ie8 fix

Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Dell dumps BlackBerry, but let's put this in perspective

By | November 5, 2010, 5:09am PDT

Summary: While it’s tempting to do yet another death of RIM story, Dell’s move is more about salesmanship than some broad message about the fate of the BlackBerry.

Dell said it will dump 25,000 BlackBerry devices as it moves to compete more with Research in Motion. The move is more about salesmanship than some indicator that RIM is on the ropes.

The Wall Street Journal has a meaty interview with Dell CFO Brian Gladden, who talks about how the company is kicking RIM out and saving some dough on server costs. Dell will take these services to its customers.

Is this yet another death of RIM story? Hardly. Let’s call this what it is: Dell is eating its own dog food to sell you something. Dell will issue its own employees the Dell Venue Pro in return for their BlackBerry devices. The Dell Venue Pro runs on Windows Phone 7. Similar trade-ins will be available for Dell Android devices. Dell is pushing mobile devices—such as the Streak—as part of its IT stack.

I put this move in the same bucket as Hewlett-Packard going Cisco free. HP uses its own 3Com networking gear and touts that fact. Why? HP wants you to use its 3Com gear over Cisco. HP’s move isn’t an indictment of Cisco and may not persuade one customer to do the same.

It’s the same story with Dell. Dell’s message: If we can give employees the Venue Pro you can too. However, there’s a big difference here: Consumerization is driving enterprise device adoption. Folks are bringing in their Apple iPhone and Android devices. They aren’t bringing in Dell smartphones.

Bottom line: While it’s tempting to do yet another death of RIM story, Dell’s move is more about salesmanship than some broad message about the fate of the BlackBerry. RIM has some real challenges with the iPhone and Android devices and Microsoft on the server side, but it remains to be seen if Dell becomes a headache.

Kick off your day with ZDNet's daily e-mail newsletter. It's the freshest tech news and opinion, served hot. Get it.

Topics

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Disclosure

Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

For daily updates, follow Larry on Twitter.

Related Discussions on TechRepublic

Did you know you can take part in these discussions with your ZDNet membership?
33
Comments

Join the conversation!

Just In

RE: Dell dumps BlackBerry, but let's put this in perspective
Peter38 4th Aug
@james347 Thanks for good info. Order cheap cipro , Order cheap amoxil , Order cheap lasix
0 Votes
+ -
Smart Businesses Dump Dell
itguy08 5th Nov 2010
Their wares are utter garbage and not worth the box they come in.

Mikey Boi should shut the doors and return the shareholder's money.
0 Votes
+ -
Whatever
John Zern 5th Nov 2010
@itguy08
0 Votes
+ -
Business won't need to dump Windows Phone 7, as they will never take it up.

Dell did this for publicity, but it just highlights the fact that Windows Phone 7 is not ready to be used in the enterprise.

Enterprise features are completely missing from Windows Phone 7.
@james347 Thanks for good info. Order cheap cipro , Order cheap amoxil , Order cheap lasix
As a resident of Waterloo Ontario, I won't be buying a Dell anything, any time soon.
0 Votes
+ -
The Empire Strikes Back
P. Douglas Updated - 5th Nov 2010
I think one of MS' biggest problems, will be its partners' ability to keep WP7 phones in stock come November 8. I believe WP7 will disrupt Android first, Blackberry second, and iPhone third. This story isn't just about Dell eating its own dogfood: it is about Dell having so much confidence in WP7 before its launch, that it is willing to bet its own Dell WP7 phones over Blackberry phones, as one of the best corporate mobile solutions it can use and sell its customers. Other corporations like Home Depot are becoming more and more convinced as well, that WP7 is the best mobile solution out there for business.
0 Votes
+ -
The empire may be striking back...
Info-Dave 5th Nov 2010
@P. Douglas

WP7 isn't going to disrupt much, at least not until it completes work on the phone. More complete Exchange and Office integration for the corporate world. An HTML 5 capable browser for consumers. If Microsoft is true to its MO, wait till version 3.
0 Votes
+ -
@P. Douglas

Except Dell is also doing the same for it's Android phones.

And I wouldn't read much into Home Depot's thing. It's probably easier to update your apps for Win Phone 7 than to recode to Android.

IIRC Home Depot is a a Huge Linux shop as well. Which is confusing as you'd think they would want a reliable OS on their handhelds.
0 Votes
+ -
itguy08. You just can't get over the fact that it's a real threat to other phone OS out there.

Home Depot is a a Huge Linux shop as well. Which is confusing as you'd think they would want a reliable OS on their handhelds

That explains why they didn't go with Android: They need something reliable.
@itguy08 That's funny. All the computers in the Home Depot down the street from me run Windows.
0 Votes
+ -
@itguy08 -- can you save us from have sore stomach's each day from laughing and remove the "IT" from your name to just "guy08" because it's obvious you can't even spell IT.
This is a non-story. Is there anyone, besides Larry, who could seriously entertain the notion that any other manufacturer, say RIM or Apple, does not have a policy that promotes the use of its own products among its employees? Indeed, this would only be a story if Dell waited much longer before making this move.
0 Votes
+ -
And the 25% They Save In Mobile Costs...
panzrwagn@... 5th Nov 2010
... will get eaten up and more trying to equal RIMs Enterprise Email service using Exchange. This is totally an eat your own dogfood story. And not a very tasty one at that.
I stopped recommended Dell to friends and family [only my brother didn't take my suggestion and Dell ended up shipping the wrong laptop the first time around!]. Their support has been just short of pathetic.

Remember the time I called up support on behalf of a friend. The mouse wasn't working. The idiot support agent asked if it's plugged in [duh!]. Puts me on hold after every question I answer. At one point asked if the mouse works in DOS! After almost 10 minutes of this garbage, I hung up. Better off buying a decent mouse than to try and return a mouse that didn't cost them not much more than $5.

It is obvious that Dell will dump RIM in favor of their own hardware [who wouldn't?]. Save on server hardware? Why? They need to buy their own hardware?

Can imaging the cost will be in DEll employees trying to figure out how to use their new toy after been so use to BlackBerries.

Since Dell has a history of "creating" products and then dumping products, what happens in a year or so when Dell can't make a dent in the smartphone industry? Leave their employees high and dry?
Why use someone else's hardware when you build your own? The interesting bit is the use of WP7 rather than Android.
0 Votes
+ -
Yup
Economister 5th Nov 2010
@Mark_42

If you sell Chevys, you don't look so good driving Fords.
@Mark_42 My boss was visiting a large computer company and was shocked to see piles of equipment from another company. It seems the parent makes the hardware, but the other smaller company they bought still prefers using another brand. Shameful really, but some companies focus so much on the outside world they don't worry about not using their own stuff.

By the way, many companies compete with and use their competitors equipment. Sometimes you have no choice.
@Mark_42

No company with any sense would use an Android phone. Why would Dell want Google spyware on all their internal phones?
Slow news day... sigh...
Consumerization? Exactly. That's why microsoft's WP7 is so consumer oriented.
HP did the same thing in 2007 when they had Windows Mobile phones to sell. You save on hardware as a Blackberry Enterprise Server can only do so many mailboxes, so you need multiples of them. If you are running Exchange, ActiveSync can be run on Outlook Web Access front ends or even on the mailbox servers them selves.
@ajartz

2,000 per BES but I always run much lower. Trust me any enterprise of this size is not worried about spinning up another VM server as no one is running physical anymore. Besides dell likely has plenty of server farmers to host this. I highly doubt this was a cost decision.

I'm sorry but Exchange ActiveSync and BES are like comparing a tricycle to a high end bicycle. EAS has very limited policy (which is good as Windows Phone 7 doesn't support half of them) and is a huge drain on battery life.

If this is Dell's play to corporate mobility .. no thanks I lived through ActiveSync in the early 2000's .. it's disabled and never coming back. BES or Good is all we support.
@MobileAdmin

not a single improvement as occurred in the last 10 years???????

i dont mean it in a bad way, but i think i shouldn't be asking you since you haven't used the new products in years
0 Votes
+ -
Blackberry's RIP
Narg 5th Nov 2010
Blackberry has ALWAYS been more expensive and harder to support. Not to mention slow, ugly and very out of touch with modern mobility. Even BB's latest is sadly outdated. Applaus to Dell for recognizing this and taking action.
0 Votes
+ -
Troll title is troll.
Where is the worthless button? Fact is this story contains little supporting facts ie lack of good journalism.

When is ZDNet going to produce articles with good journaism ... good BASIC and I mean BASIC as in Journalism 101?
One article says only 28% of mobile phone users use a smart phone. That leaves 72% of the market up for grabs. Anything is possible!
I think it would be a little scary to deploy a brand new phone company-wide without really testing it, I don't care who makes it. Seems like it would have been a little wiser to roll it out in a single department for six months first, for example.

Sure hope they aren't used to copy/paste, multitasking and all those great Flash sites. And T-Mobile? Hope they have a great network in Texas.

Since Dell also makes Android phones, seems like they should have made that an option too. I'm surprised Dell hasn't created several custom, in-house Android apps.

And BTW, why is Dell pursuing two mobiles OSes?
Lets face it, the windows phone 7 isn't getting anywhere near the iPhone 3GS (unless it's non-contracty price is 50% cheaper). PERIOD.
The only loser in this whole mess is RIM and it will only get worse for them as corporations everywhere start bringing in Android smartphones and iPhones because those are what consumers want the most. RIM's market share is dwindling very quickly. With the claims that BES is a waste of money, RIM looks to be falling out of favor with businesses. Too bad. A solid company that is trapped in the past.

I'm just getting these vibes from some of the articles I've read lately. I don't know if much of it is true or not.
0 Votes
+ -
Dump Dell not Blackberry
Tburg333 7th Nov 2010
OK, so let's dump Dell. Who needs them anyway?
0 Votes
+ -
Backroom politics alert
daboochmeister 8th Nov 2010
Dell probably needed to throw MS a bone, or saw some business value in doing so. No point in throwing Android a bone, as there's no dog to chew it, and of course, no iOS homegrown hardware dogfood to chew (to mix very similar metaphors).

Ultimately, seems unlikely that getting their people the best phone for the job was the driving consideration.

Join the conversation!

Formatting +
BB Codes - Note: HTML is not supported in forums
  • [b] Bold [/b]
  • [i] Italic [/i]
  • [u] Underline [/u]
  • [s] Strikethrough [/s]
  • [q] "Quote" [/q]
  • [ol][*] 1. Ordered List [/ol]
  • [ul][*] · Unordered List [/ul]
  • [pre] Preformat [/pre]
  • [quote] "Blockquote" [/quote]
ie8 fix

The best of ZDNet, delivered

ZDNet Newsletters

Get the best of ZDNet delivered straight to your inbox

Facebook Activity

White Papers, Webcasts, & Resources
ie8 fix