Dell dumps BlackBerry, but let's put this in perspective

Dell dumps BlackBerry, but let's put this in perspective

Summary: While it's tempting to do yet another death of RIM story, Dell's move is more about salesmanship than some broad message about the fate of the BlackBerry.

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Dell said it will dump 25,000 BlackBerry devices as it moves to compete more with Research in Motion. The move is more about salesmanship than some indicator that RIM is on the ropes.

The Wall Street Journal has a meaty interview with Dell CFO Brian Gladden, who talks about how the company is kicking RIM out and saving some dough on server costs. Dell will take these services to its customers.

Is this yet another death of RIM story? Hardly. Let's call this what it is: Dell is eating its own dog food to sell you something. Dell will issue its own employees the Dell Venue Pro in return for their BlackBerry devices. The Dell Venue Pro runs on Windows Phone 7. Similar trade-ins will be available for Dell Android devices. Dell is pushing mobile devices---such as the Streak---as part of its IT stack.

I put this move in the same bucket as Hewlett-Packard going Cisco free. HP uses its own 3Com networking gear and touts that fact. Why? HP wants you to use its 3Com gear over Cisco. HP's move isn't an indictment of Cisco and may not persuade one customer to do the same.

It's the same story with Dell. Dell's message: If we can give employees the Venue Pro you can too. However, there's a big difference here: Consumerization is driving enterprise device adoption. Folks are bringing in their Apple iPhone and Android devices. They aren't bringing in Dell smartphones.

Bottom line: While it's tempting to do yet another death of RIM story, Dell's move is more about salesmanship than some broad message about the fate of the BlackBerry. RIM has some real challenges with the iPhone and Android devices and Microsoft on the server side, but it remains to be seen if Dell becomes a headache.

Topics: BlackBerry, Dell, Hardware, Mobility

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33 comments
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  • Smart Businesses Dump Dell

    Their wares are utter garbage and not worth the box they come in.

    Mikey Boi should shut the doors and return the shareholder's money.
    itguy08
    • Whatever

      @itguy08
      John Zern
    • Businesses won't take up Windows Phone 7

      Business won't need to dump Windows Phone 7, as they will never take it up.

      Dell did this for publicity, but it just highlights the fact that Windows Phone 7 is not ready to be used in the enterprise.

      Enterprise features are completely missing from Windows Phone 7.
      Vbitrate
  • RE: Dell dumps BlackBerry, but let's put this in perspective

    Good.
    james347
    • RE: Dell dumps BlackBerry, but let's put this in perspective

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      Peter38
  • RE: Dell dumps BlackBerry, but let's put this in perspective

    As a resident of Waterloo Ontario, I won't be buying a Dell anything, any time soon.
    homersmith10
  • The Empire Strikes Back

    I think one of MS' biggest problems, will be its partners' ability to keep WP7 phones in stock come November 8. I believe WP7 will disrupt Android first, Blackberry second, and iPhone third. This story isn't just about Dell eating its own dogfood: it is about Dell having so much confidence in WP7 before its launch, that it is willing to bet its own Dell WP7 phones over Blackberry phones, as one of the best corporate mobile solutions it can use and sell its customers. Other corporations like <a href=http://wmpoweruser.com/microsoft-continues-windows-phone-7-business-push-brings-home-depot-along/>Home Depot are becoming more and more convinced as well, that WP7 is the best mobile solution out there for business</a>.
    P. Douglas
    • The empire may be striking back...

      @P. Douglas

      WP7 isn't going to disrupt much, at least not until it completes work on the phone. More complete Exchange and Office integration for the corporate world. An HTML 5 capable browser for consumers. If Microsoft is true to its MO, wait till version 3.
      Info-Dave
    • RE: Dell dumps BlackBerry, but let's put this in perspective

      @P. Douglas <br><br>Except Dell is also doing the same for it's Android phones.<br><br>And I wouldn't read much into Home Depot's thing. It's probably easier to update your apps for Win Phone 7 than to recode to Android. <br><br>IIRC Home Depot is a a Huge Linux shop as well. Which is confusing as you'd think they would want a reliable OS on their handhelds.
      itguy08
      • Wow, WP7 is really a scary thought to you.

        itguy08. You just can't get over the fact that it's a real threat to other phone OS out there.

        [i]Home Depot is a a Huge Linux shop as well. Which is confusing as you'd think they would want a reliable OS on their handhelds[/i]

        That explains why they didn't go with Android: They need something reliable.
        John Zern
      • RE: Dell dumps BlackBerry, but let's put this in perspective

        @itguy08 That's funny. All the computers in the Home Depot down the street from me run Windows.
        Narg
      • RE: Dell dumps BlackBerry, but let's put this in perspective

        @itguy08 <-- can you save us from have sore stomach's each day from laughing and remove the "IT" from your name to just "guy08" because it's obvious you can't even spell IT.
        ItsTheBottomLine
  • RE: Dell dumps BlackBerry, but let's put this in perspective

    This is a non-story. Is there anyone, besides Larry, who could seriously entertain the notion that any other manufacturer, say RIM or Apple, does not have a policy that promotes the use of its own products among its employees? Indeed, this would only be a story if Dell waited much longer before making this move.
    J.M.S
  • And the 25% They Save In Mobile Costs...

    ... will get eaten up and more trying to equal RIMs Enterprise Email service using Exchange. This is totally an eat your own dogfood story. And not a very tasty one at that.
    panzrwagn@...
  • RE: Dell dumps BlackBerry, but let's put this in perspective

    I stopped recommended Dell to friends and family [only my brother didn't take my suggestion and Dell ended up shipping the wrong laptop the first time around!]. Their support has been just short of pathetic.

    Remember the time I called up support on behalf of a friend. The mouse wasn't working. The idiot support agent asked if it's plugged in [duh!]. Puts me on hold after every question I answer. At one point asked if the mouse works in DOS! After almost 10 minutes of this garbage, I hung up. Better off buying a decent mouse than to try and return a mouse that didn't cost them not much more than $5.

    It is obvious that Dell will dump RIM in favor of their own hardware [who wouldn't?]. Save on server hardware? Why? They need to buy their own hardware?

    Can imaging the cost will be in DEll employees trying to figure out how to use their new toy after been so use to BlackBerries.

    Since Dell has a history of "creating" products and then dumping products, what happens in a year or so when Dell can't make a dent in the smartphone industry? Leave their employees high and dry?
    Gis Bun
  • RE: Dell dumps BlackBerry, but let's put this in perspective

    Why use someone else's hardware when you build your own? The interesting bit is the use of WP7 rather than Android.
    Mark_42
    • Yup

      @Mark_42

      If you sell Chevys, you don't look so good driving Fords.
      Economister
    • RE: Dell dumps BlackBerry, but let's put this in perspective

      @Mark_42 My boss was visiting a large computer company and was shocked to see piles of equipment from another company. It seems the parent makes the hardware, but the other smaller company they bought still prefers using another brand. Shameful really, but some companies focus so much on the outside world they don't worry about not using their own stuff.

      By the way, many companies compete with and use their competitors equipment. Sometimes you have no choice.
      SMparky
    • RE: Dell dumps BlackBerry, but let's put this in perspective

      @Mark_42

      No company with any sense would use an Android phone. Why would Dell want Google spyware on all their internal phones?
      jorjitop
  • RE: Dell dumps BlackBerry, but let's put this in perspective

    Slow news day... sigh...
    ITOdeed