Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Ballmer's 11th year as Microsoft's CEO; Is it time for him to go?

By | January 13, 2011, 10:20am PST

Summary: As Steve Ballmer celebrates 11 years as Microsoft’s CEO, the big question is: Should he be allowed to reach 12?

Back in my dad’s generation, there was a perception of success if you could land a good job with a good company where you could spend the next 40 years or so collecting a paycheck and then eventually a pension. You were faithful to your company and, over the years, the company rewarded you with pay raises, promotions and maybe a nice watch after 25 years or so.

Today, you don’t see a lot of that. People - especially in the tech industry - move around at a faster pace. Maybe it’s the lure of more money, a more flexible work schedule or just the opportunity to be more innovative that drives people to change jobs every few years or so. After all, no one wants to feel stale - stuck in a job where you’re no longer making a difference.

In a sense, that’s where Microsoft is now with CEO Steve Ballmer, who celebrates his 11th year as chief executive today. In a post this morning, colleague Mary Jo Foley reflects on the state of Steve Ballmer as the CEO of Microsoft. She notes that, increasingly, she’s hearing cries for Ballmer to move on, for the company’s board of directors to toss him out the way AMD’s board of directors pushed aside CEO Dirk Meyer just a few days ago. But that’s probably an unlikely scenario.

After all, it’s hard to ignore Microsoft’s quarterly financial reports. In October, the company reported strong Q1 numbers, with net income up 25 percent year-over-year as the twin cash cows - Windows and Office - continued to shine from an upgrade cycle. Likewise, Xbox carried the entertainment division.

But AMD’s Meyer getting the boot seemed to have less to do with the quarter-after-quarter numbers and more to do with his failure to execute in mobile, an area that seems to be a high priority for the board. The same could be said for Ballmer. The company is barely in the smartphone war and really doesn’t have much to offer in terms of tablets. But the lack of real vision from the top didn’t really didn’t ring true until Ballmer delivered a dismal, vision-less keynote speech to kick off this year’s Consumer Electronics Show.

At the time, I wrote that it may be time to yank Microsoft off of the keynote stage. But maybe it’s not Microsoft that needs to go. Maybe it’s Ballmer.

Microsoft, the company, seems to have a lot of life in it - and certainly, this isn’t one of those “Microsoft is dead” types of posts. The financials prove that Microsoft is still a force in the tech industry. But for how long? Trends are shifting. The competitive landscape in smartphones, tablets and even living room hubs (which is really what the Xbox is becoming) is getting more and more fierce.

Ballmer seems to have lost the vision - and, as Foley points out, there seems to be a “brain drain” happening at the mid-management and technical management levels of the company. Foley writes:

These individuals are the ones with institutional knowledge and staff loyalties that are hard to replace, and whose expertise is now benefiting Microsoft’s foremost competitors. That growing list of departures has started to give me pause and make me question my Ballmer backing….

The board may have some tough decisions to ponder over the coming year as it relates to the future of the company and the person who will lead it into the next generation. At this point, Ballmer doesn’t seem to be that guy. He’s been at Microsoft for more than 30 years and in the CEO position for 11 years now.

If that sort of tenure isn’t a recipe for stale, I don’t know what is.

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Sam has been a technology and business blogger for more than 18 years.

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Sam Diaz

Sam Diaz has nothing to disclose.

Biography

Sam Diaz

Sam has been a technology and business blogger, reporter and editor at ZDNet, the Washington Post, San Jose Mercury News and Fresno Bee for more than 18 years. He's a member of the National Association of Hispanic Journalists and a graduate of California State University, Fresno.

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RE: Ballmer's 11th year as Microsoft's CEO; Is it time for him to go?
marco5811 5th Sep
They've wasted a decade in the mobile space, and will be relegated to being a small player in that space. Smaller even than the footprint they have in the mp3 player space. free bets
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Time for him to go?
Michael Alan Goff 13th Jan 2011
They're finally really getting their mobile act together. This is no time to change captains.
@goff256

What mobile act do they have together? They are so far behind it's not even funny anymore...
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I bet you said the same about XBox, right?
AllKnowingAllSeeing 13th Jan 2011
@ewell44
Because there was Nintendo, Sony, and a couple of others, that MS didn't have a chance as they started with nothing.

Worked out well for them.
@goff256 can you enlighten us what their tablet strategy is? I watched the whole CES keynote and it wasn't even mentioned.
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Alright, I'll explain it to you
Michael Alan Goff 13th Jan 2011
It starts with the move to ARM, which means they'll have to cut some of the fat. Then it is combined with a new interface that they're coming out with (or maybe they could use metro).

The stars are aligning for a good tablet year next year. As I said, they're finally getting their mobile act together.

Then there's the idea of seamlessly integrating desktop and mobile (through the ARM)
@BiffTannen1955

Their mobile strategy was "mumble, obfuscate, change topics, show strengths, hide weaknesses, show breadboard prototypes, porting Windows to ARM, working devices soon to be announced at a future indefinite date." Thank you for coming and I'll see you next year to discuss the same topic as we did the year before.
@goff256
Mobile "act" is right. It's seems the audience is leaving in droves after the first "act" bombed and the irate audience is demanding their money back from the box office. No need in staying around to watch the rest of the "play". Let's just bring down the curtain and turn off the footlights for WP7 as the critics have already given it enough unfavorable reviews. Let the marquee read "Closed indefinitely for lack of interest".
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@goff256
1. Their phone is poised to pick up the crumbs of Android and Apple, nothing more.
2. Selling $8 - $15 phone licenses won't make any money
3. None of the mobile OEMs or telcos give a flying rip, they are all rolling their own or slumming with Android.
4. Their two cash cows are completely unsuited for running on ARM for at least two more years
5. Their tablet strategy is a complete failure because they never got Intel to make ultra-low power chips that were powerful/cheap enough and they never optimized their OS and Apps for a completely mobile, touch-based, battery sipping device.
6. There is zero synergy between their PC business and their mobile business, especially because 100s of millions of Android/Apple users have already realized that you don't need Office or Windows or Intel in the mobile space.
MS and Intel simply thought that everyone would be locked into Wintel/Office forever and Android/Apple/ARM caught them completely off guard.

And I'm not even sure Microsoft can afford to pour billions and billions of dollars into mobile--like they did with the X-box--before it starts to turn a profit. The telcos and OEMs won't play along. There's a lot bigger chance that MS's mobile success will be more like their mp3 player "success" than like their game console "success."

What's really scary is that Apple has figured out how to compete on price in smartphones and slates, yet they are still earning 30% to 40% margins.

2014 will not be like 1984.
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Let me look at these points one at a time
Michael Alan Goff 13th Jan 2011
1) Microsoft being in third place in the end (behind Android and iOS) is not the disaster you're making it seem. Being something other than top dog works for companies all of the time.
2) You're right, they likely won't be making a lot of money off of the license alone. That isn't where Steve Jobs and Apple make their big money regarding the iPhone or where the Google guys make their money from Android. It's all about the marketplace. Nothing else matters.
3) Except all of the people who made WP7 products, and will likely continue to make them.
4) I would say closer to 1-1.5. They already have them working, they just have to make them work well.
5) I think this is where ARM comes in. ARM can be trusted to make those low power chips.
6) This is pretty much your best point. Windows has to evolve, and it is starting that process. Notice I didn't say that they have the great process down. They're slowly getting there,

2014 will not be like 1984, but it doesn't have to be. Products aren't either a great success or a horrible failure. There are places between the two.
@ goff256
1. I said "crumbs" not third place. Nokia and Rim will also be ahead of MS licking the crumbs off the floor.
2. MS hasn't figured out any other way of making money in the mobile space. They don't make any significant money off the hardware, (Apple) the apps, the e-books, search, (Google) the music, the movies, the peripherals and the ads. The license strategy worked in PCs because they managed to get a monopoly on the OS and the Office suite and the OEMs had no other choices. They also were able to charge between $50 - $100 per license, not $8 - $15.
3. All the mobile OEMs and telcos don't care about WP7 products in the mobile space. Just look at former WinMo stalwarts like Moto, HTC, LG, Samsung, Dell, HP and even BFF Intel. Sure, they'll make some WM7 devices and throw them against the wall to see if they stick, but they're not going to sweat any blood for WinMo7 like the PC OEMs used to do. Android and Apple are sucking all the oxygen out of the room and RIM and Nokia blocking the entrances.
4. Even 1.5 years is a very, very long time in this situation, especially the tablet market where Apple alone is set to sell 40 to 60 million iPads in 2011.Android/iDevice sales will have quadrupled and HP, RIM and Nokia might even have time to come up with something interesting by then.
5. This is where ARM comes in? ARM already came and left for the party with Android and Apple on either arm. And BTW, once WP7 and Office are on ARM, you still have to wait on all the 3rd party apps to migrate as well.
6. They've wasted a decade in the mobile space, and will be relegated to being a small player in that space. Smaller even than the footprint they have in the mp3 player space. Their WP7/Office dominance will continue to allow them to post great earnings as a company, but they will be small potatoes in mobile.

Over three years ago Balmer said "I like our strategy, I like it a lot." Now MS is an absolute bit-player in the mobile space and it will be at least one to two more years before they can even begin to compete.
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I can smell the fanboy-ism from here
Michael Alan Goff 14th Jan 2011
Please come back when you have bigger points than "they're too late" "they won't make any money" and "But... but... Andoid and iOS D:".

If all you can do is repeat those, then you seriously need to learn history.
@goff256

Too many people confuse media appearances and sales schtick with reality. Ballmer is fine, as is MS.
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Of course Microsoft is fine
Michael Alan Goff 13th Jan 2011
Microsoft has been fine, and improving, over the past ten years. Next year? They'll be better than this year. The year after that? I think you get my point.

The problem really seems to be the all-or-nothing. They don't realize that Apple likely worked on the iPhone since 2004 or earlier to get it to the first release. No, they seem to have a now-or-never sort of approach that is just embarrassing.
@Loverock Davidson

Agreed and good thinking.

Since he hasn't been making his objectives (i.e. mobile failures) and not making bonus he is pretty cheap to keep.

A successful CEO that meets his objectives would be expensive.
@Loverock Davidson

As he is making a complete bollox up at MS, I wholeheartedly agree with you.
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A complete bollox?
Michael Alan Goff 13th Jan 2011
I'll assume you meant bollocks.

-Most successful OS in the history of successful OSs
-Best Office Software... still being the best office software
-Moving to where there can actually be "windows everywhere" instead of it just being some sort of logo
-An actual mobile strategy other than putting it out there and hoping for the best
-A game system that is actually fairly revolutionary with the Kinect (seriously, the Wii doesn't compare)

What has he done that is so horrible? I can only think of the tablet fiasco, but it seem,s like they're set to start fixing that soon. I hope they do, at least. Even with that one major mistake, he's not making anything "bollocks".
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@goff256

1) Most successful OS ? No, you mean Desktop OS - Linux is installed on more devices than any other OS.

2) Mobile strategy ? What strategy stick a windows label on it and hope it sells and not be bringing up the rear ?

3) Office ? Who cares there are plenty of alternatives.

4) A game system ? It's a peripheral designed by an Israeli company that got the idea from the eye toy.

The man is a glorified accountant complete with all the imagination - he is no technological visionary or innovator.
No, no, the most successful OS in history in sheer numbers if use. Many companies who use Linux use their own specific type of Linux. If you're going to bring all of Linux, I'll bring all of Windows and point out that there are still more users.

You obviously haven't been paying attention to their -actual- mobile strategy.

There are alternatives, free alternatives, and yet this one still sells. It is because it is better than the others.

And you think that Apple and Google never bought anything? Look at OS X. Look at Safari. Both are based on technology from somebody else. Look at Android. It's Linux with stolen Java.
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Don't get rid of him yet - just look his record of achievements.
Let him stay till he's reached a natural end with MS.
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By all means keep him
John L. Ries Updated - 13th Jan 2011
MS needs a handicap.

It''s been rather sad to watch MS transform itself from Darth Vader to Dark Helmet. It's almost not worth boycotting anymore, but as long as Ballmer keeps threatening to sue people for violation of undisclosed patents and lobbying for a patent-encumbered Internet, I'm afraid I'm disinclined to do business even with incompetent racketeers (but when it's no longer worth boycotting, will it be selling anything worth buying?).

The replacement of techies at the senior level with money men does show where Ballmer's real interests lie, and it's not in the technology. Bill Gates was, in many ways, a ruthless bastard, but at least he understood and cared about the technology and the end user; Ballmer appears to understand and care only about the money.

OK. Maybe he understands monopoly maintenance as well, but Big Bad Government is definitely making his life difficult there.
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Why exactly should Ballmer go?
P. Douglas Updated - 13th Jan 2011
The company's stock price is rising; as usual, Ballmer producers solid financial results; the company's consumer efforts are getting better and better. Do you know Google's efforts at new projects fail many times more than MS'? Does that mean Google's CEO should be booted out? Apple fails repeatedly in the enterprise, does that mean Jobs should resign? Ballmer heads one of the best run and most profitable companies in the world, and because he fumbled in one area, while other CEOs fumbled in many others, you think he should leave? Thank goodness MS' board members have heads on their shoulders, and don't react to frivolous articles like the one written above. Also, how would you like it people in the comment section started asking for your firing over some minor cause? I strongly suggest that you do onto others, as you would have them do onto you.
@P. Douglas
The stock price is rising? Microsoft stock hasn't budged in 10 years (ever since Ballmer took over). Contrast that to Apple and Google which have both increased tenfold.
@BiffTannen1955

What are you looking at butthead?

(Sorry, I had to happy )
@ylon Centurion 0005

According to finace.google.com

MSFT, January 12, 2001: 26.75
MSFT, January 12, 2010: 28.55

Ooooh, $2 in 11 years.

AAPL, January 12, 2001: $8.59
AAPL, January 21, 2010: $344.75

Which would you rather have?

And let's not forget, Apple is the 2nd most valuable company behind ExxonMobil...
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itguy08. you don't understand the market or stocks, do you
AllKnowingAllSeeing Updated - 13th Jan 2011
First you have how many outstanding shares of each, then you have to take in stock splits along the way, and a few other factors thrown in.
You're just posting numbers without any concept of what they mean.

Makes you look stupid
@BiffTannen1955
Yes, the stock price is rising. I've distinctly seen it move up a few tenths of a percent over the past month or so. Maybe not all that much, but boy, I'm loving those huge dividends.
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I agree, AllSeeing
Mister Spock 13th Jan 2011
It appears that itguy08 has little to no concept as to what he is posting about in refernce to stocks.

I will agree that he does not portray himself positively. Sometimes it is best to say nothing.
plain
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@ AllKnowingAllSeeing

Apple's stock has split twice since 2000. MS's has split only once during that same time.
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@P. Douglas
Checked the 1 year chart. 1 Year High of 31.39 was in late April '10 and their low mark was July at 23.01. They are at 28.15 and the trend line since September looks good, though the last couple weeks could be a plateau.

The stock over his tenure has not shown much growth, and when you subtract inflation and factor in stock buy-backs and dividends, well, I think the point is that many people think the stock and the company could have done better.

People who are Microsoft fans are scratching their heads over Microsoft's posture at CES, how someone at Redmond thinks bringing Windows 8 down to ARM in a couple of years is better than expanding Win CE or Win Phone, today.

As to your counter examples, so what? The Board and shareholders of Microsoft care about their CEO and they aren't grading on a curve. (Specifically to your points, Apple is primarily focused on the consumer market and does very well there. The enterprise is gravy and they think they have an interesting strategy by having the users overwhelm the obstinacy of IT. At the moment their only risk is that they only make a zillion dollars instead of a gazillion dollars.)

They missed the sea change about search and it has cost them to play catch up. They missed the sea change about mobile telephony being its own platform and not a shrunken desktop. They were doing tablets first and missed the sea change about interface (again), weight, size, and battery performance. They missed netbooks, so they had to extend XP because Vista was oversized for the platform, and it cost them to get netbook OEMs to stop shipping Linux.

But Windows and Office still sold reliably so we have to give Ballmer credit for this, he didn't kill those products.
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I believe MS' stock can at least quadruple ...
P. Douglas Updated - 13th Jan 2011
@DannyO_0x98,

... if MS continues to persistently advertise in old media. Advertising and promoting the company needs to be considered a cost of doing business - in order for MS' various products to take off, and to ensure the growth of its stock. The day MS stops persistently advertising and selling its image in old media, is the day its stock will go down again. MS has too many haters, and a lot of people in the media make money by putting MS down. MS has no choice but to compensate for this through mainstream advertising.

Based on this video and other clues, it appears MS tablet UI will be Metro. Maybe the next version of Windows will be version 7.x, which will run on SOCs (including ARM) and will sport the Metro UI, and that will be MS' tablet offering until Windows 8?

Finally, with MS, it doesn't matter that much who gets out of the starting blocks first; what matters the most, is who wins the race eventually. In just about every race that matters to MS, it either wins or places well, eventually.
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Microsoft needs a new Bill Gates
Cylon Centurion 13th Jan 2011
Steve Ballmer isn't it. It's time for him to hit the trail and ride of into the sunset.
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Steve Ballmer is Microsoft.
iluvmsft 13th Jan 2011
Ballmer is still the best man for the job.
Do you have any candidates to replace him? None.
The situation of Microsot now is totally different when Apple ditched Steve Jobs previously. Apple was near bankruptcy until Microsoft saved them. Microsoft is doing great as a veteran company. Those noisy people who keep on asking SteveB to leave are just dogs who loves to bark. Microsoft is a very big company. A big battle ship. A fleet. You just don't need a visionary but also a businessman and a general rolled into one. Bill Gates is doing great on his current career as Philanthropist. No need to listen to people who think they are better than everyone else by commenting or trolling on every Microsoft related articles. Some people just love to bash Microsoft. Just to get attention.
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not this stupid old meme again
banned from zdnet 13th Jan 2011
@iluvmsft
when microsoft invested 150 million in apple in 1997 apple had around 1bn on the bank. and the money didn't go to apple but microsoft simply bought shares on the market from other investors. so much for saving. get your facts straight and then come back. or rather not.

but besides that, i agree with you: may steve ballmer stay at the helm of the sinking ship as long as it takes!
@iluvmsft yeah this whole "Microsoft saved Apple" business is plain wrong. Like "banned from zdnet" said, Apple still had a bunch of dough in the bank yet, despite that, if OTHER hard decisions and smart moves weren't made at that time Apple would have burned through 150mil in less than three quarters -- as they had been doing before Steve Jobs took control. Jobs saved Apple, period.
Some people also love to bash Bill gates when he was still as the Microsoft head.
Then Bill left, SteveB came in.
Again, the same people with the addition of new breed of Apple fanatics bashes Microsoft and SteveB constantly, everyday, every Microsoft related article.
This is a sickness. A paranoia. or envy?
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Go ahead and psychoanalyze all you want
John L. Ries Updated - 13th Jan 2011
@iluvmsft
Maybe you'll find something useful and we'll all be better off (but I doubt it).

Seriously, you have to admit that things are looking pretty bad when MS critics publicly treat MS' CEO as a laughing stock. At least Bill Gates always got enough respect to be treated as a serious threat ("Nobody ever made money by assuming that Bill Gates is stupid"). It's been a long time since anyone has thought that about Ballmer (if ever).
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No
itguy08 13th Jan 2011
He's doing a fine job running MS into the ground.

He must stay and finish off MS.
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"Running MS into the ground"
Michael Alan Goff 13th Jan 2011
Obviously includes having the best Office Software (so good the Mac wanted it), the best selling OS in history (oh look, it has around 9 times the users of OS X and about 90x the users of Linux), and the most wanted piece of hardware of 2010 (Kinect).

Let's not even talk about the sheer profits this company makes, though they're remarkable.
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Is it time for Diaz to go?
Narg 13th Jan 2011
Seriously, this reporter is only good at heated headlines. No substance what so ever in his stories. None.
@Narg
then he will be released from his employment.
I hope Microsoft keeps Ballmer on a few more years, at least. Everytime I think of him saying that the number number of iPhone that will be sold will be nothing more than "rounding errors" and that he "liked Microsoft's Mobile strategy a lot". When I hear those sort of words from a company CEO, I know he should stay in his position just to help the competition gain further ground. He did an excellent job at that. I'd love for Steve Ballmer to keep directing his attention towards the Kinect strategy and forget all about wasting effort on WP7 mobile devices. Might as well go with the immediate Kinect hit and leave the mobile sector to the big guns of Android and iOS.

I like Ballmer's strategy. I like it a lot.
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Yes
thx-1138_@... 13th Jan 2011
it's time for old bull-in-china shop, chrome-dome to move on.

Oh, and Bill, replace him with someone who at least has an idea about what innovation means.
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A bunch of fat, greasy basement dwellers talking about a rich man who is in a stage in his life that not one of them could ever be. I'm sorry for you fat asses. Get out of the basement and at least slug it out with Balmer and Microsoft. Build your own companies that would at least improve the tech world we live in. But I guess you can't even get up from your chair and mommy has to bring food down to you while talking trash and non-sense about people that is leagues better than you. Steve Jobs didn't build Apple's success while staying in his basement and posting non-sense in flame bait b blogs, did he?
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Amazing what you can know...
John L. Ries 13th Jan 2011
...about people you've never met.
I think we need to bring Bill Gates back, he was the best and still can serve the company.
Microsoft has never been an innovator. They have always been what's called a "fast follower." Microsoft's stated strategy for decades has been to "embrace and extend." Rarely have they been the innovator.

Ballmer's weakness is not being a poor innovator or visionary. His weakness is not being a good corporate strategist. While Vista was being developed and then crashing in the marketplace, Ballmer was busy trying to buy Yahoo in a hostile takeover. In other words, he forgot what was important to the company and wasted his time fighting for an asset hardly worth owning. He almost killed the golden goose - the OS. Look at Apple and Ubuntu market share during this period.

To make matters worse, Ballmer allowed MS Office to be nearly destroyed. He allowed an interface that customers had decades invested in mastering to be destroyed thus freeing the entire marketplace from being locked-in to the Office paradigm. That is going to go down as one of the biggest unforced errors in history.

Ballmer also started thinking of his customers not as valuable partners but as thieves he felt comfortable spying on by pushing spyware through Windows Update as a critical security fix. There is no bigger mistake than to go to war against your own customers.

Their execution on important products have been abysmal and the marketing and communications even worse. You all know what they are. They just destoyed WHS by dropping drive extender from Vale and lost HPs support in return. WHS was a great product that worked well with great partners that is in the process of being destroyed for no good reason. If the product had been marketed properly from the beginning, WHS would be a significant business by now.

Should Ballmer go? I have no idea how he lasted this long. His tenure is a testament to the value of a monopoly that even he couldn't kill despite his best efforts
Agreed. The Microsoft of the past innovated ahead of the curve and claimed high market share. It's missing the mark now and falling further and further behind. Can they still make money? Sure, but the landscape is changing very quickly and their position is dropping just as fast. Ballmer just doesn't seem to be the one to ignite the culture.
GOing by the number of years, Steve Jobs must be "really" stael...
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Buy Apple, Sell Microsoft
adam@... 21st Jan 2011
If he didn't own so much MSFT stock Ballmer would have been canned long ago. He couldn't even keep Microsoft ahead of the pack when he had a monopoly position as the market has shifted to other platforms. That's why at Forbes.com they say "Buy Apple, Sell Microsoft" http://bit.ly/evm1Wk
They've wasted a decade in the mobile space, and will be relegated to being a small player in that space. Smaller even than the footprint they have in the mp3 player space. free bets

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