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Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Enterprise IT's trust level of Google will increase

By | October 26, 2009, 5:55am PDT

Summary: TechRepublic’s CIO Jury finds that IT leaders trust Microsoft more than Google as a technology partner, but tune in next year. Jason Hiner outlines the latest findings in the TechRepublic CIO Jury. In a nutshell, it looks like this: So why do I expect Google’s standing to look better next year? Last week, I was at the [...]

TechRepublic’s CIO Jury finds that IT leaders trust Microsoft more than Google as a technology partner, but tune in next year.

Jason Hiner outlines the latest findings in the TechRepublic CIO Jury. In a nutshell, it looks like this:

So why do I expect Google’s standing to look better next year? Last week, I was at the Gartner IT Symposium and you couldn’t escape chatter about Google and what it may be able to do for the enterprise. And here’s what caught my attention: The audience—not the analysts—were yapping about Google in the enterprise.

Rest assured, that skepticism abounds about Google. That’s natural—and actually quite healthy. But this is the second consecutive year that Google has been on the enterprise IT radar. In 2008, tech execs were more curious about Google than anything. Anyone arguing that Google was about to take over the enterprise in 2008 was smoking hype. This year there was more curiosity, but also a lot of interest in returns and logistics. Simply put, enterprises are more than curious—they’re ready to move.

Now Google isn’t going to run any large enterprise whole hog, but I’m confident that the search giant will get its share—especially as email moves to the cloud. It’s increasingly hard to justify running your own email and at $50 a user a year, Google’s price is a bit hard to beat. Of course, IBM sees the same thing and has its own enterprise email in the cloud service for less than Google will charge (assuming you don’t need a lot of storage).

Laef Olson, CIO of RightNow Technologies, is one of the many IT chiefs pondering cloud email.

This interest in Google in the enterprise has been consistently building. In fact, Gartner notes that Google is one of its most popular searched terms for research. If anything multiple events are coming together in Google’s favor. Enterprise IT has to deal with consumerization, users that are demanding more and bosses that want expenses chopped.

Simply put, the enterprise is coming around to what Google can offer. And it doesn’t hurt that Google CEO Eric Schmidt delivered a very credible talk to CIOs last week. As Google’s services improve more enterprises are going to consider the search giant a viable alternative.

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Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Disclosure

Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

For daily updates, follow Larry on Twitter.

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RE: Enterprise IT's trust level of Google will increase
makrekwe5201-24353687741032271684052513196019 Updated - 5th Nov
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support something more like what Amazon does, so
you can just rent a Linux box in the cloud that
grows and shrinks.
There is great potential for Google from small business to large enterprises.

Much rests on how much Tech Execs, Developers and Application Engineers can rely on Google to scale it's services to the needs of businesses;

from small business- who need the same reliability, performance and ability to customize as larger corporations may expect, but where simplicity in service offerings works best

to large enterprises, who will need 24x7, no excuses, up-all-the-time, major scalable storage and application capacity, and every expectation spelled out with under-written service guarantees

I hope they don't make the "Yahoo" mistakes;
spread to thin, no focus, no profitability.

I know they seem to have won on one major front: the Microsoft front.

Google seems to be able to gain market share
despite Microsoft. Google seems to have made Microsoft and any moves they make a non-issue.
0 Votes
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Web Programming 101
itanalyst2@... 26th Oct 2009
Link to the right article ZDNet!
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Google's Weaknesses
marksashton 26th Oct 2009
Google has several major weaknesses that people are starting to recognize. First, they lack 'enterprise/business' DNA. They are an amzing technology company - especially when it comes to serach - but delivering enteprise credible software isn't easy or everyone would be doing it. IBM dominated for decades. It took Microsoft nearly 20 years to become an established enterprise software company. Google's going to do it in a couple of years? Think again.

Second, Google is religious about software. Their approach is, essentially, host in on Google servers or you're out of luck. Microsoft and IBM and other established business software providers have an inherent advantage: they can offer choice. With Microsoft you can choose to run software yourself, inside your datacenter. Or you can 'rent' software from Microsoft or any of dozens of 3rd parties that host Microsoft software. Or, more realistically, you can have a mix of both. This is un unbeatable advantage unless Google decides to start building software for on-premise use.

Google also has big perception problems in important areas. Will they be in the business software/serviced business for the long-term? Or is this just an experiment to get more search sockets? Will they phase our business software/service offerings in 1, 2 or 3 years when they're not making the huge margins they do on their core search business? Many businesses are also highly skepticial of Google with regard to data privacy. They SAY they won't look at your data and index it. I believe them...for now. But what if they decide in 2 years that they need to be able to index your data. You'll have the choice to move off their platform but that would involve huge effort...lock in.

Finally, as a cloud platform provider Google is essentially nowhere. They have great 'finished' apps in Google Apps. But Google AppEngine is an extremely specialized/narrow offering. They will not offer raw virtual machines running Linux or Windows which is what most developers and IT organizations want. Google AppEngine is about driving more eyeballs to Google advertising. That's it. Waiting for them to provide a general purpose clouud platform is a waste of time.

I could go on but those are reasons enough to question Google's future success in this space.
totally agree

I do wonder-

would they make an "server-engine" available

same as the app-engine - only hosted or dedicated and closed to only a cleint's developers

or a Google server - that would cool
installing an web server on your own hosted server only with specialized access to Google's own internals

- the potential is there
but can they really cap on it

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google news ok, web not
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britneycougar 28th Oct 2009
Hey guys, do you like dating with a cougar? Or are you a cougar yourself? Okay, no matter you are looking for a NSA, FWB or serious relationship. You'll want to check this out:
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0 Votes
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It is Google's (GMail) Big Brother attitude -- "We know what is best for you to attach to email messages and what is not best for you to attach to email messages, so we will control it for you."
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RE: Enterprise IT's trust level of Google will increase
makrekwe5201-24353687741032271684052513196019 Updated - 5th Nov
Anyone come to the conclusion one little or alternatively dual very good specifics at that place. Used to do a fabulous mulberry bags investigate on your scenario and mulberry handbags as well cheap mulberry bags , identified primarily shoppers would probably keep the similar belief alongside your site.

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