Can HTC's anti-Apple shtick stick?

Can HTC's anti-Apple shtick stick?

Summary: The question is whether HTC can continue to work the design and carrier support angle vs. rivals. Keep in mind that Apple isn't the only concern for HTC.


HTC has been riding Long-Term Evolution and 4G devices, but the secret sauce may be its plan to do the opposite of Apple.

That's the gist of a Bloomberg story on HTC. The money paragraph:

HTC has become the top seller of smartphones in the U.S. with a strategy that’s precisely the opposite of Apple's. Where Apple is secretive, HTC is open. Where Apple is exclusive, HTC works with all carriers. Where Apple is proprietary, HTC is collaborative. Where Apple customizes for no one, HTC customizes for everyone. It’s the anti-Apple and, so far, it has worked.

Will HTC's approach work going forward? The Bloomberg story raises the question about HTC's success going forward. I also noted that HTC is about to face headwinds. Also: HTC: Challenges going into 2012 mount as Q4 unit outlook weakens

In the end, the question is whether HTC can continue to work the design and carrier support angle vs. rivals. Keep in mind that Apple isn't the only concern for HTC. Samsung and Motorola Mobility are also vying for Android share against HTC.

Here are the two big concerns to ponder:

  • Apple is already dinging HTC's fourth quarter. HTC CFO Winston Yung said on the company's earnings call that he's confident about the lineup, but iPhone is an issue. Yung said:

We are having a very special fourth quarter here. The products launched in fourth quarter is -- number of products is unprecedented. Especially we have for the first time, I think the iPhone launching in the fourth quarter. And customers have been waiting for 16 months for the iPhone. There is a lot of pent-up demand and for this and other reasons the iPhone from what we have read is receiving very good demand at the beginning of its launch.

Topics: Mobility, Apple, Hardware, HTC, Smartphones, Wi-Fi

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  • I think HTC is wise to be the Anti Apple.

    First point someone should and or has to. Second point it actually plays to the strengths of Android with tha whole customizable thing.

    Pagan jim
    James Quinn
    • Agreed.

      @James Quinn

      There are two well run handset manufactures right now. HTC and Apple. ZTE and Huawei might also enter that list. Samsung, while doing OK, has other struggles that weaken its long term outlook IMO.

      But HTC and Apple both have a clear direction and well executed plans. The best part is they are very different companies.
      • Clearly though, HTC isn't as well run as Apple

        After all, HTC makes a tiny fraction of the profits that Apple does. Clearly then, Apple's approach is the better one.
  • RE: Can HTC's anti-Apple shtick stick?

    Don't forget: HTC will also facilitate the rooting of your phone (as long as you're willing to give up your warranty).
  • RE: Can HTC's anti-Apple shtick stick?

    Its hard to argue that HTC is the best phone maker on the planet. I owned the Incredible and now the Trophy and both have been the most solid phones I have ever owned and they "just work" with little to no problems at all and performance never lags. Samsung has some good phones, but just can't compete with the solid devices that HTC releases.
    • Not in my experience

      I have the Evo Shift and it takes long enough to return from any app (except the actual phone) to the home screen that I could cold boot my original iPhone before being able to switch functions!
      This phone is less than a year on the market. The performance lag is simply awful, the updates have been almost non-existent (I know - blame the carrier but that is exactly the problem), switching calls never works as expected (hangs up when it shouldn't and doesn't hang up when it should), the list goes on and on. ATT pushed me away from the iPhone, but I will be going back as soon as I am eligible for a hardware upgrade through Sprint (12/12 and it's sad that I already know that).
      • RE: Can HTC's anti-Apple shtick stick?

        Well don't worry I know plenty of iPhone users that report the same issues of slowness and such as you mention with the Evo. My girlfriend among them, and her iphone started going south when she updated it and couldn't go back to the previous version so she scrapped it and got a samsung and has loved it. I also know 2 people that have the new 4S and one burnt up when it overheated and the other stopped reading the SIM card(2 weeks old at best), so thats 2 for 2 and I don't think I would recommend that to anyone. Every phone will have some lemons and some failures and don't think Apple is immune to those things.
      • RE: Can HTC's anti-Apple shtick stick?

        @OhTheHumanity Yes, every phone will have some lemons and if actually true about your two friends that is almost statistically unheard of. Of course upgrading an older phone to the latest OS can slow it down but no such thing in my house with a 4 and 3GS.
    • RE: Can HTC's anti-Apple shtick stick?

      @OhTheHumanity He didn't say they were the best.
  • RE: Can HTC's anti-Apple shtick stick?

    Be afraid, very afraid. =)
    • RE: Can HTC's anti-Apple shtick stick?


      Why be afraid?

      Are you expecting world domination with phone sales?

      Shows you actually think in the way you accuse Apple of thinking.

      Sorry but Droid users and android phone companies will not be king of the world. It's just a phone, get over it.
  • RE: Can HTC's anti-Apple shtick stick?
  • RE: Can HTC's anti-Apple shtick stick?

    Apple was forced into an exclusive deal with AT&T with the first iPhone, simply because Apple wishes to retain control over the phone's software. Supporting different networks on the same device is damn hard unless you give the networks that responsibility. Apple wanted buyers to have an Apple-experience, not a network-experience. Verizon would never have negotiated a CDMA-iPhone if it thought it could do well on just the Android-based smartphones.

    In the UK, Apple gave O2 an exclusive deal on a shorter term than the AT&T one, then quickly went with other networks, as long as they understood and accepted that Apple would provide the software experience and issue updates. I believe that this was/is more important to Apple than the profit margin, which took a back seat to usability and design.

    I once owned a network-branded phone made by HTC and even with years of tech experience (including hacking the early "smartphones"), I was confused with all the different model designations and which firmware/OS belonged to each different handset (see Needless to say, I sold the HTC handset and went back to my Nokia -- the Nokia Communicator 9500 was the best phone in its time, and I still use it from time to time.

    HTC will make a phone for anyone, but Apple will only make a phone for YOU.
    • RE: Can HTC's anti-Apple shtick stick?


      One of the biggest annoyances with phone sbefore the iPhone was the branding of the handset software.

      When the carrier makes the most often used button double as a link to their WAP site it is somewhat nasty.

      The net result was that if you hung up the call but were beaten to it by the other party then you incurred a data charge and the delay while the phone fired up the WAP browser and the data connection and tried to load the page.

      When there is a good business in removing the carrier customisation from phones then there is clearly something wrong with the way the industry did business.

      When users are incurring data charges to accidentally access a data service that was close to useless anyway then the industry was clearly not considering the consumer.

      So yes, Apple had to insist that the phone was not customised - for the sake of the consumer.

      I for one am most grateful to be given that freedom by Apple.
  • Or is Apple Anti-Android?

    Closed vs. Open
    Solid vs. Cheap
    Consistent vs. Developer's whim
    High-end vs. Commodity
    Good form factor vs. big screen
    Usability vs. Geekability
    Proven components with careful engineering vs. Bleeding edge new components rushed to market

    My, that was so fun I +1 myself!
    • RE: Can HTC's anti-Apple shtick stick?

      @Gr8Music You mean like Siri that don't work, Batterygate, and Antennagate?
      • RE: Can HTC's anti-Apple shtick stick?

        @sackbut - So far, I'm very impressed with Siri, smart enough to manage the battery usage and never really noticed an antenna problem. I would think that you would be concerned with the Android Downloadgate...
      • RE: Can HTC's anti-Apple shtick stick?

        @sackbut I see you read talking point 101, too bad they are invalid.

        Siri, while not perfect does work very well.

        Batterygate, just overblown anti Apple talk with the update to fix the minor issue already out.

        Antennagate, the original overblown tapointg pont that affected a very small percentage of user.
    • RE: Can HTC's anti-Apple shtick stick?

      In my family we have both. I have 3gs as do 2 of my children. My daughter has a 4. My husband [who is not a computer geek at all!] has an HTC Inspire. All are update-able with software. We, all have choices if we want to invoke them. All the updates have +/-. My husbands phone is fast and reliable with decent battery life for a smart phone [1-3 days depending on wifi reliability] has more memory and better screen. My phone has been pretty dependable - I have no complaints.
      I HATE having to use itunes - I listen to a lot of audio books and the set up through itunes if you don't buy from them just sucks. On my husbands phone I just drag and drop.
      I don't really understand the animosity between iphone users and others. They are devices - tools to use. Do some work better than others, yes. Do some give you more choices, yes. Competition is needed to advance. If Apple did not have competition, we would not have advanced to the new level. Yes there are many producers of "other" products and they compete not only against Apple, but also between themselves. This does make it harder for them. And leads to other advances and possibilities.
      I have not decided what to upgrade to, but I certainly glad that I have options. No communist mentality of having to use and do and like "what master tells us to."
  • Lots of readers deriving self worth from their phone

    As an unabashed Mac lover, I must honestly say that I am genuinely underwhelmed with the iPhone. I just sold my iPhone4 32GB and switched to Android. I love the customization, the freedom and price tag. I purchased an LG Revolution for $199 added a 32 GB Micro SD Card and now have plenty of memory, a bigger and better screen, and while not as stylish or good looking as the iPhone4; I definitely feel better about it, if I were to drop it. I actually think my wife's 3GS handles drops better than the 4. As far as hardware goes, I will agree with the poster that said that Nokia makes the best hardware. Can't disagree there. This is my second LG phone and the jury is still out on it; but my first the LG VU, while not a great smartphone (by any means); was a workhorse and could take some punishment. Multiple drops on concrete, sloshing around in a golf cart, sitting on it, sleeping on it; still came through great. Worst cell phones I have had are Motorola's and Sony-Ericsson.