Broadband demand to surge due to HD video, says IDC

Broadband demand to surge due to HD video, says IDC

Summary: Networks will be taxed to the limit as bandwidth demand surges as HD video and various applications gobble up resources.


Wired and wireless broadband traffic will surge from 9,665 petabytes a month in 2010 to a 116,539 petabytes in 2015, according to IDC data.

And that traffic is likely to stretch networks to their limits.

According to IDC, Web browsing, peer-to-peer file sharing, streaming audio and video and applications will drive bandwidth consumption. As networks are built out, consumption of services will increase. In other words, it's unclear how much bandwidth will be enough.

IDC reckons that HD video content will drive bandwidth demand and 50 percent of audio and video streaming will be headed to connected TVs, tablets and mobile devices. In North America, downstream traffic will flow downstream at a 10:1 ratio.

Web browsing as a percentage of traffic is falling around the world, but Europe and Asia are showing the largest drops.

Topics: Broadband, Mobility, Networking, Telcos, Wi-Fi

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  • I love how all these analysis assume a static model.

    Networks aren't going to be stretched to their limits, because networks can grow and expand, assuming government regulations don't kill the industry.
    • ... And no throttling

      And the assumption that networks won't just throttle their top "X"% of bandwidth users. And then figure out to charge more $$$ for "unlimited" service. All meanwhile never growing and expanding their networks, because no regulation is there to control them.
  • government is the bad guy

    Why do you assume that your government of the people is the bad guy? Regulation of corporations has been proven essential [2008 collapse] If the regulation stifles innovation it is probably because some corporation wants to stifle it. Get corporate influence out of the peoples government so that government can serve the people not corporate interest.
    • Big government is ALWAYS the bad guy, and the destroyer

      of economies and of our freedoms.

      Now, notice that I said "big government", and not all government. Ever since our government started getting bigger and bigger, the country has been steadily going downhill.

      Corporations are not the bad guys, and it is they that create the jobs and they are also the source of all taxes, directly or indirectly. As such, they need to be coddled, as much as possible. That's not the same as allowing abuse of employees or breaking the laws to gain unfair advantages in the free market.

      You sound very naive.
      • Corporations...

        Corporations do not create jobs. Small businesses create jobs! Corporations devour or displace small businesses and consolidate those jobs, (less jobs than there were before,) with minimum wage positions where and when ever possible. It is a Corporation's fe-douche-iary duty to maximize profits for the stockholders, no matter what the consequences. Now Corporations even have rights as though they were people, but none of the people owning the stocks or the executives running said corporations can be held accountable for any crimes or injustices perpetrated by the corporation because they are incorporated. By the way, the last time I checked, you cannot throw a corporation in jail, or have Texas execute one, in spite if its personhood.

        If you think corporations are so great, go get a job stocking shelves at Walmart, then tell me how great corporations are.
  • Government is the bad guy!

    Seems to me there are some people making comments here that have not had to deal with the government.
    mike five
  • This sounds like an excuse...

    For Comcast to double their rates like they do every couple years while shortening the cap. Next, we'll have overage charges. They're the best where I live, but I'm really getting sick of it (and cellphone companies...degms).
  • The complaints begin

    Next up, band width throttling as a result of increased demand.

    High definition video at 11.
  • Ah, the wonderful cloud!

    Wonderful!!! And you are all so enthusiastic about the cloud! What good will the cloud be when you can't contact it, or the transfer rates drop to unusable levels due to over-demand? Not to mention the other disadvantages of cloud computing: hacked data, data turned over to government agencies, increased software costs, etc.

    And, of course, rates will increase as one way to slow down the demand (along with slowing down the transfer rates, caps, etc.). Simple supply and demand. The demand goes up, supply is limited, so the cost goes up. The providers will be laughing all the way to the bank while users suffer.
    • False shortage...

      There's no shortage. This is just another typical ploy for more money. Hype the shortage up, then over-charge the hell out of people for it.

      It's the next crisis... Oil shortage scare at certain, optimal years convinced people to pay triple (and they still do to this day). Seems like a workable model, let's apply it to internets :)

      Whatever humanity relies upon becomes in "short supply" according to the government and the corporations that pay them.

      It's all about supply and demand. The demand is great and the supply is more than capable, so the best way to excuse what would ordinarily be considered inexcusable price gouging is to "fix" the supply side.

      The U.S. has the most pitiful internet in the technological world in terms of speed, yet we're the top of the food chain on technology? And despite all that, we have this massive shortage? Something smells foul.
    • Riiigggghhhttt

      Simple fact of the matter is that we haven't nearly reach peak capacity. 40G/100G deployment has been sloooowwww. At this rate, the Terabit standard will be finished before 10G is commodity. Commodity supply is ahead of demand. It's the market itself that's the problem. The providers aren't making the capital investment to keep up, so the middle men are robbing the system.
  • The ISPs

    The ISPs call their top 5% of users "Bandwidth Hogs" because they dared to use their unlimited internet contract as an unlimited contract. When the ISPs succeed in getting rid of the top 5%, the next 5% becomes the top 5%, gets labeled as "Bandwidth Hogs" and they get kicked off, throttled, or overcharged for something they are already paying a fair price for.

    I am not a lover of big government, but if it weren't for the FCC investigating Comcast, Verizon, and the others, we still wouldn't even have the cap written out in the contracts. We would just have to guess how much was too much. We need OUR government to keep these greedmeisters on a very short leash.