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Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Apple's enterprise Halo: Bausch + Lomb goes iPhone, iPad to Mac pilots

By | September 2, 2011, 7:31am PDT

Summary: Bausch + Lomb’s CIO said usage of the iPhone and iPad has led to Mac pilots throughout his company.

Bausch + Lomb CIO Alan Farnsworth has a simple formula for keeping IT relevant in a big enterprise: Find cool toys and bring them to workers. These days that mission requires a heavy dose of Apple gear.

Bausch + Lomb was one of the corporate world’s earliest adopters of the iPad. Just days after the iPad launched, Bausch + Lomb was handing them to sales people in the field to experiment. Next came the apps to highlight new products and demo eye care products. Bausch + Lomb was so early to the game that it has a rolling upgrade cycle today as 1,700 iPads are deployed. The workers closest to the customer get iPad 2 devices as the previous versions are given to other employees downstream. Bausch + Lomb is now running iPad pilots on the manufacturing floor.

Bausch + Lomb’s iOS apps are pushed to workers via custom tools built on HTML5 with jQueryMobile.

This corporate example illustrates how Apple products are penetrating the enterprise. First, the iPhone was supported by the IT department—sometimes reluctantly. The iPhone paved the way for execs to quickly give the iPad a spin. Now Macs are entering the fray.

For Farnsworth, the move to more Apple products is part of an overall mission to give workers what they want. Bausch + Lomb rolled out Salesforce.com’s Chatter across the company and is looking at Workday to replace its aging PeopleSoft HR system. The aim is to make it easier to get data to the field.

“It’s about mobile BI (business intelligence),” he said. “At our company the front line sales people are most important so we want to get them paperless sales training via the iPad as well as demos.”

“If you let people communicate at work like they do at home they will be more productive,” added Farnsworth. “We had iPhones before iPads and we ramped up with Apple once we started using the iPad. Now we have Mac pilots underway.”

Given Bausch + Lomb is increasingly becoming cloud and Web-based the device on the other end can be chosen by the worker. Bausch + Lomb has relatively updated ERP systems that dish out data to the field via Web-based tools.

Farnsworth noted that Bausch + Lomb is also a Dell shop. Workers can choose a Mac or PC based on preference. “some workers try a Mac and have to learn a lot after 20 years on a PC. Some go back to the PC quickly,” said Farnsworth. “But graphic intensive areas like engineering are going to Macs more. I expect the incoming generation of workers will want to stay in the Apple world.”

Meanwhile, the move to Apple along with Salesforce.com’s Chatter has given the IT department an increased profile. “It has helped from an internal marketing standpoint,” he said.

Will this consumerization friendly approach lead to more Android in Bausch + Lomb? “We don’t have any Android tablets in the company, but we support Android phones in Japan,” he said. “Today there just hasn’t been the demand for them.”

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Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Disclosure

Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

For daily updates, follow Larry on Twitter.

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hogan@... 24th Sep
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LOL. As a SysAdmin, I laugh at this.

A "Pilot" is all it will ever be.
@Droid101 you're a System Administrator? Yikes!
@CowLauncher
I agree. This guys "religious fanaticism" for Linux makes him useless to any company that wants staff that think about what is best for the company rather than what is best for themselves!
@Droid101

I have to agree. I have seen this time and time again where someone outside of Information Technology is given the department to run. They then turn around and try to make a name for themselves, only to have their ill-conceived ideas fail after costing the organization time and money.
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Why is it funny? [nt]
olePigeon 2nd Sep
[nt]
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Message has been deleted.
basvideoizle Updated - 2nd Sep
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Message has been deleted.
basvideoizle Updated - 2nd Sep
@Droid101

Going Mac will increase productivity, reduce support costs, and may even improve morale. You don't need Windows to do your work if you choose your apps carefully.

Giving people a choice is always a good thing.
@itguy10

Going Mac will increase acquisition costs, reduce functionality with a smaller tool set, and may even reduce morale. You do not need to resign yourself to the walled gardens of OSX to do your work if you choose your apps carefully.

Giving people a choice is always a good thing.
  • Flagged
@itguy10
Yeah so the Mac will increase productivity by doing the work for the people? Not sure how it will raise productivity, but its always a buzz word thrown around. Reduce support costs? I guess you haven't been in an enterprise before because usually they keep support costs low. I know I never touch desktops rarely and if I do its not a Windows issue I am dealing with. And Bingo you are correct it doesn't matter what you use, its the apps that matter. So please stop acting like the Mac is going to do the work for you and be a god send to your work. The work matters from the one in front of the keyboard.
@facebook@...

You are consistently a troll who knows NOTHING about the things you post. For instance, please explain how, exactly, OSX is a "walled garden".

Hello?

@ OhTheHumanity

Thanks for making it clear that you, too, don't understand the issues involved.

If you are not sure how it will raise productivity, then why are you commenting?!? Claiming that better tools can not make workers more efficient (which is what you are doing, whether that tool be OSX, Windows 7, or Ubuntu) is just the height of ignorance.

"I guess you haven't been in an enterprise before because usually they keep support costs low."

Your point being? Low does NOT equal lowest.

"And Bingo you are correct it doesn't matter what you use, its the apps that matter."

Bull. Please research Fitt's law before you even bother to comment on user interfaces.
@itguy10
short lived, as has been proven many times before.

What is even more unfortuneate is that even though you claim to be in IT, you post your comments even though facts have proven your words incorrect too many times in the past.


plain
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I love it when...
McDaveH Updated - 5th Sep
...IT 'professionals' talk about productivity. Being a Mac user at home, a reluctant windows user in the office and a business manager charged with realizing this 'productivity' Macs win hands-down even through inherant design.

I'm a little disappointed B&L haven't adopted iOS wholesale though - web technology may make IT's life easier but it's the root of most counter-productivity I've witnessed. If they adopted iOS they could co-develop OSX natives at minimal cost.
@Droid101 And yet another insecure "you need me the IT expert" posting shows up in an Apple-related thread.

Way to stand apart from the crowd.
@Droid101

Thank you Mordac, Preventer of Information Services. The laughter continues! happy
@Droid101 Bausch + Lomb was one of the corporate world?s earliest adopters of the iPad. Just days after the iPad launched, Bausch + Lomb was handing them to sales people in the field to experiment. Next came the apps to highlight new products and demo eye care products. Bausch + Lomb was so early to the game that it has a rolling upgrade cycle today as 1,700 iPads are deployed. The workers closest to the customer get iPad 2 devices as the previous versions are given to other employees downstream. Bausch + Lomb is now running iPad pilots on the manufacturing floor.

Sounds like the iPad deployment is much more than a pilot.
@Droid101
Do you actually think you are smarter than the CIA of a major company? just wondering
Until OSX implements enterprise policy support this has Fail written all over it!! Everyone should not be their own SysAdmin!!!!!!!
@jatbains

OSX has had enterprise policy support for years. But your ignorance is hardly surprising, given you past posting history. Care to comment on the Mac's single mouse button?
@jatbains
If OSX is based on Unix, it is, then why would Sys Admins not put in place policies to prevent everyone from being their own sysadmin? hmmm just wondering
"Woof, woof"
What's that Lassie, somebody found a lantern in a big dark forest?
"Woof"
And that's news?
"Woof"
What? You're hungry. What's that got to do with anything?
people should not be their own system admins. all the company confidential data and documents are going to end in facebook. LOL>
@cnieves

As no one said anything about that, your point is?
Why should a corporate user, within reason, have to get approval for his application of choice from the $50,000 IT employee if the CEO doesn't have a problem with it being used? You cats with your tired, 25-year-old "walled garden" annual B.S. need to take a hike. It does not matter if you have a more limited tool set if the tools that you use work fine for you. I shouldn't have to "choose my apps carefully" in order to satisfy some arbitary requirement to eschew Apple dictated by some server jockey who'll be gone once he gets his next 2 certifications. I.T. people need to remember who they work for. This is not Second Life where you get to create your own virtual world, divorced from the needs of your employer, and be the overlord.
Tell you what Facebooker: go ahead and give everybody at your company an iPad, and get back to us on all that 'reduced morale". LOL
@jryanp
why you asked?
eDiscovery and all these regulatory compliances which Apple apparently doesn't care about any of it.

Apple at its best maybe works in SMB, but in large enterprise it's way more expensive to run and manage on Macs.
LMAO... wow... this is what happens when you have a CIO that listens to an Account Exec who thinks he's knows what he's talking about, when he says stuff like "Macs just work, they don't get malware"... and "it will increase productivity."

Yeah, it sounds like it increased productivity a whole lot: "Just days after the iPad launched, Bausch + Lomb was handing them to sales people in the field to experiment. Next came the apps to highlight new products and demo eye care products"

...handing them to sales people to experiment? with what? the internet? iCal? yeah, real productive.

And then the apps came...

So, does that mean Bausch + Lomb builds a building first, then decides what to do with it?

I guess some people will do anything to get their name in the media
@SonofaSailor Have you never heard of the Eye Chart App?

Sorry, I mean the iChart App...
@SonofaSailor: As opposed to the de facto policy of - Windows is the solution, now what's the problem?

Our sales guys taking iPads into the field with Good Reader & Keynote has been a howling success, a taking point and a way of bringing clients in. The techs don't & never will understand what makes tech tools beneficial to staff. Better they stick to what they know and leave the clever stuff to the employees who are qualified to know.
Are there any figures on how many Wintel PCs and Windows notebooks are being replaced by iPads? Is it just a small percentage, like 10% or 20% or a much higher percentage? I'm trying to figure out how Microsoft manages to keep increasing sales of Windows OS while it would seem that Windows PC sales and use is dropping.
I work for a large corporation (100,000+ employees). Microsoft (WinXP), MS Office 2007, Office Communicator, and Outlook are our current Enterprise Solutions. HP and Dell are the predominant platforms.

I am the local "Apple/Tech Nut" of our non-IT group. Having confessed that, I consider our CIO and IT Team a progressive and forward thinking bunch. They support MS Exchange on iPhone and have an iPad VPN pilot. There are massive efforts upgrading all Enterprise Solutions.

Would I like to choose my "hardware?" Absolutely. And I would do it at personal expense. Yes sir Mr. CIO, this employee would buy his own MacBook Air and sign all legal documents to comply with confidential corporate use. Understanding that work completed on MY MBA is the company's intellectual property. I will even absorb the cost of compatible enterprise software: Mac Office 2011, OC, Outlook, Symantec, and will absorb maintenance cost performed by corporate licensed third party. This is an impressive offer with ZERO cost to the company.

However, I respect the challenges faced by IT. Corporate Security is a must. The challenges are well beyond end-user platform: Network architecture, the quality of infrastructure available for local operations, managing peak user times etc.

I remind "PC" colleagues frequent frustrations are (often) self-imposed. Windows 7 will arrive soon enough, and yes, 'a corporate build' will be slower than your home system (due to specific build, security, firewall access etc.)

BUT, for the love of Pete, please treat the IT equipment with a sense of personal ownership: Close applications if not in use; power-down end-of-day. Why have 11 IE; 5 PowerPoint; 3 MS Word docs, 18 open emails, 32 OCs, 7 PDFs and 8 MS Excel sessions running?

Wonder why it's "slow" or "busy in the background?" "You change your car's oil correct? Do you use that Prius to pull a horse-trailer?"

I do dream of performing my job, progressing business, and traveling with my tools of choice: MacBook Air, iPad, and iPhone. Until then, my CIO and IT Team will always have my respect. It takes impressive "vision and commitment" evolving a corporate Central Nervous System.

Thanks for all you do.
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Ferragamo ********
hogan@... 24th Sep
Filed under: Uncategorized , salvatore ferragamo ??? Tags: Ferragamo On Sale , salvatore ferragamo outlet ??? ferragamosales @ 2:53 am



Sometimes a number of us genuinely choose a exceptional bag as opposed to something else, but a number of them can genuinely be instead huge and bulky. The Ferragamo ******** near to one other hand is just the best suited sizing for just about anybody.

For the ultimate huge style diva, the ferragamo discount circumstance is what should acquire sitting pretty in her possession. This beautiful leather-based circumstance with silver features consists of an enormous principal compartment as well as many more compact zip pockets.

Every female demands a brown ********, so in circumstance you do not have one yet, it is time to acquire shopping! The store will welcome you ferragamo shoes .

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