D5: Steve Jobs evangelizes the iPhone and Apple TV

D5: Steve Jobs evangelizes the iPhone and Apple TV

Summary: Steve Jobs took the stage following News Corp. President Peter Chernin for an interview with Walt Mossberg at the D conference.

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Steve Jobs took the stage following News Corp. President Peter Chernin for an interview with Walt Mossberg at the D conference. He was if full product evangelist, selling mode, describing the magic Apple's products. He attributed Apple's success to "software wrapped in really wonderful hardware. The software [on the iPhone] is at least five years ahead of anyone else," he claimed, and later announced that YouTube's video service will be integrated with Apple TV.

Mossberg asked about any new iPods coming soon. "We are working on the best iPods we have every worked on and they are awesome," Jobs predictably answered. He showed his iPhone and said it was the best iPod Apple has every made and the best phone. The iPhone is still on track to ship the latter part of June, he said, and sold through Apple and Cingular stores.

waltjobs.jpg

Mossberg asked about the decision not to have a physical keyboard on the iPhone. "Once you use this magical display, there is no going back. We actually think we have a better keyboard. You have to learn how to trust it. Once you learn to trust it , you can fly," he beamed.

Mossberg asked if Mac OS X could run on the iPhone. "It's not a good idea...there is no mouse or pull down menus. The user interface for phones is very different," he said.

Later Mossberg asked if the iPhone is a wireless iPod or a phone with an iPod in it. "It's the best iPod we have every made, an incredibly great cell phone and the Internet in your pocket for the first time. If it was anyone of the three, it would still be successful," Jobs said.

Cingular worked with Apple because music on phones hasn't been successful so far, Jobs said. Secondly, Cingular and others are spending fortunes to build 3G networks without applications to drive usage. He said the cell phones have lousy Internet experience, a "baby Internet," and that Apple can deliver the "real" Internet and allow carriers to leverage their bandwidth investment.

Apple announced today that the iTunes store is selling non-DRM songs from EMI. "Over half the songs on iTunes will be offered in iTunes Plus, DRM-free and higher quality, by the end of the year," Jobs said. Users can upgrade to the DRM-free, higher quality versions of songs they own for 30 cents or for 30 percent of the album price.

Jobs said that Apple is in three businesses--Mac, iPod, and iPhone-- and has one hobby, Apple TV. "A lot of people failed to make [media centers] a business, such as Tivo and Microsoft. If we work on it and improve over the next 18 months or two years, we can crack that," Jobs said.

He gave a demo of Apple TV (Mossberg and Jobs watching at left), which doesn't support high-definition video because of download times, but said that could change in time.

He announced that Apple worked with YouTube and will include the video site as a main menu item with many of the YouTube features, such as Most Viewed and search, in a mid-June software update of Apple TV. "Our model for Apple TV is we want to be like a DVD player for the Internet," Jobs said.

"It's amazing how much fun it is to watch video in your living room instead of on your PC," Jobs said. "In the fullness of time all things will percolate from us and others, and we are going to have a collections of interesting things."

Jobs noted that Apple sells more notebooks as a percentage of sales compared to other personal computer vendors, also said that he could see a time when notebooks make up 80 to 90 percent of what Apple sells.

Regarding the success of iTunes, possibly on 300 million machines and mostly Windows, triggered Job's quipped, "It's like giving a glass of icewater to somebody in hell."

During the Q&A, Blake Krekorian of Sling Media asked about the iPhone not being a 3G device. Jobs responded that as a 2.5G phone plus Wi-Fi, it switches to fastest network and that Wi-Fi is broadly available. "There's ten times more Wi-Fi out there than I ever thought," Jobs said.

Brian Dear of Eventful asked about opening up the iPhone to third-party developers. "There is an important trade off between security and openness. We want both. We have some pretty good ideas we are working through and later this year everybody can get what they want."

Jan Ziff asked about Jobs' health. A few years ago he had a form of pancreatic cancer. "I'm still vertical and feeling great," Jobs said.

Jobs was asked about standardizing on the MP3 format in iTunes. Apple chose the AAC as a format because of the superior quality and encouraged others to license the encoder. He also said that Apple wasn't planning to get into the camcorder market.

Topics: iPhone, Apple, Hardware, Mobility

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22 comments
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  • YouTube - YES!

    Maybe this will push YouTube to fix the crappy quality. Will still look like hell on a widescreen.
    systemx
    • Yeah, if YouTube is still around in a year.

      I have a feeling they're going to have a tough year in the courts.
      Tigertank
      • I tend to agree...

        Even if only a few suing them win their case YouTube is in trouble.
        No_Ax_to_Grind
  • Ready to buy an iPhone

    I'm looking VERY seriously at buying an iPhone. I'm hoping to put it off until August to see what it's like on the streets. I'm also a wee bit nervous about its size and how one will carry it and protect its screen.

    www.danmosqueda.blogspot.com
    007baf
    • Jobs supplies the Koolaid, and the ants faithfully slurrrrrp it up (NT)

      ...
      Scrat
      • The same kool aid jokes at every apple story...

        Even you guys must get bored of the same old chestnuts, every day...

        Anyway,
        I believe it was grape Flavor-aid used in Jonestown.
        Tigertank
  • No High Def. Video for Apple Tv

    I was kind of hoping for an announcement that HD was forthcoming. Lack of HD is the reason why I have been holding off on buying one so far.
    I don't really want to buy one now only to have Apple TV 2.0 come out in 6 months that is 1080p HD capable. I'm not sure if it's a hardware thing, or just a software update.

    but if download times are the reason for omitting it, then there probably won't be an upgrade anytime soon considering the lack of widespread adaption of faster-than-cable modems.

    Decisions.
    Tigertank
    • appleTV is HD capable...

      the quote is a bit wrong... iTunes store doesn't sell HD content but you can run HD (720p) through appleTV today.
      doctorSpoc
  • IPhone Is Nothing But Vaporware

    Haven't seen it...doesn't exist...this is just a ploy to get people to buy more Apple products and then be left hanging dry...

    Ok...I've filled in for No_Axe's stupid prediction on this thread..

    Can't wait for my Iphone!
    itanalyst
    • Baaaa, baaaaa

      Good sheep.

      [i]Can't wait for my Iphone![/i]
      NonZealot
    • Place your order for Milan guickly.

      ;-)
      No_Ax_to_Grind
  • OMG THE INNOVATION!!!

    [i]You have to learn how to trust it. Once you learn to trust it , you can fly,? he beamed.[/i]

    Translation: If you stupid people would just learn to live with less, it would make it so much easier to charge you more.

    [i]Mossberg asked if Mac OS X could run on the iPhone. ?It?s not a good idea?there is no mouse or pull down menus.[/i]

    So Jobs was lying when he said that the iPhone would run OSX? I remember all the Apple zealots were all in a tizzy when he announced that one.

    [i]?A lot of people failed to make [media centers] a business, such as Tivo and Microsoft. If we work on it and improve over the next 18 months or two years, we can crack that,? Jobs said.[/i]

    Sounds good. When are you going to release your first product? Oh, you meant AppleTV was step 1? HAHAHAHAHA!!!! Tell you what, before tackling MS and Tivo, how about you offer me more than MythTV? If I'm going to start paying for my media center, shouldn't I get more than I'm currently getting for free?

    [i]?It?s amazing how much fun it is to watch video in your living room instead of on your PC,? Jobs said.[/i]

    You mean like I've been doing with MythTV for more than a year? Once again, Apple's "innovation" proves to be as flaky as Jobs himself. Come out with a copy cat product years after the original and just tell all the Apple zealots that it is innovative. They'll believe you. Baaaaaa.

    [i]Regarding the success of iTunes, possibly on 300 million machines and mostly Windows, triggered Job?s quipped, ?It?s like giving a glass of icewater to somebody in hell.?[/i]

    Hehe, funny how Aitel was lambasted by all the Mac zealots for not being professional. What do all of you have to say now? Classic Jobs, unprofessional to the core. Hey Jobs, have any more lies you'd like to put in your I'm a Mac ads? I'm sure you do, you don't seem to have any sort of a working moral compass.

    [i]?There is an important trade off between security and openness.[/i]

    Hmmm, I've enjoyed both on Linux. Interesting how Linux is both the most open [b]and[/b] the most secure. Interesting how Windows is slightly less open and only slightly less secure. Interesting how OSX is the least open and the least secure (111 gaping security holes in 5 months!!). It would seem to me that Jobs has it all backwards: there is a [b]direct[/b] relationship between security and openness, not an [b]inverse[/b] relationship. Poor Mac zealots are simply left on their own to DEFLECT, DISTRACT, and DEFEND Apple's enormous security gaffs.
    NonZealot
    • Well this is ZDNet.....

      ..... so you can't expect the reporting to be that good.

      "So Jobs was lying when he said that the iPhone would run OSX?"

      Mossberg's actual question was: can OS X applications run on the iPhone?
      Piot
      • Please, don't confuse the Zealot..

        with facts. He prefers to make up his own.
        msalzberg
    • Hmmm...

      I guess you must have read (although I doubt it), 1984. You seem to be redefining fact as fiction, truth as lies. Next you'll be claiming your more equal than others.
      zkiwi
    • OMG THE RANT!!!

      Nice rant, zealot. Do you feel better now?
      dolph0291
    • Get a grip man

      Oh you got to be kidding. Mac zealots this mac zealots that. You say that you're a
      linux user and I'm glad.. But you seem to have some serious loss of grip on reality
      when it comes to Mac, OS X and Apple. And Windows for that matter.

      [i]Interesting how OSX is the least open and the least secure (111 gaping security
      holes in 5 months!!)[/i]

      You can multiply that number quite a few times and then you might get to a
      number pretty close to what Windows and other MS products have had. And less
      open ? I say so what. It does't make it a bad product. Some people tend to forget
      Open Source, by all means a good thing, is not a requirement for making good
      software. It also doesn't mean you can't use FOSS on OS X. OS X is a strong *NIX
      derived OS and a good one at that.

      How very interesting you say [i]Windows is [b]slightly less open and only slightly
      less secure[/b][/i].

      You are correct in that the Apple TV is little more than MythTV (which is not free
      either btw.. you do pay for the hardware). And yeah that's why I haven't found it
      necessary to buy either. But it doesn't make it a bad product. Especially when
      compared to other products in the field.. And yo don't need AppleTV if you can
      connect you'r computer to a TV. There's Front Row, MediaCentral and others. It's
      not excactly meant to replace software like that.

      [i]"You have to learn how to trust it. Once you learn to trust it , you can fly,? he
      beamed.

      [b]Translation: If you stupid people would just learn to live with less, it would
      make it so much easier to charge you more.[/b][/i]

      You don't seem to understand the benefit of [b]NOT[/b] having a physical
      keyboard you [b]need 10% of the but that is there 100% of the time[/b]. Not
      having it gives the opportunity to [b]use the space[/b] all of the time for
      something much more useful and give [b]a multitude of differents types of input[/
      b] as and when needed. To be honest it's not even an Apple invention it's an
      already in-use strategy but the first to incorporate some technical improvements
      to the older screens.

      [i]Posted by:[b]NonZealot[/b][/i]

      Well for "Non Zealot" you do sound a lot like one.
      vmaatta
  • ZUNE!

    ... nuff said
    MacAddicted
    • Don't be like that...

      [b][i]ZUNE![/b]
      ... nuff said [/i]


      Now, that is just [b]mean![/b]

      Don't be that way. He tries sooooooo hard.
      fuzzy2k
  • AppleTV 1.0 is worth avoiding

    I got AppleTV 1.0, and it is adequate, though disappointing. As a media storage device (sync, a la iPod), it fails due to its small drive (yes, there are "big drive" after-market hacks, but more on that later). It also fails as a streaming device because it can only stream music, and not even photos.

    The implementation is also wanting, big time. Sure, you can stream musics from a Mac or a PC, but the contributing computer must have iTunes running to make that work. But it does work nicely.

    Apple's claim that AppleTV can accommodate "up to 25,000" pictures, depending on disk size, does not represent the real world, either. I tried syncing 5000 images, and AppleTV refused to sync thereafter. It may not display the photos if it gets cranky. The way to fix it? Restore to factory settings, and try resending your photos again. 25,000 images seems naively optimistic, even when considering that at 200 KB per image (760 pixels vertical resolution looks as good as 2000 pixels on an HD screen), you'd only need 5 GB of disk space out of the available 30 GB :-(

    A flat directory (no "folders in folders") leaves me wondering how Apple thinks users organize their images.

    Then there is Apple's true calling: Their impeccable user interface. That's why I bought it. The only issues here is that I don't user 83% of the menu items, like PodCasts, and there is no way to hide those options. Also, if you are forced to or choose to stream music while syncing photos, you'll have two virtually identical menus to deal with, and you'll have to remember to switch back and forth between them as you chose your "Source" (streaming from computer, or local from AppleTV). This leaves many users trying to figure out where their pictures went (wrong menu, remember?)

    Apple needs help. I keep on checking regularly for AppleTV software updates, so far, nothing yet. With just a few software fixes, AppleTV would be a winner. So sad Apple let a very obvious "1.0" release out the door.

    Should we hope for better from iPhone?
    SteveMak