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Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Can Lenovo be a tablet player? You bet via the ThinkPad brand

By | April 24, 2011, 7:06pm PDT

Summary: Lenovo has the relationships, know-how, support and sales team to grab a foothold in the corporate tablet market, which is up for grabs as RIM, HP and Cisco jockey for position.

Given the parade of Apple iPad competitors—Motorola’s Xoom, BlackBerry’s PlayBook, Samsung’s Galaxy Tab and tablets from Dell and HP—and the lack of traction the have it’s almost too easy to dismiss a player like Lenovo.

Don’t. Lenovo reportedly has an interesting Android 3.0 ThinkPad tablet slated for June. Big deal? According to Joanna Stern at This is My Next, a slide presentation reveals what Lenovo is cooking up.

Among the key data points:

  • The ThinkPad tablet will have a keyboard folio drawer—Lenovo is best known for its keyboards.
  • Lenovo has spent a lot of time tweaking the Android UI. That move could overcome Honeycomb’s issues.
  • Lenovo knows its audience. The slide deck touts enterprise features for the user as well as the IT administrator.
  • Lots of ports are being offered.
  • Native enterprise support for tools like Citrix and remote desktop software.
  • The tablet can be a hotspot.
  • And Lenovo talks Word, PowerPoint, Excel and other corporate basics.
  • The pricing starts at $499.

Folks that buy ThinkPads are swayed by function over form. Lenovo’s tablet seems to be playing to that strength. ThinkPad also has strong support.

In other words, Lenovo can be a tablet player—especially in corporations. After all, Lenovo has been rolling along courtesy of the enterprise PC upgrade cycle. Lenovo is also one of the few PC vendors growing at a healthy clip in IDC’s market share statistics. There could be a joint PC/tablet upgrade cycle in the enterprise for Lenovo to exploit.

The bottom line: The tablet field is wide open and the winning players know what they are—and aren’t. Lenovo has the relationships, know-how and sales team to grab the enterprise, a market that is up for grabs as RIM, HP and Cisco jockey for position.

Related:

PC market contracts: Business upgrade cycle weakens, consumers wary

Weak PC sales likely to ding Microsoft’s Windows cash cow

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Topics

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Disclosure

Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

For daily updates, follow Larry on Twitter.

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RE: Can Lenovo be a tablet player? You bet via the ThinkPad brand
RaulYbarra 3rd May 2011
You missed a rather significant fact -- Lenovo has been a major player in tablet computing for many years. Going back to the x41. Though I've been using the HP tablets the last half-dozen years, the Lenovo's a darn good!
Nice idea, but it is hardly any different to buying an iPad and a Padacs Rubata or Tocata keyboard case.
@ptorning Yes it's a lot Different. Not stuck with Apple only software...
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...for good reason! Have you ever felt one? Best around. I learned to touch type on a Selectric, and for 30 years used IBM keyboards on mainframe computers. Lenovo inherits that superb well-engineered touch, unequaled by any other I've tried (and I've tried quite a few).
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And they've been doing it for years...
batpox Updated - 25th Apr 2011
I've been using the Lenovo Tablets since 2007, and they've always made a solid product. I know some people don't think of this as a "tablet", but they had the word first: it runs Windows 7 64bit and has a keyboard, and has a stylus as well as multi-touch (and it's a hefty 5 pounds - oof - I look forward to lighter versions happy ). Their tablets have always been wisely built around the incredible Thinkpad technology.
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The killer tablets are only a year or so away. 12" fast ARM based Win8 lightweight tablets optimized for the tablet experience including Kinect technology and with great battery life.
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Bring back the TransNote
marks055@... 25th Apr 2011
one of the most innovative PC products ever.
You missed a rather significant fact -- Lenovo has been a major player in tablet computing for many years. Going back to the x41. Though I've been using the HP tablets the last half-dozen years, the Lenovo's a darn good!

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