Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Deja vu rumor: Ballmer to showcase "slate" PCs at CES

By | December 14, 2010, 3:55am PST

Summary: Microsoft CEO is expected to use his CES keynote to showcase upcoming “slate” PCs - again.

Credit: CNET

Stop me if you’ve heard this one before.

Microsoft CEO Steve Ballmer will take the stage at the Consumer Electronics Show in Las Vegas next month to showcase some slate computers (aka tablets) that will promise to wow the geeks who gather for the annual granddaddy of all technology conferences.

That was the headline around this time last year and, of course, we’re still waiting for this world-changing tablet PC from Microsoft to surface. Granted, some tablet PCs have been launched since Ballmer held up that HP Slate device from the stage 11 months ago. Only it was Apple that set the bar for tablet computing with its April launch of the iPad back in April. And let’s not forget the arrival of the first tablets running Google’s Android mobile operating system that are starting to surface.

But Microsoft? We’re still waiting.

Microsoft as the modern day Titanic; we all know how that ends

Despite that, the New York Times, citing “people familiar with Microsoft’s plans,” is reporting that Balmmer will use the CES keynote stage - again - to present “a slew of new slates” that will apparently give Apple’s iPad a run for its money. The report says that Ballmer will showcase slates built by partners Samsung and Dell, as well as others.

Not that any of this is confirmed (or that anyone should believe that these products will actually ever surface) but here’s what the NYT is reporting:

  • The Samsung device is described as “similar in size and shape to the Apple iPad, although it is not as thin. It also includes a unique and slick keyboard that slides out from below for easy typing.”
  • It will run Windows 7 when in landscape mode, but will also have a layered interface that will appear when the keyboard is hidden and the device is held in a portrait mode.
  • The company believes the workhorse side of the devices will differentiate them from the iPad. An unnamed person is quoted as saying, “The company believes there is a huge market for business people who want to enjoy a slate for reading newspapers and magazines and then work on Microsoft Word, Excel or PowerPoint while doing work.”
  • The company is encouraging partners to build HTML5 apps, which will not be sold in an app store but instead will be hosted by the partners on their own web sites, which will be highlighted in a search interface on the slates.
  • No one seems to know if any of these apps would be ready in time for CES.
  • Ballmer “might” demonstrate products running the next Microsoft OS, called Windows 8 - which isn’t expected until 2012.

Previous coverage: Ballmer lands keynote at CES 2011 but can he make it to January?

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Sam has been a technology and business blogger for more than 18 years.

Disclosure

Sam Diaz

Sam Diaz has nothing to disclose.

Biography

Sam Diaz

Sam has been a technology and business blogger, reporter and editor at ZDNet, the Washington Post, San Jose Mercury News and Fresno Bee for more than 18 years. He's a member of the National Association of Hispanic Journalists and a graduate of California State University, Fresno.

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RE: Deja vu rumor: Ballmer to showcase
birumut Updated - 17th Jun
Great!!! thanks for sharing this information to us!
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I don't think we'll be seeing Windows 8 just yet
Cylon Centurion Updated - 14th Dec 2010
Too early in the game. But don't get me wrong, I sit here eagerly awaiting news on what it will bring, and what the supposed "Wind" UI will look like.

Oh and before Donnie gets here, no Windows 7 won't cause devices to get as hot as the sun, no Windows 7 hasn't been shoehorned onto a tablet, no it won't make devices as heavy as an anvil, blah, blah, blah...

And my personal take: Having a full OS run on a tablet is a good idea, I like it a lot as compared with iOS, I just think that Microsoft needs a dedicated, slimmed down version of Windows (IE no Sidebar, Media Center, etc..) to put on it.
heavier, thicker, hotter, less battery life, and MORE EXPENSIVE.
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RE: Deja vu rumor: Ballmer to showcase
tonymcs@... 14th Dec 2010
@DonnieBoy

Once again you confuse a toy with a tool. You also seem to have trouble understanding a phone OS based on cut down versions of last century's Unix or Linux is fine for a consumer media player, but a real OS makes the device a tool.

I'm all for slate versus tablets. In the same way a slate was better than a clay tablet and stick.
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RE: Deja vu rumor: Ballmer to showcase
non-biased 22nd Dec 2010
@tonymcs Then you must run on a "real" OS because you sir are most definitely a tool wink
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RE: Deja vu rumor: Ballmer to showcase
smartin007 14th Dec 2010
@Cylon Centurion 0005
well ,which is it? A full OS or a slimmed down version?
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A full OS, but
Cylon Centurion 14th Dec 2010
@smartin007

Trimmed down.
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RE: Deja vu rumor: Ballmer to showcase
search & destroy 14th Dec 2010
Trimmed down.

What?? You mean they can't run SQL server on it ?!?
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Message Deleted
P. Douglas Updated - 14th Dec 2010
.
and produce a competitive table to iPad in terms of cost, weight, thickness, battery life, and finally user interface / applications. Meanwhile, iPad 2 is on the way, and the bar is going to get higher.
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RE: Deja vu rumor: Ballmer to showcase
lelandhendrix@... 14th Dec 2010
@DonnieBoy
What interests me is this part:
"The company is encouraging partners to build HTML5 apps, which will not be sold in an app store but instead will be hosted by the partners on their own web sites, which will be highlighted in a search interface on the slates."

This will not differentiate the platform, but will mean devices like the current iPad will have access to these HTML5 selling points. This however doesn't work in reverse, and iPad apps will remain iOS specific.

This move would be good for the tablet genre as a whole, and even for the Chrome OS devices forthcoming, but won't be a real feature of these Windows devices.
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Not a chance
Economister Updated - 14th Dec 2010
"similar in size and shape to the Apple iPad, although it is not as thin. It also includes a unique and slick keyboard that slides out from below for easy typing."

X86 hardware, fan, a BIG battery (unless you want only a couple of hours run-time), AND a slide out keyboard? Why not just show a fricking netbook with a touch screen?

Look, a netbook is "similar in size and shape to the Apple iPad, although it is not as thin". So they make a brick twice the thickness (and weight) of the iPad, and they are going to call it an iPad competitor?

If they show another prototype that does not make it to the market OR bombs (relatively speaking) AND their WP7 delivers weak sales volumes, MS will become the joke of the tablet and smart phone market segments. And from that they may never recover. The developers will abandon them and the iOS and Android devices will have insurmountable leads. They will have become the standards, just like MS an Apple were in personal computers.
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RE: Deja vu rumor: Ballmer to showcase
smartin007 14th Dec 2010
@Economister
I think MS already is the joke of the slate/ipad and smart phone market. Just watch Ballmer in last years Keynote trying to tap the tiny little icons with his big monkey fingers. Im not sure why we still look to MS for an iPad killer, since they only make the software, not the hardware, and clearly they dont know what they are doing in the slate arena. Android and iOS are years ahead of them.
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@smartin007 ... I think he just wants to damage Apple's profitability. The whole point is to keep Windows/Office monopolies on desktops going longer. Any competing company which might one day erode that becomes a target of the latest money-losing loss leading expensive hobby at Redmond.
Bings, Bangs, Zunes, Kins, etc etc etc.
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@smartin007 ... I think he just wants to damage Apple's profitability. The whole point is to keep Windows/Office monopolies on desktops going longer. Any competing company which might one day erode that becomes a target of the latest money-losing loss leading expensive hobby at Redmond.
Bings, Bangs, Zunes, Kins, etc etc etc.
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RE: Deja vu rumor: Ballmer to showcase
lelandhendrix@... 14th Dec 2010
@Economister I agree! They are being far too cautious and conservative with their offerings. But that's Microsoft, they only build the software and not the hardware and there are apparently limits to how far they can innovate when they only focus on translating desktop UI onto a tablet style device by making loads of compromises.

They can't advance with all this "me too!" mess unless they want to take a bold direction. This STILL ISN'T IT!
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Fool Me Once, Shame on You ...
curph 14th Dec 2010
Fool me twice, ...
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RE: Deja vu rumor: Ballmer to showcase
smartin007 14th Dec 2010
@curph
wont get fooled agaiiiiiiinnnnnnnnn
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The market hasn't been this excited since Zune
Richard Flude Updated - 14th Dec 2010
This is so funny;-) poor MCSEs
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RE: Deja vu rumor: Ballmer to showcase
tonymcs@... 14th Dec 2010
@curph

As if any trolls actually owned a Windows tablet. But I am prepared to believe you've been fooled multiple times.
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Slate PC's. Sounds like a rock
HollywoodDog 14th Dec 2010
Isn't that what a slate is, like a blackboard? Perhaps its performance matches its name.
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RE: Deja vu rumor: Ballmer to showcase
tonymcs@... 14th Dec 2010
@HollywoodDog

A slate is always better than a clay tablet and stick wink
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RE: Deja vu rumor: Ballmer to showcase
Loverock Davidson 14th Dec 2010
It will be cool if he does but I wouldn't get too involved with the tablets and slates. Can't wait for that fad to pass but I guess Microsoft needs to keep up with that trend if they want to continue to be successful. Hoping to hear a lot of good things from Ballmer at CES.
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Strategy looks bad
P. Douglas Updated - 14th Dec 2010
The company is encouraging partners to build HTML5 apps, which will not be sold in an app store but instead will be hosted by the partners on their own web sites, which will be highlighted in a search interface on the slates.

I don't get it. Isn't it better for MS to come out with an SDK for developers to build Sliverlight apps for these devices, and have them sold from an app store? How is HTML5 / Javascript development supposed to compete with development on the iPhone and Android over the next 2 years? Also isn't it more appealing to have developers adapt their Windows Phone 7 apps to these tablet devices (thereby expanding their market), rather than have them rewrite their programs for HTML5? And why is MS driving developers away from developing on the Windows platform, and towards developing for the browser - since this devalues the Windows platform? Man, this doesn't look good. It looks like a half-baked effort to distract people until Windows 8 arrives. This looks like a bad miscalculation on MS' part, which I believe most everyone will see. You don't compete against the iPad with an obviously lesser solution.
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The problem is Windows...
geolemon 14th Dec 2010
...people don't want it on a tablet. They see an iPad as an escape from the bloated, complicated, unstable mass of settings, security, configurations, registry, and other things that typical home users can't even get their minds around, much less want to deal with in their computers.

Home users want a device that lets them get online, click around, and not have to call you or me (or whoever the IT guy in the family is) for support when their computer isn't working right.

They want simple, they want it to work, they want to manage it and install things themselves, to be intuitive, and inherently easy to use.

That's an iPad.
It's the exact antithesis of a Windows tablet.

Windows on a tablet is all the complications and frustrations that people are trying to escape - plus the additional frustrations and complications of Windows without a keyboard and a mouse. That's an intimidating prospect even for me.

People don't want a tablet because it's a touch screen PC. They want an iPad because it's designed fundamentally to be a touchscreen, and as a result it's intuitive.

I don't think Microsoft is dumb.
They realize their mistake in "Windows on a Tablet" and why it won't sell - why it completely misses that desirability. People don't want more functionality on a tablet, they are attracted to the iPad because it offers less - it's simple.

An analogy to cameras:
iPad is a Flip video camera that everyone can use. Press the red button - you are now recording.
Windows already was a full-blown HD video camera with complicated controls and only good results if you really knew how to use the camera - and over time has moved more and more towards being truly professional-grade Hollywood-quality, Hollywood capability video cameras that only professionals even know how to use... and they've made one or two buttons marked red so when you press it, it records (despite whatever mode it might be in otherwise). That's not simple.

People want a Flip video camera, they don't want Hollywood professional grade complication. Not for filming the kids in the backyard just to share on YouTube.
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RE: Deja vu rumor: Ballmer to showcase
tonymcs@... 14th Dec 2010
@geolemon

Gwee, I want it on a slate and so do all of the other people I talk to. Perhaps you should try talking to the 95% of us that run Windows. AS for the iToy - a real joke at your expense. You ever used one? I have and I'm still laughing - Apple users will buy anything.
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RE: Deja vu rumor: Ballmer to showcase
non-biased 22nd Dec 2010
@tonymcs@... Talking to yourself in the mirror is not a good cross section to survey but have fun with that. People obviously want something like the iPad even if it doesn't fit your needs. If 95% really wanted what you want then the tablets/convertibles that have been around for a decade would have sold a LOT better. One size does not fit all so let's see what they can do, the competition (good or bad) will be good for all of us.
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@ Sam Diaz "Only it was Apple that set the bar for tablet computing with its April launch of the iPad back in April."
What are you talking about? the IPad is not about tablet computing it's an expensive consumer device with content creation being secondary to media consumption.
And if you are going to rudely refer to someone by their surname please tell us is it Ballmer or Balmmer your referring to?
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RE: Deja vu rumor: Ballmer to showcase
birumut Updated - 17th Jun
Great!!! thanks for sharing this information to us!
sesli sohbet sesli chat

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