MUST READ: Congress demands answers from Google over Glass privacy concerns

Topic: iPad

Enterprise iPhone 4S activations spike, highlight Apple's halo effect

Summary: Apple is seeing a halo effect in its corporate, consumer and education accounts.

Larry Dignan

By for Between the Lines |

Apple sold more than 37 million iPhones in its December quarter and apparently a nice chunk of those went to the enterprise, according to Good Technology.

Tim Cook, Apple CEO, gave his quarterly nod to the enterprise and highlighted enterprise accounts and Fortune 500 adoption stats of iPhones and iPads. In a nutshell, Apple is seeing a halo effect in its corporate, consumer and education accounts.

Related: Apple earnings | Techmeme | Apple's first fiscal quarter, by the numbers | Apple's iCloud: Really a 'strategy for next decade'? | Apple's Tim Cook talks iPad dominance, hard drive shortages | Apple: 37.04 million iPhones sold in Q1 | CNET: Cook on Apple TV: The 'hobby' is selling well

Cook said:

In the enterprise space we've seen iPhones sort of be a catalyst, and the iPad moves after the iPhone, and in several accounts, we've seen the Mac follow that. And so there are clear examples where one product has pulled the other. At a macro level, how much it is happening is very difficult to put our fingers on. But many customers, consumers, enterprise, education, they're all pointing that out. And as you know, we've seen that phenomenon before, with the halo that the iPod created for the Mac, back at the early 2002, 2003, 2004 range. And so, it is not a phenomenon that is new to us.

Here's the activation money shot from Good in terms of Apple's enterprise halo:

For those following the consumerization race for the enterprise, the results aren't all that surprising. Apple has quietly become a go-to enterprise brand. Meanwhile, CIOs have griped about the variations of Android and how it was difficult to secure those devices.

Good said in its report:

Given its Oct. 14 release date, the iPhone 4S was a new device in Q4 and quickly dominated, representing 31 percent of all activations for the quarter.

That percentage was the highest total since Good started tracking enterprise usage of iOS and Android in Dec. 2009.

And No. 2 in the enterprise was the iPhone 4. Good indicated that there was a shift away from iPad activations to the iPhone. Android performed well in the enterprise, but tailed off once the iPhone 4S launched. "Because there are so many different Android devices, there is no clear leader. No Android device topped more than 1.5 percent of activations.

Good also had some notable iPad and iPhone activation data based on industry. Financial services and professional services had the most activations. Life sciences picked up their iPad pace.

Related:

Topics: iPad, Apple, Hardware, iPhone, Mobility, Smartphones

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

31 comments
Log in or register to join the discussion

  • RE: Enterprise iPhone 4S activations spike, highlight Apple's halo effect

    The majority of these lame phones are being bought by the pretentious people. Those that value form over function. WP 7 blends the perfect combination of form, and function.
    Stephen-B
    Reply Vote

    • RE: Enterprise iPhone 4S activations spike, highlight Apple's halo effect

      @Stephen-B You crack me up. Where's ANY WP7 device on this list? Nowhere. Because no one is buying them. They're toys, late to the party, and terrible for productivity. Just because it has Office on it doesn't mean squat.

      But go ahead, trot out the same tired comments of "fast growing app selection" (most of them are crap, RSS feed aggregates, and the same thousands of lame fart apps), "Nokia is going to be a game changer" (no it isn't), "the UI is superior to everyone else" (sure, if you like duplo blocks and scrolling top-down instead of side-to-side), so on and so forth.

      Face facts: Microsoft has had years to get it right in the mobile space and they have failed repeatedly. WP7 is as much of a failure as anything else. It alienated most of the people who had been using WM6 and WM6.5 by stripping out features and is terrible in the enterprise lacking critical features that could make it worthwhile (VPN, etc.).

      A year and two months into the life of the platform and no one cares about Microsoft's "social smart phone". 1.5% global market share with even less mind share, carriers not even bothering to support or market devices.

      The smart phone market is a two horse race and that's not changing any time soon. Expect Win8 tablets to suffer the same problems. Microsoft keeps coming into markets years late and have never been able to catch up to leading products.
      Captiosus
      Reply Vote

      • RE: Enterprise iPhone 4S activations spike, highlight Apple's halo effect

        @Captiosus just wait till Nokia brings their phones to bare. You'll see the market explode when the new Lumias are available. Expect Nokia to sell over 100 million phones by next year. By June 2013, expect WP 7 to be the dominant Phone OS. I just bought a Lumia710 on T-moblie, and will buy a Lumia 900 on launch day. Nokia builds he world's best phones, and now the have the world's best OS on them.
        Stephen-B
        Reply Vote

      • RE: Enterprise iPhone 4S activations spike, highlight Apple's halo effect

        "@Stephen-B You crack me up. Where's ANY WP7 device on this list? Nowhere. Because no one is buying them. They're toys, late to the party, and terrible for productivity. Just because it has Office on it doesn't mean squat."

        That's because the all the data in this article is provided by Good Technology which doesn't support Windows Phone...yet. Not saying that it would have made a large dent but there is no way for it to show up when Good Technology doesn't support it.
        mike.celone@...
        Reply Vote

      • RE: Enterprise iPhone 4S activations spike, highlight Apple's halo effect

        @Captiosus

        As much as Stephen-B cracks me up the primary reason Windows Phone 7 has had little traction is until Mango 7.5 they offered no security controls that most enterprise customers require. Good Technology will be adding WP 7 support Q2 and we will definately support it.

        Now if employees want it or not is another topic but WP7 does have nice Office, SharePoint support natively. Personally I hate the metro-UI and wish I could shut it off.
        MobileAdmin
        Reply Vote

      • RE: Enterprise iPhone 4S activations spike, highlight Apple's halo effect

        MobileAdmin like it, or not, Metro is the future,. I love the ease of use that the Metro interface brings. I love the way Windows 8 looks, and will recommend it starting the day it launches. I have only seen a few Microsoft products I wouldn't recommend, but they are on that dreadful MAC OS platform.
        Stephen-B
        Reply Vote

    • You better not make a bet with anybody...

      @Stephen-B
      I have bad news for you. Apple SOLD more iPhones in ONE DAY than Windows phones SHIPPED in 2 months. And once all those Microsoft apologists and Apple haters buy their Windows phones...there won't be any more sales at all of Windows phones.

      Why can't you just accept it? It's over. Microsoft/Nokia may sell a total of say, maybe 5 million phones next year, with Apple selling 37 million per quarter, Windows phones will still only make up 1.5% per year of the whole market. If you really think they'll sell 100million Windows phones, you're crazy!
      ShazAmerica
      Reply Vote

      • RE: Enterprise iPhone 4S activations spike, highlight Apple's halo effect

        @ShazAmerica what world do you live in? The Nokia Lumia phones will set te world on fire. T-Mobile is excited about their Lumia sales numbers. AT&T is anxiously awaiting their launch of the Lumia 900 There is no other smartphone on the planet that is as good as the Lumia 900. I plan on buying at least one, on launch day.
        Stephen-B
        Reply Vote

      • Stephen-B.. yeah right.. that's Ballmer talking smack again.. lol..

        @ShazAmerica ..hey Ballmer.. can you do your monkey boy dance for us.. that always cracks me up.. lol..
        theFunkDoctorSpoc
        Reply Vote

      • RE: Enterprise iPhone 4S activations spike, highlight Apple's halo effect

        @ShazAmerica -

        But... but... Wp7 has that Atari 7800 emulator!

        http://www.wpsauce.com/2012/01/atari-7800-emulator-coming-windows-phone-marketplace.html

        Actually, I liked the Atari 7800...
        HypnoToad72
        Reply Vote

      • Actually .... Apple sold more iPhones in one day .....

        @ShazAmerica ... than WP7 shipped in an entire YEAR.
        wackoae
        Reply Vote

    • RE: Enterprise iPhone 4S activations spike, highlight Apple's halo effect

      @Stephen-B Iphone 4s jailbreak is already released check it: http://www.technologyfazer.com/jailbreaker-for-iphone-4s-ipad-2-now-available-for-windows.html
      nomikhokher
      Reply Vote

      • RE: Enterprise iPhone 4S activations spike, highlight Apple's halo effect

        @nomikhokher that doesn't allow for he loading of the most excellent WP 7 on the iJunk phone. That just allows 98% of the iJunk phone owners to jailbreak their phones. If these phones weren't artificially restricted, there would be no need to jailbreak them. I have yet to see a way to install WP 7 on the phone, and I think that Evil Inc. will try and prevent it.
        Stephen-B
        Reply Vote

      • RE: Enterprise iPhone 4S activations spike, highlight Apple's halo effect

        @Stephen-B How much are you getting paid for these comments?
        SimonUK
        Reply Vote

    • RE: Enterprise iPhone 4S activations spike, highlight Apple's halo effect

      @Stephen-B AHAHAHAHAHAHAHAHAHAHAHAHAHAHA!!!!!!!!!!!!!!!!!!!!!!!

      WP7? WHERE is WP7 on this list? Obviously they do in fact value function AND form. Nice try there propellerhead.
      athynz
      Reply Vote

    • RE: Enterprise iPhone 4S activations spike, highlight Apple's halo effect

      @Stephen-B
      Form over function is good. Form and function is better which what Apple has. No form but function is what Android has.
      Why buy a cheap pair of sunglasses that the ladies will only laugh at while your mate with the Raybans is getting laid.
      global.philosopher
      Reply Vote

      • RE: Enterprise iPhone 4S activations spike, highlight Apple's halo effect

        @global.philosopher iJunk is all form over Function. To see a perfect blend of Form and Function look no further than the Nokia Lumia 900. The Lumia 900 is the most stable, feature rich, secure phone you can find.
        Stephen-B
        Reply Vote

      • RE: Enterprise iPhone 4S activations spike, highlight Apple's halo effect

        @global.philosopher

        If you are relying on your phone in that way, you are incredibly shallow.
        DonRupertBitByte
        Reply Vote

    • RE: Enterprise iPhone 4S activations spike, highlight Apple's halo effect

      @Stephen-B

      Thanks for the grammatically-incorrect commercial.

      BTW: Does WP7 incorporate encryption? If not, take "perfect combination" and flush it.

      http://www.tomsguide.com/us/Microsoft-Windows-Phone-7-RIM-BlackBerry-OS-Security,review-1635-3.html

      What's that sound I hear? ;)
      HypnoToad72
      Reply Vote

      • RE: Enterprise iPhone 4S activations spike, highlight Apple's halo effect

        @HypnoToad72 you have to admit WP7 is better than Ios, and android.
        Stephen-B
        Reply Vote
CNET Join | Log In | Privacy | Cookies Close