Five reasons why the Nook Color is more popular with women

Five reasons why the Nook Color is more popular with women

Summary: The Nook Color has turned out to be a major hit for Barnes & Noble as many critics would go so far as to dub the e-book reader as the best Android tablet currently available. It seems that part of that success could be attributed to how popular the device has been with women.

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TOPICS: Tablets, iPad
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The Nook Color has turned out to be a major hit for Barnes & Noble as many critics would go so far as to dub the e-book reader as the best Android tablet currently available. It seems that part of that success could be attributed to how popular the device has been with women.

According to The New York Times, the success of the Nook Color has largely stemmed from digital magazine purchases. The majority of those magazine sales were female-focused titles such as Cosmopolitan and Women's Health. Liz  Schimel, executive vice president for digital media for Meredith publications, told the NYT:

We didn’t really know what to expect...We regarded it as sort of a test. Would the Nook magazine experience resonate with consumers? We were extremely pleasantly surprised. I think Barnes & Noble has been very smart about creating a whole brand and a campaign that’s really targeted at their core mass audience which overlaps nicely with our audience.

As both a woman and a Nook Color owner, this doesn't surprise me much and I'm willing to go along with the NYT report. Here are five simple reasons why:

  1. Advertising. Since the Nook Color was introduced in October, Barnes & Noble has been quick to position it as the choice device for reading digital media. And since that time, the Nook Color has been repeatedly advertised as depicting primarily women's related magazines (such as Elle and Marie Claire) open on the screen. Even if a reader picks up the print version of one of these women's magazines, the Nook Color tends to be the centerpiece example in ads (in front of the Apple iPad and Samsung Galaxy Tab) for reading the particular magazine on a tablet.
  2. More choices. The availability of complete issues of digital magazines is finally starting to grow in iTunes and thus on the iPad. But there are still more women's magazines available in full form in the Barnes & Noble eBookstore, including Women's Day, Shape and Glamour - just to name a few out of the 40 titles already available.
  3. "Women also buy more books than men do." The article cites the Forrester Research statisitc that women buy more books than men at a ratio of 3 to 1. Additionally, over half of e-book reader owners are female.
  4. Reasonable price tag.  To piggyback on the previous reason, it's also possible that the Nook Color has been successful with select readers because it's only $249. If someone is only interested in an e-book reader for the purpose of reading colorized, full-fledged magazines, then the Nook Color is the obvious choice. Personally, I do find the magazine reading experience on an iPad to be much more satisfactory. However, the iPad 2 starts at $499, which calls for many more reasons to want to buy a tablet than just flipping through digital glossy pages.
  5. Size Matters. The Nook Color sports a 7-inch color touch screen, which is much smaller and easier to fit into most women's purses, handbags, whatever. That might not seem like an important reason to some consumers, but it definitely is for someone who wants to tote around an e-book reader or tablet as frequently as possible.

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Topics: Tablets, iPad

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24 comments
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  • Seems that size matters for most female choices

    not just ebook readers ;-)
    nomorebs
    • RE: Five reasons why the Nook Color is more popular with women

      @nomorebs
      :D
      Ram U
  • RE: Five reasons why the Nook Color is more popular with women

    I don't know about other women, but my wife she liked both iPad and nook, no it is not because of ads, or size. It is because of ease in using. To her, iPad is easy, one button do many. Nook, everything is simplified and B&N gives free classes.
    Ram U
  • RE: Five reasons why the Nook Color is more popular with women

    Because of the color screen?
    james347
  • I have actually contemplated purchasing a Nook:

    I am not an avid reader, but I wouldn't mind having a device that allows me to read as needed AND check my email, all for less than $300. I'm going to wait and watch with regard to other apps that become available. If it starts synching reliably with Google calendar (allowing offline access), then I'll be sold.
    shawkins
    • RE: Five reasons why the Nook Color is more popular with women

      @shawkins The Nook Color costs $249 new ($219 refurbished) and allows you to "read as needed AND check your email". For checking email you need Wi-Fi access. According to what you said, you should get the Nook color.

      Since the Nook color uses Android 2.2 you would need to ask Google if its calendar app has offline access there. If not, it's not B&N's fault.
      nomorebs
      • RE: Five reasons why the Nook Color is more popular with women

        @nomorebs <br>I'm not casting blame on B&N. All I'm saying is that my big "things" with a small device like that are the PIM functions (contacts, calendar, email, etc). If it doesn't allow offline use of Google's calendar, I'm not interested.... regardless of who is at fault.

        I'm still waiting to buy what will turn out to be my favorite device, but I haven't bought anything yet. I won't buy a smartphone (way too much money over the course of a year), don't care for iPads particularly. One of these days, I'll find what I want.
        stevethehawk
    • RE: Five reasons why the Nook Color is more popular with women

      @shawkins
      netbooks have been out for 4 years now that meet your definition of ability and price and you can do a lot more than just read or get email
      mswift@...
      • RE: Five reasons why the Nook Color is more popular with women

        @mswift@...
        I have a notebook computer now, and continue to use it for all things involving mobile computing. I have no interest in a netbook. If I'm going to lug one of those around, I'll stick with my notebook.
        stevethehawk
    • RE: Five reasons why the Nook Color is more popular with women

      @shawkins In addition to what nomorebs said you can also root the Nook Color to run Froyo, Gingerbread, or Honeycomb Android making it a very inexpensive fully functioning Android tablet. I'm running Gingerbread on mine now (I had Froyo but upgraded it this past weekend) and it works fine. I have it on an SD card so I'm actually dual booting the stock Nook Color OS and Gingerbread. And it does - running full Android - sync reliably with Google calendar.
      athynz
      • RE: Five reasons why the Nook Color is more popular with women

        @athynz
        Thanks for the info. I don't have a clue how to root something, but I'll keep that possibility in mind. I'm in no particular rush to buy a device like that. Just hoping to some day find an inexpensive device that takes care of my basic wants/needs.
        stevethehawk
  • RE: Five reasons why the Nook Color is more popular with women

    More popular than what?<br><br>The Galaxy tablet? the Kindle? the iPad? the Xoom? A magazine?<br><br>And that's based on what? last year's sales figures? last quarter's? last month's? or... make believe?<br><br>Nice job in taking a completely factual headline and turning it into a completely subjective article.<br><br>At first I thought: "at least she ran spell check before she shat this fluff article out"... then I noticed "<i>statisitc</i>" rather than "statistic," and I realized:<br><br>Yep, I must be at ZDNet... click bait headline, crap body of substance, and spelling errors.
    SonofaSailor
    • RE: Five reasons why the Nook Color is more popular with women

      @SonofaSailor is the NYT tl;dr? They already said nook was getting more content deals with women's mags than ipad or other tablet devices - that's how they came to the conclusion that it was more popular with women.

      Read the article before you dismiss it for lacking substance.

      Why are you reading let alone commenting if you dislike ZDnet so much?
      awkward hug
    • RE: Five reasons why the Nook Color is more popular with women

      @SonofaSailor You have issues there Nancy and I don't have the time or the inclination to go into your many failings - that would take a trained psychiatrist and many many sessions to get you to the point where you can rationally deal with people and quite frankly I just don't care that much about you.

      To get back on topic, you may want to go take a course called "English as a Second Language" and focus on the [i]reading comprehension[/i] part of it because you obviously missed something. The opening paragraph tells the reader that the Nook Color is the best Android Tablet currently available... but don't take my word for it, read it here for yourself:

      [b]The Nook Color has turned out to be a major hit for Barnes & Noble as many critics would go so far as to dub the e-book reader as [i]the best Android tablet currently available. It seems that part of that success could be attributed to how popular the device has been with women.[/i][/b]

      The key words are italicized for emphasis. Then she goes on to list the 5 reasons WHY the Nook is so popular with women.

      Are you with me so far?

      So they are NOT including the iPad or Amazon kindle because they are NOT Android based...

      Still with me?

      Now I could sit here and explain every single part of the article to you but I lack the time and patience for that so I will refer you to the link to the NY Times article that was posted as the source of this one so you can then read it and hopefully comprehend it better.

      http://www.nytimes.com/2011/05/23/business/media/23nook.html?_r=1
      athynz
    • RE: Five reasons why the Nook Color is more popular with women

      @SonofaSailor What does "shat this fluff..." mean? Could shat be a typo perhaps? Did you mean 'shot'? So you are human too?
      look4thegood
  • I think the top real reasons are:

    #1- They can PLAY with it at the local B&N store before they buy. I don't know of any place where you can "test drive" a Kindle.
    #2- The Nook is a MULTI-PURPOSE device, while the Kindle is a single purpose gadget.
    #3- COLOR .... B&W is son 1940's
    wackoae
    • RE: Five reasons why the Nook Color is more popular with women

      @wackoae "They can PLAY with it at the local B&N store before they buy. I don't know of any place where you can "test drive" a Kindle."

      Kindles are available at Best Buy, Target and other stores, not just online. Don't know why you can't test drive one also.
      Redhooker
  • RE: Five reasons why the Nook Color is more popular with women

    Looks like BN did do some market research and had some plan for going to market. It paid off. .. Looking at it from a purely functional and value angle for a device. The Nook color wins hands down right now. Just compare it to all the other devices currently available. I think it beats everything hands down. (however, with the Amazon tablets rumored to enter at a very attractive price point.) things should get very interesting and beneficial for the consumer.
    logic103
  • RE: Five reasons why the Nook Color is more popular with women

    I did my research for a few months before I settled on a Nook Color. I love the touch screen, the ease of 'flipping' pages, the size and weight, and the flexibility. I bought it as an ereader, but with the upgrade to Android 2.2, I can easily access my email, calendar and the web at any public wifi spot. It fits easliy into my medium sized purse and I'm never stuck waiting somewhere without good reading material available! I absolutely love the touch screen. It's so convenient to touch a word and get an instant dictionary lookup, take notes or share passages, and bookmark. My siblings and I bought a Nook Color for my mom, who is to technology what oil is to vinegar. With a quick tutorial, she was able to understand all the basic functionality and she doesn't leave the house without her Nook Color! She really loves being able to quickly adjust the font and brightness of the page. Great product; fantastic price! I'm hooked!
    seafun77
  • RE: Five reasons why the Nook Color is more popular with women

    It's even more powerful if you "root" it so that it's a fully functional Android tablet with access to the Android Market!
    thesuperstitions@...