Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Facebook's Zuckerberg unveils revamped profile: Timeline

By | September 22, 2011, 10:39am PDT

Summary: Facebook’s new Timeline redesign of the profile page gives users more control and a chance to look back on everything they’ve ever published on the social network.

If you’ve ever wanted to go way back on your Facebook profile to find a really old post from 2006, now you can much easier than clicking on a link at the bottom forever on end.

Say hello to Timeline. Basically, it’s all of your stories and apps in a new way to express who you are.

See also: Facebook gets media and lifestyle integration, including Spotify

The first major announcement at Facebook’s F8 Developers Forum on Thursday morning revolves around what CEO Mark Zuckerberg described as “the heart of the Facebook experience.”

It’s a lot more visual. All of the old basics are there, but in a drastically different presentation than we’ve ever seen before. Yes, there’s the Wall, which Zuckerberg said is “more nicely designed,” as well as visual tiles of core apps (friends, map, likes and photos), and recent activities.

At the core is the namesake of the new layout: the actual timeline. Dating back to 2004 (as well was “way back”), users can scroll instantly (to the point where it made some conference goers a bit dizzy as it scrolled so fast on the big screen) throughout all of their wall posts, photos and more. Basically, the timeline starts with a user’s birthday.

This will also be available on mobile devices.

Timeline can be filtered down to one type of content by clicking on filters (a.k.a. Timeline views). The most intriguing and new filter to the profile is the map, which draws on Facebook Place by showing where you’ve checked-in along with where you lived and worked.

Another new feature is called Reports, which uses a person’s apps and takes content to create a summary of what you’ve been working on elsewhere on Facebook. Of course, this can be broken down by dates too.

Along with the timeline, the most obvious change to Facebook members is going to be the giant “Cover,” which acts like a wallpaper of sorts. Essentially, it’s a giant image that sits at the top of a person’s profile with that user’s normal Facebook profile picture layered on top of the image towards the lower left-hand corner.

“Timeline is a completely new aesthetic for Facebook,” Zuckerberg proclaimed, positing that each profile will be more distinct from the other than ever before.

Looking back, Zuckerberg said, the last five years of social networking have been about getting people signed up and connected with the people in their lives. By now, most people see that social networks are going to be an ubiquitous tool around the world, he added, noting that Facebook nas now seen half a billion users log on in a single day.

Going forward, Zuckerberg argued that the next era is going to be defined by the apps and depth of engagement now possible.

What’s more exciting is all the things that are now possible now that all of these connections are in place.

“Our job is to make this product the best way to share everything you want and the best way to express who you are, Zuckerberg explained.

Timeline will be available to developers starting today, with the beta version launching immediately. Users can sign up for it and it will be rolled out in the coming weeks.

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Topics

Rachel King is a staff writer for ZDNet based in San Francisco.

Disclosure

Rachel King

Rachel King has no business relationships, affiliations, investments, or other potential conflicts of interest relating to the content posted in this blog.

Biography

Rachel King

Rachel King is a staff writer for CBS Interactive in San Francisco. Before serving as a contributing editor at ZDNet in New York City for two years, she previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish America Magazine and the New York Daily News, among others. Rachel has a B.A. in Mass Communications and History from the University of California, Berkeley and a M.S. in Journalism from Columbia University, where she served as art director for the student magazine, Plated.

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Face book
cally_laws@... 10th Apr
I deleted my account because of time line no matter how many voted agaist it that idiot Zuckerberg just went ahead not listening to the people who voted against it
Am actually excited about these new changes! Am I the only one?
@jerang@... nobody cares
@pupkin_z I like my cave....
0 Votes
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@jerang@... yes, the changes are crap. almost everyone in work thinks so also... much prefer Twitter
0 Votes
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Face book
cally_laws@... 10th Apr
Zuckerberg you got it wrong so I left along with other
If it aint broke dont fix it
@jerang@... You may not be the only one but you are in a minority
@jerang@... must be as most folks I know hate all these changes. I despise them with a passion. Just not having much luck find my news groups, political groups and games other places. There currently doesn't seem to be a replacement yet for FB. G+ sucks big time! Not my idea of fun that's for sure. Zuckerberg is taking FB and plowing it into the ground. It will go the ways of MySpace soon, to the graveyard. Don't know much about MySpace though as I never used it. Hate the FB changes though all of them that they've done over the last couple of months have just made things worse and worse and worse and they are fixing to get even worse with these extra changes he wants to. AND to boot he's a liar. Has a link that say Born. Yeah right! Like the internet didn't even exist when I was born. Personal computers weren't even a fathomable thought at that time. So he lies. He can't go back to when I was born.
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Time line
cally_laws@... 10th Apr
your the only one
Face Book is too crowded
Time to sign up for Google +
@Bakabaka Totally agree
-1 Votes
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@Bakabaka not been able to work out Google+, Ive got ten people in my circles and I dont know why lol SEO Videos
@Bakabaka Google+ sucks too! Boring place. Nothing to do. No news groups to follow, no political groups to follow, and above all no GAMES to speak of. Totally boring place. I have a page that sits there and does nothing. Don't even try to get help with anything either. FB's help page is more useful than Google+'s help page and that isn't saying much! I'm not happy with either one. FB looks like they are trying to make it look like G+. Why would they want something so unorganized, poor navigation, and just flat out ugly all the way around? Why would anyone want to emulate that? Like yuck!
@Bakabaka - I agree, Google + rocks. Facebook is still a great marketing tool. I look at Facebook as a direct marketing tool, that's why I Buy Facebook Likes
If facebook was looking at the posts yesterday nobody liked the new format. There was almost 100% complaining and begging for the old fb to come back. It was simple and we were used to it. I have never seen so much outrage. The games are not working and people are getting really upset at the whole thing.
1 Vote
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Honestly the only use I see for the timeline/reports thing is for parents who monitor their kids accounts. A commendable idea if that's it's intent but for the rest of us, really, I don't see much use in it.
@PollyProteus Parents should be sitting over the child's shoulder and watching every single thing they do on the internet at all times right up to the day they turn 18! They don't need this stupid timeline thing. It's a flippin' joke. If parents started parenting again, they wouldn't need that stupid thing either. It's ludicrous and unnecessary. They are going to find that they are going to keep running out of room to store everything. I'd like to encourage everyone to start putting 1 or 2 letter postings thru just to clog their system and make them run out of room so they have to spend more and more and more money to be able to store all this crap. It'll bankrupt them I hope!
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Another new feature is called Reports, which uses a persons apps and takes content to create a summary of what youve been working on elsewhere on Facebook. Of course, this can be broken down by dates too
I just got a $ 829.99 iPd2 for only $ 103.37 and my mom got a $ 1498.99 HDTV for only $ 251.92, they are both coming with USPS tomorrow. I would be an id!ot to ever pay full retil prcs at placs like Wlmrt or Bstbuy. I sold a 37" HDTV to my boss for $ 600 that I only paid $ 78.24 for. I use . http://v.gd/yQE5g9
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facebook new profile
lukeeladee 22nd Sep
I wish they would stop trying to do our thinking for us --I hate searching for a friend whose first name is Gay and not being able to see any names just the Gay and Lesbian site--they should allow the program to read the entire entry instead of trying to out guess it---the new profile and hunting for stuff is a pain I am sure I can adapt but it is less user friendly and it certainly created an uproar.
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Facebook is free...
bnbolic@... 22nd Sep
Althoug Facebok is a free site they hive risen to power by providing a service that users like. I feel that Facebook should listen to it's users when they reject changes they feel provide less utility and more clutter. Just my humble opinion. Brandon Bolic Owner at www.finestcitypcrepair.com
Do We remember when COCA COLA new President Roberto Goizueta changed the FORMULA back in the '80...?
Well... I belive This FACEBOOK AHEAD CLOCK MASTER MINDED need to learn from COCA COLA...
WE WANT THE OLD FACEBOOK FORMULA BACK...!!!
I got my FACE OFF last night...
Some times its easy for for a OVER GENIUS to become a IDIOT with a excese of extreme INTELLIGENT IDEAS.
That is waht is happening to MARK ZUCKER-BIG now.
WE don't want to THINK and ACT the way He does.
I still belive in INTELECTUAL DEMOCRACY...
RESPECT ME... !!! RESPECT THE MAYORITY...!!! RESPECT US.!
louis99santos@hotmail.com
Um ya it sucks and is garbage. Kiss my ass if you don't like my flippant attitude but it's the only way to put it.
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A very good and informative article indeed . It helps me a lot to enhance my knowledge, I really like the way the writer presented his views.
bakeca. bye
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chomeioy75-24379041441142448797932488099753 25th Nov
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0 Votes
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Face book
cally_laws@... 10th Apr
I deleted my account because of time line no matter how many voted agaist it that idiot Zuckerberg just went ahead not listening to the people who voted against it

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