E-book readership grows, but will e-reader device sales grow too?

E-book readership grows, but will e-reader device sales grow too?

Summary: Based on the Harris poll, the e-reader market is dominated by only three brands: Apple's iPad, Barnes & Noble's Nook and Amazon's Kindle.

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E-reader use continues to grow, especially among adults between the ages of 18 and 47, according to a new report from market research firm Harris Interactive.

Out of all of the tablets and dedicated e-book readers on the market, based on the Harris Poll, the market is dominated by only three brands: Apple's iPad, Barnes & Noble's Nook and Amazon's Kindle.

The research does not break out individual stats about which devices within the Kindle and Nook brands are being used more for reading electronic books.

It could be argued that e-book readership has grown significantly in the last year or two because the prices on the dedicated e-reader devices have dropped to $99 and below, making them much more reasonable purchases for more consumers.

The Harris Poll also found that, quite unsurprisingly, owners of tablets and e-reader devices often buy and read more books in a year than someone who doesn't. Thus, digital book sales are inevitably going to rise.

But will the sales of e-reader devices continue to do as well? As the prices of tablets with more interactive features than just reading come down, more consumers might finding themselves willing to shell out a little more for a more comprehensive device.

Just look at the Nook Color, which includes games, interactive  books and Netflix access -- all for the prices of $169. The black and white Nook Simple Touch, by comparison, is $99.

This study also rises questions for publishers, especially those who might still be keen on print. While digital books haven't grabbed the interest (and wallets) of everyone, Harris Interactive researchers argued in the report that "it is becoming easier to imagine a world without as many printed books."

For reference, the survey is based upon the responses from 2,056 adults aged 18 and over in the United States surveyed online between February 6 and 13, 2012.

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4 comments
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  • But will the sales of e-reader devices continue to do as well?

    I believe the answer is yes, traditionally book sales are at there highest during holidays, particularly the Summer and you need e-ink to be able to read outside, something tablets and notebooks are extremely poor at.
    tyates007
  • A weak report on a misguided survey

    You write that "based on the Harris Poll, the market is dominated by only three brands: Apple???s iPad, Barnes & Noble???s Nook and Amazon???s Kindle." That's simply incorrect. Those are the only three brands that Harris mentioned, in it's very misleading opening question: "Do you use an electronic reader device, such as a Kindle, an iPad or a Nook, to read books?" Do most iPad users (or prospective buyers) think of the iPad as "an electronic reader device"? Sure that's one of it's uses, as it is on the iPhone, but hardly the raison d'etre of the device. Conflating tablets such as the iPad ($500 and up) with Kindles & Nooks (as little as $79) is a mistake, particularly as one type of device is ONLY for e-reading.

    What you refer to as Harris Interactive researchers "argued" in the report that ???it is becoming easier to imagine a world without as many printed books" is in fact a throwaway line in its press release, and not back up by any of the survey data.
    Thad McIlroy, The Future of Publishing
  • ebooks

    I have decided never to pay more than 9.99 for any eBook. The prices ard creaping up daily so much so that the Europeen Union is going after the big eBook sellers.
    rakdragon@...
  • Kindle keyboard browses net an' all....

    I can do more than simply read books on my kindle keyboard. Unwieldy yes, but I can still get to read the mobile versions of most newspapers on line. It's not the quickest of devices, but when in a bind, I can also send email, use FB, Twitter and other stuff...

    I have a 1st gen ipad I use a lot, but the kindle readers are a totally different beast, although crossing over a bit...
    grillomalta@...