Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Apple's WWDC powwow: Few surprises, but a big iPhone upgrade cycle

By | May 26, 2010, 9:44am PDT

Apple is expected to roll out its 4th generation iPhone at its Worldwide Developer’s Conference (WWDC) in a few weeks and possibly demo a new Mac OS, according to analysts projecting a gathering with few surprises. However, WWDC is likely to kick off a powerful iPhone upgrade cycle.

In a research note, Piper Jaffray analyst Gene Munster said Apple has “little room for surprise” in its WWDC agenda. Munster’s volley is just the opener for what is likely to be two weeks of speculation about what Apple will reveal at its developer powwow when Apple CEO Steve Jobs delivers the keynote address June 7.

Related: Gallery: Apple adds multitasking to iPhone 4.0

Here’s what Munster thinks we’ll hear from WWDC:

  • Apple will launch a new iPhone that will be “significantly re-designed, with meaningful new features like video conferencing.” The device will land sometime in the summer. Munster writes:

Consistent with recent media reports, we expect the new iPhone to feature a front-facing camera for video conferencing, along with a new, thinner design, an improved rear camera, and better battery life, with higher capacity (32GB/64GB) at the current $199/$299 price points. We expect the new version to be popular among current iPhone 3G owners (a 2 year-old device) with a significantly different design and feature set (unlike the 3GS).

  • The iPhone 3GS will be Apple’s new $99 device.
  • The latest iPhone won’t be available at Verizon or Sprint at launch.
  • Apple CEO Steve Jobs will give us a tally of iPad sales.
  • And there may be a new Mac OS demo possible. Munster writes:

Software is a key differentiator for Apple but the Mac OS has not seen the same level of innovation as iPhone software in recent years. With the next version of Mac OS X, we expect Apple to bring some of the same innovation to the Mac platform. Multi-touch technology, for example could be a key feature of Mac OS 10.7.

See all iPhone content

Barclays Capital Ben Reitzes put out a different wish list for WWDC. Reitzes had some overlap with Munster, but also had a few interesting nuggets. Among them:

  • “We wouldn’t be surprised to hear about enhanced services for Apple’s MobileMe service,” said Reitzes.
  • More details about Apple’s iAd product, which will be available with iPhone OS 4.0. “It seems Apple will manage the bidding process and linking up of buyers and sellers of ad,” said Reitzes.
  • AT&T is likely to keep iPhone exclusivity for the rest of 2010.

In any case, Reitzes is expecting Jobs keynote to create what will be a strong iPhone upgrade cycle. Speaking of the new iPhone, Reizes said new features for the iPhone like multitasking, folders and iBooks “are significant upgrades that will likely get users excited for the next generation iPhone. In fact, some of the features will not be available to older 3G & 2G iPhones and the 2nd generation iPod Touch and earlier models, which could fuel even more demand for upgrades.”

Related:

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Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Disclosure

Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

For daily updates, follow Larry on Twitter.

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RE: Apple's WWDC powwow: Few surprises, but a big iPhone upgrade cycle
jackson1984-24316069205748857739440257893812 11th Oct
A lot of many thanks in nflshop your recommendations. Which was critically beneficial. Allow me endeavor the way it will work out.
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iAd...
rshol 26th May 2010
...scares me to death. Hopefully there will be a jailbreak app that blocks them all. The major reason I find to jailbreak now is to be able to edit /etc/hosts to block ads. I want my phone to be my communications channel, not their advertising channel.
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have you actually seen how these work..?
doctorSpoc 26th May 2010
@shollomon - the whole point of them is to make ads that aren't annoying or take over your screen like pop-up ads.. they are in app ads and you need to click on them (opt-in) for them to open... i'm not sure what the problem is.
@dane cook I mean NonZealot

It was funnier before you ripped your joke off from the Onion.

http://www.theonion.com/video/new-google-phone-service-whispers-targeted-ads-dir,17470/

I like how you accuse Apple of not coming up with anything original and right here we have proof that you are nothing but an intellectual property thief
@maskman01
Haven't seen that video (and still can't, it's blocked here) but if it makes fun of google phone for showing ads when trying to dial 9-1-1, all I can say is that great minds think alike!

I like how you accuse Apple of not coming up with anything original and right here we have proof that you are nothing but an intellectual property thief

No, I accuse Apple of claiming that everything they come up with as being original when it clearly isn't. That is hypocritical. Since I've never claimed to be particularly original, I'm not a hypocrite.

As for me being an intellectual property thief, all I can say is: prove it. Then convince The Onion to take me to court. happy
@NonZealot

Listen to you. You are slinking lower then Dane Cook. You are at at Leno level.
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Listen to you, nothing but ad hominems
NonZealot 26th May 2010
@maskman01
How very telling that all you can do is (try to) insult me.

I refuse to purchase someone else's advertising platform just so I can be hounded and harassed and annoyed by ad after ad after ad. This is what Apple is doing with the iPhone and I want no part of it. If that bothers you so much, maybe instead of answering with insult after insult after insult, you would be better off not reading my posts? Just a suggestion.

Cue even more insults...
@NonZealot

1) The ads are in the apps not the phone
2) The apps already exist in free apps. This is a centralized system to help the developers add apps to their app to pay for the app
2b) If you don't like it buy the app (i.e. RunKeeper which is a great app and JotNot Scanner)
3) Other platforms have ads in their apps including Android (see Medialets)
4) When WM7 finally shows it face you will see a duplication of what both Apple and Android have done including a Ads in apps. Why? For the developers to give away free apps.

I don't expect a reply because this argument is researched and logical. Don't feel bad, I don't expect you to keep up.
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I totally agree
NonZealot 26th May 2010
@shollomon
This is a showstopper to me. I will not pay hundreds of dollars for a device only to be inundated with ads from the maker of that device. Screw you Apple!
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educate yourself...
doctorSpoc 26th May 2010
@NonZealot - the ads are in app ads... if you don't like apps with ads then don't buy those apps.. i'm sure most devs will have a pay version with no ads and a free app with ads.. these are not like pop-up ads .. they are like banners that take you into an almost app like ad.. but again they are not in the OS they are in app ads..

but NonZealot, i'm sure you don't really care and might already know this you just want to complain about all things apple and the facts be damned..
I can just see it now:
I dial 911 and before putting me through, iPhone pops up an ad offering to sell me bandages.

No, I don't need bandages!

How about a nice Taser today?

NOOOOO!

Would you like a fire extinguisher?

Forget it.
  • Flagged
@NonZealot
Agree with you. If I download an app and it has ads I immediately take it off my iPod. I can already see others doing this same thing with iAds.
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LOL! That was good, NZ
John Zern 26th May 2010
I had to laugh and cry. Laugh because it was humorous, sad because it's probally true sad
For all the iAd vitriol drizzled take a look around the borders of this "free" news site you just waxed vitriolic on. Yeah, those 4-5 things with text and imagery, those are called AD's. They help the people that make this site make it free for you spew nonsense all over the web. Hey see that thing called Radio, local TV, Pay TV, guess what, they are all functions of Advertising. So please think, really and seriously, think about what you post prior to posting. It will make you seem well informed, thanks.
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iPhone apps have always had ads from day 1. They have ads all over them right now... this is NOT new. iAd is simply making it simple for people to add in ads without making them run horribly or hurt the user experience.

All the people complaining about iAds are absolutely clueless. Its a very good thing.
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I shouldn't be amazed anymore but I always am
NonZealot Updated - 26th May 2010
@doh123
Its a very good thing.

I could understand if Apple zealots tried to convince us that constant advertising in a device we paid hundreds of dollars for wasn't a big deal but to have them actually paint it as if Apple was doing us a favor is absolutely amazing to me. I shouldn't be surprised since Apple zealots do this kind of stuff over and over again but I have to admit, I still can't get over just how willing they are to try and convince us that Apple is actually doing us a favor by reducing choice, suing competitors, and inundating us with ads.
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@NonZealot

I would personally prefer to pay for apps that are free of advertising. However, I think I am not in the majority here as it seems more would rather endure some advertising in exchange for free apps as Google has adequately proven with it's business model. Sure enough, Apple is not doing this as a "favor" any more than Google's apps are really "free". It is an attempt to give app developers another tool to monetize their work, simple enough. I personally wouldn't try to make anything more of it until I see it in real life.
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Once again
Snooki_smoosh_smoosh 26th May 2010
@NonZealot: It is at the choice of the app developer, to include ads, for more particularly dev's free versions of apps.

But since you have such a problem with ads, why do you come to ZDNET, when they have ads on every page, or any website for that matter.

Once again you're the double standard.
@NonZealot

I have to agree (and I'm a 1/2 Apple zealot). Touting iAd as a "feature" of OS 4 is frightening. The iPhone is a limited display device, now hampered by a metered, not unlimited, data plan. Every bit that iAd takes from the data stream I am paying for is theft as far as I am concerned and I will find a way to shut it off. No amount of benefit can be derived from "free" apps to justify depleting my limited bucket of data, and if you think this wil be limited to only "free" apps, I have a swamp I need to market...
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AMD
step2000 26th May 2010
I think you'll see a few new systems also based on AMD processors, and a renewed ATI presents. While this is not a huge secret about AMD, I think Apple will finally open the door a little on AMD/ATI. I also think will NVidia having a key VP leave to AMD may signal future things all around!
Got news for you. Just bought a new iPod touch 3rd Generation a couple months ago to replace my first generation. True, they are the 8gb models, but that's all I can afford. On the Apple website, "3RD Generation 8GB iPod Touches will NOT get multi-tasking and a few other new features either".....
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Let's not forget this quote from Steve Jobs from the 19th of October 2009:

We are thrilled to have sold more Macs and iPhones than in any previous quarter, said Steve Jobs, Apples CEO. We've got a very strong lineup for the holiday season and some really great new products in the pipeline for 2010.

Did everyone somehow forget this? SHEESH!!
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@NonZealot

Every time you make one of your stupid posts and someone responds that increases the number of ads shown. This is why it is in ZDNet's interests to run articles that require people to comment on mistakes in the article.

Google's new Android features are about ad revenue.

Apple is not introducing advertising, they are not innovating in the sense of making the phone an Ad Platform because 1. it already is thanks to AdMob and the App developers, 2. Google will make Android about advertising because that's what they do.

The Ads will only be inside Apps, and only if the App developer specifically codes for the places/times to show the ads.

What Apple is offering is a better and more controlled way to deliver the ads, and this is needed as the current ad delivery in free Apps is not so nice.

This should be an improvement to the users - and is not in any sense turning the phone into an ad delivery platform.

What it does is gives the developers of 'free' apps a way to make revenue with less annoyance to the user than they are causing now.

The idea of advertising on Mobile devices has been around since mobile devices have.

I was asked to look at developing this kind of delivery system for mobile devices somewhere around 2000, by one of the largest carriers in my country. The idea was there, the meeting never happened, every few years the idea was raised again, same outcome.

The idea at that time was that Mobile devices could show you ads whilst in the browser based on where you were, so if you walked near a coke machine, then an ad might show up. Another idea was to send an SMS if you went near something. This was going to be way too much, not very accurate, not app based and quite scary for the user when their location was used to tell them to buy a soft drink, even though they were not in an opt-in free app.

So if you think Apple is being bad here - consider the alternative.

And NonZealot, if you purchase Apps you will not get ads, but if you use a 'free' app then you may be using one that is making revenue from ad-sales, rather than from the app purchase.

So NonZealot - you are not going to be bombarded with ads inside something you purchased. If you had some experience of the platform you are complaining about you would know this. Again, you attack based on ignorance and claim some kind of moral right to put Apple down because you are not in possession of the facts.
What about the Radio App? I remember that it was talked about a few time ago and the hardware for that is already there on the 3GS. Could it be one of the surprise announcements?
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and this is special because?
SonofaSailor 26th May 2010
My Blackberry Bold 9700 I bought in November 2009 has multitasking, except the button is on the side of the phone, but it does the same thing.

Moreover, I've always been able to change my wallpaper, and put apps in 'folders'...i don't see why zdnet or steve jobs wasted their time making a video demonstration about it.

Except for people to actually applaud the fact that Apple finally included functionality that should have been included two years ago? Does Jobs need his ego stroked that much? and shame on you idiots for stroking.

Now, maybe Apple will focus on catching up on enterprise capable functionality. Hopefully, by the time it's released to Verizon, it will be ready for the real world.

And to all you Mactards who say "ugh...look at how many millions sold!!! it is the real world!" well, look at how many idiots use windows that don't understand it's weaknesses vs Snow Leopard or Linux, just because Windows is mainstream...same with the iPhone, most don't really know about it, they just know other people that have one, so they have to have one too.

And yah, I'd say being able to take a stolen iPhone and usb cable, and hook it up to Ubuntu, is a pretty big F*cking weakness.
Seems like folks were wasting a lot of blog space here fulminating about iAds, which is one relatively small aspect of iPhone OS 4. (Super-troll NonZealot strikes again--please don't feed him!)

Perhaps we can discuss other issues that the article covered, then. Apple has just refreshed Mac hardware in all its lines--MacBook Pro, MacBook, iMac and Mac Pro--so hardware announcements seem likely to concentrate on iPhone, and software announcements for the Mac OS would stand to be the order of the day. I agree that the Mac OS--and it's even possible that Apple will finally move on to a different version name besides OS X--will begin to incorporate more of what's already been implemented in the iPhone OS, such as touch-screen capabilities or built-in wireless data options in the MacBook line. (If you will, making the MacBook as capable in certain ways as the iPad already is.) Although it's understandable that Apple will continue to serve the consumer, I also would like to see improved enterprise features for the Mac OS and iPhone. Mobile Microsoft Office for iPhone would be a major breakthrough, and with all the heated banter about Flash support on iPhone, so would a mobile Flash reader from either Apple itself and/or Microsoft (Silverlight?) that would take a lot of wind out of the sails of naysayers, while also pointing developers toward wider adoption of HTML5--and still cuing Adobe to go pound sand.

Speaking of taking wind out of sails, the leak of what the computer media called (perhaps inaccurately) an iPhone G4 prototype may have stolen some of the thunder from Jobs' keynote. However, a prototype is just that, and Apple could be pursuing several different directions for iPhone. So I'm not sure we'll actually see cameras front and back as the leak purported, and while video chat enablement would be awesome, the feature I'm really looking for as the next step would be 4G data service, which AT&T's competitor Sprint is currently championing. Don't know how discussions at Apple are going, but, while I realize that a lot of Verizon users would go to iPhone if Apple were to negotiate a deal, it still seems to me that Sprint is actually driving the marketplace with 4G. So I tend to agree that a deal with Verizon may not materialize yet--if I were in Apple's position, I would be trying to use the 4G question as leverage with both AT&T and Verizon.

With its MacBook refreshes Apple quietly upped capacities and lowered prices (somewhat--they're still frightfully high) on SSD options, and I think this also signals capacity upgrades for iPhone hardware. I agree with the analysts that these upgrades, per Apple's usual practice, will probably not cost the consumer more. Apple is all about miniaturization and providing more computing power in smaller spaces, and I believe that trend will continue at WWDC. Apple's real competition right now is Google, which with its open Android platform is quickly becoming the Microsoft of the mobile computing world. Google competes with Apple in the desktop and enterprise spaces also, with Google apps beginning to unseat the hegemony of Microsoft and Apple's desktop app paradigms.
Well done! Thank you very much for professional templates and community edition
seslisohbet seslichat
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RE: Apple's WWDC powwow: Few surprises, but a big iPhone upgrade cycle
jackson1984-24316069205748857739440257893812 11th Oct
A lot of many thanks in nflshop your recommendations. Which was critically beneficial. Allow me endeavor the way it will work out.

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