Gartner: Apple gains as PC sales fall in Europe

Gartner: Apple gains as PC sales fall in Europe

Summary: PC sales across Western Europe have dropped significantly in Q2 2011. Apple is the only PC manufacturer to show growth.

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Market researcher Gartner said that Western European sales of PCs declined by nearly one fifth this quarter, while Apple was the only top five vendor to show positive growth.

Acer alone dropped nearly 45 percent, with Asus, Dell and HP struggling to make sales. Apple, however, grew by less than a single percentage point -- still outweighing the other major players in the PC market.

As sister site CNET report, only Apple and Samsung were the only PC manufacturers in the United Kingdom to show growth, albeit in the single figures, out of the top five vendors.

Having said that, dissecting the numbers, the figures appear relatively consistent across most of Europe.

Given the momentum away from traditional PCs towards high-end tablets, such as the iPad, many PCs are shied away from in a tablet-hungry continent.

Gartner did not offer an explanation as to why Apple's growth outshone traditional PC manufacturers.

Apple's growth can be partly attributed to analysis undertaken earlier this month, citing reasons that the iPad is in a 'league of its own' in terms of its groundbreaking ability to remain a design efficient tablet.

As ZDNet's James Kendrick reported earlier this week, iPad competitors "simply cannot reproduce" Apple's  approach to iPad marketing.

The figures show that just shy of 879,000 Macs shipped in the last quarter in Western Europe, including Germany, France and the United Kingdom.

Gartner said that netbooks were widely hit by the dip in PC sales. Acer saw the sharpest decline, as a major manufacturer of netbooks, dropping from 3.69 million sales a year ago to 2.05 million this quarter.

PC manufacturers are stuck between a rock and a hard place. They can either carry on producing cheap and stable machines for enterprises -- and roll them out en masse -- or try and compete with the marketing machinery that only Apple seems to have a grip on.

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Topics: Operating Systems, Apple, CXO, Hardware, IT Priorities, Software, Windows

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29 comments
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  • RE: Gartner: Apple gains as PC sales fall in Europe

    This can't be right. <a href="http://www.zdnet.com/tb/1-101167-1975537?tag=talkback-river;1_101167_1975537" target="_blank">Ask Ed</a>.
    Return_of_the_jedi
    • RE: Gartner: Apple gains as PC sales fall in Europe

      @Return_of_the_jedi Ed's response may as well be correct (I'm too lazy to check) and can't be relative to sales in Europe alone. Also, you linked to the wrong story where Microsoft announced victory over Linux, not Google or Apple. ;-)
      statuskwo5
      • RE: Gartner: Apple gains as PC sales fall in Europe

        @statuskwo5 <br><br><i>"(<strong>I'm</strong> too <strong>lazy</strong> to check)"</i><br><br>So why the reply?<br><br>PS. thx for nothing/hot air.
        Return_of_the_jedi
      • RE: Gartner: Apple gains as PC sales fall in Europe

        @Return_of_the_jedi Accuracy of Bott's post is irrelevant here and hence that's why I didn't check. Nobody can deny that Windows 7 sells well and just because PC sales are down in Europe doesn't mean that global sales of Windows 7 are down.
        statuskwo5
      • thx for nothing/hot air?

        @Return_of_the_jedi

        Are you thanking yourself here?
        William Farrell
    • Clearly a desperate need for MS stores in Europe;-)

      That'll turn it around!

      With nothing coming out of MS these days it's hardly surprising to see the numbers declining. What is shocking is the magnitude of some of the declines (22%, 44%!!).

      These OEMs (like HP) are going to have to start looking beyond MS for ideas. Apologies in advance to Ed.
      Richard Flude
  • RE: Gartner: Apple gains as PC sales fall in Europe

    It had to happen, spectacular products and marketing by Apple :) by now many have already realized that OS X is far more superior than Windows and it will never catch up, so once you go Mac you'll never go back
    shellcodes_coder
    • RE: Gartner: Apple gains as PC sales fall in Europe

      @shellcodes_coder "OS X is far more superior than Windows and it will never catch up"

      Did you just contradict yourself? As in OS X will never catch up to Windows even though it is superior?
      statuskwo5
    • I use both and I see neither being superior to the other.

      @shellcodes_coder: [i]It had to happen, spectacular products and marketing by Apple by now many have already realized that OS X is far more superior than Windows and it will never catch up, so once you go Mac you'll never go back[/i]

      Perhaps you'd be so good as to point out how OS X is superior to Windows?
      ye
      • RE: Gartner: Apple gains as PC sales fall in Europe

        @ye <br><br>apple dot com<br><br>you're welcome

        PS. It all can't fit in one post. Character limited. hence the website.
        Return_of_the_jedi
      • Perhaps you missed where I wrote &quot;I use both...&quot;

        @Return_of_the_jedi: [i]PS. It all can't fit in one post. Character limited. hence the website.[/i]

        There is nothing special about OS X which makes it superior to Windows. At least not that I've observed.

        So I ask again: Perhaps you'd be so good as to point out how OS X is superior to Windows?
        ye
      • ye, he can't

        @ye
        as he pointed out, as a character, he's quite limited.

        My guess is that he can only post what he's paid to post by Apple.
        William Farrell
      • Here's a few off the top of my head

        being able to boot a full OS off an external USB drive. Being able to use question marks, slashes, etc. in a file name. No registry. Certified UNIX. Quicklook. Labels (no, not the address kind). Rename a file while it is open. Copy an open file. Automator. Stacks. Human-readable program file names (winword.exe, I'm looking at you). Time Machine (don't even mention shadow copy; I'll just laugh at you). Font rendering that actually preserves font shape instead of distorting it to snap to the pixel grid (view a document in Optima on your PC, then on a Mac). Display PDF.
        baggins_z
      • RE: Gartner: Apple gains as PC sales fall in Europe

        @yReturn_of_the_jedi - Nothing real on apple.com. Check out the latest news from Black Hat [unless your are a conspiracy nut and that everyone is against Apple or the research was paid by Google, Microsoft or Oracle] which states that Macs are not as secure as many believe. The MacGuard mess and the recent battery issue come to mind. Return of the Fanboy sounds better.
        Gisabun
      • Seriously? Pretty Pathetic list.

        @baggins_z: Some of those are nice things but they don't make OS X superior. Some are just plain stupid (Certified UNIX? Who cares? Lack of Registry? Again: Who cares?). And some are wrong (for example I can rename and copy open files...but again: Who cares?). None of these make OS X superior to Windows. Just different.
        ye
      • @ye

        No you can't rename or copy an open file in Windows, you'll get a file in use error. And sitting here and trying to seriously say that being unable to boot a full OS of an external USB drive or having your fonts mangled on your display is simply "different" and not an inferior capability tells us all we need to know about your intellectual honesty.
        baggins_z
    • RE: Gartner: Apple gains as PC sales fall in Europe

      @shellcodes_coder
      I went back, the only thing more superior with Apple is power of hardware, Windows 7 on the same hardware gives much more joy than Mac OS X with its decade old UI ...
      AdnanPirota
      • Oh, gag!

        @AdnanPirota
        "gives much more joy than Mac OS X with its decade old UI ..."

        I got a new job, and they gave me a "top notch" new PC with Windows 7 Professional on it - it's pretty, but I can't believe really how bad Windows still is...and/or what passes for specialized, very expensive Windows programs these days.

        Every day it seems there's a new gotcha. I keep a list which is now all of one page and halfway down the back. Within the first month we had a virus (seriously, a _virus_, in this day and age, in a $100M company corporate environment?) and the antivirus vendor pointed the IT department to a _freeware program_ off the web to get this off the PCs, which kept getting infected from others in the building.

        I have been surprised - I expected better. Windows kinda, sorta looks like MacOS, but in all the details, it's not even close.
        pdq
      • Can you please provide us a copy of the list?

        @pdq: [i]Every day it seems there's a new gotcha. I keep a list which is now all of one page and halfway down the back.[/i]

        I'd be interested in seeing it.

        [i]Within the first month we had a virus (seriously, a _virus_, in this day and age, in a $100M company corporate environment?) and the antivirus vendor pointed the IT department to a _freeware program_ off the web to get this off the PCs, which kept getting infected from others in the building.[/i]

        Well there's your problem. Your company has chosen an A/V solution that seems less than capable. What was the name of this virus? And why did you get it?
        ye
    • RE: Gartner: Apple gains as PC sales fall in Europe

      @shellcodes_coder
      It's not about the OS.

      It's about the economic fundamentals of the business and their respective markets: the high end, premium computer and gadget business, is a high growth, high margin one.

      Making low or mid end PCs is a business in obvious decline.

      Sony and Samsung for example, as the article pointed out, are catering to the premium customers as well.
      Theseus