AT&T on Tuesday outlined its pricing structure for the rollout of the 3G iPhone and cooked up one cheesy marketing word: iReady.
Just imagine the new uses for "iReady".
- "Let's get iReady."
- "iReady, set, iPhone."
- "Are you iReady?"
Ok, I'm getting distracted here. AT&T isn't exactly on par with Microsoft's "Wow" marketing thing with Vista, but it is damn close. The bottom line: It's safe to say that AT&T will make up its iPhone subsidy. You could get iSoaked.
Onto the details (statement):
- The iPhone 3G will go on sale at 8 a.m. local time July 11.
- The 3G iPhone will run you $199 for the 8 GB model and $299 for the 16GB model, which isn't new.
- Those prices require two-year contracts and are available to new customers, iPhone users before July 11 and other AT&T customers eligible for an upgrade.
- Anyone not eligible for a 3G iPhone can fork over $399 for the 8GB model and $499 for the 16GB model (with a two year contract).
- If you want no contract in the future, you can buy an iPhone for $599 for the 8GB version or $699 for the 16GB version.
- Current AT&T customers will also fork over an $18 upgrade fee and new customers will pay a fee of $36.
- iPhone calling plans range from $129.99 a month to $69.99 a month.
Separately, AT&T said it will spend $250 million in network investments in 2008 in Connecticut for 3G upgrades. AT&T has spent about $20 billion in wireless network upgrades over the last five years.