There is more to the Microsoft-TiVo-MTV deal that was announced at CES than meets the eye. To funnel the multimedia content into mobile devices that the deal promised to deliver, hard drives will have to be par for the course for Windows Media-enabled mobile devices including digital music players and smartphones. In the resulting Windows Media ecosystem, the iPod, which is currently the apple of podcasters' eyes, will find itself more and more isolated as long as audio is its primary application and Quicktime is the the focus of Apple's multimedia efforts (assuming Quicktime even makes it into an Apple-built mobile device, iPod or otherwise). If Windows Media rides the wave of time-shifted multimedia consumption that's sure to follow in the footsteps of the blogosphere and the podosphere and does so better than all other the challengers, the result could be a monoculture that spans much more than the world of computing -- a trend, that as I explain in today's column, is for all technologists to contemplate.
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