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Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Apple update: No recall coming; Company denies antenna warning was issued

By | July 15, 2010, 3:08pm PDT

Summary: Apple has spoken out, denying reports that it was warned about the antenna problem - but doesn’t say much else. Meanwhile, the WSJ reports that the company will not issue a recall tomorrow.

Apple has finally spoken out, but it hasn’t said much.

A company spokesperson told the Wall Street Journal today that the allegations that a senior engineer warned executives of possible antenna issues, as reported by Bloomberg Business Week today, is “simply not true.” The quote in the WSJ reads:

We challenge Bloomberg BusinessWeek to produce anything beyond rumors to back this up. It’s simply not true.

Still, the WSJ cites a person familiar with the matter as saying that “Apple engineers were aware of risks that came with the new antenna design as early as a year ago” but that Jobs liked the design so much that the company moved forward with the development of the device using that design.

The spokesperson apparently didn’t offer up any hints about what to expect from tomorrow’s press conference. The same WSJ report, however, cites an unnamed source as saying that a recall won’t be announced.

That’s too bad because, as Larry Dignan pointed out in an earlier post, anything short of a recall is just a band-aid, a lazy man’s fix if you will. Apple has never been a company that’s lazy about it’s products. Hopefully, it won’t go down that path tomorrow.

Related: Dear Steve: Give Apple customers a total iPhone 4 recall

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Sam has been a technology and business blogger for more than 18 years.

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Sam Diaz

Sam Diaz has nothing to disclose.

Biography

Sam Diaz

Sam has been a technology and business blogger, reporter and editor at ZDNet, the Washington Post, San Jose Mercury News and Fresno Bee for more than 18 years. He's a member of the National Association of Hispanic Journalists and a graduate of California State University, Fresno.

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RE: Apple update: No recall coming; Company denies antenna warning was issued
tomlin21-24319035676893835085146735905770 11th Oct
I can't indicator up for kinds RSS cheap jerseys feed. Make sure you support?
I don't think Apple will recall the phone. If it does, it is accepting the antenna and other issues. I know proximity sensor and Bluetooth can be fixed with software, but antenna you can't unless you band-aid it. So after coming to this point not accepting the issue with antenna, I don't think Apple will recall. Probably they will offer cheap rubber bands aka bumpers as an alternative to whoever come to store. Remember they had issue with power adapter when the relesed iPhone 3G and they gave away the new ones as an exchange, but that time it was not direct part of the phone, here it is, so they will give away those bumpers saying that we are giving these to our loyal customers, because we love our customers not because our phones have issues, which infact dont have any issues and our QC did very good job. Of course I don't know whether iPhone 4 has issues or not because I don't own iPhone 4, I own iPhone 3G and will upgrade it probably once I get my pay check.
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After all this
Cylon Centurion 15th Jul 2010
@Rama.NET

You're still going to upgrade? I was planning on comparing the iPhone to a WP7 and Android this coming fall, but I knocked the iPhone off the list after seeing all this crap happen.
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@NStalnecker
I develop apps for iPhone, Android. Windows Mobile 6.5 is my personal phone. I started with HP Jornada 320 LX (handheld - monochrome) then upgraded to PocketPC (Jornada 545) and bought many Windows mobile phones. I am going upgrade my Windows Mobile, the current personal phone, to Windows Phone 7 as soon as it is released. I already have few apps and games lined up for it. I am go to release as soon as the phone gets released. . I bought EVO 4G recently and I love it. This is upgrade to G1 I have. Like I said before I develop mobile apps and architect enterprise apps for living and buy these gadgets to test my professional work. I am a Microsoft fan and never ditch them at anytime. At the same time I am not like Linux/OSS Lunatics/Zealots and Apple fanbois, who goto any extreme to defend their technologies. I use and recommend right technologies for right job.
influence my decisions. I look at sales and return rates and the customer satisfaction polls in Consumer Reports which rates the iPhone 4 an amazing device.
@Rama.NET
Go play with one first.

I put my friend's iPhone 4 next to my Nexus One, and really, the Nexus was better in every way except for the front-facing camera. Get on Android.
@Droid101
I have to agree.
Tried the 4, now have a Nexus One.
Overall a much better phone.
Makes me wonder why I did not switch sooner....

for that Apple I have to thank you.
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Actually I have much better phone, EVO 4G
Rama.NET Updated - 15th Jul 2010
@Droid101
I found EVO 4G much better than Nexus One. Also I said probably in my post. If I could test my apps on iPhone 3G using iOS 4, I might not upgrade, and save money for Windows 7 Slate, which would replace my HTC Shift.
@Droid101 "Get on Android."

Be part of the Google spyware network!
@Rama.NET
Played with an EVO and you are right, it is a great phone.
I just so not want to switch to Sprint. Now if ATT got it....

Missed the part about developing.
and you are right, right hardware and software for the task.

Nice!
@jorjitop

So either it is the "Google Spyware Express" or the "Apple Incarceration Facility".

I can work around both.
Unfortunately for Apple, Android is a better platform.
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We challenge Bloomberg BusinessWeek to produce anything beyond rumors to back this up. It?s simply not true.

One of the many brilliant lines from the Simpsons is very appropriate here:
I didn't do it. Nobody saw me do it. You can't prove anything.
@NonZealot however Bloomberg came up with this "source" so they can either expose this source or write up a retraction if they can't.
@athynz Or not take Apple up on their challenge
I was actually just laughing at the statement because it reminded me of a funny Simpsons quote, that's all.

However, if you were to straight out ask me if I believed that there was an engineer at Apple that pointed out early on the risks of this antenna design, I find that very easy to believe. It is the job of engineers to figure out how things can go wrong ahead of time and to mitigate them if required. To think that there wasn't a single Apple engineer who saw the possibility of this being a problem could only mean that Apple engineers are the biggest idiots in the world, and I don't believe that for a second.

I'm sure the conversation went something like this:
Engineer 1: I think there could be some signal loss if people were to bridge that gap there.
Engineer 2: Will it lead to a lot of signal loss?
Engineer 1: In most cases, no, probably not.

Do you honestly believe that there wasn't a single engineer at Apple who wondered out loud if this could be a problem? Honestly?
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I think it went like this...
trickytom2 Updated - 16th Jul 2010
@NonZealot

Engineer: Mr. Jobs, we have to discuss a serious design issue concerning the antennae on the iPhone4

Jobs: What's the issue?

Engineer: Well, we should not put two unshielded antennae in such close proximity on the device.

Job: Huh? I'm sorry, I didn't hear you, I was just admiring how pretty this phone is. You are dismissed.

Engineer: But, sir...

Jobs: I said DISMISSED!
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No Recall? UNACCEPTABLE!!!
ALISON SMOCK 15th Jul 2010
Could this be The End of Apple forever? I saw this forum and I'm starting to think so:

http://www.lieconomy.com/fourm/index.php/topic,641.0.html
You people really expect apple to say,oh ya an engineers told us of the problem and we decided to ignore him
HAHAAHHAHHAHAHHAHHAHAHH
Apple will not have a recall unless there forced to, period end of story
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correct
Rama.NET 15th Jul 2010
@Stan57
I agree with you completely.
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Put the Apple engineer on the stand.....
Economister 15th Jul 2010
under oath, in a class action suit, and we may get the truth.
Were an old friend of mine here at the moment, I believe he would be "laughing at the superior intellect".
plain
days, what, exactly would be the purpose of your class action again? Oh. Right. Apple sold me a phone they knew was defective, then allowed me to return it no strings attached. I want $$$$ in damages! And I want Apple to burn in hell. Just because.
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We will see
Economister Updated - 16th Jul 2010
@frgough and @Mister Spock

And this is the best you guys can come up with?

http://www.reuters.com/article/idUSTRE6603R620100701


It seems others with intellects greater than yours combined disagree.
So any solution now is just masking the problem.
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Not lazy again?
tonymcs@... 15th Jul 2010
Are we starting a new meme, new propaganda or have we dropped into a parallel world?

Copying the Xerox Star, mp3 players, Unix, even an attempt at a smartphone. All other people's work, all given a quick redesign and packaging. The very definition of lazy.

Not testing products properly and pushing packaging over function has always been Apple's preferred lazy method.

Last they have to top it off by not actually doing anything to fix a probllem except telling people they're doing it wrong or providing a $30 band-aid. If that's not lazy, what is?
Unfortunately, this isn't the first time that an Apple product has been found to have design flaws due to the Apple obsession with form over function.

Those of us with long memories can remember the disaster which was the Apple III....

A computer which, due to an edict from Steve Jobs, who found them 'ugly' had absolutely no fans or air vents.
Instead of an air vent, the base of the computer supposedly acted as a heat sink.

The result was exactly everyone with any real knowledge of computer architecture expected: units overheated and burnt out and the entire line was recalled.

Apple ALWAYS emphasizes form over function, beauty over practicality. That is the very essence of 'lazy design'
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The artist and the cry-babys
rgray@... 15th Jul 2010
Any engineer taking the antennas 101 course understands that grasping an antenna with your hand will change and diminish its performance. Seems a lot of basic old-school engineering knowledge has been lost. And Jobs is no engineer in the first place. Get a bumper and get over it.
@rgray@...
That's ingenious....
buy a bandaid. silicone or plastic; pick one.

rgray, get real.
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Steve Jobs should retire...
SonofaSailor Updated - 15th Jul 2010
He has run his course and served his company well, but now Apple is not the underdog anymore, they are a corporate giant, and they better start acting like it sharpish.

As far the "person who is close to the issue", obviously they recognize this and see Jobs and his choices for what he/they are...

Or, WSJ reported irresponsibly, and acted on rumor; for a story like this it's quite possible. However, more likely, there is a legitimate source, and WSJ ran the story...surely they've been around the block enough not to do otherwise.

And, of course, unless WSJ reveals the source, Apple claims it nothing but a rumor...read: until WSJ tells Apple who they need to fire, Apple is going to deny, deny, deny! Lest we remind you sheep, the problem is still with AT&T!!!

If you can imagine Apple over the past decade without Steve Jobs, they still would have had the products (Jonathan Ive), just not the attitude. Was bringing back Steve Jobs years ago that good of an idea? With the arrogance; elitist attitude; discrimination against partnering companies; control over company, customer base, developers? (And please don't attribute Apple's coming back to life years ago to Steve Jobs, it was due to the products Ive designed).

And Apple without the attitude, could have weathered this storm or any other...they wouldn't have released this iPhone 4 to market, they wouldn't have aired ads for years claiming how perfect their products are ("just works" and "virus free", when obviously, no tech product is flaw-free and the Mac is this years highest in terms of exploits), they wouldn't have positioned themselves as a company where, quite frankly, alot of people were just waiting for them to screw up. Apple is no different than any other company, all products will have flaws, exploits, or problems...but having some A$$hole in a turtleneck constantly touting self-righteousness only prohibits the company from fixing those issues when they do happen, and they will happen.

I say it's time to give Lord Jobs an "honorable retirement" and give the helm to the guy who's earned it: Jonathan Ive. Or, steal an exec from Cisco, Google, or MSFT, who will be more open to ideas for legitimate enterprise solutions for their consumer devices, and Apple very well could take over the world! Steve Jobs has become that executive that you don't want making business decisions, but you want to keep around for sentiment and brand recognition.

Let's not forget, this isn't Steve Jobs company, this is the shareholder's company...name one other CEO who has told their customers "you're doing it wrong...the problem isn't our product, it's you - and the network provider we forced you to sign a contract with" or "we won't work with a particular global company (adobe) and we're not interested in entering that particular market (enterprise)." If Steve Ballmer or any other CEO had acted the same way, they would have been gone long ago.

(and before any apologists start talking about stock prices over the last five years and does any other company compare with Aapl...don't forget there were hundreds of companies 12 years ago that experienced better stock price growth than Aapl has seen the last few years, and where are they now? Does the Tech Bubble ring a bell? Chart Aapl, Oracle, IBM, Yahoo, MSFT from '95 to '05...Apple was dead at the height of it all, they only caught wind in 2005 after 2 generations of iPods.)

Which brings me to my last point... yes, the iPod was/is a great product, and paved the way for the iPhone, but it's 2010 now, and car audio has caught up with the rest of the world. My Alpine stereo sees and plays my iPod, Sansa, and even a USB flash drive the same way...it even pulls and displays song, artist info - my iPod touch may as well be a $20 thumb drive, the only difference is the iPod costs 10x as much and is more restrictive to manage...Sony proved long ago that portable music players weren't a long term growth market.
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You sir are correct.
tbensen@... 16th Jul 2010
@SonofaSailor
Brilliant Sir. Very well put together.
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My shares in Apple are up 200%
RationalGuy 16th Jul 2010
@SonofaSailor

As a shareholder, I think your analysis is idiotic.
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Care to think again?
SonofaSailor Updated - 16th Jul 2010
@RationalGuy

As a shareholder, aren't you concerned with Jobs comment to you? In his press conference today, Jobs said (and I quote) " To investors, you know, you invest in the company we are, so if the stock goes down $5 I dont think I owe them an apology."

Meaning, he's deluding himself into thinking this is still "his" company, and he can run it any damn way he chooses...even if he wanted to run it into the ground, he would not need to offer any explanation or apology to you as an investor. And i'm sure your response to that would be: "he can say whatever he wants as long as I have 200% gains"

If you'd like to continue touting your claim of 200% gains from Aapl stock, you better think about selling now. For you to have 200% gains, you would have had to invest somewhere around 2005...I mentioned in my original post about bringing apple's 5 year stock performance, but we can cover that again. Remember the tech bubble? There were many companies that had gains better than your 200% - Oracle had 1000% gains from '98 to 2000 - but where are they now? Apple will be no different.

Because unfortunately today, Apple had their first major public perception change event. In the past, people actually believed that Apple could do no wrong, but now, they make think before they vote with their wallets.

True, the stock price won't reflect this next week or next month, but next year when new products start hitting shelves, and people think "i remember the problems last year, and Apple's arrogant attitude about them...I think i'm gonna pass...their products were always too expensive anyways"

(And, Apple is flirting dangerously close to some anti-trust regulations, they may have their own "microsoft moment" there as well)

At that point, your 200% gains won't be (unless you've covered your long term position), and Aapl will become a value stock, just like RIM has become.
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Your shares are up 200%?
trickytom2 16th Jul 2010
@RationalGuy Then the phone can't be defectivef!

Case closed...thank you, sir!
@SonofaSailor
Great post.
It's call a return policy with no restocking fee. So, stop crying and either shut up or go to the Apple Store with your iPhone 4 for refund. End of story.
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Paid shills for MS, RIM, or Google
ShazAmerica 16th Jul 2010
When I read these ridiculous blogs and inane posts it makes me laugh. Here's Sam Diaz trying to set up Apple for a fail by stating that anything less than a recall is unacceptable. Lets's see, the phone was rated best overall by Consumer reports, it has a little issue that apple might be able to fix with a hardware update and this guys calling for a recall!

If the phone does everything great and has a reception issue then go get another phone that might have great reception but won't match the iPhones display, nor have the front facing camera, nor have the app ecosystem, etc.

If every product with issues was recalled, then everything ever made by Microsoft would fall under that list. Xbox; horrible failure rate, did MS recall that? Twenty years of Swiss cheese/virus laden Windows OS, did they recall that?

Then you have the hippo crates and shills posting. "I was considering an iPhone but once I heard about the antenna..." Crap, you were never thinking of buying an iPhone, you were always going to buy an android but to make it look like you made a thoughtful decision instead of just using your post to publicize your bias, you make it sound like you were considering an iPhone.

And for that guy waiting for Win7, did you once post that the iPhone was unacceptable because it didn't have copy and paste? Guess what, Win7 doesn't, and if you are going to buy a phone based on features, you may want to read about win7's massive shortcomings:

Www.infoworld.com/d/mobilize/windows-phone-dont-bother-disaster-211
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hippo crates?
trickytom2 16th Jul 2010
@ShazAmerica

Hippo Crate: (noun) Container used to house or ship Hippopotamuses.
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Laughing my A$$ off!
SonofaSailor 16th Jul 2010
@trickytom2

Very nicely done!
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Settle down...
trickytom2 16th Jul 2010
@ShazAmerica

Everything is going to be alright. You'll wake up in a little while and this will all have been a bad, bad dream.
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Just keep telling yourself...
trickytom2 16th Jul 2010
@ShazAmerica

Steve will fix this. Steve will fix this. Steve will fix this. Steve will fix this.
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Dude... its a phone..
JT82 16th Jul 2010
@ShazAmerica
Wow - are we going to see a YouTube video of you crying and saying "LEAVE STEVE JOBS ALONE!" ? (think the "leave brittney alone" video)

Dude its a PHONE (and a pretty piss-poor one at that). No one needs the iCrap ecosystem. Android is more than a viable platform and actually is much better based on features. Having a 100,000 ifart apps in the store doesnt make it better - both iTunes Store and Android Marketplace have about the same amount of useful apps. Drop the fanboi crying and see it for what it is - a failure.
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@ShazAmerica
I am the guy who is waiting for Win Phone 7 not Win 7. Could you please be more elaborate on Windows Phone 7 shortcomings! Copy and paste can come as a patch and they have SmartSense and nobody knows how does it work, from the videos they put together it works for addresses, phone numbers, email etc. contact information. I think that should be ok for somethings. Other shortcoming, multi-tasking, they have this serialization and deserialization of the state, so that would work in majority of the cases and Microsoft will release it eventually, because the underlying Windows CE supports it from day one unlike iOS. I also said I had have iPhone 3G and waiting for upgrade. didn't you read? I think your angry has taken over you? come on it is after all technology and every technology will have its own issues, agree to that get over it and work around it. What makes you perfect is when you have issues, agree and work with others. As a corporation, Apple making Billions on those phone, they should have at least agreed to the fact that there is a possibility of losing signal strength and working with consumers who got this issue would have made them more friendly and we wouldn't have had this chat saving our energy.
How's this for a "sleight of hand" press conference that won't happen:

1. Mea culpa - sorry we missed this in testing

2. Free bumpers or send it in & we'll paint over the crack

3. Don't worry, permanent fix will not delay Christmas Verizon sales...

What do you think the press and all of the U.S. would remember about THAT press conference?
@dksmidtx

You do realize that there is going to be NO Verizon sale of this iCrap. First, Verizon doesnt need (or really want it). Second, they wouldnt put a POS like this on their network. They would be better off sticking to the Droid's and riding that wave.

Oh and AT&T has an (wait for it) exclusive contract til 2012. If you want to believe the rumor mill so be it, but you'll look retarded in the process.
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Meanwhile, on planet Earth ...
RationalGuy 16th Jul 2010
@JT82

First, Verizon doesnt need (or really want it).

Yeah, Verizon HATES making giant piles of money selling millions of phones contracts.
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the .1 fixed signal phone. Just dish out more money to Apple, people will pay for it without thinking twice.
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If I were Steve Jobs.....
Userama 16th Jul 2010
I would respond to all the "advice" offered in blogs like this--and from Senator Schumer--as follows:
"Thank you kindly for your input. Now sit down and shut up."
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But, what if Steve Jobs were YOU?
trickytom2 16th Jul 2010
@Userama

Then, you would be an arrogant, self-indulgant prick who never takes responsibility for his own failures and only blames others. Also, you would claim that ordinary, existing technologies were "magical and revolutionary".

You don't want that, now, do you?
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I heard they were going to rename it...
Hallowed are the Ori 16th Jul 2010
... and now call it the iBoner.
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RE: Apple update: No recall coming; Company denies antenna warning was issued
jackson1984-24316069205748857739440257893812 11th Oct
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RE: Apple update: No recall coming; Company denies antenna warning was issued
tomlin21-24319035676893835085146735905770 11th Oct
I can't indicator up for kinds RSS cheap jerseys feed. Make sure you support?

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