Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Facebook: Should it remain private?

By | June 18, 2010, 10:52am PDT

Summary: Most companies go public for world domination. Should Facebook bother with an IPO given it already has conquered the Web in many respects?

Facebook’s annual revenue is reportedly approaching $1 billion. It’s the one of the biggest sites on the Web. The company has more than 500 million users. And Facebook is in the black and has plenty of capital. In other words, Facebook has what many public companies want. Why bother with an initial public offering?

That question rattles around after perusing a Reuters story on Facebook’s 2009 revenue. Citing people familiar with the matter, Reuters reports that Facebook revenue was about $800 million. Facebook was profitable. And we all know Facebook has the Web right where it wants it.

Reuters says: That sort of performance is likely to whet the appetites of investors keen for a public share float, despite the company’s insistence that an IPO is not a near-term priority.

In a perfect world, Facebook would stay private. Who needs the Sarbanes-Oxley, the quarterly conference calls where Mark Zuckerberg will squirm more than he did at D8 and the general hassle of being more visible?

Of course, Facebook has venture capitalists who aren’t likely to sit back and collect dividends so an IPO is a foregone conclusion.

But there’s a big paradox with Facebook. Most companies go public to conquer the world. In most respects, Facebook already has. What exactly will Facebook do differently as a public company?

Also: Facebook topic page

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Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Disclosure

Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

For daily updates, follow Larry on Twitter.

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If they decide to go public
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for whatever reason, I'll be right there. Other than wanting a large influx of cash, I don't know why the would if they don't wish to expand and grow business.

One thing is for sure. Facebook makes obscene profits, as far as we can tell. That's great!
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