Apple's first fiscal quarter, by the numbers

Apple's first fiscal quarter, by the numbers

Summary: The numbers really speak for themselves as to how well Apple did in its first fiscal quarter of 2012 in other areas besides iPhones, iPads and Mac computers.


Apple executives boasted about all-time highs for quarterly Mac, iPad and iPhone sales on Tuesday, but there was plenty of other stuff to dish about as well.

On most of these points, the numbers really speak for themselves as to how well Apple did in its first fiscal quarter of 2012 in other areas -- except for maybe the iPod unit, which is debatable. Take a look:

  • iTunes Store: Achieved a revenue of $1.7 billion; launched iTunes in Brazil and 27 other countries in Latin America; now stands at a catalog of 20 million songs and counting
  • iTunes customers were busy on Christmas with 140 million downloads of apps and other content that day alone.
  • Over 85 million users signed up for iCloud already since opening last fall.
  • Apple has surpassed 315 million iOS device sales.
  • iPhone 4S available in 90 countries since first launching in October, making for the fastest iPhone roll out ever.
  • Revenue from iPhone handset and accessory sales was $24.4 billion during the quarter.
  • iPad device and accessories revenue increased by 99 percent to $9.1 billion.
  • Approximately 1.5 million iPads have been bought by and implemented at learning institutions.
  • There are 170,000 apps designed for the iPad alone.
  • There are a total of 361 Apple Stores now open as four more opened during the last quarter. (One in New York City, three in Europe)
  • Apple Stores are received 22,000 visitors per week on average, generating $6.1 billion during the last quarter.
  • Apple also has over 130,000 points of sale throughout the world.

Looking forward, developers will have earned over $4 billion cumulatively from app store sales by the end of January.


Topic: Apple

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  • My goodness ...

    ... those numbers are obscene! The iPhone generates more revenue than all of MS!
    P. Douglas
    • If Apple can generate this level of revenue ...

      ... primarily in the consumer market, I believe MS should find a way to do the same.

      I believe MS should be broadly adopting freemium / subscription models for its services, and the main focus of its online and entertainment divisions should be developing highly differentiated user experiences on Windows platforms, which allow it to charge consumers for those services. I believe even a substantial subset of Bing services should be highly differentiated and charged for.
      P. Douglas
      • RE: Apple's first fiscal quarter, by the numbers

        @P. Douglas
        Well just because they have a bigger revenue and profit doesn't mean they aren't killing it too. Not too many companies can claim the successes of Apple and Microsoft and Apple is king right now, I don't think Microsoft is doing much wrong these days. Their business and entertainment businesses have picked up over the past few years while Windows is flat. And turning those kinds of revenues won't happen over night, but they need to get solid products in more hands with Windows 8 and Windows Phone, but I don't think people are going to gobble them up as fast as the Apple faithful always will!
      • Yes, I realize MS is doing well


        Everyone knows that MS is still a titan, and that it has been performing well compared to the vast majority of corporations in the U.S.. Still what Apple has managed to do is astounding! (This is coming from a MS fan!)

        I'm so very glad that MS has shifted its focus from the web, back to its own platforms. But I hope MS learns very well that Apple's business model which has people paying for its proprietary products and services, then scaling them, is dramatically better than the business models of others which give away their stuff for free, then scale their services. I believe freemium service models are the best, and I hope MS makes a complete shift to this at the advent of Windows 8. Another important thing to note, is the way Apple differentiates on user experience rather than on specs and prices. This allows Apple to keep its margins, while competing with others in the market.
        P. Douglas