Fake Steve Jobs outed by New York Times

Fake Steve Jobs outed by New York Times

Summary: It's a sad day for impostors everywhere.The New York Times has outed Fake Steve Jobs and he is Daniel Lyons, a senior editor at Forbes.


It's a sad day for impostors everywhere.

The New York Times has outed Fake Steve Jobs and he is Daniel Lyons, a senior editor at Forbes.

Times reporter Brad Stone quotes Lyons:

“I’m stunned that it’s taken this long,” said Mr. Lyons, 46, when a reporter interrupted his vacation in Maine on Sunday to ask him about Fake Steve. “I have not been that good at keeping it a secret. I’ve been sort of waiting for this call for months.”

Lyons, or Fake Steve Jobs, confirmed that the charade is up.

Well it had to happen. Honestly I can't believe it's taken this long. But as you may have heard, I've been busted by a newspaper reporter. My cover has been blown. Guy named Brad Stone, who works for the New York Times. Have you heard of him? Well, tip of the hat to you, Brad Stone. You did the sleuthing. You put the pieces of the puzzle together. You went through my trash, hacked into my computer, and put listening devices in my home. Now you've ruined the mystery of Fake Steve, robbing thousands of people around the world of their sense of childlike wonder. Hope you feel good about yourself, you mangina. One bright side is that at least I was busted by the Times and not Valleywag.

This is just a big bummer. Not knowing who Fake Steve Jobs was part of the appeal of his blog. I'm sure it'll all work out swell for Lyons, who will get book deals about the chronicles of being a fake CEO.

I'll still read Lyons, but I really didn't want to know who Fake Steve was. I feel almost as crappy as I did when I learned Santa didn't exist.

Oh well, I'll let Fake Steve sum it up.

If anyone can think of a cool way to use the name "Brad Stone" (all or part) as a verb, let me know.

Maybe this: brad, v.i.:

1. To bust a fellow filthy hack without mercy and spoil the fun for everyone, in a quest for personal aggrandizement.

2. To urinate in a pool.

Well put Fake Steve, or Daniel, or Mr. Lyons. And Brad--thanks for peeing in the pool.

Topic: Apple

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  • Time to out all the gutless FUDders

    ZDnet/CNet should clean up its own backyard.

    It is about time you had the guts to expose the REAL identity ( or at least the IP addresses ) of its top twenty pseudo anonymous TalkBack posters, almost all of them daily involved in outright lying and spreading fear uncertainty and doubt.

    The Claghorn routine ( see
    ) is just not funny any longer. Usenet and Zdnet have killed it.

    It is time to expose them all. But it's my guess is that the editors at CNet/Zdnet are just as gutless as the handle shifting cronies.

    David Mohring
    David Mohring
    • User name can be real

      Hey, you and I both use our real names as our usernames on ZDNet, and I encourage everyone to do the same. But years ago we *required* real names to be public and got ourselves into the most unbelelievable (and ridiculous) tasks policing that poliocy. It wasn't worth it.

      So,FWIW, ZDNet encourages everyone to use their real names and to back up their opinions with real experience.

      Stephen Howard-Sarin
      VP, Products
      CNET Networks Business
      Stephen Howard-Sarin
      • I use my real name, too. <N/T>

        Grayson Peddie
      • Pros and Cons to that approach

        There are pros and cons to requiring actual names, the obvious pro being that those here who blatantly post stories of myth or lies to ?validate? their position or dislike of people or companies may think twice when others may now be able to disprove that which was posted.

        The obvious con is that now posts of actual experiences or truths that may be unflattering of the person or company cited in the post can possibly lead a representative of said entity to the person who posted the story, resulting in an unwanted reprisal for ?leaking? such information.

        If John ?so and so? posted an example of what he feels are shoddy business practices at ACME Rocket Skates, John may find that ACME Rocket Skates no longer has need of his services.
      • Funny!

        Isn't Paul Murphy a psuedonym? Have you encouraged him to use his real name?
    • OK, my real name is ...

      David Mohring. Now the world is a better place. It's great to get this out.
    • If bloggers aren't using their real names ...

      why should talk back responders be forced to use real names?
    • And how would that fix anything?

      Do you believe everything you read on the Internet? "Real" names (if I didn't tell you I made up the name James Donohue right now, how would you know?) aren't the problem. Not using a critical mind and simply absorbing whatever comes across your screen is the problem. Forcing people to make up a real-sounding name won't fix anything. I don't use my real name because I actually have an imagination and selected something that sounds better. Nevertheless, I have made no secret of my real name, and plugging nighthawk808 into the search engine of your choice will tell you what it is in practically no time at all.

      I actually find that using a screen name makes it more easy to identify what I've written, and that's why the 808 is at the end. It separates me from the legions of others who call themselves simply "nighthawk". But if you plug my real name into a search engine (even with the middle initial), there are at least three different people that come up. The first one is me, the second one is a salesman of some sort, and the third one had some sort of lawsuit in Kansas (one of the few states I've never been to). If you plug my screen name in, *every single result* is me.

      As is usually the case in demanding more rules to fix something, your solution actually makes the problem worse. What if I were to pick a random real-sounding name and then say something online to make some company's stock tank so I can make money selling it short, but the name I picked happens to be some other person's real name? They would get blamed for it, even though they know nothing about it. This isn't just theoretical--in a country of 300 million people, I'd bet that there are thousands of James Donohues out there, and that's something I just picked at random. Things like this are why Senator Ted Kennedy was put on the no-fly list. He happened to share the same name as someone who was supposed to be on it, but the TSA didn't even have the common sense to realize that a U.S. senator probably isn't a terrorist and still dragged their feet correcting the problem.

      Come to think of it, I just plugged my randomly-picked name into Google. 14,000 hits. No surprise there.
  • news worthy ?

    who cares, why wold anybody believe a handle on post or blog.

    This is a publicity stunt, or the real jobs would sue you.
    not of this world
    • Not only would he sue you,

      He'd tell you his lawsuit is the best thing to happen to the legal system since the Code of Hammurabi. After his iReality iDistortion iField was done, people would be lined up outside courthouses begging to be one of the first to be sued, and they'd pay money for the privilege. (And for only $29 a day, you can have some spare litigation filed against you in case the original suit gets bogged down in paperwork.)
  • Now if Apple would just be exposed...

    Nw we need to expose Apple as the fraud that it is too. We all know the iPod is really just a "trojan horse" to get people hooked on iTunes subscriptions. Once Apple is outed, Zune will take over and we can all enjoy top quality audio.
    Mike Cox
    • Mike Cox is in the top ten of in need of outing

      Really Mike, isn't it about time you came out of the closet as one employed by CNet/Zdnet.
      David Mohring
      • Why do you dislike Microsoft and Cox?

        Is this you?
        Article: Microsoft markets Windows Vista ....
        The Devil only needs to buy your soul once.
        Comment Posted By David Mohring (NZheretic) On 02.02.2007 @

        Are you a Microsoft competitor or do you have unbiased opinions like Mike Cox? David Mohring is a New Zealand-based Linux applications developer. David Mohring@LINUX.SYS-CON.COM
        • David Mohring is outed!

          I agree with Mohring that all the FUDmasters should fess up or leave, which of course would include him.

          Time to lay out on the table where your interests lie so the rest of the people here can then look at the posts under the context in which they are posted.

          If Mohring tells everyone it's in [b]his[/b] best interest that people use Linux as he's a developer. I would imagine he makes no money off of people using Windows.

          And I noticed that it looks as though "rhetoricpolice" posted the [u]truth[/u], and without using his real name.

          Guess they all aren't FUDsters as you may beleive, hey DM?
          John Zern
      • I think

        your sevices of righting the wrongs of the world should not be wasted on ZDNet. I'm sure there are bigger fish for you to fry. Have Fun! ;)
      • Maybe Mike needs a disclaimers?

        Something along the lines of [i]The above is for entertainment purposes only, please don't make any strategic decisions based on the sarcasm above[/i]. Of course this would greatly detract from the general quality of humor contained in Mike's comments and would only help(?) those who are humor impaired.
    • iTunes

      Yes another Apple POS system invasive memory hog. If you ever dig into Windows Media Player streaming websites, it has anything and everything you ever wanted, and more. Content can be recorded VIA and audio recorder.
      • Yes, I would agree with you here

        I use Virgin's download service as well as iTunes, apart from when you want multiple songs, I prefer Virgin.
    • I seriously hope Mike never gets outed - 10/10

    • 9 out of ten

      on second thoughts make that 9.5, just for bagging a few more who don't recognize the irony in these posts.

      btw, missed you mike