Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Apple: iMac, MacBook Pro are best-selling desktop, notebook in U.S.

By | October 4, 2011, 10:18am PDT

Summary: Together, the iMac and the MacBook Pro are trouncing the PC.

Apple’s new CEO Tim Cook revealed some new sales numbers ahead of the iPhone announcement that should have investors pleased.

Specifically, Cook announced that the iMac and the MacBook Pro are now the best-selling desktop and notebook computers respectively in the United States.

See alsoCNET’s Buzz Out Loud live blog of the iPhone 5 announcement
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iPod touch, iPod nano fall behind flickering shadow of iPhone 4S
Apple’s iPhone 4S is swell, but pricing is the real killer app

Cook affirmed that the Mac operating system platform has grown by 23 percent since last year, while the PC has only grown by four percent. As Apple approaches having 60 million Mac users worldwide, the Cupertino, Calif.-based corporation now retains 23 percent of the market share as of August.

On the music front, the iPod has stayed strong with 78 percent of the portable music player market share.

Cook pointed out that more than 300 million iPods have been sold, whereas it Sony approximately 30 years to sell 220,000 Walkman cassette players. That almost seems like an unfair comparison, considering how cheap iPods have gotten (look at the iPod Shuffle), and cassette players were never considered as cool as the iPod at any point of its history.

Nevertheless, Apple doesn’t look to be giving up on the iPod as it sold 45 million iPods between July 2010 and June 2011. Cook proposed that almost half of those are still going to first-time iPod buyers.

Finally, Cook asserted that iTunes is still the top digital music store in the world with 20 million songs available (twenty times than what iTunes commenced with) and roughly 16 billion tracks downloaded.

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Rachel King is a staff writer for ZDNet based in San Francisco.

Disclosure

Rachel King

Rachel King has no business relationships, affiliations, investments, or other potential conflicts of interest relating to the content posted in this blog.

Biography

Rachel King

Rachel King is a staff writer for CBS Interactive in San Francisco. Before serving as a contributing editor at ZDNet in New York City for two years, she previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish America Magazine and the New York Daily News, among others. Rachel has a B.A. in Mass Communications and History from the University of California, Berkeley and a M.S. in Journalism from Columbia University, where she served as art director for the student magazine, Plated.

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toamgkt 46 itd
cdfwekrwe37-24379025434330766973869554796432 25th Nov
lfivkf,xxbpwunj90, cedkc.
Where are the actual sales numbers?

(not ipod numbers)
Ah stats ....

Last month I sold two units. This month I sold three. My sales have improved 33% while my competitor, Apple ONLY improved 23%. I am kicking Apple's butt!
@whatagenda Fantastic point! As another point of comparison, W3 has 8.69% of Internet browsers using OS X and 1.55% using Linux. That means that with approx. $500 million a year in marketing, it's only got 5.6x more users than Linux, which spends $0 million in advertising and gives away its product for free. happy
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@whatagenda Your 33% improvement, if repeated month after month, would be very attractive to investors looking for growth ( the majority of investor ).

The future is far more important than the past.
@whatagenda
The difference is Apple is already the most valuable and profitable tech company and its growing on top of that.
The PC's four percent can make 200% growth of Mac's look like a joke considering the normal volume of PC's sold. When your market share is low you can always declare your percentage growth as fabulous.

Then again, isn't this the same company that is saying we're living in a post-PC world? Why would they care about laptops and PC's?

That said, look at the statistics like operating systems accessing websites. There were more computers in August using Windows Vista accessing websites than using MacOS X. That's Vista ... the OS people loved to hate. The distortion field is set to 3000% here on these statistics.
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LOL...

I love to see Apple's statistics on their Mac sales figures

Specifically, Cook announced that the iMac and the MacBook Pro are now the best-selling desktop and notebook computers respectively in the United States.

Cook affirmed that the Mac operating system platform has grown by 23 percent since last year, while the PC has only grown by four percent. As Apple approaches having 60 million Mac users worldwide, the Cupertino, Calif.-based corporation now retains 23 percent of the market share as of August.

Makes me laugh. I wonder if MS will every say: "we sold more than 60 million copies of Win 7 last quarter, that's more than the entire Mac community combined"

Also makes me wonder, if they are this creative with their sales stats... how did they come up with the figure for their cash holdings on their balance sheet that the idiot Apple fanbois like to brag so much about.
@chmod 777
Yep, WinIntel has 90% of the PC market but nowhere to go. That's why IBM ditched the PC biz years ago and that's why HP ditched it last month. They were the biggest OEM yet they could just barely eek out 5% margins on PCs. Meanwhile Apple is raking in close to 40% margins on their devices.

The oxygen is being sucked out of the high end by Apple's >$1000 PCs and sucked out of the low end by Apple's $1000 iOS devices.

The Mac business generates more Revenue than Windows
iOS powered devices generate more revenue than all of Microsoft???s products put together

http://www.asymco.com/2011/09/29/comparing-revenues-apple-and-microsoft/

The PC OEMs have nowhere to go except lower margins to compete. And MS has no new profit generators of any significance.

"Microsoft invented the software business and built it to become the world???s most valuable business by the year 2000. It???s still been growing since and after 35 years it is reaching a profit of $27 billion per year. It did this while maintaining enormous margins and a highly disruptive monopoly business model the likes of which the world had never seen before.

It is scarcely believable then that a device business [iOS] has been created to overtake it in four years."

http://www.asymco.com/2011/10/02/ios-vs-microsoft-comparing-the-bottom-lines/
@Synthmeister Meanwhile Apple is raking in close to 40% margins on their devices.

Otherwise stated as gouging their customers for 40% profits. Better to own APPL stock than their products I always say. Earn money and save money at the same time. wink
@Badgered
In almost every industry, high end products have higher margins. You can choose to buy low end products in order to deprive manufacturers of profits, but other people have different preferences. Believe it or not, people are willing to pay for a slim light weight design like the Macbook air.
Yeah, the problem with this is Tim Cook's RDF isn't as convincing as Jobs!!!!!
I see the typical Apple hating Windows troll are here, just wondering how long it will take for the rest of them to show up?
@Rick_Kl

Maybe if Tim "I have an even bigger RDF than Steve Jobs" Cook didn't make up numbers out of pixie dust, people won't point out what a joke he is.
@Rick_Kl Probably about as long as the Apple trolls.
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It's one thing to troll...
TheWerewolf 10th Oct
@Rick_Kl

It's another to just make up numbers or misreport them. If you're so passionate about Apple that facts no longer are relevent.. well, then you're the troll, not us.
Say what?

"As Apple approaches having 60 million Mac users worldwide, the Cupertino, Calif.-based corporation now retains 23 percent of the market share as of August."

Where does this 23% come from? If there are 60 million Mac users, and Mac has 23% marketshare, that means there are only 261 million Windows users (and I'm being generous by leaving all other OSes out). Uhm, there are estimated to be over 1.2 billion Windows users, and Windows 7 alone sold over 400 million back in July already.

This guy has an even bigger RDF than Steve Jobs, except he isn't even close to being Messiah material.

Reality Check:
http://marketshare.hitslink.com/operating-system-market-share.aspx?qprid=9&qpcustomb=0&qpct=2
Oh, I think I get it now. It is the blogger, Rachel King, that has a math problem.

Simply put: There is a big difference between "has grown by 23%", and "now retains 23%". Seriously, for someone blogging on a tech website, shouldn't you at least understand basic math principles?

As others have pointed out, "grown by 23%" means very little when you are dwarfed by 92% vs 6%.

Put another way, the Mac marketshare grew from 5.2% to 6.45%. That is a whopping 1.25% in one year. How long do you think it is going to take to bypass Windows at that pace? Answer: At that pace, it would take roughly 35 years.

Good luck with that.
@Qbt
Apple has always said they will only sell products of a certain standard. They are not interested in chasing the low end market and I doubt they care about market share when their current strategy is working so well.
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RE: Apple: iMac, MacBook Pro are best-selling desktop, notebook in U.S.
LoverockDavidson_-24231404894599612871915491754222 4th Oct
A lot of numbers were being thrown around today, but anyone can see that means absolutely nothing. 23% increase over 4% for the PC? Get real.
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Apple outsells any single Windows system OEM.
Windows OS outsells Apple OS.
Just like the iOS/Android kerfuffle. You can't make a valid compatison between a harware manufacturer and an OS vendor.
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Even that doesn't hold up.
TheWerewolf 10th Oct
@radleym

If you're counting all Windows OEM sales, then you're including all laptops and desktop systems that sell with Windows preinstalled.. and that's a subtantially larger number of sales than all of Apple's computer products combined.
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Cook tends to Cook the numbers
TheWerewolf 10th Oct
For example, he claimed that 68 million Macs (a number that's not qualified by current sales or accumlative sales or what) is abou 23% of the market.

Problem is, there are over 1 billion computers in use today (in fact, that number is at least two years old), and even a trivial amount of math tells you that 68M/1B = 6.8%.

And that's a *maximum* percentage because as I noted, the 1B computers number is old... by now it's probably closer to 1.2 billion.

If you just look at the US, then the percentage is likely higher since Americans are more inclined to buy Apple than anyone else in the world - but then we have to ask what the breakdown of that 68M is by region - how many were sold in the US... and if we're going to play the 'quote the best news' approach, then the question of 'what's the rest of the world without the US look like' becomes valid.

To make it worse, there's a bit of mismatched comparisons here. Apple makes just two lines of laptops and just three lines of desktop computers. Most other companies make many lines of computers targetted at different markets.

Is this claim saying Apple sells more in total or more in comparative lines? Given that Apple's not #1 in sales, it's hard to see how they can suddenly be the leader in sales.

More Apple 'magic and unicorns', I suspect.
@TheWerewolf
Not sure where 'magic and unicorns' are coming from but wording clearly suggests that this is a comparison of comparative lines. For example, they say Macbook Pro for laptops instead of saying Macbooks. So essentially they left out their own Air laptops out of the comparison.

I'm actually surprised they didn't mention the Air. Needless to say, it is the unquestionable leader of so called "ultrabooks".
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What the numbers? 8-10 mil Macs per year...
Feldwebel Wolfenstool 10th Oct
....versus WELL OVER 300 million MS's?
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toamgkt 46 itd
cdfwekrwe37-24379025434330766973869554796432 25th Nov
lfivkf,xxbpwunj90, cedkc.

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