Apple to get back to basics, possibly Mac with FaceTime

Apple to get back to basics, possibly Mac with FaceTime

Summary: Amid all of the hoopla around the Apple's iPhone, iPad and the once a year debut of new iPods, it's easy to forget that the Mac is a key cog in the company's performance.

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TOPICS: Apple, Hardware
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Amid all of the hoopla around the Apple's iPhone, iPad and the once a year debut of new iPods, it's easy to forget that the Mac is a key cog in the company's performance.

On Oct. 20, two days after Apple's earnings, the company will hold a "Back to the Mac" powwow. Given the title it's safe to assume there are some revamped Macs on the horizon.

It's about time. Perhaps I'm too old school, but it's a bit galling that the trusty Mac has been so forgotten. In Wall Street reports you have to scroll through iPhone and iPad talk---with the mentions of Apple TV and iPods---to maybe get to a footnote about the Mac.

Is that anyway to treat Macs, which are expected to ship 13.5 million units for the year ending Sept. 30? And these Macs have an average selling price of $1,323, according to Jefferies & Co.

Apple made no mention of the Mac OS at its developer's powwow a few months ago, but appears to be hinting at OS X Lion. And aside from a revamped Mini, Mac users haven't had much to fawn over. Instead, the Mac has taken a back seat to the iPad, which is now being dubbed the Mac for the masses.

Well enough of that. Give us some Mac love dammit!

So what will we see? Analysts seem to be betting that a FaceTime enabled iMac is around the corner.

Indeed, Barclays Capital analyst Ben Reitzes has been beating the Apple FaceTime drum. To Reitzes, FaceTime is Apple's killer app that can propel the company's entire line-up.

Reitzes said in a research note:

We project Apple will sell almost 63mm FaceTime capable devices by the end of FY11. In FY12, we see that figure jumping to an installed base of over 150mm, which could prove conservative if FaceTime is put in all iPads & Macs. It seems Apple has the complete package to make FaceTime grow into a multiplier for its device sales through vertical integration.

Sounds interesting. Perhaps it's time to meet the Mac as video conferencing unit.

Topics: Apple, Hardware

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85 comments
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  • Yes it's about time

    I'm not concerned about press reports on the Apple lineup, but I wish the best engineers and the focus of the company got back to Macs, and to applications like iWork.

    This Mac user actually uses iWork for everything. My Macs are Microsoft-free. It would be nice if Apple elevated users like me to the top of their priority list.
    HollywoodDog
    • RE: Apple to get back to basics, possibly Mac with FaceTime

      @HollywoodDog

      Amen!
      blothe@...
    • You are going to be very frustrated by Apple then

      @HollywoodDog
      [i]My Macs are Microsoft-free. It would be nice if Apple elevated users like me to the top of their priority list.[/i]

      My Mac, like most Macs out there, run Windows. With the success of the iPhone, iPod, and iPad, all syncing with iTunes on Windows, Apple cares much more about users in my demographics (Apple hardware, MS software) than they do about yours. Don't take it personally, you are just an extremely tiny minority and Apple makes more money from people who don't hate MS than they do from people like you. :)
      NonZealot
      • Link please

        "My Mac, like most Macs out there, run Windows"

        What?
        Richard Flude
      • RE: Apple to get back to basics, possibly Mac with FaceTime

        I think you will find there are more than enough Mac users who have absolutely no MS software on their Macs at all. MS lost me with the release of Word 6.
        Laraine Anne Barker
      • twisted soul

        @Richard Flude
        don't argue with him. windows on a mac, shudder, but that's the way things are in his basement, so he thinks it must be true for the rest of the world.
        banned from zdnet
      • Right advice, wrong reason.

        @Richard Flude Running only Windows on his mac, is the [i]least[/i] of his pathologies.
        matthew_maurice
      • Hi Haters!

        @NonZealot
        If I were to believe you guys, Apple made Boot Camp just for me? COOL!!!! I didn't realize Jobs thought so highly of me! But it must be true since you guys wrote it. You guys never lie, right?

        :) :) :)

        Suck it haters. I represent the new Apple consumer: Apple hardware, MS software. And Apple is happy to take my money and will continue catering to MY needs over yours as long as it is more profitable for them to do so. Apple has abandoned you MS haters. :)
        NonZealot
      • RE: Apple to get back to basics, possibly Mac with FaceTime

        @NonZealot Err, Windows? Really? Now sure we have Mac running Windows (in a VM) but that's because we deal with telephony equipment that has setup programs that only run in Windows (some of it only runs in XP... yeah, I know!)

        For most "day-to-day" stuff there are native applications that are better than fine for Mac OS X. Yes, I have Microsoft Office kicking around on my Mac. I don't always use it (I actually prefer Apple's offering) but there are times when it's useful (mostly Excel actually, really big spreadsheets do better) and other times when it isn't (Numbers can product print-ready documents something Excel can't).

        I run Windows in other places (I support a lot of clients with various versions of Windows... XP through to Windows 7 64 bit, so having Windows kicking around is a must). But often when I can choose a where to work, I work in Mac OS X, if I didn't work in IT, I'd never need to touch Windows (exchanging files isn't an issue anymore - it's no different to PC-to-PC, common files are easy but you can be out of luck if someone sends you a file created with something "exotic").

        My experience (with clients) tells me that a lot of people start with a Mac and run Windows dual booting, or running a VM - but they tend to not need it pretty quickly.
        Jeremy-UK
      • RE: Apple to get back to basics, possibly Mac with FaceTime

        @NonZealot

        You have it pretty accurate. Seems like we have a lot of Mac elitists here... If one needs to use AutoCAD or ESRI ArcGIS, real world apps, they?ll have to run them on Windows... doesn't matter what machine they are using (MAC or PC).

        To the elitists; if you don?t know, Windows does run on Macs for this reason.
        apetti
      • RE: Apple to get back to basics, possibly Mac with FaceTime

        @Richard Flude
        Macs have intel processors which enables Windows to be installed and run on the hardware. Some people, due to issues of programs running across platforms will have a partition with Windows on it to run those programs instead of buying a new computer. Here's a link to show you how it is done.

        http://www.simplehelp.net/2009/01/15/using-boot-camp-to-install-windows-7-on-your-mac-the-complete-walkthrough/
        hoaxoner
      • To quote...

        Monty Python... You're a loony!
        zkiwi
      • FYI

        @Apetti

        http://usa.autodesk.com/adsk/servlet/pc/index?siteID=123112&id=15421056
        Its been a long time...
        Tigertank
      • RE: Apple to get back to basics, possibly Mac with FaceTime

        @NonZealot Apple is a hardware company. Just imagine how many computers they would sell if all Windows users would suddenly buy Macs. They make money every time they sell a Mac, whether you run Windows or not.
        arminw
      • RE: Apple to get back to basics, possibly Mac with FaceTime

        @NTigertank

        That might be the best news I have heard in years!
        apetti
      • NZ Pegs The Irony Meter!

        @NonZealot

        YOU accuse others of hate?

        Wow. Just wow.
        slingzenarrowzuvowtrayjissforchin
      • Pics, or it didn't happen.

        @NonZealot <br>Funny, I don't see your name written anywhere on these Macs. Anyway, what's the point of getting a Mac if you're just gonna run Windows on it all the time?
        ZackCDLVI
      • RE: Apple to get back to basics, possibly Mac with FaceTime

        @NonZealot I'm pretty sure that software choice doesn't imply hate -- but perhaps I get out too much?
        kant1781
    • RE: Apple to get back to basics, possibly Mac with FaceTime

      @HollywoodDog It would be http://wiktionary.org/wiki/nice.
      ​
    • RE: Apple to get back to basics, possibly Mac with FaceTime

      @HollywoodDog +1
      rc51pilot