Diskeeper revamps, becomes Condusiv Technologies

Diskeeper revamps, becomes Condusiv Technologies

Summary: Diskeeper is now Condusiv Technologies and CEO Jerry Baldwin has big expansion plans.

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Diskeeper, best known for its defrag software, has retooled itself over the last six months and now has a new moniker---Condusiv Technologies.

The company had been named after its Diskeeper product line, but it has virtualization optimization tools and other applications to come under relatively new CEO Jerry Baldwin.

Separately, Condusiv launched a new version of Undelete, software that enables users to recover various files and versions in Windows file servers, desktops, virtual servers and application servers.

Undelete 10 comes in server, professional and client versions and can restore files purged from the Microsoft recycle and recovery bins. Undelete also has a data shredder to delete files and overwrite the space the file occupied.

We caught up with Baldwin about the prospects for Condusiv, a profitable company with a history dating to 1981. Here's a look at the highlights:

The new name. Baldwin said that Diskeeper doesn't reflect what the company is about. Condusiv is better suited to encompass the product portfolio including Undelete, V-locity and others. V-locity is focused on eliminating storage bottlenecks in virtualized environments and the "boot storm" that can occur when a bunch of virtual machines fire up at once.

Internal systems. Condusiv just completed a move to Salesforce.com from outdated systems and processes---many paper based with applications no longer supported. "We lacked business intelligence and IT systems to follow the lifetime value of a customer," said Baldwin. Sales were flat and no one knew why." Salesforce.com and Marketo are the systems now.

Partnerships. Baldwin has been focused on expanding the channel and OEM deals. Condusiv is plotting distribution in 50 countries, forging partnerships with the likes of Sandisk and being embedded on ultrabooks from Acer, Asus, Lenovo and others. Baldwin said the ultrabook plan is to optimize SSD performance on ultrabooks. On the enterprise side, Condusiv is talking with NetApp and other key corporate players.

Revenue mix. Today most of Condusiv's revenue comes from Diskeeper, which is an enterprise play primarily. In the future, Baldwin is looking to get 30 percent of Condusiv's revenue from OEM deals, 40 percent from Diskeeper, 20 percent with Vlocity and 10 percent from Undelete. Today, Condusiv's revenue is 90 percent enterprise and 10 percent consumer. Five years ago, the revenue split was 70 percent enterprise and 30 percent consumer.

Product UI. Baldwin said the common theme from customers was that Condusiv's products needed a better user interface. The software was designed for system admins and had an interface to match. With Undelete, Condusiv launched a UI that can be used by SMBs. "Anybody can use it," said Baldwin.

Undelete 10's UI.

Undelete 10

Challenges. Condusiv's biggest challenge is finding engineers near its Burbank, Calif. headquarters. As a result, the company may open operations in Austin or the Bay Area. The company is also eyeing global expansion and has launched its products in nine languages. SaaS versions of its products will also be available via partnerships. For instance, V-locity could enter the software stack via Rackspace.

Topics: Banking, Enterprise Software

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7 comments
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  • Diskeeper part of scientology

    Well whatever the company is called apparently it still requires at least some of its staff to train in "Hubbard Management courses". According to Wikipedia a lawsuit was brought up by two of the earlier Diskeeper employers who were sacked because they refused to take part in those scientology courses. I think this tells all there is to know about Diskeeper, or Condusiv, as it is now called. I wonder if the word 'condusiv' holds some sort of meaning in the scientology lingo.

    When I heard how deep the company's connection with scientology was I decided to never buy any of their products. With companies based on religion (or organizations who decide they call themselves a religion) you can never be sure where their priorities lie. And I guess we all know from various reports how deeply many scientologists feel about their "church". [b]Can the users of Diskeeper/Condusiv products be certain that the church of scientology won't be penetrating their computers through the software and use the information to its advantage, e.g. to track the doings of their opponents or of the people who escaped the church?[/b] I think that this is a valid concern. Many tv-documents and articles have told how the church treats people who oppose it or manage to get away from it.

    Mind you, here in Europe scientology is not seen as a religion in many countries but rather as a cult or as a money making scheme. This has been brought up repeatedly by many European politicians during the last years.
    kodekn
    • Condusiv Technologies, Think Faster

      The head of the European and American Collection at the British Library, Stephen Bury has stated "Wikipedia is potentially a good thing ??? it provides speedier response to new events, the problem isn't so much the reliability of Wikipedia's content so much as the way in which it's used.???

      Condusiv is a completely different company now, than it was before I was appointed CEO. This New York-born, Italian/Irish Catholic is not, and has never been involved in Scientology. In fact, as Larry has pointed out, I completely transformed the company in the past 6 months and I did so with no prejudice or favor for anyone???s personal beliefs.

      Time and the new products themselves will prove Condusiv's new direction, and with this new brand there is no room for fantasy, conspiracy theory or religion. In fact, the battle cry is about innovation and how we can help customers move and think faster. Our 41 million customers are made up of 90% of the Fortune 1000, government and loyal global users. Our products are tested, and tested again, secure, reliable to a fault, our releases have a stellar reputation that we take great pride in. We follow all best of business practices inside and out.

      There is only one religion and house of worship that I want my team to consider, that is the New York Yankees, and Yankee Stadium.

      I welcome any message poster to visit our corporate office and take a tour inside. The only scripture you will see says Condusiv Technologies and Think Faster.

      Sincerely
      Jerry Baldwin, CEO, Condusiv Technologies
      Condusiv
  • Ciba-Geigy Incident

    Would I be correct, Mr Baldwin, in thinking that an incident similar to that when Craig Jensen refused technical support for 'Diskeeper' to Ciba-Geigy when he learned that the Swiss chemical company made Ritalin would not happen again?

    "Ciba-Geigy ranks with the scum of the earth in my opinion," said Jensen. "The primary effect of Ritalin is suicide. When some of our employees heard we sold our software to them, I agreed to cancel that license, if necessary, and refuse to do business with drug manufacturers in the future."
    Andrew Robertson
    • Mindless Time Waster

      Andrew, no one on earth should respond to your psycho babble. Sounds like this guy and Condusiv are real busy, sounds like you are not. That said, I couldn't help myself. Get a life.
      IT Boss
      • nope

        troll
        kfader
      • Public OSA Volunteers

        It's sad really that the communication skills and intelligence of Public Scientology OSA Volunteers has dropped so alarmingly recently.

        It seems like only yesterday that Scientologists like Russell Shaw and Enzo Piccone both OT 5's could engage on a public forum and defend their beliefs articulately, without hiding behind a pseudonym.

        But times change and sadly the Church of Scientology now must rely on sad individuals like yourself to defend their malfeasance anonymously.

        Though with so many Scientologists waking up and leaving the Church, it's probably not surprising that their only defenders left are like yourself, barely literate and ill-educated who cannot write a sentence without using trite clich??s!

        Andrew
        Andrew Robertson
    • Cordial Reply to Mr. Robertson

      Sir,
      I have no knowledge of the incident you are referring to, the context or the validity. This I can assure you-Condusiv is a team of over 120 professionals located globally and focused on developing, delivering and supporting quality software solutions to assist our customers in enhancing their IT purchased and optimizing storage and system performance as its sole goal and I am proud to lead this talented and dedicated group. I would like to personally extend an invitation to you to visit us and I am quite sure you too will agree that our vision, mission and method of conducting business is myopically focused on just that.
      CEO at Condusiv Technologies