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Apple to stream its Sept. 1 powwow

By | August 31, 2010, 4:23pm PDT

For the first time ever, Apple will stream one of its live events—as long as you own an Apple product.

In a statement, Apple said it will stream its iPod and potentially Apple TV press conference live. Typically, Apple doesn’t do live streaming.

The catch: PCs need not apply. And don’t bother with Android either.

Here’s what Apple said:

Apple will broadcast its September 1 event online using Apple’s industry-leading HTTP Live Streaming, which is based on open standards. Viewing requires either a Mac running Safari on Mac OS X version 10.6 Snow Leopard, an iPhone or iPod touch running iOS 3.0 or higher, or an iPad. The live broadcast will begin at 10:00 a.m. PDT on September 1, 2010 at www.apple.com.

Rev up those Mac/iPhones/iPad/iPod touches.

Could you imagine the flack Microsoft would get for a Windows-only stream?

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Topics

Apple Inc., Apple Mac OS X, Apple Mac OS, Desktops, Digital Music, Digital Media, Operating Systems, Software, Hardware, Personal Technology, Consumer Electronics, Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Disclosure

Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

For daily updates, follow Larry on Twitter.

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RE: Apple to stream its Sept. 1 powwow
tomlin21-24319035676893835085146735905770 11th Oct
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who cares whether apple streams or not
jinishans 31st Aug 2010
they're loosing, their days are over
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loser
banned from zdnet 31st Aug 2010
@jinishans
because you are a pc and you will be not able to see it.
0 Votes
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Please provide some sort of information to back up
James Quinn 31st Aug 2010
@jinishans
such and off the wall claim. Either that or come off as one of those tin foil hat wearing people or one of those sign carrying "The End is Near" folk:P

Pagan jim
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I believe the colloquial expression you humans use
Mister Spock 31st Aug 2010
would be "are you not the pot calling the kettle black"?
plain
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Nope
James Quinn 31st Aug 2010
@Mister Spock
As a rule I generally don't make statements and mostly just reply to such nonsense as what I was responding to and in this case you again nonsense. When I make a statement it is a known fact like say "The iPad is selling very well and people who made claims of it's failure have been proven wrong by said sales number."

Pagan jim
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Bull...
Peter Perry 1st Sep 2010
@James Quinn The iPad is only selling well due to the lack of competition... They don't have the lead time they had with the iPhone and iTunes is a hinderance these days.

Face it, these devices might be propping Apple up right now but by this time next year Android will have completely stolen Apples lunch!

Honestly, Linux is one good IDE away from becoming a platform that could steal Apples desktop Market Share as well but I won't make that prediction because I know that community is a little thick headed.
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RTSP
CowLauncher 31st Aug 2010
Apple has streamed live events before (2004 or so) using RTSP

If you don't own one of the devices listed, you probably don't care.
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RE: Apple to stream its Sept. 1 powwow
Rob Oakes Updated - 31st Aug 2010
@CowLauncher: I own a number of the devices listed and I still don't care. In the last few years, Apple's upgrades have become significantly more incremental and I've found myself contented (happy would be a far too strong a word) with the equipment I have. When it dies (hopefully two or three years from now), I'll get a replacement.
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The main ones that care
Ken_z 31st Aug 2010
@Rob Oakes

Will be investors and financial advisors.

Followed by those who are interested in Apple's design and innovations.
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Oh, the event with be 5 seconds long?
NonZealot 31st Aug 2010
Followed by those who are interested in Apple's design and innovations.

Hopefully they will have a band sing a song or this will be a very short event!
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RE: Apple to stream its Sept. 1 powwow
reng2010 Updated - 1st Sep 2010
Apple can't stream the event using RTSP this time. Why not? Because the iPhone/iPad does not support RTSP! So, not only are you deprived of Flash, you are also deprived of QuickTime over RTSP. Services that use Apple's QuickTime Streaming Server must be pissed.
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RE: Apple to stream its Sept. 1 powwow
Dr. Figgnuttan 31st Aug 2010
Microsoft should. Why not? So they get flack. What else is new?
Just so happens Apple is on a roll. So it would seem, until you realize they are moving closer all the time to All things are connected! (sound familiar?). All things Apple that is! Gee, one wonders about 2015; with 500 million Apple devices in the field ? (well they are sellin like, well, like iPads after all happy !). All able to connect "with" each other" not so unbelievable now days. We already have different carriers. It makes sense for Dell, Apple..ect to become their own ecosystems. After all, Microsoft started it, with world dominance. Ha! So yha... tear at me post.. oo

Nice little ecosystem. Wonder what AT&T is thinken?
OK, pundits have at me....he..he..
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"which is based on open standards"
garethmcc 31st Aug 2010
How on earth is it "open" if it cannot be viewed on anything but Apple hardware with an Apple OS in an Apple application. That is the exact opposite of open.

Personally I don't buy Apple products purely because of their restrictive measures in limiting peoples choice. Not to mention that there are better alternatives at half the price.
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RE: Apple to stream its Sept. 1 powwow
Dr. Figgnuttan 31st Aug 2010
@garethmcc .....I think they are testing the waters..so to speak. If you have Comcast, you watch only what they offer. Dish also..Over air TV..many other business are proprietary. Once again Apple is throwing something out there. Let's see what the long term response is.
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re: "which is based on open standards"
SteveMak 1st Sep 2010
@garethmcc: The key words are "which is based on". It does not mean "this is open software." It means "this *CLOSED* software uses some tech that can be found in some open standards."

Yeah, I know it's "weasel words," but such is marketing hyperbole.
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Closed and Proprietary
educationtalk 1st Sep 2010
If you want to pay a higher entry fee for devices that lock you into a closed system, it is your choice. Who cares if you can watch it or not? Live blogging, blogs 5 minutes afterwards, news reports 30 minutes afterwards. Can you wait just a little bit? Devices are great, well designed, innovative. But other devices do basically the same thing at a lower price. Same functionality, lower price = Apple always in a minority position.
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RE: Apple to stream its Sept. 1 powwow
pritchet1 1st Sep 2010
It's called a "closed circuit broadcast" for a reason. Those who have, watch, those who don't have, will not.

If you don't have, find friends who do and watch the stream with them.

Natch.
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RE: Apple to stream its Sept. 1 powwow
bigdaddyellison 1st Sep 2010
Booo. I have bought 3 different generations of iPods, this event will supposedly relate to iPods, but I can't see the real time because I have a Win PC and Android phone even though I like iPods (ones with more than 60GB of space anyway)? That stinks. Why limit it only to the extreme fan?
0 Votes
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Apple Shoots Self In Foot
SteveMak 1st Sep 2010
Does anyone remember when iTunes was a Mac-only product? It was thought (by Apple) to be soooooo insanely great, that PC users would switch to Macintosh, just to get it. The "Killer App", as they say.

Except that it didn't work out that way. Apple eventually smartened up, and figured that if you want PC users to use Apple technology, then it'll almost certainly have to work on Windows. That's why QuickTime, iTunes, AirPort Extreme (their very nice wireless router) and Apple TV all work on a PC.

Limiting yourself to just 5% of the potential computing market is a bone-head move. I am confident that Apple will eventually figure that out for some of their "open standards" and other products.

FWIW, I'm a PC, but I still use some Apple products when they're the best tool for *me*, for what I want to do happy
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RE: Apple to stream its Sept. 1 powwow
pritchet1 1st Sep 2010
Workaround -

http://www.9to5mac.com/23513/dont-cross-the-streams
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I'm sure...
pool7 1st Sep 2010
it's just a matter of changing the UA string in your browser to that of any Safari/Safari-based browser and it'll work...
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RE: Apple to stream its Sept. 1 powwow
Naryan 1st Sep 2010
apple continue to amaze me. they get more and more childish with every passing year to the point that many people are just laughing at them. are you being RUN by KIDS?
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RE: Apple to stream its Sept. 1 powwow
jackson1984-24316069205748857739440257893812 10th Oct
I've bookmarked, mulberry bags outlet Dugg, and I joined the RSS subscription. Many thanks!
0 Votes
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RE: Apple to stream its Sept. 1 powwow
tomlin21-24319035676893835085146735905770 11th Oct
I like your system. I went within your world-wide-web log for your preliminary time likewise as just your fanatic. Protect document as I am gonna arrive to be aware of nfl jersey this just about every day.

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