CRM market share race tightens: Salesforce closes in

CRM market share race tightens: Salesforce closes in

Summary: closes in on Oracle and SAP in the CRM race.


The CRM market is closing in on Oracle as Salesforce and SAP gun for the top spot, according to IDC data.

IDC tracks more than 190 CRM vendors---talk about fragmented---and found that growth in the second half of 2011 slowed. Overall, the CRM market delivered revenue growth of 11.2 percent for 2011.

According to IDC, marketing automation, sales automation and customer service grew at double digit rates in 2011. Only contact center software showed single digit growth.

Americas and Japan delivered strong growth in the second half of 2011. Oracle holds the CRM lead courtesy of Asia/Pacific growth, but Salesforce is closing in due to strength in North America and Japan. SAP is strong in Europe, Middle East and Africa and Latin America.

The CRM market remains fragmented as "other" holds nearly 63 percent of the market. The top end of the CRM market owns a bit more than 30 percent share.

Topic: Enterprise Software

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