Can Lenovo be a tablet player? You bet via the ThinkPad brand

Can Lenovo be a tablet player? You bet via the ThinkPad brand

Summary: Lenovo has the relationships, know-how, support and sales team to grab a foothold in the corporate tablet market, which is up for grabs as RIM, HP and Cisco jockey for position.

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Given the parade of Apple iPad competitors---Motorola's Xoom, BlackBerry's PlayBook, Samsung's Galaxy Tab and tablets from Dell and HP---and the lack of traction the have it's almost too easy to dismiss a player like Lenovo.

Don't. Lenovo reportedly has an interesting Android 3.0 ThinkPad tablet slated for June. Big deal? According to Joanna Stern at This is My Next, a slide presentation reveals what Lenovo is cooking up.

Among the key data points:

  • The ThinkPad tablet will have a keyboard folio drawer---Lenovo is best known for its keyboards.
  • Lenovo has spent a lot of time tweaking the Android UI. That move could overcome Honeycomb's issues.
  • Lenovo knows its audience. The slide deck touts enterprise features for the user as well as the IT administrator.
  • Lots of ports are being offered.
  • Native enterprise support for tools like Citrix and remote desktop software.
  • The tablet can be a hotspot.
  • And Lenovo talks Word, PowerPoint, Excel and other corporate basics.
  • The pricing starts at $499.

Folks that buy ThinkPads are swayed by function over form. Lenovo's tablet seems to be playing to that strength. ThinkPad also has strong support.

In other words, Lenovo can be a tablet player---especially in corporations. After all, Lenovo has been rolling along courtesy of the enterprise PC upgrade cycle. Lenovo is also one of the few PC vendors growing at a healthy clip in IDC's market share statistics. There could be a joint PC/tablet upgrade cycle in the enterprise for Lenovo to exploit.

The bottom line: The tablet field is wide open and the winning players know what they are---and aren't. Lenovo has the relationships, know-how and sales team to grab the enterprise, a market that is up for grabs as RIM, HP and Cisco jockey for position.

Related:

PC market contracts: Business upgrade cycle weakens, consumers wary

Weak PC sales likely to ding Microsoft's Windows cash cow

Topics: Lenovo, Hardware, Laptops, Mobility, Tablets

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7 comments
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  • RE: Can Lenovo be a tablet player? You bet via the ThinkPad brand

    Nice idea, but it is hardly any different to buying an iPad and a Padacs Rubata or Tocata keyboard case.
    Wakemewhentrollsgone
    • RE: Can Lenovo be a tablet player? You bet via the ThinkPad brand

      @ptorning Yes it's a lot Different. Not stuck with Apple only software...
      wizardx
  • Re: "Lenovo is well known for its keyboards"

    ...for good reason! Have you ever felt one? Best around. I learned to touch type on a Selectric, and for 30 years used IBM keyboards on mainframe computers. Lenovo inherits that superb well-engineered touch, unequaled by any other I've tried (and I've tried quite a few).
    fjpoblam
  • And they've been doing it for years...

    I've been using the Lenovo Tablets since 2007, and they've always made a solid product. I know some people don't think of this as a "tablet", but they had the word first: it runs Windows 7 64bit and has a keyboard, and has a stylus as well as multi-touch (and it's a hefty 5 pounds - oof - I look forward to lighter versions :) ). Their tablets have always been wisely built around the incredible Thinkpad technology.
    batpox
  • Awesome PC Tablets Running Win8 Are Coming

    The killer tablets are only a year or so away. 12" fast ARM based Win8 lightweight tablets optimized for the tablet experience including Kinect technology and with great battery life.
    MyAvalon
  • Bring back the TransNote

    one of the most innovative PC products ever.
    marks055
  • RE: Can Lenovo be a tablet player? You bet via the ThinkPad brand

    You missed a rather significant fact -- Lenovo has been a major player in tablet computing for many years. Going back to the x41. Though I've been using the HP tablets the last half-dozen years, the Lenovo's a darn good!
    RaulYbarra