Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Comparing smartphones to cars, from VW Beetle to BMW

By | July 12, 2010, 9:32am PDT

Summary: If smartphones were automobiles, which car models would represent the leading phones? See which phone is the Lexus and which is the Prius, and everything in between.

The type of smartphone you carry can certainly say something about you, or at least it may be used by others as a way to try to glean something about you.

A BlackBerry says that you’re likely a corporate professional. An iPhone says that you’re more of an intellectual. An Android phone says that you’re probably a bit of a technophile. A Nokia device says that you’ve got European sensibilities. A Windows Mobile or Palm phone can mean that you’ve been in tech for a long time and you’re loyal to the more traditional brands.

When you hear people in the technology industry talking about how today’s tech is becoming more like fashion, they’re not talking about chips embedded in clothing. They’re talking about the phenomenon of some people selecting their gadgets as part of their self-expression, in the same way that some people choose clothes to wear as part of the image they want to portray to the world about the type of person they are.

In today’s world, the type of smartphone you use can be the digital equivalent to the kind of car you drive since both of these machines tend to have a very personal connection with their owners. That’s one of the reasons why I recently compared the HTC EVO 4G to a Hummer and the Motorola Droid X to a Cadillac Escalade. Plus, it’s just an interesting comparison to make because both markets have a lot of diversity in terms of brands, style, and functionality.

When I published both of the comparison pieces mentioned above, TechRepublic members asked about extending the car metaphor to other top smartphones, so this is my effort to do just that. I’ve put together a list of 20 popular smartphones and compared each one to a car brand or a specific car model. The best way to view this is in the photo gallery that we’ve built, but I’ve also included the list in text form below.

Keep in mind that this is just a fun exercise. As most IT and business professionals will agree, the functionality of a smartphone is far more important than it’s style, but fortunately there are lots of choices in the market right now and so there’s the option to have both in many cases.

For instant analysis of tech news, follow my Twitter feed: @jasonhiner

Photo gallery

Photos: Comparing smartphones to cars, from Prius to Lexus

If these smartphones were cars…

1. Apple iPhone 4 = Jaguar

The Jaguar is a luxury vehicle that’s a mix between a sedan and a sports car, and it comes in a package with the greatest attention to detail and style. Easy to see the similarities here.

2. Apple iPhone 3G/3GS = BMW

The iPhone 3G/3GS reigned for two years as the most popular high-end smartphone on the market; the BMW 3 Series is most popular luxury sedan in the world.

3. Google Nexus One = Lexus

Arguably the highest rated and most critically-acclaimed sedan on the road today is the Lexus; the Google Nexus One has received similar rave reviews, and it has the same type of style as the Lexus — top notch quality, but simple and not overdone. Plus, the name similarity is too good to pass up.

4. Motorola Droid X = Cadillac Escalade

Both the Motorola Droid X and the Cadillac Escalade are symbols of oversized luxury vehicles. They both make a big, powerful statement.

5. Motorola Droid = Ford Fusion Hybrid

The Ford Fusion Hybrid is Motor Trend’s Car of the Year (2010), while the Motorola Droid was widely hailed by the tech press as the phone that launched the Android revolution. Plus, they’re both very popular with the public, and the Fusion Hybrid gets great gas mileage (+40 mpg) while the Droid has some of the best battery life of any smartphone on the market.

6. Motorola Backflip = Chrysler Sebring

Motorola Backflip has drawn customer interest, but has been also drawn wide criticism for “crippling” the Android experience. Similarly, the Chrysler Sebring was derided by U.S. News & World Report for its performance and style and called “the worst midsize car for the money.”

7. HTC EVO 4G = Hummer

Another monstrous new smartphone in 2010 is the HTC EVO 4G. With its large, boxy design and everything-but-the-kitchen-sink feature list, the EVO naturally evokes the Hummer.

8. HTC Incredible = Infiniti

The Infiniti is a luxury sedan (made by Nissan) that often flies under the radar but is known for its quality and is typically well-liked by its owners. In the same way, the HTC Incredible is a top quality smartphone that is overshadowed by the EVO and the Droid X.

9. Samsung Galaxy S = Ford Taurus

The Samsung Galaxy S is a new Android phone that is coming to many different wireless carriers under various product names in 2010. It’s automobile equivalent is the workman-like, unpretentious Ford Taurus.

10. LG Ally = Nissan Sentra

LG’s first Android phone comes in a minimalist package and is a little underpowered, but the price is right and it has few nifty features to brag about, much like the practical and economical Nissan Sentra.

11. BlackBerry Bold = Cadillac CTS

BlackBerry’s flagship device, the Bold, is a symbol of well-balanced, high-quality craftsmanship based on years of experience and design savvy. It’s design also represents a rebirth of a classic brand, similar to the Cadillac CTS. And both are popular sellers as well, especially in the US.

12. BlackBerry Curve = Toyota Corolla

These two both represent minimal styling but reliable service year-after-year.

13. BlackBerry Storm = Audi A4

The Storm 2 and the Audi A4 are both slightly quirky but nevertheless top quality. Both tend to get lost in the shuffle because of more prominent competitors.

14. BlackBerry Pearl = Honda Civic

Like the Curve-Corolla match, here’s another example of two brands that represent substance over style. Both draw solid reviews year-in and year-out and are distinguished mostly for their dependability.

15. Palm Pre = Volkswagen Beetle

Here are two brands that both think outside of the box with a unique sense of style, and both have a small cult following because of it.

16. Nokia E71 = Toyota Prius

Nokia’s E71 has a great mix of high-end smartphone features in a very slim package with great battery life. The Prius packs lots of terrific tech features (from hands-free Bluetooth to a big LCD in the dash) into a small hyrid vehicle that can get up to 50 mpg.

17. Nokia N97 = Honda Odyssey

Nokia loaded a ton of high-end features into the N97, including an excellent camera and a full hardware keyboard. But, the result was a thick, bulky device, the smartphone equivalent of a mini-van. And since the Honda Odyssey is among the most tech-equipped mini-vans available, it is the perfect analogue.

18. HTC HD2 = Ford F-series

Before the EVO and the Droid X, the biggest smartphone on the market was the HTC HD2. This monster is still around, but since it runs Windows Mobile it’s a more utilitarian and less flashy device, albeit still very powerful. It’s perfect counterpart is the Ford F-series pickup truck.

19. HTC Touch Pro2 = Honda Accord

The most popular Windows Mobile device on the market is arguably the HTC Touch Pro2. It’s the Honda Accord of smartphones. It’s a little bit nicer than its smaller competitors, but it also doesn’t have any of the extra touches that its high-end competitors can boast.

20. Microsoft KIN = Yugo

Microsoft’s KIN was hyped for years as “Project Pink” but the product was so disappointing when it finally hit the market this year that Microsoft killed it shortly after launching it. The whole saga has echoes of the much-hyped Yugo car from the 1980s, one of the most infamous automobiles ever made.

Your take

Which of these comparisons do you agree or disagree with? Which smartphones aren’t on the list, and can you think of a good car comparison for them? Post our thoughts in the discussion.

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Topics

Jason Hiner is the Editor in Chief of TechRepublic. He writes about the products, people, and ideas that are revolutionizing business with technology.

Disclosure

Jason Hiner

Jason Hiner has nothing to disclose. He doesn't hold investments in the technology companies he covers.

Biography

Jason Hiner

Jason Hiner is the Editor in Chief of TechRepublic, an online trade publication and peer-to-peer community for IT leaders. He is an award-winning journalist who examines the latest trends and asks the big questions about the technology industry. He previously worked as an IT manager in the health care industry.

You can also find him on Twitter, , Facebook, and at JasonHiner.com.

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RE: Comparing smartphones to cars, from VW Beetle to BMW
tomlin21-24319035676893835085146735905770 11th Oct
This website is extraordinarily respectable! How can I create a simple mulberry bags very much the same to this?
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I still enjoy using a Nokia N95 (N97 predecessor)
Dietrich T. Schmitz, ~ Your Linux Advocate 12th Jul 2010
The phone was 'pricey' but in retrospect, it was worth it for me as it still does everything well as designed and rolled out in 2007.

It is still amazing technology by today's standards.
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planning on getting a new phone in the next few weeks and one thought was how do the android phones compete as a car parts GPS compared to an old tom tom one v2 which is what i have.
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The iPhone would be the Yugo!
kd5auq Updated - 12th Jul 2010
Remember, the Jaguar is a luxury sedan with very poor quality and a plethora of problems (not withstanding the hype)!

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LOL, I was going to say the same thing!
NonZealot 12th Jul 2010
@kd5auq

You do not want to be compared to a Jaguar! One of the funniest quotes I ever heard went something like this:
You know you had a problem when Ford buys your company and quality improves.
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Contributr
@NonZealot

iphone = Jaguar = spends more time in the shop than on the road. happy
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@Scott Raymond: Yes, and Jaguars are shiny.
OS Reload Updated - 12th Jul 2010
iPhones are shiny too. They really go well together.
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@kd5auq Actually the Yugo would be the WM devices... not all that great and at the end of a downward spiral.
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Every phone is a Yugo!
iPad-awan 12th Jul 2010
when compared to the iPhone. Some Yugo use crappy Microsoft engines other Yugo downgrade to the Droid with fake apps.
A absolutely beautiful car but plagued by problems that mostly stemmed from the fact it was built by Lancia!!
You talk about what your phone says about you. My phone is 6 years old, reason I don't bother to get a new one is I live in an area where I barley get cell reception outside in my yard. So why buy a "smart" phone pay an extra $20-40 a month for the data package, when i can't use it in my own area?
Also I would never waste my money on a Jaguar, it is an impractical car unless you really need to be seen and be the center of attention. A good truck is much more versatile than a sports car. How many times have you called your buddy with the Porsche to help you move? But that buddy with the truck is always getting calls for help. So what this article says is all the main smart phone are just flashy trinkets, if you want something study and useful get a HTC HD2

I think comparing phones to cars is a very poor analogy.
Yesterday, while I was at work, my sister stole my iphone and tested to see if it can survive a 30 foot drop, just so she can be a youtube sensation. My iPad is now destroyed and she has 83 views. I know this is entirely off topic but I had to share it with someone! megan fox nackt
@jcm996 Whoa! This blog looks just like my old one! It's on a totally different subject but it has pretty much the same page layout and design. Wonderful choice of colors! symptoms of kidney stones
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What??
NonZealot 12th Jul 2010
An iPhone says that you're more of an intellectual.

Um. No. iPhone says you are a marketer's wet dream.
i think Jaguar wont be very happy with your example,

Jaguar WORKS ALL the time, the iPhone4 is Broken and it is FAR from luxurious.

iPhone = Luxury is an Apple's PR claim, that seems to work highly on the tech press.
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How silly can we get?
Lunatic59 12th Jul 2010
Cars? Really?

How about your phone is like a children's toy ...

iPhone = Security Blanket - every 2 year old want's it, it makes them feel good and they cry when you take it away.

Nexus One = Play Dough - it's fun and you can mold it into anything, but it's still just trying to be something else.

Droid X = Big Wheel - Good way to go around the block as long as you stay on the sidewalk.

HTC EVO = Super Soaker - makes you the most dangerous kid in the water battle until you run out of water.

Blackberry = Your dad's shoes - makes you feel like a grown-up.

WinMo = a Diaper - everyone wants to p*ss on it and it's full of s**t half the time.
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Haha, well done!
NonZealot 12th Jul 2010
@Lunatic59
I liked that. happy
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Haha, well done!
klumper 12th Jul 2010
Ditto, clever take. wink

But I think the author penned a smart enough allegory to boot. Though personally, with the sheer number of Volkswagen Beetles sold over the years, I think that correlation warrants something more than merely "a small cult following" (even if that's about where they are today in the US).
Yes, a Reliant Regal, good for kids because you could drive it on a motorcycle license.

Sorry about that Reliant, blame it on Mr. Bean.
I'm ashamed to say I read this whole article, but then again, it bring to mind an apt analogy - a train wreck.

I was an internal consultant for GM, now driving an M3 and working for Samsung (in competitive intel, no less, so I try almost everything from everyone), and I can't agree with a single one of these comparisons.

Even some that looked good on the surface (iPhone and Jag) were unfounded in reality when it came to the explanation behind them. In what world is the iPhone's function and design within it's sphere of competitors in any way similar to Jaguar?

Others were so far from reality, I don't even know where to start. Audi quirky? Maybe back in the 80's. Try Saab.

And the Kin should be an Edsel - the very definition of stillborn-despite-the-hype. I mean, the Edsel is the analogy evoked by journalists to describe overhyped products that fall flat. Why, when you're trying to draw automotive analogies, would you AVOID it?

This was either done on the subway on the way into work the day the story was due, or this guy knows nothing about cars. Probably both.
I disagree with the Droid/Escalade, Blackberry/CTS. I drive A 2010 CTS-V and the Droid X feels and looks more at home it the CTS-V then it does in my wifes EXT. Just my .02
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Ahh penis envy
eatingacheesepastieforlunch 2nd Aug 2010
As the old saying goes


The bigger/better the car the smalled the penis.. is that the same with phones...?

I have a nokia 3210 mobile phone and a 998cc mini from 1979 . I WIN
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BMW
williamjames05 10th Sep 2010
BMW
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Thats. Interesting!!!
moorelisa2010 1st Oct 2010
To be honest it wouldn't be fair to compare cars to mobiles that to smart phones, to be only thing common is that both are accessories,

3 Series Bmw
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RE: Comparing smartphones to cars, from VW Beetle to BMW
jackson1984-24316069205748857739440257893812 11th Oct
Howdy,The concept of the page is unbelievably in form to me, I really hope a lot more alternate with black ugg you this Motive.
0 Votes
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RE: Comparing smartphones to cars, from VW Beetle to BMW
tomlin21-24319035676893835085146735905770 11th Oct
This website is extraordinarily respectable! How can I create a simple mulberry bags very much the same to this?

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