Apple's iPad represents 90 percent of all tablets shipped; Amazon owns e-readers

Apple's iPad represents 90 percent of all tablets shipped; Amazon owns e-readers

Summary: Apple's iPad dominates the tablet market and accounts for 90 percent of all tablets sold in the third quarter, according to IDC data. Meanwhile, Amazon has a commanding 41.5 percent share of the e-reader market.

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Apple's iPad dominates the tablet market and accounts for 90 percent of all tablets sold in the third quarter, according to IDC data. Meanwhile, Amazon has a commanding 41.5 percent share of the e-reader market.

IDC reports that Apple's iPad drove tablet demand almost exclusively in the third quarter. Global tablet shipments in the third quarter checked in at 4.8 million units in the third quarter, up from 3.3 million in the second quarter.

In addition, e-reader shipments were 2.7 million units in the third quarter, up 40 percent from a year ago. Price cuts helped spur e-reader sales. The U.S. market accounts for almost 75 percent of the global e-reader market.

For 2010, IDC estimates that 17 million tablets will ship. In 2011, the tablet tally will be about 44.6 million. While Apple has a massive lead, the ramp of Android based tablets are expected to surge. In many respects, IDC's third quarter data is just a preview. The Samsung Galaxy Tab was the first high-end Android tablet to launch and will garner some fourth quarter sales. But the onslaught of Android tablets is yet to come.

As for the e-reader market, IDC notes some interesting items. Pandigital, which makes e-readers with e-paper and LCD screens was No. 2 in market share. Barnes & Noble was No. 3 and Sony, which features e-readers with higher prices was a distant No. 4.

Related: All tablet content

Topics: Hardware, Amazon, Apple, iPad, Laptops, Mobility, Tablets

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57 comments
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  • With honeycomb not yet released,....

    this is not really surprising at all. I bet the numbers will look VERY different a year from now
    Economister
    • I doubt that.

      @Economister

      IMHO, whether good or bad, Honeycomb (Android in general) just doesn't have the "cool" factor that the iPad has, and to be totally honest, people are buying tablets on what they perceive as cool, and maybe not on what turns out actually be the better choice.
      AllKnowingAllSeeing
      • Really

        @AllKnowingAllSeeing Cool eh? The only people I know of that are more concerned about the "cool" factor and "fashion" and "style" than the people who use these words as excuses for the success of the iPad and iPhone are teenage girls.

        Bold economister. Very bold. Dozens of entries into the tablet world within the next 12 months and you've really stepped out on a limb predicting that they will have an impact. D'oh.
        sportmac
      • Re: Really

        @sportmac

        I would have to agree that the "cool" factor plays at least some role in Apple's sales on their gadgets. Apple has a great marketing team and many people do not realize that there are alternatives that can give them the same functionality. Owning an Apple computer or an Apple iGadget is viewed by quite a few people as some sort of status symbol. Here is an example: I have a teacher that got an iPad over Christmas and now walks everywhere with it making sure that it is visible. Even got a case that would keep the Apple logo exposed and her reasoning is (and I quote) "I want people to know that it is an iPad and not some cheap knock-off". Same goes for their computers which I have heard many say they want to buy just because they are cute and pretty or think because that they are more expensive it will be a status boost for them. Now it may not be everybody and the iPad is a good device but the "cool" factor does exist. If it didn't I would have been snubbed by so many for having a less expensive Android based tablet.
        bobiroc
      • sportmac, you haven't stepped outside of late, have you?

        [i]The only people I know of that are more concerned about the "cool" factor and "fashion" and "style" than the people who use these words as excuses for the success of the iPad and iPhone are teenage girls.[/i]

        Ahhh; wrong, wrong, and wrong. Oh, did I mention you were wrong?
        AllKnowingAllSeeing
      • "Bold" vs ignorant

        @sportmac

        I think my point was this is not really newsworthy. If you are essentially the only player in a market, a 90% share is not surprising.

        Given the nature of your post, you obviously have trouble understanding simple concepts.
        Economister
      • It's not about a features checklist

        @bobiroc

        <i>many people do not realize that there are alternatives that can give them the same functionality</i>

        There are no alternatives that can do what an iPad can do.
        RationalGuy
      • wrong wrong and

        @AllKnowingAllSeeing wrong eh? well argued. a stunning retort indeed. something i might expect from, oh, i don't know, perhaps a teenage girl.
        sportmac
      • RE: Apple's iPad represents 90 percent of all tablets shipped; Amazon owns e-readers

        @AllKnowingAllSeeing

        Working in the Pink Diamond Mine.... large discovery....
        Create Chaos Pandoria13

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        implemented and deployed in the pink diamond mine's of the Mainframes'.

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        read all about it !!!!!!!!!! Then Try IT !!!!!!!!

        Supporting Newest z196 instruction set execution through emulation x86 & x64 in JAVA

        Interfaced with IBM DB2 Express-C batch SQL capabilities; [ I actually help in doing some of this, really ]

        Deployed onto the CloudShare Pro CLOUD [ I actually DID this in Jan of 2011, really ]

        Running on Win & Linux or J2SE supported platform's

        100% JAVA Open Source... 100% F R E E ...

        caution... please, read the ton's and ton's of documentation provided, it saves you a lot of time...
        caution... please, ton's and ton's of examples, it saves you a lot of time...
        caution... please, join the group, and read all of the group posting's from the beginning, it saves you a lot of time...
        caution... please, ask questions, you will be amazed at the cut right to the chase on the subject requiring attention,
        it saves you a lot of time...
        caution... please, you might find yourself rummaging around the attic or garage for that dang old source code you developed back when,
        that may not save you time...
        caution... please, you might just actually save your company and you, very serious monies...
        caution... please, SHARE, share, ShArE, sHaRe...
        caution... please, introduce yourself, you just might find that Old Code Slinger Buddy from back a while ago, you forgot about...
        caution... please, don't take my word for it, that it WORK's, try it, you find a REAL BUG [$ 1.00 reward ],
        Mr. Don Higgin's will rule if it a BUG or NOT...
        caution... please, believe found myself doing that nasty bit fiddling thing again,
        and I can do that in xxxx instructions, like name that tune...
        caution... please, believe found bunche's of JAVA, IBM HLASM Assembler, COBOL, WIN, LINUX & etc........
        WIZARD's still exist, that were locked away in the back room like me.
        caution... please, O P E N S O U R C E is the only way to GO...
        caution... please, you can donate or not donate, that is entirely up to YOU...
        caution... please, it is advisable, to look out the window and see if the sun has risen...
        caution... please, Lot's of thing's to get involved with, no offer of assistance has ever been refused so far...
        caution... please, ... ... ... .... .... flower box's are still kool

        caution... please, Adviable to Display Entering Pink Diamond Mine Unlimited Work Zone Area...

        Pandoria13@hotmail.com

        2011 is gonna,,,,, Rock
        Page-Cray
    • RE: Apple's iPad represents 90 percent of all tablets shipped; Amazon owns e-readers

      @Economister
      Too bad my next table will be an iPad, coming from an Android phone I don't ever want to go back LOL
      Hasam1991
      • RE: Apple's iPad represents 90 percent of all tablets shipped; Amazon owns e-readers

        @Hasam1991

        Working in the Pink Diamond Mine.... large discovery....
        Create Chaos Pandoria13

        A very unique occurrence in nature has been found;
        analyzed; assessed; weighed; tested; enhanced;
        implemented and deployed in the pink diamond mine's of the Mainframes'.

        www.z390.org and www.zCOBOL

        zCICS; zVSAM; zSORT etc... etc... etc...

        read all about it !!!!!!!!!! Then Try IT !!!!!!!!

        Supporting Newest z196 instruction set execution through emulation x86 & x64 in JAVA

        Interfaced with IBM DB2 Express-C batch SQL capabilities; [ I actually help in doing some of this, really ]

        Deployed onto the CloudShare Pro CLOUD [ I actually DID this in Jan of 2011, really ]

        Running on Win & Linux or J2SE supported platform's

        100% JAVA Open Source... 100% F R E E ...

        caution... please, read the ton's and ton's of documentation provided, it saves you a lot of time...
        caution... please, ton's and ton's of examples, it saves you a lot of time...
        caution... please, join the group, and read all of the group posting's from the beginning, it saves you a lot of time...
        caution... please, ask questions, you will be amazed at the cut right to the chase on the subject requiring attention,
        it saves you a lot of time...
        caution... please, you might find yourself rummaging around the attic or garage for that dang old source code you developed back when,
        that may not save you time...
        caution... please, you might just actually save your company and you, very serious monies...
        caution... please, SHARE, share, ShArE, sHaRe...
        caution... please, introduce yourself, you just might find that Old Code Slinger Buddy from back a while ago, you forgot about...
        caution... please, don't take my word for it, that it WORK's, try it, you find a REAL BUG [$ 1.00 reward ],
        Mr. Don Higgin's will rule if it a BUG or NOT...
        caution... please, believe found myself doing that nasty bit fiddling thing again,
        and I can do that in xxxx instructions, like name that tune...
        caution... please, believe found bunche's of JAVA, IBM HLASM Assembler, COBOL, WIN, LINUX & etc........
        WIZARD's still exist, that were locked away in the back room like me.
        caution... please, O P E N S O U R C E is the only way to GO...
        caution... please, you can donate or not donate, that is entirely up to YOU...
        caution... please, it is advisable, to look out the window and see if the sun has risen...
        caution... please, Lot's of thing's to get involved with, no offer of assistance has ever been refused so far...
        caution... please, ... ... ... .... .... flower box's are still kool

        caution... please, Adviable to Display Entering Pink Diamond Mine Unlimited Work Zone Area...

        Pandoria13@hotmail.com

        2011 is gonna,,,,, Rock
        Page-Cray
    • RE: Apple's iPad represents 90 percent of all tablets shipped; Amazon owns e-readers

      @Economister

      Honest question: If I was an average consumer why would I choose an Android tablet over an iPad? I assume they must be cheaper. That assumption could be wrong. What is the killer app for a tablet?
      Rich Miles
      • RE: Apple's iPad represents 90 percent of all tablets shipped; Amazon owns e-readers

        @azzlsoft

        Working in the Pink Diamond Mine.... large discovery....
        Create Chaos Pandoria13

        A very unique occurrence in nature has been found;
        analyzed; assessed; weighed; tested; enhanced;
        implemented and deployed in the pink diamond mine's of the Mainframes'.

        www.z390.org and www.zCOBOL

        zCICS; zVSAM; zSORT etc... etc... etc...

        read all about it !!!!!!!!!! Then Try IT !!!!!!!!

        Supporting Newest z196 instruction set execution through emulation x86 & x64 in JAVA

        Interfaced with IBM DB2 Express-C batch SQL capabilities; [ I actually help in doing some of this, really ]

        Deployed onto the CloudShare Pro CLOUD [ I actually DID this in Jan of 2011, really ]

        Running on Win & Linux or J2SE supported platform's

        100% JAVA Open Source... 100% F R E E ...

        caution... please, read the ton's and ton's of documentation provided, it saves you a lot of time...
        caution... please, ton's and ton's of examples, it saves you a lot of time...
        caution... please, join the group, and read all of the group posting's from the beginning, it saves you a lot of time...
        caution... please, ask questions, you will be amazed at the cut right to the chase on the subject requiring attention,
        it saves you a lot of time...
        caution... please, you might find yourself rummaging around the attic or garage for that dang old source code you developed back when,
        that may not save you time...
        caution... please, you might just actually save your company and you, very serious monies...
        caution... please, SHARE, share, ShArE, sHaRe...
        caution... please, introduce yourself, you just might find that Old Code Slinger Buddy from back a while ago, you forgot about...
        caution... please, don't take my word for it, that it WORK's, try it, you find a REAL BUG [$ 1.00 reward ],
        Mr. Don Higgin's will rule if it a BUG or NOT...
        caution... please, believe found myself doing that nasty bit fiddling thing again,
        and I can do that in xxxx instructions, like name that tune...
        caution... please, believe found bunche's of JAVA, IBM HLASM Assembler, COBOL, WIN, LINUX & etc........
        WIZARD's still exist, that were locked away in the back room like me.
        caution... please, O P E N S O U R C E is the only way to GO...
        caution... please, you can donate or not donate, that is entirely up to YOU...
        caution... please, it is advisable, to look out the window and see if the sun has risen...
        caution... please, Lot's of thing's to get involved with, no offer of assistance has ever been refused so far...
        caution... please, ... ... ... .... .... flower box's are still kool

        caution... please, Adviable to Display Entering Pink Diamond Mine Unlimited Work Zone Area...

        Pandoria13@hotmail.com

        2011 is gonna,,,,, Rock
        Page-Cray
    • simple concepts?

      @Economister why yes, yes i do. like the simplicity of taking the time to state something that is, uh, obvious to all. now, that is simple.
      sportmac
      • RE: Apple's iPad represents 90 percent of all tablets shipped; Amazon owns e-readers

        @sportmac

        Working in the Pink Diamond Mine.... large discovery....
        Create Chaos Pandoria13

        A very unique occurrence in nature has been found;
        analyzed; assessed; weighed; tested; enhanced;
        implemented and deployed in the pink diamond mine's of the Mainframes'.

        www.z390.org and www.zCOBOL

        zCICS; zVSAM; zSORT etc... etc... etc...

        read all about it !!!!!!!!!! Then Try IT !!!!!!!!

        Supporting Newest z196 instruction set execution through emulation x86 & x64 in JAVA

        Interfaced with IBM DB2 Express-C batch SQL capabilities; [ I actually help in doing some of this, really ]

        Deployed onto the CloudShare Pro CLOUD [ I actually DID this in Jan of 2011, really ]

        Running on Win & Linux or J2SE supported platform's

        100% JAVA Open Source... 100% F R E E ...

        caution... please, read the ton's and ton's of documentation provided, it saves you a lot of time...
        caution... please, ton's and ton's of examples, it saves you a lot of time...
        caution... please, join the group, and read all of the group posting's from the beginning, it saves you a lot of time...
        caution... please, ask questions, you will be amazed at the cut right to the chase on the subject requiring attention,
        it saves you a lot of time...
        caution... please, you might find yourself rummaging around the attic or garage for that dang old source code you developed back when,
        that may not save you time...
        caution... please, you might just actually save your company and you, very serious monies...
        caution... please, SHARE, share, ShArE, sHaRe...
        caution... please, introduce yourself, you just might find that Old Code Slinger Buddy from back a while ago, you forgot about...
        caution... please, don't take my word for it, that it WORK's, try it, you find a REAL BUG [$ 1.00 reward ],
        Mr. Don Higgin's will rule if it a BUG or NOT...
        caution... please, believe found myself doing that nasty bit fiddling thing again,
        and I can do that in xxxx instructions, like name that tune...
        caution... please, believe found bunche's of JAVA, IBM HLASM Assembler, COBOL, WIN, LINUX & etc........
        WIZARD's still exist, that were locked away in the back room like me.
        caution... please, O P E N S O U R C E is the only way to GO...
        caution... please, you can donate or not donate, that is entirely up to YOU...
        caution... please, it is advisable, to look out the window and see if the sun has risen...
        caution... please, Lot's of thing's to get involved with, no offer of assistance has ever been refused so far...
        caution... please, ... ... ... .... .... flower box's are still kool

        caution... please, Adviable to Display Entering Pink Diamond Mine Unlimited Work Zone Area...

        Pandoria13@hotmail.com

        2011 is gonna,,,,, Rock
        Page-Cray
    • RE: Apple's iPad represents 90 percent of all tablets shipped; Amazon owns e-readers

      @Economister

      Working in the Pink Diamond Mine.... large discovery....
      Create Chaos Pandoria13

      A very unique occurrence in nature has been found;
      analyzed; assessed; weighed; tested; enhanced;
      implemented and deployed in the pink diamond mine's of the Mainframes'.

      www.z390.org and www.zCOBOL

      zCICS; zVSAM; zSORT etc... etc... etc...

      read all about it !!!!!!!!!! Then Try IT !!!!!!!!

      Supporting Newest z196 instruction set execution through emulation x86 & x64 in JAVA

      Interfaced with IBM DB2 Express-C batch SQL capabilities; [ I actually help in doing some of this, really ]

      Deployed onto the CloudShare Pro CLOUD [ I actually DID this in Jan of 2011, really ]

      Running on Win & Linux or J2SE supported platform's

      100% JAVA Open Source... 100% F R E E ...

      caution... please, read the ton's and ton's of documentation provided, it saves you a lot of time...
      caution... please, ton's and ton's of examples, it saves you a lot of time...
      caution... please, join the group, and read all of the group posting's from the beginning, it saves you a lot of time...
      caution... please, ask questions, you will be amazed at the cut right to the chase on the subject requiring attention,
      it saves you a lot of time...
      caution... please, you might find yourself rummaging around the attic or garage for that dang old source code you developed back when,
      that may not save you time...
      caution... please, you might just actually save your company and you, very serious monies...
      caution... please, SHARE, share, ShArE, sHaRe...
      caution... please, introduce yourself, you just might find that Old Code Slinger Buddy from back a while ago, you forgot about...
      caution... please, don't take my word for it, that it WORK's, try it, you find a REAL BUG [$ 1.00 reward ],
      Mr. Don Higgin's will rule if it a BUG or NOT...
      caution... please, believe found myself doing that nasty bit fiddling thing again,
      and I can do that in xxxx instructions, like name that tune...
      caution... please, believe found bunche's of JAVA, IBM HLASM Assembler, COBOL, WIN, LINUX & etc........
      WIZARD's still exist, that were locked away in the back room like me.
      caution... please, O P E N S O U R C E is the only way to GO...
      caution... please, you can donate or not donate, that is entirely up to YOU...
      caution... please, it is advisable, to look out the window and see if the sun has risen...
      caution... please, Lot's of thing's to get involved with, no offer of assistance has ever been refused so far...
      caution... please, ... ... ... .... .... flower box's are still kool

      caution... please, Adviable to Display Entering Pink Diamond Mine Unlimited Work Zone Area...

      Pandoria13@hotmail.com

      2011 is gonna,,,,, Rock
      Page-Cray
  • RE: Apple's iPad represents 90 percent of all tablets shipped; Amazon owns e-readers

    Isn't this old news? Tell is about the 4th quarter which actually had an Android tablet competing in the market.
    jhughesy
    • Android is the OS of crapware

      @jhughesy Android is quickly becoming the OS of mostly crapware. In the tablet market EVERYTHING out so far is crapware. 100% of the so called iPad killer (including the Galaxy) turned out to be crap.

      I don't expect that to change any time soon. The alleged improvements of Honeycomb will make no difference when the majority of the products in the works are wannabe junk.
      wackoae
      • You appear to have .....

        @wackoae

        the IQ of a gnat.
        Economister
      • At lest I have some

        @Economister

        yours is in the negative side of the curve.
        wackoae