Apple's iPhone just getting started in enterprise, says analyst

Apple's iPhone just getting started in enterprise, says analyst

Summary: Deutsche Bank has been testing out corporate email on Apple's iPhone and one guinea pig reckons that it's going to be goodbye BlackBerry for many users.

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Deutsche Bank has been testing out corporate email on Apple's iPhone and one guinea pig reckons that it's going to be goodbye BlackBerry for many users.

Chris Whitmore, an analyst at Deutsche Bank, penned a research note outlining his experience testing the iPhone running on Good Technologies corporate email systems.

Whitmore wrote:

We have been testing iPhone 4 and 3GS hardware running a Good Technologies application for the past 2-3 months to trial enterprise email on iPhone for DB. Our experience has been overwhelmingly positive. Email is served using Microsoft exchange through a Good Technologies interface which looks and feels like accessing a Gmail account on the iPhone. We found enterprise email on iPhone was a fantastic experience as it was easier/faster to access data (touch UI) than on the Blackberry. It was also great to only have to carry one device for personal and corporate email access. There were two drawbacks to the enterprise App on iPhone using Good: 1) ‘pull email’ was limiting as it doesn’t fetch emails in the background (other UIs like MobileIron allow ‘push email’), and 2) the hardware could use a blinking light or some other discreet way to notify user of fresh email. In aggregate, the ability to carry a single device with a great UI and have access to multiple apps (like Bloomberg, for example) far outweighed these issues.

He added that some colleagues would rather have a physical keyboard instead of a touch interface, but generally speaking the iPhone won the corporate email bake-off against Research in Motion's BlackBerry. "After testing corporate email on iPhone for the past few months, there is no going back. We expect a lot of users will feel the same way when iPhones are offered at their workplaces," said Whitmore. "Based on our experience using the iPhone for corporate purposes, we expect these trials to translate into large deployments and we expect Apple will gain tremendous traction in the enterprise market going forward."

The dynamic Whitmore highlights illustrates why iPad pilots are going on in 80 percent of Fortune 100 companies. The iPhone's trek into the enterprise over the last four years has smoothed the path for the iPad.

Related: Apple's enterprise mojo by the numbers

Topics: Smartphones, Apple, Collaboration, Hardware, iPhone, Mobility

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11 comments
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  • RE: Apple's iPhone just getting started in enterprise, says analyst

    And then it gets to cost.

    So... no.
    Sleeper Service
  • Our experience

    We have also evaluated Good and have a large pilot group, most of the users are die-hard iPhone / iPad fans to begin with. We also have some Blackberry users who wanted to test Good before switching.<br><br>Right now Good Technology is adequate. It is not as good at email as a Blackberry and is not as quick. There are iOS restrictions that do not allow it to work proper. While the App is open you have push email similar to Blackberry but once closed it suspends and you only get badge alerts of new email. Upon launch it will pull any new email. Basically functions like ActiveSync.<br><br>Many users who have used Blackberrys for years are annoyed by the lack of functionality. Unlike a Blackberry you cannot erase the Good email and not have it impact your mailbox. It's sync both ways or nothing. Many people like to clear their Blackberry messages and manage their mailbox from Outlook.<br><br>No weekly view in calendar, no ability to open calendar appointment attachments.<br><br>No alerting of meeting details if Good App is closed you only get a generic "notification" of an event. <br><br>No Free / Busy lookup for meeting creation.<br><br>Awful notification options in general. Many users like how on Blackberry you can set custom notification based on email sender / subject etc. Not to mention the blinking light so you do not have to unlock the device to check for new messages.<br><br>No secure browser to internal websites. So no SharePoint link from email.<br><br>No ability to save attachments to the device. Again a iOS limit not Good's fault.<br><br>No font adjustment in Good. This annoyed many users that have less then perfect eyesight.<br><br>All in all we think the Good product has potential. Some users have migrated back to BES / Blackberry and hope this years Blackberrys bring better hardware / browser / apps. Some users can live with the shortcomings as Good is actively updating their iOS App. But to state in its current state it works better then Blackberry / BES is sorely untrue.<br><br>App can only store 1400 items from the mailbox. Again for the heavy power Outlook users this was a big issue. With 2gb mailboxes the norm and not able to wipe the Good emails off without sync back to Outlook your stuck carrying only a small subset of your Outlook data.<br><br>No means to push internal applications like BES can.<br><br>The kicker .. Good's CAL is $160. Our BES CAL is less then $50. BES Express is free. Add the iPhone is a data hog and international usage is a mortgage payment I don't see us dumping Blackberry anytime soon.

    Almost all the adoption of Good Technology is with companies who are exploring Bring Your Own Technology programs as currently it offers less functionality / management for double the cost.
    MobileAdmin
    • RE: Apple's iPhone just getting started in enterprise, says analyst

      @MobileAdmin

      You've listed quite a number of Good's shortcomings - I have to wonder what made that more attractive than simply securing the native e-mail client on the device? There is an MDM solution in the market that allows true PUSH e-mail, secure contacts/attachments/calendar, plus full device security, hardware/software inventory reporting, jailbreak detection, and a "Private" app store for OTA deployment of enterprise iOS apps. It's called Sybase Afaria.

      -Paul-
      paulhoran
      • RE: Apple's iPhone just getting started in enterprise, says analyst

        @paulhoran@...

        At the time of our evaluation / RFP we looked at a number of MDM's including Sybase. One of our key requirements was full device encryption across a large amount of devices and during the time only Good Technology provided that and was FIPS certified.

        Frankly Sybase is very costly and didn't make it to round two of the RFP.

        Mobile Iron is likely the next best (and likely better at the moment) if we reran the RFP.

        It will be interesting as RIM has stated they are working on BES to support other devices so this could further entrench RIM in the MDM space for enterprise.
        MobileAdmin
  • Another case of &quot;we want them, so we will make any case we can for them...&quot;

    Since this is a Bank doing the testing...why [b]no[/b] mention of security testing of these devices? None at all? Did they even test remote wipe, password force, etc.?

    And, the analyst says: "the ability to carry a single device with a great UI and have access to multiple apps (like Bloomberg, for example) far outweighed these issues." I wonder if he knows BB's app store has had a Bloomberg app since March '09? (as well as many others)

    @Sleeper you're exactly right. Not only Purchase price...but what happens when these get dropped or lost? The iPhones aren't insured. And every Corporate plan I've been apart of enforced the 'new every two' practice. Who pays the un-subsi costs then? just to have an iPhone w/ corporate email?
    SonofaSailor
    • RE: Apple's iPhone just getting started in enterprise, says analyst

      @SonofaSailor

      Security wise Good Technology provides most of the key management policies. They have also intergrated the iPhone Configuration Utility which allows you to disable iTunes / AppStore / Browser etc. The kicker is once you start to disable iPhone/iPad functionality users get REALLY annoyed.

      So we state they are using a corporate device which has no need for X function. We procured for email / PIM. If they'd like their own personal iPhone/iPad they should purchase one. Funny how when they have to foot the bill they change their tune eh?
      MobileAdmin
      • Lemme ask you this...

        @MobileAdmin

        Does it allow for granular control of what apps can be used? say, if you want to disable games, or Pandora or another radio app to keep usage #'s low? (i'm not trying to make a point, I'm genuinely curious here)

        The other points you mentioned about the Good software, our users wouldn't know how to do 99% of that anyway. Contact management is the biggest concern aside from email delivery for my peeps.

        Although the two way sync or nothing would be a biggie.

        Also, what has your company done as far as replacements for these devices? do you go the 3rd party insurance route?
        SonofaSailor
    • RE: Apple's iPhone just getting started in enterprise, says analyst

      @SonofaSailor

      You cannot limit by Application. You can enable or disable use of AppStore.

      Enable / Disable in-App purchase
      Enable / Disable Facetime
      Enable / Disable Camera
      Enable / Disable Screeen capture
      Allow / Disable Youtube
      Allow / Disable iTunes Music Store (on device)
      Allow / Disable Safari
      Enforce ratings allowed for media / apps

      Contact management is very poor compared to Blackberry. Limited to main Outlook folder only, if you want to allow caller ID you need to extend outside of the Good App (and lose any security of contacts in native iOS contacts).

      Presently only senior level management can request a corporate liable iOS device. So if broken we eat it. Everyone else is BYOT so it's their device, their problem.
      MobileAdmin
      • RE: Apple's iPhone just getting started in enterprise, says analyst

        @MobileAdmin

        Curious to know how the use/test of Good has gone for you (since the last post). Am looking at MDM solutions and trying to gather industry experiences so as to not reinvent the wheel! Would appreciate your comments.
        karkos
  • RE: Apple's iPhone just getting started in enterprise, says analyst

    I really love the iPhone and as well the iPad for their design, usability etc. but when it comes to Enterprise usage I prefer BlackBerry together with BlackBerry Enterprise Server. Sure Apple devices are way more fancy than BlackBerry devices.

    But is there any advantage over BlackBerry especially from the security point of view? Clearly no. I can't believe that many companies out there don't care about Information Security. IT Admins want to have full control to protect intellectual Property of their company.

    iPhone security lacks in many ways and therefore this is a no go if you work a very security sensitive business. With a set of more than 450 IT Policies BlackBerry Enterprise is the exact opposite. Admins can easily control nearly everything remote. The iPhone basically supports a handfull Exchange IT Policies maybe a little bit more with 3rd party MDM solutuions like Sybase, Good or Airwatch.

    If you really want to protect your business you should trust in RIMs solution .....and play with your personal iPhone after work, LOL
    Jim Kovac
  • RE: Apple's iPhone just getting started in enterprise, says analyst

    If they'd like their own personal iPhone/iPad they should purchase one. Funny how when they have to foot the bill they change their tune .<a href="http://sazkove-kancelaree.cz/expekt">expekt</a>
    marco5811