Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

As marijuana debate rages on, related online business flourishes

By | February 4, 2011, 12:44pm PST

Summary: The nation continues to argue about the legalization of marijuana but in California, where medicinal use is becoming more mainstream, the online side of the taboo topic continues to grow

The debate over medicinal marijuana has been intensifying across the nation in recent months, notably in California, where the taboo topic was pushed into the forefront by a ballot measure in November.

The measure to legalize marijuana in California may have been defeated but the issue is far from dead as the acceptance of medical marijuana in the state is becoming more mainstream. Consider the growth that related businesses are experiencing. Case in point: a news release issued today by General Cannabis Inc., the parent company for WeedMaps.com.

For those unfamiliar, WeedMaps.com is a mobile phone app that places an overlay of medical marijuana dispensaries on top of the Google Maps app - offering visitors the mapping basics as well as customer reviews and so on. In its release, it announced that it “had improved revenue consistently for the 14th straight month” and said it has plans to grow even more.

In January, it launched weedfreebies.com, a site that allows patients the opportunities to win prizes. And on the horizon is a daily coupon app, expected to launch in April, that will offer patients savings at the dispensaries. And the company also finalized its purchase of Revyy, LLC, which included the cannibascenters.com site. Work is underway to revamp that site into a nationwide online portal that connects physicians with medical marijuana patients. The site is expected to go live in April.

The company also owns General Merchant Services, which provides credit card merchant processing services for medical cannibas-related businesses but is also growing into non-cannibas industries, including restaurants, automotive services and health care. The piece of the business produced more than $1.2 million in merchant processing volume in January, up from $700,000 in December.

The topic of medical marijuana is clearly still a touchy one in some parts of the country. But that hasn’t stopped entrepreneurs from seeing the money-making potential of a legalized industry and moving now to position themselves to be in a leadership position down the road. And, certainly, an online presence - including Web sites, mobile apps, Facebook fan pages and Twitter profiles - is a key part of that growth plan, both short-term and long-term.

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Sam has been a technology and business blogger for more than 18 years.

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Sam Diaz

Sam Diaz has nothing to disclose.

Biography

Sam Diaz

Sam has been a technology and business blogger, reporter and editor at ZDNet, the Washington Post, San Jose Mercury News and Fresno Bee for more than 18 years. He's a member of the National Association of Hispanic Journalists and a graduate of California State University, Fresno.

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RE: As marijuana debate rages on, related online business flourishes
Cannabis Seed 28th Oct
@jway86
Not wanting to argue, all entitled to your own opinions. But the success of cannabis businesses online is a good example of public opinion from the best gauge we have, the internet. This is also a fantastic boost to the economy which is something that can't be said for many other industries. The health benefits of the plant are also an amazing truth and the patients who are prescribed it are hugely grateful for these early legal improvements. Its being regulated well and all early signs point to a huge success for cannabis decriminalization.
cannabis seed
Marijuana doesn't cause cancer, heart disease, brain damage, liver disease or emphysema, and its addictive potential is about on par with coffee. The DEA is 100% misinformed when it calls marijuana "extremely harmful".

The marijuana prohibition empowers the drug dealers and cartels and makes our children LESS safe! We parents have been patient long enough, we must speak up and demand that marijuana be legally sold to adults in gas stations and supermarkets just as beer and wine are today!!
@jway86
I'll sum up what jway just said:

LEGALIZE IT
http://www.youtube.com/watch?gl=US&feature=aso&v=HDV6_FlRais

The video is not in English, but I will explain what the news lady tries to read and fails due to hard laughing:

In Canada police arrested people who grew marijuana fields and somehow made thirteen black bears to protect it. As if bears were not enough, policemen also found a Chinese lop-eared pig and a raccoon around/on the field.

The news anchor in the video repeatedly tries to read the part of the news where it says that "police found the bears sitting near to marijuana field ....", but always cracks since images of bears sitting around and smoking the weed just do not go away.

In the end she concludes the reading that Canadian authorities may not only charge these "farmers" with drugs harvesting, but also with feeding (with the weed?) of wild animals.

During the reading the anchor also wonders "What the heck the pig was doing there?", "Gosh, this is some funny news... May I skip it?", "And I was starting to read this so seriously!", "It is only the morning, but I am already done! So be it, I will read this up to the end somehow...", "... the bears were found sitting... all thirteen in the raw... and smoking...", "... the bears were found sitting... May they at least be standing? [for a change; I can not read this part]"...

(The news is real; initial report was prepared by Canadian Press agency. The video is already watched by millions of people.)
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@jway86 - That's right, legalize dope and the drug cartels will suddenly become choir boys and we'll all live happily ever after.

Who's crack pipe, have you been toking... lol...
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And what happened....
sissy sue 7th Feb 2011
@search & destroy
...when alcohol Prohibition ended? Did the world suddenly end?

You forget that cannabis was legal when alcohol was not. Where were the "drug cartels" then?

We still have Prohibition; it's just that other drugs besides alcohol are prohibited.

You really should stop believing everything you learned in grade school. Did you ever suspect that you were being LIED TO? A dose of cynicism regarding government fairy tales would do you some good.
@search & destroy Nah, they'll lose some revenue in the short term, but probably step up distribution of other substances.
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You forget that cannabis was legal when alcohol was not. Where were the "drug cartels" then?

Most people in the 1930s never heard of marijuana beyond comedy films (like Reefer Madness) that played in a few burlesque houses. It wasn't until the 1960s when it sunk into the American consciousness.

We still have Prohibition; it's just that other drugs besides alcohol are prohibited.

Well cry me a river. Boo-f'cking-hoo

You really should stop believing everything you learned in grade school. Did you ever suspect that you were being LIED TO? A dose of cynicism regarding government fairy tales would do you some good.

And you have THC on the brain. Have you considered re-hab? Or maybe it's too late for you.
@jway86
Not wanting to argue, all entitled to your own opinions. But the success of cannabis businesses online is a good example of public opinion from the best gauge we have, the internet. This is also a fantastic boost to the economy which is something that can't be said for many other industries. The health benefits of the plant are also an amazing truth and the patients who are prescribed it are hugely grateful for these early legal improvements. Its being regulated well and all early signs point to a huge success for cannabis decriminalization.
cannabis seed
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Legalize Cannabis/Medicinal Cannabis ASAP!
leonarddoctork 4th Feb 2011
The US Government should overcome its own "denial" with respect to Medicinal Cannabis, which can serve as a safe alternativ?e to many pharmaceut?ical chemicals on the market. I believe it is very positive that the President acknowledg??es the "validity" of this debate. Whenever the validity of the debate is recognized??, such a "recogniti??on" invariably implies that our side has a "valid argument"; this being so, it follows that our side (in favor of Cannabis/M?edicinal Cannabis Legalizati?on) has a very real possibilit??y of winning this "perfectly legitimate debate", for otherwise it would not be a "debate". For example, to even suggest that Cannabis Plant has no medicinal properties is not even a "rational" thing to do; as a "recreatio??nal" substance, Cannabis is incomparab??ly safer than alcohol! Few people even know that one out of five people in Britain are expected to live to 100 years old, while Cannabis consumption in Britain is the highest in Europe. Look at Canada where the Cannabis "laws" are much more "liberal" than in the United States, yet the criminality, and especially violent crime, are much lower than in this country. And if all this were not enough, it is scientific??ally proven that Cannabis use (as opposed to alcohol use) suppresses violent urges and behaviors. All this is true even if the President is "personall??y opposed" to legalizati??on (at least for now). But we cannot sit on our butts and passively expect positive developmen??ts to occur. We must participat??e actively, write comments at the news articles, write to politician??s, sign petitions, register to vote, etc. Let's ask our politicians why, in this time of rising deficits, they would rather talk about taxing mother's milk than about slashing the so-called "marijuana enforcement" budget! I specifical??ly urge all the young people to talk to their parents and grandparen??ts and educate them about Cannabis vs. alcohol and hard drugs. As the logical evidence in our favor inexorably accumulate??s, the "qualitati??ve shift" will occur in our common consciousn??ess, and we will win this "perfectly legitimate??" debate!
One would think the DEA and ONDCP has doctors or scientists on staff. Sadly this is not so - we would like to see that changed and believe it is a step to change. Petition reads :
Dear President Obama,
It makes no sense that the DEA and ONDCP are run solely by law enforcement officials. These individuals have no medical or scientific training. It is obvious they do not take any scientific studies into consideration. Someone in charge of a drug policy should have scientific knowledge about drugs or at the very least medical training in medicines and drugs. Those in charge of the DEA and ONDCP simply tout the same falasies based on old gutter science, and yellow journalism portrayed in the past. We citizens are wiser than this and deserve better than touted falasies and dishonest tactics, even if they are out of ignorance. There is no excuse for ignorance by those in charge. Much has been discovered in recent times. The science done over the last 40 years needs to be taken into consideration, not simply ignored.

The Vienna Declaration was drafted by a team of international experts and initiated by several of the world?s leading HIV and drug policy scientific bodies: the International AIDS Society, the International Centre for Science in Drug Policy (ICSDP), and the BC Centre for Excellence in
HIV/AIDS. It was launched as the the official declaration of the XVIII International AIDS Conference (AIDS 2010) held in Vienna, Austria in July 2010. The Vienna Declaration advocates for evidence based drug policy and strengthen the call for policies driven by evidence.

Please find out more at http://www.viennadeclaration.com

With this in mind, please appoint a doctor or scientist to head the ONDCP and the DEA. If not, at the very least appoint a medical doctor or a scientist to each department with equal power and say, a co-chair so to speak.

Thank you for your time and consideration.
Sincerely,
Please sign the letter petition to appoint a doctor or scientist to the DEA and ONDCP.

http://www.change.org/petitions/appoint_a_doctor_or_scientist_to_the_dea_and_ondcp
To understand medicinal cannabis and adverse effects of prohibition check out
http://activistcat.com/
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Well boys & girls, it's not the DEA that decides policy
search & destroy Updated - 4th Feb 2011
It's the U.S. Congress. Doh.

And until they start with the repeal of The Controlled Substances Act (Title II of the Comprehensive Drug Abuse Prevention and Control Act of 1970), then you dope fiends don't have a pot to pi$$ in. Literally.

The CSA is the basis for all current Federal drug law here in the United States.
@search & destroy Dope fiends? What have you been drinking? Or is it your Rx?
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Anyone who has smokes weed
Stan57 4th Feb 2011
Anyone who has smoked weed in the last 10 years cant deny how very much stronger it has gotten. It should be regulated and driving while on weed should not be allowed ans loss of drivers license for the first offense.
@Stan57 Kinda like how we take a drunk drivers license away after their first DUI... Oh wait...We dont! Hell there are people out there on their 12th or more DUI's and STILL have a license. Pots less harmful that booze when your driving so a 1st offense shouldnt be more harsh than we give all the boozers out there.
I rarely bother with its recreational side anymore but I believe marijuana has amazing health promoting properties and the sky is the limit when it comes to the industrial potential of hemp. Legalize it and for frack sake study it to realize its full potential.
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Good.
james347 5th Feb 2011
Good.
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Cultural Clash
JAL_z Updated - 5th Feb 2011
While most people will look at the dope debate from the perspective of wanting their politicians to change laws and policies that they would never even dream of changing, the fundamental reason for such laws is the narcotic culture in which these politicians exist.

Basically, 99.999% of all politicians are juice freaks, alcoholics, addicted to alcohol; although here it must be understood that unlike someone who needed a daily fix of heroin, craving for a daily fix of alco-juice is more or less regarded as normal in most Western countries.

Thus, the solution is to not vote for anyone who belongs to the juice-freak culture. Alcohol kills cells in the body, creating a level of awareness similar to being punch drunk, whereas MJ fosters awareness.

As for addictiveness, number one spot goes to tobacco, followed by alco juice, heroin, and crack. Mary Jane is addictive too, in that it cultivates awareness and washes away the 'wonderful life' mentality promoted by governments. The downside are the chocolate, cookies, ice cream, music, and other sensual activities that inevitably attack your physical well being after such usage.
Time to get rid of our superstitious drug laws.
The only reason marijuana is still and ever became illegal is becasuse tobacco and alcohol companies paid the polititians to make it that way. Oh and the CIA would have one less drug to smuggle into the US to fund black-ops.
Marijuana is now legal in the state of arizona finally. We just dont know for how long.
I'm Happy for what we have been able to accomplish so far. Who ever thought I could smoke one and not have to worry In Michigan. While everyone Fights I roll a super fatty and enjoy my self and loose the pain. Thanks to all of for the Medical law.
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I beleive the real reason pot stays illegal is that too many people make too much money from it illegal. Think of all the money police organizations from local narcotics squads to the DEA soak up, all the the private prison companies that jail offenders, all the "rehab" services that cure something that's often only a process attended to in lieu of jail time, the profits made from selling everything from drug testing kits to the uniforms and weapons, special ops gear, training services, and all the rest of the cop toys that the War on Drugs create. Think of how many inept politicians dot elected time and again for declaring themselves tough on drugs while they failed miserably in doing anything else constructive. How much money and other support goes to other countries to fight drugs but arms the governments with weapons, helicopters, military training, and all that other double purpose stuff that's so often turned against their own populations. On a personal level I smoked pot for many years when I was much younger but stopped after it just wasn't convenient to be stoned regularly because of family and career obligations. Then came drug testing. Years ago in my 50s my health began to fail and is still going in the crapper. I won't detail the drugs I get legally but let me say they are powerful stuff. They make me sleep too much, make doing much of anything difficult and provide marginal relief. And, my god are they expensive! After I got so bad I couldn't work any longer and just moving around the housebecame a chore, I found some pot again and tried it to see if it could help me. It did much more than I could have imagined. Much more than any of the legal chemical crap I take in both relieving my discomfort and allowing me to sleep. Twice a year I have to have a series of tests to see if the legal stuff I take is harming my body, a very real hazard. But a substance that works better, costs, far less and has fewer side effects or other risks is just far too risky to continue using it because of its illegality. I can only hope some day, saner minds will prevail. And to that end, these issues need to be discussed.
"...between 2001 and 2006 in Portugal, rates of lifetime use of any illegal drug among seventh through ninth graders fell from 14.1% to 10.6%; drug use in older teens also declined. Lifetime heroin use among 16-to-18-year-olds fell from 2.5% to 1.8% (although there was a slight increase in marijuana use in that age group). New HIV infections in drug users fell by 17% between 1999 and 2003, and deaths related to heroin and similar drugs were cut by more than half. In addition, the number of people on methadone and buprenorphine treatment for drug addiction rose to 14,877 from 6,040, after decriminalization, and money saved on enforcement allowed for increased funding of drug-free treatment as well."
http://www.time.com/time/health/article/0,8599,1893946,00.html

Study summary and download link:
http://www.cato.org/pub_display.php?pub_id=10080

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