Facebook had 467 billion page views for June, not 1 trillion

Facebook had 467 billion page views for June, not 1 trillion

Summary: According to comScore's widely considered more reliable figures, Facebook only reached half the estimated page views others believed it achieved.

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Contrary to reports you may have seen, even here on ZDNet, it turns out that Facebook may have not reached the almighty Internet milestone of 1 trillion page views after all.

Google, now with its own social network, which directly rivals Facebook, released data via its DoubleClick advertising service to show approximately 1 trillion page views on Facebook during the month of June.

Yet comScore, a world leading and highly-respected research and intelligence firm, released contradictory figures to those by DoubleClick.

Still blasting away the competition, notably Google, YouTube and Twitter, the world's largest social network only reached 467 billion page views for the following month.

In short, it falls down to the different research methods used to collect the valuable data. Measuring website metrics is an inexact science, as CNN notes.

But which is the better source for reliable data -- comScore or Google?

DoubleClick incorporates directly measured traffic from Google Analytics, the website statistics program used by webmasters around the world to measure traffic and other data, including aggregated data from Google's other programs, such as Toolbar and other third-party research.

comScore, however, measures its data based on a network of over two million users worldwide, who send in anonymously recorded traffic, and additional data collected from over one million domains.

While comScore maintained that Facebook was the most visited site, it added that Google came in second place with just over 260 billion page views.

Facebook did not comment on the statistics, except reiterating that the social network has "over 750 million active users per month".

Google became the first web property to exceed 1 billion unique visitors globally in May this year, with Microsoft following in second place at 905 million visitors.

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4 comments
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  • But .... but ..... but .....

    .... Facebook is worth $100 billions. I was told that by the "experts" and that I should invest all my savings in it because it will grow and grow and continue to grow until it takes over the planet like Skynet ......
    wackoae
  • RE: Facebook had 467 billion page views for June, not 1 trillion

    comScore's numbers are prone to flaws as they're calculated and extrapolated based on a relatively small sample, whose quality and match with the overall population determine their correctness. Since comScore's numbers don't match with Google's actual measurements it's pretty obvious that comScore's numbers are the wrong ones here.

    So, I don't even know why this was the question in the first place. The right question would have been: why does anybody still care about indirect measurements of reach/popularity like comScore's, instead of relying on far more exact digital data?

    We all know the answer: because of vast business interest in maintaining the rule of old media, and to support the false perception of it being more popular than digital one with flawed numbers. None the less the rhetoric question should still be asked to provoke a change in this heavily flawed, distorted and even corrupted methodology of measuring popularity.
    ff2
  • Only a bit short...

    Only another 999,533 billion views to go then... Or are we talking short scale trillion here?
    wright_is
  • RE: Facebook had 467 billion page views for June, not 1 trillion

    Oh, it's only half a trillion? Well phooey on them then.
    Robert Hahn