Apple/Intel: The morning after

Apple/Intel: The morning after

Summary: The morning after of the Apple/IBM tryst is full of pundits explaining why they got it wrong when they dismissed the notion of such a union. Michael Kanellos offers his entertaining mea culpa ("They say animals can sense things early, but I completely ignored the fact that two weeks ago my cat started drinking coffee and fiddling with the band saw.

SHARE:
TOPICS: Apple
7

appleintel_1.jpgThe morning after of the Apple/IBM tryst is full of pundits explaining why they got it wrong when they dismissed the notion of such a union. Michael Kanellos offers his entertaining mea culpa ("They say animals can sense things early, but I completely ignored the fact that two weeks ago my cat started drinking coffee and fiddling with the band saw."),  and points to the potential of cloners mucking up Apple's business, as he did in a story following the rumored Apple/Intel deal last month. Potentially, cloners, with the aid of some hacking, could buy copies of the Mac OS in a store and assemble their own Mac PCs using the cheap, off-the-shelf hardware. While it's possible, Steve Jobs will use every ounce of his legal and will power to stamp out those offending machines...and none of them will be able to offer the true Mac experience. Apple will likely have some unique supporting chips and higher end hardware requirements that will make cheap clones less than Holy Mac, which may be fine for some users.

Regarding yesterday's announcement, Kanellos says:

The red carpet was unfurled Monday, but a year from now, Apple will be lumped into the same courtesy shuttle as Toshiba, Sony, Gateway and the other "not in the top five" PC makers. Acer sells more computers than Apple and therefore will likely qualify for higher volume discounts.
Apple will also lose one more aspect of its uniqueness, which the company seems to crave, so who knows what will happen next? Feeling a bit dejected, Apple may start casting about again. Look, there's Hector Ruiz of AMD, the company might say to itself. He talks quite a bit about the importance of the emerging market. They're sort of an underdog...

I highly doubt that just because Apple will account for fewer Intel chip sales than Acer, that the company will pay more per processor. Jobs didn't enter into a deal with Intel--which can chalk up the design win as a marketing coup and with the potential for getting Apple's consumers electronics business--without a pricing guarantee over the next few years that ensures that future Macs will be price competitive. Otherwise, as Kanellos points out, AMD starts to look good to Apple, but Intel wouldn't like that....

Topic: Apple

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

7 comments
Log in or register to join the discussion
  • Why they didn't they chose AMD?

    Is apple afraid AMD won't be able to supply enough chips like IBM?

    AMD is the company that has the chip that is, tick for tick, just (or at LEAST almost) as fast as the PPC chips.

    AMD has pretty much solved their cooling problems, AMD has had no problem producing fast laptop (I've used them) processors.

    Yet, Apple goes with Intel. More perplexing was the fact they used the *worst* example of Intel technology in their demo machine at WWDC - the Pentium 4.

    Besides AMD chips arguably being of a better design than Intel chips, using AMD chips could also serve to seperate them somewhat from the PC world.

    I suspect it was just fear that AMD wouldn't be able to ship enough chips. Intel was the "safe bet" for Apple. Allthough - now that they are switrching to X86, using AMD chips is not our of the question, since they are of the same architecture.
    toadlife
    • Intel has new/better stuff in the "pipe"

      Todays announcement: http://www.cooltechzone.com/index.php?option=content&task=view&id=1375
      DebianDog
      • Great. Now it look like Intel chips will finally...

        ...compare to AMD chips again.

        ;)
        toadlife
    • Supply

      We'd probably have to wait and see about the use of AMD, but I think Apple decided that Intel was the safe road, at least for the time being.

      Heck, the fact that they even made this switch is kind of odd.
      Third of Five
  • Great Move, No Downside

    I think Apple will be just as unique as always, the chip inside
    doesn't change anything except now give Apple the option of
    choosing chips from two families, whatever works best, and four
    fabs...Intel/AMD, IBM/Freescale. Nobody cares what's inside an
    iPod, they won't care what's inside a Mac either.
    PXLated
    • I have a Mac...

      I thought I cared but.... after eating my crow ;) I realized I didn't! As long as it runs fast and quiet, I could care less what inside the box.

      Heck, this may be a GOOD thing since I told myself 2 years ago I would purchase a new dual 3 Ghz box when they came out. I STILL don't see one for sale!!! My current Mac is now going on it 5th year and is running Tiger, I might add. Except for the HD stuff... it is still a workhorse ;)
      DebianDog
  • from a purely tech perspective, i've always cared what is inside an apple.

    and ever since the mac came out i have been unable to afford to buy one. i would rather build my own hardware and install the software of my choice than pay a huge price. i made that mistake once with a sony laptop. never again. but i have always maintained, until now, that apple had the best hardware and software combination, if you could afford it. i am still looking to build a power-pc computer from scratch and hoping to use darwin. but now that apple has jumped ship, i'll probably never be able to unless i build my own motherboard. i don't see that happening in the foreseeable future. so if IBM doesn't resurrect the power-pc for us, i guess it was a grand experiment of IBM/Motorola that went bad. that saddens me.

    maybe IBM could make their laptops run power-pc chips with linux on board. that would probably kill apple and therefore would not be a good strategy. oh well.

    yo.
    wessonjoe