Cheap Android smartphones will dominate developing markets: report

Cheap Android smartphones will dominate developing markets: report

Summary: Yet, researchers warn about competition from other mobile operating systems that might have waned in the U.S., but still have a strong presence abroad.

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Android has a strong hold over the U.S. mobile phone market share, but it has the potential to dominate international markets in another way.

By 2015, lower-cost Android smartphones are expected to account for 80 percent of the markets in emerging areas such as Africa and India, along with China, according to a new report from NPD In-Stat.

NPD research director Allen Nogee explained in the report that just as Google has surged in both the U.S. and global smartphone market shares, lower-cost Android smartphones will do the same.

Nogee cautioned, however, about competition from other mobile operating systems that might have waned in the U.S. (i.e. Nokia), but still have a strong presence abroad:

Samsung has bada, and Nokia is developing Meltemi. In addition, Microsoft has stated that it wants to sell Windows Phone in these developing regions as well and could aggressively lower prices to gain market share. While Google profits in these regions from advertising revenue, Nokia and Samsung benefit the old-fashioned way, by selling hardware.

As shipments for cheaper Android handsets are expected to reach 340 million worldwide in three years, most of these devices will likely be running on Android 2.2 (Froyo) or 2.3 (Gingerbread) with single-core EDGE chips.

Thus, the devices should be priced at $150 or less, with most devices being produced from the likes of Huawei, MicroMax, Motorola, Samsung, Spice, and ZTE.

Although, this might not be entirely great for Google. Researchers still expect that the proliferation of low-cost Android smartphones will only increase the existing fragmentation for the platform.

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Topics: Mobility, Hardware, Smartphones

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11 comments
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  • RE: Cheap Android smartphones will dominate developing markets: report

    There's that word again - 'fragmentation'. It's so irrelevant now that I'm curious to know who these so-called 'researchers' are...

    I mean no one is complaining about PC fragmentation... So why complain about Android fragmentation?
    [deXter]
    • RE: Cheap Android smartphones will dominate developing markets: report

      @[deXter]
      PC fragmentation is not on the same level as Android phones. That is why no one is complaining about it. My Windows 7 machine can run software made 10 years ago. Most software is even compatible with XP.
      kstap
    • PC fragmentation .... caused by 10 year old hardware with OLD OS

      @[deXter] Android fragmentation ... up to 5 different versions of the OS when you walk into a store to buy a BRAND NEW device.

      Sure ... it is "similar" .... to the pathetic fandroids.
      wackoae
  • RE: Cheap Android smartphones will dominate developing markets: report

    Not just the 3rd world, I picked up an Android for $109 about six months ago and love it. Sure, it has limitations - touch is less sensitive and can't run all software, but I use it every day on the subway.
    kurio999
    • RE: Cheap Android smartphones will dominate developing markets: report

      @kurio999 Why can't it run all software?
      themarty
  • RE: Cheap Android smartphones will dominate developing markets: report

    You are going to see Microsoft/Nokia WP7 take over this space more so than android.
    Loverock Davidson-
    • RE: Cheap Android smartphones will dominate developing markets: report

      @Loverock Davidson-
      I agree, WP7 Tango might take over if the Lumia 601 is as good as it looks on the leaked pictures. That's a nicest most elegant cheap phone ever.
      erichon99
    • RE: Cheap Android smartphones will dominate developing markets: report

      @Loverock Davidson-
      The market is for lower-cost, capable, phones, not naff Windows ones that look like they have come from the early learning centre.

      I mentioned Windows Phones in my local and everyone started laughing
      Chipesh
    • And then...

      You are going to see flying donuts swoop out of the trees and land on cop cars.
      Robert Hahn
  • Expiration date

    Time for Microsoft to update their NPD subscription. NPD should recant within the week.
    symbolset
  • RE: Cheap Android smartphones will dominate developing markets: report

    Not so fast there, Nokia with S40 and Windows Phone have already staked out the low cost foreign markets for phones. Maybe Nokia needs to send that memo to those other manufacturers ;-)
    jkohut