asses.
matthew_maurice 20th Apr 2010
One could, quite convincingly, make the argument that stock price is a
pretty good indication of investor happiness, or lack thereof. The supply
and demand nature of equity markets is pretty much a satisfaction
survey every business day. In fact, its "money where your mouth is" basis
makes it much more accurate than analyst conjecture or questionnaires.
0 Votes
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But analysis to prove a statement
wizard57m@... Updated - 20th Apr 2010
would be better than just an off-the-wall
comment, for example...
According to Thomson/firstcall, on a scale
of 1 to 5, 1 being "strong buy" and 5 being
"strong sell", both AAPL and MSFT are pretty
good "buy", AAPL rated 1.9, MSFT rated 2.1.
Perhaps both investor camps are "happy".
MSFT did pay a dividend of $0.13 per share
last quarter, as it has for I can't remember
how long...AAPL hasn't paid a dividend, other
than a 2:1 split in 2005...so, maybe AAPL
could make their investors even happier?
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They both make me happy
AllKnowingAllSeeing 20th Apr 2010
so I really don't worry too much about it. happy
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you are quoting an analyst?
john@... 20th Apr 2010
Boy you really aught to do your homework...

Check this link out to see how well the "Wall Street Analysts did"

http://tech.fortune.cnn.com/2010/04/20/apples-blow-out-quarter-
the-bloggers-called-it-the-street-blew-it/

BTW the wall street analysts were predicting 2.45 eps. Apple hit 3.33.
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Apple allways understates, john@...
AllKnowingAllSeeing 20th Apr 2010
so they allways beat it.

Why the Wall Street analyst allways fall for it is beyond me.
10 years, you would have made well, about ZERO
over the last 10 years if you held MS stock.
Meanwhile Apple stock has been doing VERY well.
If you want to be further embarassed and do not
know how to do it yourself, I COULD tell you
exactly how well Apple stock has done the last
10 years.
0 Votes
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And you do?
AllKnowingAllSeeing 20th Apr 2010
At what times did MS's stock split, and what were the implications of that split? What was their latest dividnds, and how many outstanding shares are on the market, and what impact does that have on the price rise and fall of the shares, and how does that effect the person holding those shares at time of sales?

I wish you could give us the "ins and outs" of trading, as it sounds like with your years of vast trading experience that you're probally a millionaire by now.
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You just pwned his butt
LBiege 21st Apr 2010
LOL! That's some spanking. Betcha he had no clue what a split is, which is typical when you see fools online talking how underperforming MSFT is.
stock over the long haul, the stock price is
the only thing that matters. Of course
dividends can play a part if they are
significant. In the case of Microsoft, there
were some dividends, but, the per share amount
was insignificant.

Also, all prices are ADJUSTED FOR SPLITS. So,
Microsoft stock has been flat INCLUDING SPLITS.
But, there have been no splits in the last 10
years at Microsoft.
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Oh, and the actual numbers.
DonnieBoy 21st Apr 2010
Microsof stock on April 20 2000 was about $40,
it is now worth a little over $31.

Apple stock on April 20 2000 was worth about
$30, it is now worth about $245

Those prices INCLUDE ANY SPLITS.
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@Donnie: If you want to comapre the long-haul returns ...
de-void-21165590650301806002836337787023 21st Apr 2010
... as you stated just above that you did, then MS has generated a far larger growth than AAPL.

http://www.google.com/finance?chdnp=1&chdd=1&chds=1&chdv=1&chvs=maximized&chdeh=0&chfdeh=0&chdet=1271880000000&chddm=2435930&chls=IntervalBasedLine&cmpto=NASDAQ:AAPL&cmptdms=0&q=NASDAQ:MSFT&ntsp=0

What's more is that Apple's stock has essentially returned little until around 2005.

Make up your mind - are you gloating about short-term stock value or long-term investment value?
0 Votes
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Judging a company by a stock price, particularly a company with as much hype as aapl, can be very misleading.

MSFT is a long established player with such high market share in its core business that it cannot easily expand further. But it is not going to tank quickly either. It's owners will mostly be play-it-safe retirement fund types.

AAPL is much more of a wildcard. It has large growth potential, but also more potential to crash hard. Most of the volume comes from traders rather than investors because it is such a "hot" stock. Traders understand nothing about the fundamentals of a company, they are just watching the ticker values. With so many traders attached, using the stock price to judge "investor" sentiment will not achieve much accuracy.

MSFT is fairly priced in the sense that its present earnings are in line with its stock price. APPL will have to nearly double in size before it is really "worth" its present valuation. That is, the market is pricing in that they think the company will nearly double in size in the next few years. For a company as large as aapl, that's a tall order.

(For the record, I don't own any MSFT stock, and in on AAPL at $125.)
0 Votes
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Are you sure? You're not
AllKnowingAllSeeing 20th Apr 2010
It's nice that you like to posts your beliefs, but I'll still put my money on facts.

You're right, though, it is sad that this stuff bothers you so much that you have to post the lame posts you do.

I have to go now, I have to print some stuff on 8.5 x 11 paper... happy
While Microsoft stock stays in the toilet.
0 Votes
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Really? Don't tell my bank account
AllKnowingAllSeeing 20th Apr 2010
it just sees deposits from both MS and Apple.

Google I could care less about because it's too inflated for my taste, not worth the risk per share price.
0 Votes
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And yet Microsoft is the 2nd most profitable company in the world
de-void-21165590650301806002836337787023 21st Apr 2010
So how do you measure a company's worth? On the fickle fashion ratings of short-term day traders or on the company's profitability, market-share and long-term sustainability?
0 Votes
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LOL!
GuidingLight 20th Apr 2010
I have to go now, I have to print some stuff on 8.5 x 11 paper...
0 Votes
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OMG, I couldn't control.
Rama.NET 21st Apr 2010
happy
--Ram--
0 Votes
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hate to burst your bubble
nothingness 21st Apr 2010
If Mac's didn't have BootCamp, I doubt their market share had expanded continually. And if it weren't for PC users like myself who have bought iPods, I doubt Apple would be where it is today. Same goes for the iPhone and iPad. Without Microsoft, Apple would not be half of the company of what it is today. At the same time, Apple runs on hype and trend, let's see how long it can keep that up. For myself, it's too much like the hare in the old Aesop's tale for me to want to invest into the company for the long term.
0 Votes
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It the day of constantly changing tech and such it can't be that long
right? I mean take the iPod I'll grant you that many of it's users are not
Mac people and that is what is so very cool about Apple's current success
it has broken out of the Mac Fanboy base don't you know. Same thing
for iPhones and likely iPads I think. That said and back to the subject at
hand how long is it before you say something is no longer a fad or
trend? aa couple years? A few more than that? The Apple iPad has been
number one for what 6 or 7 years now? I'm not sure how many you see
but I think it's in that range right? Is that still a trend?

Pagan jim
0 Votes
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Nobody can ever tell, but when a fad fades, it crashes hard
de-void-21165590650301806002836337787023 21st Apr 2010
I remember visiting Bulgaria in 1982 and being offered $500(US) to sell the Levis I was wearing there and then (in the middle of Sofia). Nowadays, Levis are a shadow of who they used to be. Wrangler crashed and was only recently resurrected.

Such is the problem with a fad or fashion icon - fashions change.

Apple has indeed done a great job of managing its brand thus far, but since the entire company is built around the cult of Jobs, one has to ask how the market will react the day he moves on from this world.
0 Votes
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DB
Rama.NET 20th Apr 2010
Please stop talking about the stuff you don't know at all. After reading your messages for a while, I came to this conclusion. You don't know anyting about Microsoft or Apple for that matter. I don't know why you have changed your tune towards Apple leaving your God Eric Schmidt. He wants you to come back and troll for Google. FYI, I have investments in both MSFT and AAPL.
--Ram--
on their recent success, which shows that they
are innovating and that there is less dependency
on Win32. HOWEVER, I prefer Ubuntu on off the
shelf hardware over Mac, though I would be the
last to criticize the design and quality of
Macs. I will also wait for an Android tablet, as
I want USB and SD slots.
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Show us where Apple is innovating in anything other than marketing
de-void-21165590650301806002836337787023 21st Apr 2010
Apple has perfected technology spin within the US. Outside the US, their sales are anything but stellar.

What Apple has done extreemely well is convince customers that:
1) Mac's do not and never will be affected by any form of malware
2) Mac's are somehow magically more usable than PC's
3) To be "cool", you must have a Mac
4) Apple knows better than you do about what kind of hardware you want and what software you want to use

For many who prefer to go through life more as a passenger, such positions are highly attractive.
And after paying the premium, they also tell you how you
are and aren't allowed to use their wonderful products.
Nice.
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sorry
banned from zdnet again and again 20th Apr 2010
sorry comsport, could you try that again?
0 Votes
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Yeah, I know...
Arm A. Geddon 20th Apr 2010
and Apple always twists my arm to buy their products too...NOT!!
0 Votes
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That's fine by me.
AllKnowingAllSeeing 20th Apr 2010
I don't own any Apple products, but I do like what they're doing for my retirement portfolio. happy
0 Votes
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You guys are so going to hate this...

But Apple may actually exceed Microsoft from a market cap point of view
shortly.
0 Votes
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.
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I don't worry about market cap
AllKnowingAllSeeing 20th Apr 2010
as much as I do earnings and profits.

Lets hope Steve Jobs lives a long time, I don't want to see what happens to my Apple stock the day he passes. sad
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AAPL better enjoy this because Microsoft is about ready to end these dreams once and for all. I already got my kids a Kin and forced them to use it for all of their social networking needs. I said to them "you will no longer be my kin unless you use the Kin". Apple is creating clone products that Microsoft has long ago refined and taken ownership of. I don't understand why anyone would go to an Apple store when Microsoft stores offer a better shopping experience and superior products. I believe these earnings may be tied to insider trading activities and should be monitored by the SEC.
0 Votes
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And what did your wife say?
Ken_z 20th Apr 2010
"I said to them "you will no longer be my kin unless you use the Kin".

And your wife told them to go ahead and keep enjoying their iPhones. I
guess you don't know about those wither. happy
0 Votes
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It's true
MarcB_z 20th Apr 2010
You really are funnier when I'm drunk. Anyway, congrats on another
hook!
0 Votes
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Good one, Mikey!
Userama 20th Apr 2010
Loved that kin/Kin thing. Man, your kids are gonna be a real hit
when they flash those Kins around! And Microsoft still has stores?
?? Oh, yeah, that's right. I think I saw Bill Gates selling shoes in
one of them.
8.9
0 Votes
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We'ved missed you Mike! A solid 8.0 for this one. (NT)
The Danger is Microsoft 20th Apr 2010
NT
0 Votes
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You had to buy your kids a Kin?
AllKnowingAllSeeing Updated - 20th Apr 2010
Your Rep fallen on hard times? wink

8.5!

(The line you will no longer be my kin unless you use the Kin easilly kicked it up a point happy )
0 Votes
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Wow!!!!
James Quinn 20th Apr 2010
I mean WOW!!!

I keep reading all these negative Apple or Steve Jobs
comments and I figure the ride must be over and the next
quarter results are going to well suck. Then the next
quarter comes and WOW!!!!

Pagan jim
0 Votes
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Ditto.
Userama 20th Apr 2010
Let's see. It's been a "blowout quarter" for how many quarters
now?
0 Votes
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It's amazing ...
Richard Flude Updated - 20th Apr 2010
with all the stories (not just comments) on ZDNet about problems with
Apple, it's products, and service that they sell anything at all;-)
0 Votes
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Why ON EARTH would you think that ...
de-void-21165590650301806002836337787023 21st Apr 2010
... the commenters on this forum are not your average consumer.
0 Votes
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responded and I don't see any reference to the "average consumer".
That said to answer your question I don't think the average consumer
has that much interest in tech. They want to know what a device will
do for them. They don't think in terms of what it might do for them.
A common complaint of Apple products is that they are locked down
or less flexible than others. What the average consumer wants to
know is what will product X do for me and how easily can this be
done? They the average consumer do not have a great deal of interest
the history of tech or the means to get to where they want to go just
that they can do what they want to do.

Pagan jim
0 Votes
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Ballmer = toast
HollywoodDog 20th Apr 2010
blew billions chasing Bang and failed.

CEO fail.
0 Votes
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What Goes Up, Must Come Down
okiewoodcrafts 20th Apr 2010
I really like Apple products but I'm afraid they may be due a market correction with $300 a share. I'm concerned their stock may be a little over priced and Wall Street just keeps on expecting them to beat each quarter by the next.
0 Votes
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...to back this up?

The point being is that when Wall Street predict 2.45 and Apple deliver
3.33 then your "Wall Street just keeps on expecting them to beat each
quarter by the next." is patently wrong.

The point being is that with these figures Apple is back down to like 20
p/e again which is still pretty low when you compare it to Google for
example.

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