As the data center turns: IBM gets tight with Juniper, Brocade; Take that Cisco

As the data center turns: IBM gets tight with Juniper, Brocade; Take that Cisco

Summary: Updated: IBM is busy teaming up with every networking company not named Cisco. On Tuesday, IBM announced a new distribution pact with Brocade Communications, according to various news outlets (Techmeme).

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Updated: IBM is busy teaming up with every networking company not named Cisco. 

On Tuesday, IBM announced a new distribution pact with Brocade Communications, according to various news outlets (Techmeme). IBM will rebrand Brocade's gear and use its sales force to distribute them. Big Blue has resold Brocade switches, but now will offer all gear---including the routers and switches Brocade acquired via Foundry Networks. 

Toss in IBM's partnership with Juniper Networks and there's a clear "anyone but Cisco" model emerging.  Juniper and IBM also said Tuesday that they will broaden their partnership. IBM already sells Juniper gear and two companies now plan to demonstrate their joint cloud technology abroad.

While IBM's move is notable from a data center sports perspective---Cisco is encroaching on IBM's server market---the Brocade deal is just a reselling pact. As CNET News's Maggie Reardon notes, IBM sold its networking business to Cisco in 1999. 

But as data center players morph---Oracle buying Sun; HP picking up EDS; Cisco getting into servers---IBM has to play the networking game just to be complete. For Brocade, the IBM deal is huge. Brocade gets distribution and some potential IBM merger rumors---you know they're coming---to boost its stock.

Topics: Cisco, Data Centers, Hardware, IBM, Storage

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  • I wondered when this is coming...

    After doing a stint with a Cisco shop, Cisco has lost it's luster for me. Their architecture of a closed and proprietary infrastructure makes it hard to do anything but overpay for more Cisco gear.

    I've been focused against Cisco for the past 3 years and have actually found more benefit in not selling Cisco. I've gone to an HP ProCurve based company and haven't looked back. There are so many superior products that just don't get heard from because they're not Cisco.

    The line is being drawn in the sand between Cisco and Non-Cisco, and a lot of vendors are crossing over to the Non-Cisco. It's a good sight to see.
    snaconst
  • Priceless

    10 years ago IBM sold its networking division to Cisco and
    became a major reseller. Now the cry goes up "All hands on
    deck; stand by to repel boarders!"

    IBM has realised that we all need Cisco's competitors to
    succeed, otherwise Cisco would do as it pleases and charge
    what it likes; a hardware-based version of Microsoft.

    Monopolies hurt everyone except the monopolist itself.
    rahbm