Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Apple's iPhone to Verizon: A look at the fallout

By | March 30, 2010, 5:09am PDT

Summary: Should Apple’s iPhone head to Verizon Wireless the competitive landscape shifts and there will be multiple ripple effects on rival handset makers.

Should Apple’s iPhone head to Verizon Wireless the competitive landscape shifts and there will be multiple ripple effects on rival handset makers.

The Wall Street Journal reported that Apple plans to make an iPhone that will work with Verizon’s CDMA network. The move would more than double Apple’s addressable market for the iPhone. Verizon ended 2009 with 87.5 million retail customers. AT&T ended 2009 with 85.1 million subscribers.

While rumors are swirling about the features that will define the latest iPhone, due this summer, the fallout is almost immediate. From an Art of War perspective, an Apple-Verizon tie-up on the iPhone is brilliant. You freeze rivals, front-run new phones like Windows 7 Phone Series devices and double your addressable market. Here’s a quick scorecard of the potential ramifications if Apple’s iPhone lands on Verizon Wireless.

Android devices: The impact on Android devices may be almost immediate for anyone with an expiring contract at Verizon Wireless. As noted Monday, I’m in this camp. The potential of an iPhone at Verizon Wireless is enough to make me freeze any plans to switch handsets. I have a BlackBerry Storm, can swap it and have been evaluating everything from the Droid to the Palm Pre Plus to potentially the Nexus One. I’ve ultimately concluded that I’m going to hang back. Apple’s potential move to Verizon solidifies that plan. What’s the rush? This line of thinking is likely to become the norm among Verizon Wireless customers, who are sticking with the network. Most Verizon customers I talk to—basically everyone I know on the east coast—all have interest in Android handsets, but would take an iPhone.

Motorola: If momentum slows for Android devices—whether driven by a potential iPhone or not—Motorola may be most affected. It’s telling that Verizon Wireless has held pricing on the Droid (even though there are buy one, get one promotions). In addition, Verizon has given Motorola a nice boost with non-stop marketing. Obviously, the Droid is still selling well. For comparison, Palm Pre prices have plunged at Verizon because there’s excess inventory. HTC could also be dinged.

Also: iPhone 4G: 25 most-wanted features (photos)

AT&T: Apple iPhone users have complained for years about AT&T’s network. If the iPhone goes to Verizon, they’ll have a chance to jump. Will these people bolt? My hunch is that there will be an initial line for the exits and then things will stabilize for AT&T. AT&T is portrayed as a one-device carrier, but it has a strong line-up elsewhere.

Research in Motion: RIM will report its financial results on Wednesday and the refrain from Wall Street analysts is almost unanimous: Bullish on the short run and cautious on the long-term picture. RIM needs new products and something to get us wound up about. Meanwhile, RIM is a big Verizon Wireless partner and there’s only so much marketing shelf space available (ask Palm about that one). The enterprise will keep RIM a player, but it needs some pizazz desperately.

Palm: Can it get any worse? Palm couldn’t compete with the Droid at Verizon and now it faces the iPhone as competition (even if it’s fictional for now). Maybe AT&T will be a pal.

Verizon: Executives at the carrier have said for months that the network can handle the iPhone. But we won’t really know until the device lands. Verizon Wireless has enjoyed a perfect marketing strategy: Watch AT&T’s network struggle with the iPhone, make commercials mocking AT&T and mock the carrier in every keynote speech it can. If Verizon Wireless also struggles with the iPhone, AT&T may have the last laugh.

Sprint: At first, it appears that Sprint is hosed. However, a CDMA version of the iPhone that works on Verizon will also work at Sprint. Add it up and it’s possible that Sprint could talk 4G with the iPhone. If the iPhone meets WiMax or LTE it could be quite powerful.

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Topics

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Disclosure

Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

For daily updates, follow Larry on Twitter.

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RE: Apple's iPhone to Verizon: A look at the fallout
Jimster480 17th Jun 2010
@hill60 600 million? Thats insane.
0 Votes
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You think?
Sleeper Service 30th Mar 2010
Larry, what is AT&T's subscriber base for RIM versus its subscriber base for iPhones? I think RIM's is larger.

Your projection relies on two things - one, that there is a significant market for the iPhone with Verizon customers. I believe there is but I also believe that it's not nearly as big as you imagine it to be considering the number of new customers AT&T have accrued with the launch of the iPhone.

Secondly it relies on the competing products not offering as an attractive proposition as the iPhone does. This may indeed be the case but may not be. It depends on what Apple are offerign against what the other providers are offering.
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Staff
handset parity
Larry Dignan 30th Mar 2010
is a term I've been seeing a lot of lately. It basically refers to Verizon not having the iPhone. It's quite possible that iPhone would just get AT&T's churn number moving higher. I haven't met a Verizon customer that wasn't interested in the iPhone if it were there. Customers stay because the calls/data go through.
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Yeah, but not at the same time, which is
why we'll never see an EV-DO iPhone.
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I wouldn't be surprised
tikigawd 30th Mar 2010
if Verizon finally made that possible if and when the iPhone came to its network.

It's an annoying handicap, but suggesting it will never happen is idiotic.
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Verizon cannot "just make it possible"
FinanceBuzz 30th Mar 2010
CDMA as a technology simply will not support
that capability. Verizon does not set
standards, they operate networks. There is a
reason they are moving to the GSM tech tree
with 4G by going to LTE.

Apple is all about user experience. I would be
shocked if they release an iPhone that would be
limited to doing voice or data. Yes, they did
that with the original iPhone but that is
nearly three year old device now. Surprise to
the VRZN iPhone users when they try to check
something online while on a call like they did
on AT&T. They will be longing for a WCDMA
based network that will allow that. Couple
that with the inevitability of decreased
performance on Verizon's network if it get's
loaded down by a greater percentage of
smartphone users (they are not immune to
overloaded traffic - they simply have not had
to do it.)

I think a 4G iPhone that will work on LTE could
well make it to Verizon. But I would be a
little surprised if a 3G CDMA iPhone comes out
for Verizon.
0 Votes
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handset parity
ICUR12 30th Mar 2010
"I haven't met a Verizon customer that wasn't interested in the iPhone if it were there. Customers stay because the calls/data go through. Posted by: Larry Dignan"

You should get out more often!
0 Votes
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Iphone you bet!
srcapps 30th Mar 2010
I picked Ipod touch, My storm II should take lessons!
0 Votes
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I'm on Verizon and don't care for an iPhone
tikigawd Updated - 30th Mar 2010
I know you haven't met me, but, yes, there are more people like me out there.
0 Votes
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I agree with TikiDawg, I worked for AT&T and most of the trouble with equipment was from iPhone owner/users.
I have always like Verizon service and know that AT&T does not offer the coverage that Verizon does.
At the current rate of Android progression, by
the time the iPhone is actually available
(probably around Nov.) there will likely be at
least 5-6 fairly stunning Android phones on VZ
as well. The Nexus One (any day now) and
probably even better phones from HTC like VZ
versions of the Evo and Desire. There will
probably be a Droid 2. Then there are phones
from Sony Ericsson like the Xperia; Samsung has
some pretty awesome things coming soon like the
Galaxy S. To say nothing of the less
intimidating mid-range bargain smart phones that
will also be running Android like the Eris and
Devour. There will probably be decent Android
phones that are close to free with contract, as
there are now with WinMo phones.
-
The iPhone got its initial bump in pretty much a
vacuum of lame-o smart phones. From here on out
it is pretty much just one cool phone in a sea
of pretty awesome devices. I honestly think it's
appeal will be more or less limited to people
who really love Apple and the Apple way. They
will always be there, but not the majority.
0 Votes
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Who cares on the NOTwork
itguy08 30th Mar 2010
It ain't gonna happen for now.
0 Votes
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The "NOTwork"? This isn't about AT&T
John Zern 30th Mar 2010
Why do you keep dragging AT&T into these articles about Verizon.

Oh, I see: you angry you made the wrong choice. Don't worry, when your AT&T contract is up, you can allways go to another carrier. happy
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AT&T Will Rue Your Advice John
itanalyst2@... 30th Mar 2010
I am curious as to how many will actually jump ship to Verizon...
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its not doing well at VZ anyway, those who will buy it, will buy it, those who don't, just have one more option.
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iDon't...
hill60 Updated - 30th Mar 2010
...see how Verizon will backpedal on their $100 million Droid campaign,
but then again people have short memories.

Apple was also awarded a data over voice channel patent which could
overcome CDMA's inability to multitask with simultaneous voice and
data.

Then again China Mobile has 600 million customers on their version of
CDMA.
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Do you think Verizon is tied to that single
Snooki_smoosh_smoosh 30th Mar 2010
platform called the Droid? No not at all would be the answer.

I am sure Verizon like any other carrier will like to take on another popular phone, anything to get more customers to sign on with them.

The only real question is whether or not they want some sort of control over the iPhone, and whether or not Apple is willing give them some control over it, or whether this part of it even matters.
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Staff
the control issue
Larry Dignan 30th Mar 2010
is a big one. As for the Droid campaign. Verizon is already getting ROI---it's selling a lot of them. Verizon markets the hell out of whatever works sales wise. it's like those old school NFL games where you run the same play repeatedly because the other team can't stop it.
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@hill60 600 million? Thats insane.
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Even if the iPhone did go to Verizon's network I don't know of anyone that would purchase one. The iPhone had its day but most people are looking for something new.
0 Votes
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Are You THAT Naive????
itanalyst2@... 30th Mar 2010
Quite possibly the dumbest statement ever posted here.

And coming from you that's no surprise.
0 Votes
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Apparently you are than Naive!!
blueskip 30th Mar 2010
The iPhone is made better in China these days than it is at Apple. So is the iPad for that matter.

If I had my CHOICE, hands down I would go with the Droid EVERY time. Open source vs. crippled Apple garbage? Oh that one is REALLY easy! OPEN SOURCE E-V-E-R-Y TIME!
0 Votes
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Unfortunately for you...
techconc 30th Mar 2010
"OPEN SOURCE E-V-E-R-Y TIME!"

Unfortunately for you, outside of a few nerds,
most people are not the idealist that you are.
People will buy the product they perceive to be
better or at least better value. Unless the
Droid is highly discounted (which they've had to
do), few would purchase it over an iPhone for
example.
0 Votes
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I wouldn't go that far...
ericesque 30th Mar 2010
A lot of people have been chomping at the bit to get iPhone on Verizon.

However, unless Apple is bringing a major refresh to the iPhone, I don't think it will hamper WP7S too much. Not much has changed with iPhone since it was released 3 years ago. It's still a good PDA and might be a decent phone on Verizon, but it doesn't have the cutting edge tech or early adopter appeal that WP7S will have.

Just like the Zune is superior to iPod, so too will WPS7 be the superior smartphone. It's going to be a brand battle for Microsoft and it's going to be grueling for both companies.
0 Votes
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"... so too will WPS7 be the superior smartphone."

I won't argue one way or the other here, but just as it is claimed that OS
X is better than Windows yet only holds a 10% market, why isn't the
Zune replacing the iPod if it is so much better?

People buy what people will buy. People tend to buy what they are used
to. However, the Zune doesn't appear to be encroaching on the iPod's
dominance the way OS X is encroaching on Windows' dominance. The
problem with your prediction is that people are already familiar with the
iPhone--how many are familiar with WP7S?
0 Votes
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Its the salesman stupid!!!

a case of who's the biggest and best liar!
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iPhone.....
TheKingOdysseus 30th Mar 2010
iPhones are great if you're in an office all day and don't work out in the real world. Unfortunately, if you do and have the bad luck of having an iPhone, they aren't practical to own. They scratch up way too easy, the screen breaks to easy, and after a bit they start doing crazy stuff like the screen going blank, shutting down on their on....etc...I'll stick with my Omnia2
0 Votes
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What?
davidmeridian 30th Mar 2010
While I'll admit the video for the WPS7 looks very cool (and actually
original, rather than just an iPhone rip-off), the Zune is in no way
superior to an iPod. Well, maybe better than the Shuffle...
0 Votes
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What color is the sky in your world?
techconc 30th Mar 2010
"Just like the Zune is superior to iPod, so
too will WPS7 be the superior smartphone."


If nothing else, that was the comedy relief for
the day. Thanks! wink

"unless Apple is bringing a major refresh to
the iPhone"


Is there anything that would lead you to
believe that Apple isn't bringing out a major
refresh of the iPhone this summer (both
hardware and software)?

"Not much has changed with iPhone since it
was released 3 years ago."

If by not much, you mean form factor and major
paradigm shift, then sure. Otherwise, anyone
that has used an original iPhone with version
1.0 software that has also used an iPhone 3Gs
with version 3 of the OS would easily disagree
with you. The platform has evolved and matured
considerably in a relatively short amount of
time while still keeping a general consistency
with the user interface and compatibility with
older applications. win/win.
0 Votes
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Ha
kenift 30th Mar 2010
Reminds me of that Yogi Berra quote:
"No one goes there any more - it's too crowded."
0 Votes
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Wake Up Wake Up
azdave33 30th Mar 2010
You're having a wierd dream or something
0 Votes
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@ Loverock Davidson
Musick7 30th Mar 2010
The iPhone is still the newest item on the market. You must have your head in
the sand. Did you not notice that Apple can push an update and the iPhone
becomes a whole new phone? Guess you don't remember 3.0 firmware.

Im 100% sure you've only seen the commercials of the Apple iPhone... Go to
AT&T and play with one for about 15min and then commit.
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No voice and data
panic man 30th Mar 2010
apple just is not going to do it... no voice and data at the
same time. It's just not going to happen. iPhones will hit
tmobile before they hit Verizon.
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Concurrent use of data & voice is not ...
mwagner@... 30th Mar 2010
... the killer feature of the ATT network.

What matters most is network reliability. And that is related to netowkr saturation.

It has been well-known for years that CDMA is less vulvnerable to dropped calls than GSM/GPRS. That's why all 3G & upcoming 4G networks are derivatives of CDMA, not GSM/GPRS.
0 Votes
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Actually it is...
techconc 30th Mar 2010
It's not uncommon for me to need to look
something up while talking on the phone. I'd
be frustrated without that feature. It is
precisely one of the few true advantages AT&T
has over Verizon.

Further, I'd like to know the source of your 4G
information. Article's I've read indicate that
LTE is a derivative of GSM (what AT&T uses)
rather than CDMA (Verizon). Sure, Sprint is
going with their own incompatible 4G solution,
but they stand alone and will only further
isolate themselves.

example:
http://www.engadget.com/2007/09/21/verizon-
dumps-cdma-for-gsm-based-lte-in-4g-networks/
0 Votes
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Wow, what a lot of wasted effort.
matthew_maurice 30th Mar 2010
That was a lot of work on a post about a scenario that is
highly unlikely. You've been blogging about tech this long
and you think an iPhone leak 6 months out is
even remotely accurate? Come on, you've got to be smarter
than that.
0 Votes
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With an exclusivity contract coming to a
Snooki_smoosh_smoosh 30th Mar 2010
close in 2010, do you think that Apple will limit their phone to a single GSM market, or will they do the next thing which is to expand their reach into the CDMA market, in order to reach even more customers.

HMMM, let's think about that for a minute. Stay with a single carrier, or gain the ability to attract even more customers in the CDMA market. HMMM What to do, What to do. Hmm I know how about making the decision to expand our consumer base, that means adding CDMA.

It isn't about if, but when.
0 Votes
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for years-yet AT&T is still the only US
carrier with the iPhone, and even if it
does end this year it's much more likely
that the iPhone will be on T-Mobile than any
other carrier. For the record, I say that we'll
never see an EV-DO iPhone, ever. End of
story. Apple dissed it less than a year ago, so
to move the iPhone over now would look stupid.
Besides, I don't think Steve is finished
punishing Verizon for the iDon't ads yet.

That being said, Qualcomm has been working on
something called SVDO, Simultaneous active 1X
Voice and EV-DO Data, which would be ideal for
a CDMA iPhone, but the timeframe I've seen for
that is 2011 or later. How it fits in with LTE
implementation and roll-out, I do not know.

Bottom line, Steve has made it clear that his
design and aesthetic ideas trump commercial
considerations every time, and since the iPhone
has done pretty well commercially so far (30%
of all profits in the smartphone market) I
don't see him gimping his baby with a network
that can't make a call and data connection at
the same time.
0 Votes
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him gimping his baby
sam285 3rd Apr 2010
He already does it is called Edge. There's a map for that.
0 Votes
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All the proof I need is that Apple is in no hurry to bolt for the redder shores of Verizon is the fact that Apple has chosen AT&T as the exclusive provider of 3G service for the iPad 3G, albeit without a contract. Likewise, they're talking about going with a contract-less iPhone, also using AT&T's network.

It seems like, to me, that if Apple really wanted to go multicarrier here, the release of the iPad 3G model would have been the time to do so. They could have been working on a CDMA capable iPad while they built it and then BAM!: Here's a wireless Apple device not constrained by network OR contract. Presumably the iPad isn't held by the same contractual obligations as the iPhone because it's a different device, meaning Apple probably wasn't obliged in any way to use AT&T's network exclusively. Alas, they are and if you buy a 3G iPad and pay for data service through Apple, you're paying for AT&T.
"... Apple has chosen AT&T as the exclusive provider of 3G service for
the iPad 3G..."


Apple hasn't. AT&T is only the first provider to offer a data package for
it. Apple clearly announced that the iPad would be compatible with any
service that used the MiniSim card. While that may include AT&T, it
doesn't necessarily exclude everybody else.

Of course, this fact eliminates the rest of your reasoning.
0 Votes
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AT&T &...
hill60 30th Mar 2010
...how many INTERNATIONAL carriers around the world.

Lats time I checked the iPhone is being sold on OVER EIGHTY
networks.

None of which are compatible with Verizon or Sprint.
0 Votes
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Apple...
evilkillerwhale@... 30th Mar 2010
...asked Verizon about the iPhone first. Verizon
said no. They didn't want to work on changing
their network at the time, nor did they think it
would do well enough to warrant it. Apple didn't
like that. The iPhone is about all that keeps AT&T
afloat.
0 Votes
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To all the nay-sayers, & jealous haters.
Intellihence 30th Mar 2010
The iPhone is coming to Verizon and Sprint. This is a fact. Get
over yourselves, because APPLE is winning the hearts and minds
of many. Perhaps not yours here, but who cares about you
anyway?
0 Votes
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You think?
Sleeper Service 30th Mar 2010
From the tech blog comments it seems Apple are losing hearts and minds these days.
0 Votes
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Microsoft will never be able to touch the die-hards, but the growth Apple has seen in the last 5 years doesn't consist of die-hards. They're swayed by good branding and great products. With a string of successful product releases and simple, but fresh branding, Microsoft is recapturing the hearts and minds of the masses.
  • Flagged
0 Votes
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Not that I've noticed
vulpine@... 30th Mar 2010
I have yet to see any commercials for the WP7S and a vast majority of
the tech blogs discuss the iPad, not the WP7S. That means that mind
share is still mostly Apple and there's very little Microsoft mindshare out
there beyond that of the anti-Apple zealots.
0 Votes
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Cherry picking makes it easy to look right...
ericesque Updated - 30th Mar 2010
Of course iPad is discussed on tech blogs. It's due in a week! But you must have been under a rock (or the influence of RDF) a week or two ago when MS announced WP7S and the tech community was all abuzz-- overshadowing iPad news by far.

I also wasn't naming products. I was taking brands. If you think Microsoft isn't gaining mindshare, you're daft. When MS does roll out their ad campaign for WP7S, people will pay attention because Microsoft's brand is strengthening.
0 Votes
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Everything's relative
techconc 30th Mar 2010
Sure, Microsoft's brand is doing a little
better, but that's only relative to the beating
it took regarding Vista and Windows Mobile over
the past few years. Sure, Windows 7 is a
better product than Vista, but that's only
relevant to Microsoft's already captive
audience it has through it's monopoly. With
Windows Mobile, it doesn't inherit market share
from the likes of IBM, etc. It actually has to
compete on it's own merit. Given the time
they've been trying to establish a market, they
haven't done well. Windows Mobile 6.5 was a
dying platform (and going down quickly). WP7
is two steps in the right direction (dumping
legacy interface for a more modern approach),
but still one step backwards by dropping key
features, etc. Worse, it's classical Microsoft
vaporware. They don't even have a product to
ship yet, they are doing everything they can to
try to keep people on board rather than jumping
ship for Android, etc. Microsoft's comeback in
this market is a big "if". Remember, Palm had
a lot of good "mindshare" with the Pre, but
that didn't do much for them in the end.
0 Votes
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Who reads tech blogs...
bubbatex 30th Mar 2010
Not the buying public! Those tech blogs and comments also originally said the iPhone would fail. And they said the same about the iPad...

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