Audiocasting's, aka podcasting, perfect storm

Audiocasting's, aka podcasting, perfect storm

Summary: I just read a post by SiliconValleyWatcher Tom Foremski entitled "My First Podcast...."  It sounds he's referring to a baby taking its first step or getting its first tooth.

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microphone.jpgI just read a post by SiliconValleyWatcher Tom Foremski entitled "My First Podcast...."  It sounds he's referring to a baby taking its first step or getting its first tooth. What's the big deal with podcasting (which doesn't require Apple's iPod, so let's just call them audiocasts)? You record some audio (with good equipment), make an MP3 file, upload it, make it available via a blog, Web page and syndicate as an RSS feed. We've been loading audio on the Web for years. Syndication is nice, but it shouldn't make people giddy about putting audio on the Web. Remember audible.com? It's been around since the ancient Internet days of 1998.

Yesterday we learned that Fox Broadcasting joined the huge parade of podcasters. Fox has discovered that "podcasting is a phenomenal concept, and it's going to explode," according to company executive Chris Carlisle. In other words, downloadable audio files is going to be big. No kidding...

Fox and others will flood the Web with downloadable promos (ads) for its shows, which will please watchers of "24" and other Fox programming. And, there is great content from the BBC, NPR and other media outlets. On the tech side, hopefully you've listened to ZDNet audiocasts, The Gillmor GangITConversations, podshow.com, and Sam Whitmore, to name a few.

The conditions are ripe for the podcasting audiocasting perfect storm--millions of content creators have low-cost means of production; storage is cheap; the Web is an infinite band radio tuner and distribution medium; low-cost digital audio players and computers are in the hands of the masses; creativity is not in short supply; and people want more than what comes over the traditional airwaves. 

Audiocasting is following the same trajectory as blogs. What started as a grassroots effort is becoming mainstream. It complements, improves and greatly expands what exists in the content realm. It's a natural extension of what has been evolving over the last several years in allowing anyone on the Web to become a publisher or broadcaster. In the next year, audiocasting will be energized as many more people discover, like Tom, how easy it is to distribute your spoken words or sound tracks via downloadable audio files, accessible to billions. The ongoing challenge for any audiocast creator or marketer will be in being heard...

Topic: Browser

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11 comments
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  • the problem with thousands of stations

    is the ability to decide which one to listen to.
    pesky_z
    • I Agree

      Now we have to try and determine which to listen to amongst thousands of casts by people who would have been better if they kept their mouths shut.

      I am not censuring anyone, I am glad everyone has a voice, but now we get to hear from all those freaks that call the Art Bell show in the middle of the night. *shiver*

      I have yet to listen to a cast, and I am not likely to bother now that this "new" fad has taken the Internet by storm.
      Hayvern
      • Not so fast

        I see the music industry as being similar to the podcasting (yes podcasting for now) industry. Until we have the MTV of podcasting websites (and there are several sites well on their way) so busy people can quickly gravitate to the most popular shows for their favorite subjects, finding what you enjoy will be a little bit like trying to find a new favorite independant label artist. Sure there are millions of indie artists out there, but only a handful that I eagerly anticipate each new release of. Then again, if you are the kind of person who cannot stand to be unimpressed for more than one minute, then you probably don't enjoy life as much as the rest of us. Glad _you_ won't be making a podcast in the near future. :)
        upwordz
        • It's already here

          ---Until we have the MTV of podcasting websites (and there are
          several sites well on their way) so busy people can quickly
          gravitate to the most popular shows for their favorite subjects,
          finding what you enjoy will be a little bit like trying to find a new
          favorite independant label artist. ---

          Doesn't Apple's iTunes Music Store serve this purpose? Podcasts
          can be found by subject, popularity, ratings and such. Look at
          some of the numbers of the increases in downloads from many
          of the podcasts listed there to see the effect that it has had.
          tic swayback
  • It's PODCASTING

    Part of the propulsion of this new fangled thing called Podcasting is it's tie to the other big "it" thing right now... the iPod. The attraction and momentum of the two are somewhat linked.

    Plus "audiocasting" sounds just downright dull and uninspiring, people like shiny objects that they can "ooohh" and "aaahh" over.
    cmonachi
    • Relax

      You Mac shills can relax. No one is going to take away your precious little silly box.
      Hayvern
  • Dan, It's PodCasting!

    I know, you're trying to be nice to Microsoft but, it "is" podCasting
    and "will always be" podCasting. Get over it :-)
    PXLated
    • Podcasting

      I don't care whether MS or Apple or XYZ gets ahead....but clearly the market works in mysterious ways...many iPods, Apple centric blogger/audiocasters leads to podcasting and it will forever remain the same
      dbfarber
  • Dan, Mr Google has spoken - please listen

    http://www.googlefight.com/index.php?
    lang=en_GB&word1=podcast&word2=audiocast
    Ross Shaw
    • Google hits

      video podcast
      http://www.google.com/search?q=video+podcast

      audio podcast
      http://www.google.com/search?q=audio+podcast

      videocast
      http://www.google.com/search?q=videocast

      audiocast
      http://www.google.com/search?q=audiocast
      paragonjr
  • dude its PODCASTING

    The word is podcasting, get used to it.. you are bad as redmond
    wackers who keep trying the word blogcast..... a combination of
    yada YADAY and who cares.. get over your fears and call it what
    99.9% of the world calls them... PODCASTING.. go on .. you can do
    it..! Next we will be calling bread, a wheat expract slice
    jpicard