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Facebook accounted for 1 in 3 display ads online in the first quarter, according to comScore. Overall, 1.11 trillion display ads were delivered in the first quarter.
Of that sum, Facebook delivered 346 billion impressions.
Here’s a look at the standings. In a nutshell, Facebook and Yahoo lead the field by a wide margin.
As far as the top advertisers go it’s all about telecom, credit reports and finance.
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Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.
Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.
Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.
For daily updates, follow Larry on Twitter.
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