Everyone has advice for Yahoo

Everyone has advice for Yahoo

Summary: With impending layoffs of some unknown number (from hundreds to thousands) this month and a refocusing of the company's strategy, the blogosphere is full of speculation and advice. At GigaOm Sramana Mitra wrote that Yahoo needs to monetize its half a billion users better and should go on an acquisition binge to strengthen is positions in key verticals, such as news, sports, finance, jobs and photo sharing.

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With impending layoffs of some unknown number (from hundreds to thousands) this month and a refocusing of the company's strategy, the blogosphere is full of speculation and advice. At GigaOm Sramana Mitra wrote that Yahoo needs to monetize its half a billion users better and should go on an acquisition binge to strengthen is positions in key verticals, such as news, sports, finance, jobs and photo sharing.

He recommends that Yahoo merge with Monster in the jobs area, acquire Shutterfly to add photo printing services, grab one of the major travel sites (Priceline, Expedia, and Orbitz) and ZipRealty for real estate classifieds.

It's the Barry Diller or Larry Ellison version of Yahoo, but doesn't sound like a strategy that chief Yahoo Jerry Yang would naturally embrace. He wants Yahoo to be "the most essential starting point for your life,” and “take the complexity of the Web and simplify your life through very powerful technologies.” That description doesn't sound like an aggressive foray into M&A as a way to revitalize the company and own key Web verticals. With Yahoo's depressed stock price, major acquisitions becomes a less attractive proposition for the company, but Sramana makes a good point about what the 13-year-old Yahoo should be when it grows up.

Topics: Enterprise Software, Banking, Data Management, Software, Social Enterprise

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  • Yahoo

    I love Yahoo and I go there all the time. But it seems the company is trying to be all things to all people. Problem w/ this approach is how do you set yourself apart when you're into everything. Seems like Yahoo needs to identify a few key areas it wants to excel in and focus on improving those areas.
    pkthn_parker
  • Yahoo! lost it's way

    During last several years Yahoo! started to look more and more like most other portals: over-engineered, bloated mess overloaded with JavaScript, Flash, in your face ads, ugly CSS designs that break half the time, idiotic features (streaming delayed stock quotes is an example).

    The web development is now driven by programmers who don't know what to do with their programming skills. They don't care that most users first of all want simplicity, speed, and reliability.
    AnonymousBugMeNotUser
  • RE: Everyone has advice for Yahoo

    Dan,

    Sramana Mitra is a "she", no a "he".

    Here is my thesis on Yahoo's turnaround:
    http://sramanamitra.com/blog/484

    Sramana
    sramana
  • RE: Everyone has advice for Yahoo

    yep every1 does
    little moz