Apple's iPhone goes global, vaults to No. 4 mobile phone vendor worldwide

Summary: Apple's global expansion of its iPhone is paying off nicely as the company has become the No. 4 mobile phone vendor worldwide, according to IDC.

Apple's global expansion of its iPhone is paying off nicely as the company has become the No. 4 mobile phone vendor worldwide, according to IDC.

In Apple's wake sits Research in Motion.

Here's IDC's scorecard:

Simply put, Apple's rise is pretty amazing. In just a few short years, Apple has come from nowhere to become a large global player.

Other odds and ends from the IDC report:

  • Vendors shipped 340.5 million units in the third quarter, up from 297.1 million a year ago.
  • There are only two smartphone-only vendors in the rankings---Apple and RIM.
  • Nokia has the lead, but really needs some smartphones to compete.

Topics: Mobility, Apple, Hardware, iPhone, Smartphones

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14 comments
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  • RE: Apple's iPhone goes global, vaults to No. 4 mobile phone vendor worldwide

    What spot was the iPhone in before if it "vaults" to No. 4 now? A little more info would be nice.
    Loverock Davidson
    • RE: Apple's iPhone goes global, vaults to No. 4 mobile phone vendor worldwide

      @Loverock Davidson

      Look at all of the columns in the chart.
      msalzberg
      • That would require fact checking. [nt]

        [nt]
        olePigeon
      • RE: Apple's iPhone goes global, vaults to No. 4 mobile phone vendor worldwide

        @msalzberg - LD has no logic and hence, can't use it. He is an MS shill.
        The Danger is Microsoft
    • At 2.5% market share a year ago...

      It would have fallen into the "Others" group. If the current trajectory is maintained, Apple will be at No. 3 next year. I don't see Windows Phone affecting Apple shipments much, but it is likely to dent the top 2. By next year, the top 5 could very well be Nokia, Samsung, Apple, RIM, Microsoft.

      Of course, we could also see Microsoft Kin part 2 and the top 5 looking more like Nokia, Samsung, Apple, LG, RIM. An outside chance also exists that Samsung overtake Nokia, but for global sales I'd be hard pressed to call that.
      jasonp@...
      • What I find interesting ....

        @jasonp@... is that HTC, the company that is popping out a new model ever other week is no where in that list.
        wackoae
      • Microsoft will never show up on that list

        @jasonp@...
        [i]By next year, the top 5 could very well be Nokia, Samsung, Apple, RIM, Microsoft.[/i]

        Unless MS pulls a Zune and actually starts selling Microsoft branded smartphone hardware, MS will never show up on that list. That is a list of hardware manufacturers, not smartphone OSs. WP7 phones will show up under Samsung and LG on that list.
        NonZealot
      • RE: Apple's iPhone goes global, vaults to No. 4 mobile phone vendor worldwide

        @jasonp@... well actually, microsoft will not be on there and never will be. same reason that android wont. its BRANDS not OSes. microsoft doesnt make the phones.
        tykazowsky
  • Wow! Impressive

    Apple is the #4 phone vendor in the world with only one model.<br><br>Regardless of how you look at it. That is impressive.
    wackoae
    • It doesn't matter how many models the company sells

      @wackoae
      However, I will agree with you that Apple's performance in the mobile sector is extremely impressive. The iPhone 4 is a fantastic phone and Apple deserves the success it has achieved with it.
      NonZealot
      • RE: Apple's iPhone goes global, vaults to No. 4 mobile phone vendor worldwide

        @NonZealot - OMG! No I KNOW that you have a booze problem!
        The Danger is Microsoft
  • Eat Your Heart Out Trolls

    You ain't seen nothing yet.
    yobtaf
  • No.4 is Nice, but where are they Profit Wise?

    Considering the less expensive phones available from Nokia, et al., it might be interesting to figure out where the profits are in the mobile phone business today.

    Apple makes a nice profit off the selling price, but pulls in more revenues from sales at the AppStore, as well as royalties on iPhone/touch accessories. They are slowly adding advertising revenues that will add value to each unit sold.

    Google doesn't have the direct revenues, but may well end up close to the top in terms of profits from phone sales.

    RIM? They obviously have Value Added long term revenues, but can sales really hold over the long term against continually developing competition?
    Ken_z
    • RE: Apple's iPhone goes global, vaults to No. 4 mobile phone vendor worldwide

      @Ken_z According to a recent report (http://www.htlounge.net/art/13539/iphone%E2%80%99s-profits-greatly-exceed-the-number-of-handsets-sold.html), Apple made 39% of the phone industry profits 1H2010. Combined, LG, Samsung, and Nokia made 32% of profits.

      That's crazy, but not quite as crazy as it sounds. Smart phones are the most profitable segment of the market, but Apple sells only high-end models, and apparently, still gets kick-backs on service contracts from AT&T, at least. Meanwhile, Samsung, LG, and Nokia, while large, do quite a bit of business in less profitable dumb and feature phones. While Nokia is technically the largest smart phone vendor, most Nokia users think they have feature phones. Their share of the high-end smart phone market is small. And no one's getting the kind of mark-ups Apple gets.

      This is probably why Apple doesn't really have to care about every being the #1 smartphone vendor, unit-wise. Just like Mercedes doesn't care to be Volkswagen or Chevy. Apple has to maintain their appearance of high-endianness, or their profits will plummet.
      Hazydave