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Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Facebook 'exploring' unfiltered News Feed changes

By | August 4, 2011, 4:12am PDT

Summary: Facebook is looking into changes to the News Feed, as well as expanding ‘commenting and liking’ features, to appease developers and advertisers.

As sister site CNET reports, it appears that the long awaited ‘dislike’ button could finally arrive on the world’s largest social network.

Though some details are vague, Facebook has confirmed that it is “testing a feature within News Feed that gives people the ability to see what their friends are commenting on a ‘liking’, as these actions are being taken on Facebook”.

“In the coming weeks, as we learn more from this test, we’ll keep making improvements and may expand it to more people”, a Facebook spokesperson said in a statement.

This could mean that your News Feed could become a stream of unlimited, unrestricted content from your friends, groups, likes and pages — even if you have previously hidden them.

But why change something that isn’t broken? According to some, it is to appease advertisers and developers, frustrated and annoyed with the lack of user engagement.

This move will likely increase the data going to advertisers and developers based on your selections; something privacy groups have yet to stomach.

CNET believes that Facebook will opt for an unfiltered News Feed approach, which will vastly increase the amount of updates a user will see — from friends to family, as well as ‘likes’ and applications.

Though Facebook declined to comment specifically on the ‘like’ button or any changes, it could be that — with what goes up, must come down — a ‘dislike’ button could hide content based on the users’ preferences.

Facebook’s trendsetting ‘like’ button was rolled out in early 2009, for users to express their interest or approval for messages, posts, images and videos. Just as ‘lol’ acts in a benign way to express a simple enough emotion, the ‘like’ button has gone down in popular culture, with meme’s and products being centered around the button.

But since its inception, the ‘like’ button has been a crucial role in opening the floodgates between businesses and consumers.

Clicking the ‘like’ button on Facebook does not just express your approval, but can open your profile up to businesses to engage with — including major brands, broadcasters and products.

The move will likely annoy users of the site, who often complain when a major change is rolled out.

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Topics

Zack Whittaker, a criminologist who studied at the University of Kent, Canterbury, is a journalist, writer and broadcaster.

Disclosure

Zack Whittaker

I worked briefly with Microsoft UK in 2006 but no longer have any connection with the company. Regardless, I remain impartial and unbiased in my views.

I don't hold any stock or shares, investments or industrial secrets in any company, but have signed confidentiality agreements with a number of UK and U.S. organisations, whose names I am not at liberty to disclose.

I was involved with Kent Union, the University of Kent's student union, undertaking voluntary, non-salaried, elected positions between early 2009 and mid-2010.

No other company, body, government department, non-governmental organisation or third sector organisation employs me or pays me a salary in any capacity whatsoever.

As a freelance journalist, whenever expenses are given and taken by a company that is not CBS Interactive, these will be disclosed in each relevant post to ensure transparency.

I currently work with a UK law enforcement unit, but this is an entirely separate position which bears no connection to other work.

(Updated: 23rd October 2011)

Biography

Zack Whittaker

Zack Whittaker, criminologist who studied at the University of Kent, UK, is a journalist, writer and broadcaster.

After studying criminology at university, though still in his early-20's, he has already had a series unconventional work and voluntary positions. He has worked with researchers studying neurological illnesses like Tourette's syndrome (which he suffers from), has given lectures on the nature of disabilities in the public community, and occasionally ends up speaking on television and radio discussing the events of the day.

He first had academic work published at the age of 22, then still an undergraduate, and has been cited by a wide range of publications: from CNN, the Huffington Post, AllThingsDigital, The Atlantic Wire and CBS News.

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RE: Facebook 'exploring' unfiltered News Feed changes
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0 Votes
+ -
"Meme's"?
justthisguyyouknow 4th Aug
It's memes, not meme's.

But anyway, a now defunct website, Consumating, had both like and dislike buttons, for a while. But what happened is that some losers would dislike (thumb down) all of a user's posts, which skewed the total of likes minus dislikes a lot, so, the dislike button was removed.

Same thing could happen with Facebook. Not that I care, it's initiatives like this, feeding advertisers and app developers, without regard for users, that keep me away from that creepy site.
Not sure exactly what unfiltered means, but if it means that I can't block the annoying updates on Farmville and all those other time-wasters then I might have to say goodbye to Facebook.
then it's celebration time at Google+
@dowlingm +1

wink
expover microsoft internet working at sites with the
- and sohbet odalari - and mynet - mynet sohbet -
turkey the microsoft is a good format is also face -
- metin2 pvp -
operiation facebok - twitter
Behaviour of desdek bigger role in these sites sohbet Microsoft A network connection to the game s dada gubve unwanted surprises
metin2 pvp serverlar -
facesohbet -
and yonja - and facebok - sex sohbet - sex hikayeleri - and- and facebook - and fesbuk - and sohbet - and cet - - and metin2 indir - and metin2 resimleri - and metin2 kaydol - ang metin2 -

fesbok giris
room turkey
twitter sohbet portallari netlog and twitter t?rkce and twitter giris and twitter kaydol
fesbuk

turkiye mt2, metin2 online games serverlar
and and and mt2 pvp server and metin2 pvp server and metin2 and pvp server and metin2 pvp serverlar and metin2 pvp serverler and
pvp serverler and pvp serverlar



istanbul sohbet istanbul sohbet sitesi istanbul sohbet odasi istanbul sohbet odalar?


ankara sohbet ankara sohbet odalar? ankara sohbet sitesi ankara sohbet odas? izmir sohbet izmir sohbet odalar? izmir sohbet sitesi izmir sohbet chat bursa sohbet bursa sohbet odalar? bursa sohbet siteleri bursa sohbet odasi seviyeli sohbet seviyeli sohbet odalar? seviyeli sohbet siteleri seviyeli sohbet kanalalr? yonja netlog twitter face facebook pvp


Bunu mu demek istediniz? Cok guzel bir oyun be?eni ile oynuyorum ama bunun metin2
Metin veya web sitesi adresi yaz?n ya da bir dok?man? ?evirin.
?ptal
Dinleyin
Fonetik olarak okuyun
T?rk?e dilinden ?ngilizce diline ?eviri
I play a game with very nice, but it metin2
metin2 pvp
metin2 pvp serverler

and install servers by lara s depending on the tour game bilrisiniz

tuztanem
manolyam

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