Does Intel need to pour millions into Ultrabook fund?
Summary: Intel has pledged at least $300 million to develop its MacBook Air competitor, which raises questions about how valuable this project actually is.
Intel just announced a new plan to allot $300 million to an investment fund for bolstering hardware and software companies that will be contributing to its Ultrabook.
The Silicon Valley giant is betting big on these slim notebooks, and as ZDNet's John Morris puts it, Intel is hoping "to breathe new life into the PC."
An endeavor like this could go either way. Either Intel will actually end up with a revolutionary product that sells big...or it will end up with a glorified netbook for which no one wants to shell out hundreds of dollars.
Intel is aiming to keep these puppies below $1,000 each, which will be necessary if it wants to survive against the only other true contender in the envelope-thin category, the MacBook Air. (Although, it's sort of funny as the Air runs on Intel chips, but I digress...)
However, there isn't a right or wrong answer here -- at least not yet. Of course, once these Ultrabooks hit the market, then we can figure that out.
But for now, Intel has to take its gamble. Sometimes gambles like this do pay off...and then they really don't. For example, although neither RIM nor HP likely plugged in $300 million for the PlayBook and TouchPad, those haven't turned out so well.
There is obviously some kind of demand out there for ultra-thin laptops and tablets that only Apple has been able to fufill for the most part. Thus, the door is open for competition, someone really should step through it. The industry really does need a breath of fresh air. If providing funding to tech partners is the key to doing so, then perhaps Intel is on the right track by making the Ultrabook into more of a collaborative effort.
Or not. Acer CEO Stan Shih recently labeled tablets and specifically named Ultrabooks as passing fads. Maybe if Intel's investment pays off, Shih will change his tune.
Related:
- Intel plunks down $30 million on cloud centers investment
- In shift, Q2 PC sales up 2.4%; tablets beginning to disrupt?
- Three fixes Chromebooks need to succeed
- Intel says future Atom processors will match AMD Phenom II performance -- in 2015
- Intel grooms Andy Bryant to be next chairman
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Talkback
Why not? Why even ask?
Can we safely assume Intel knoweth of what they do?
I'd say so.
RE: Does Intel need to pour millions into Ultrabook fund?
Given that, it really is up to Intel (and Microsoft) to advance the state of the art in the Wintel world. They are the only ones with the resources to do so.
This is probably a big part of why HP wants no part of Android. To them, Android looks just like Windows except with Google playing the role of the guy who makes all the money. They've been there, done that, and have the T-shirt. Never again.
A big Netbook with yet more hype.
RE: Does Intel need to pour millions into Ultrabook fund?
Why would a chipmaker be so worried about the production of an ultra (light) notebook?
RE: Does Intel need to pour millions into Ultrabook fund?
What is inside MBA?
Last time I checked, it is intel inside.
And that is the FUNNY part:)
Pagan jim
300M is nothing for Intel. This doesnt indicate any sort of priority AT ALL
Well that is because of the first letter
Pagan jim
RE: Does Intel need to pour millions into Ultrabook fund?
So just boot Windows on a MBA if you don't like OS X.
Actually I prefer OSX by a WIDE MARGIN.
Pagan jim
RE: Does Intel need to pour millions into Ultrabook fund?
releasing the product now may kill a products reputation. releasing it when Haswell ships may give the UB the credibility it needs.