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Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Gartner: Apple gains as PC sales fall in Europe

By | August 18, 2011, 5:49am PDT

Summary: PC sales across Western Europe have dropped significantly in Q2 2011. Apple is the only PC manufacturer to show growth.

Market researcher Gartner said that Western European sales of PCs declined by nearly one fifth this quarter, while Apple was the only top five vendor to show positive growth.

Acer alone dropped nearly 45 percent, with Asus, Dell and HP struggling to make sales. Apple, however, grew by less than a single percentage point — still outweighing the other major players in the PC market.

As sister site CNET report, only Apple and Samsung were the only PC manufacturers in the United Kingdom to show growth, albeit in the single figures, out of the top five vendors.

Having said that, dissecting the numbers, the figures appear relatively consistent across most of Europe.

Given the momentum away from traditional PCs towards high-end tablets, such as the iPad, many PCs are shied away from in a tablet-hungry continent.

Gartner did not offer an explanation as to why Apple’s growth outshone traditional PC manufacturers.

Apple’s growth can be partly attributed to analysis undertaken earlier this month, citing reasons that the iPad is in a ‘league of its own’ in terms of its groundbreaking ability to remain a design efficient tablet.

As ZDNet’s James Kendrick reported earlier this week, iPad competitors “simply cannot reproduce” Apple’s  approach to iPad marketing.

The figures show that just shy of 879,000 Macs shipped in the last quarter in Western Europe, including Germany, France and the United Kingdom.

Gartner said that netbooks were widely hit by the dip in PC sales. Acer saw the sharpest decline, as a major manufacturer of netbooks, dropping from 3.69 million sales a year ago to 2.05 million this quarter.

PC manufacturers are stuck between a rock and a hard place. They can either carry on producing cheap and stable machines for enterprises — and roll them out en masse — or try and compete with the marketing machinery that only Apple seems to have a grip on.

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Topics

Zack Whittaker, a criminologist who studied at the University of Kent, Canterbury, is a journalist, writer and broadcaster.

Disclosure

Zack Whittaker

I worked briefly with Microsoft UK in 2006 but no longer have any connection with the company. Regardless, I remain impartial and unbiased in my views.

I don't hold any stock or shares, investments or industrial secrets in any company, but have signed confidentiality agreements with a number of UK and U.S. organisations, whose names I am not at liberty to disclose.

I was involved with Kent Union, the University of Kent's student union, undertaking voluntary, non-salaried, elected positions between early 2009 and mid-2010.

No other company, body, government department, non-governmental organisation or third sector organisation employs me or pays me a salary in any capacity whatsoever.

As a freelance journalist, whenever expenses are given and taken by a company that is not CBS Interactive, these will be disclosed in each relevant post to ensure transparency.

I currently work with a UK law enforcement unit, but this is an entirely separate position which bears no connection to other work.

(Updated: 23rd October 2011)

Biography

Zack Whittaker

Zack Whittaker, criminologist who studied at the University of Kent, UK, is a journalist, writer and broadcaster.

After studying criminology at university, though still in his early-20's, he has already had a series unconventional work and voluntary positions. He has worked with researchers studying neurological illnesses like Tourette's syndrome (which he suffers from), has given lectures on the nature of disabilities in the public community, and occasionally ends up speaking on television and radio discussing the events of the day.

He first had academic work published at the age of 22, then still an undergraduate, and has been cited by a wide range of publications: from CNN, the Huffington Post, AllThingsDigital, The Atlantic Wire and CBS News.

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@ye
baggins_z 19th Aug
No you can't rename or copy an open file in Windows, you'll get a file in use error. And sitting here and trying to seriously say that being unable to boot a full OS of an external USB drive or having your fonts mangled on your display is simply "different" and not an inferior capability tells us all we need to know about your intellectual honesty.
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RE: Gartner: Apple gains as PC sales fall in Europe
Return_of_the_jedi Updated - 18th Aug
This can't be right. Ask Ed.
@Return_of_the_jedi Ed's response may as well be correct (I'm too lazy to check) and can't be relative to sales in Europe alone. Also, you linked to the wrong story where Microsoft announced victory over Linux, not Google or Apple. wink
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RE: Gartner: Apple gains as PC sales fall in Europe
Return_of_the_jedi Updated - 18th Aug
@statuskwo5

"( I'm too lazy to check)"

So why the reply?

PS. thx for nothing/hot air.
@Return_of_the_jedi Accuracy of Bott's post is irrelevant here and hence that's why I didn't check. Nobody can deny that Windows 7 sells well and just because PC sales are down in Europe doesn't mean that global sales of Windows 7 are down.
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thx for nothing/hot air?
William Farrell 18th Aug
@Return_of_the_jedi

Are you thanking yourself here?
That'll turn it around!

With nothing coming out of MS these days it's hardly surprising to see the numbers declining. What is shocking is the magnitude of some of the declines (22%, 44%!!).

These OEMs (like HP) are going to have to start looking beyond MS for ideas. Apologies in advance to Ed.
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RE: Gartner: Apple gains as PC sales fall in Europe
shellcodes_coder Updated - 18th Aug
It had to happen, spectacular products and marketing by Apple happy by now many have already realized that OS X is far more superior than Windows and it will never catch up, so once you go Mac you'll never go back
@shellcodes_coder "OS X is far more superior than Windows and it will never catch up"

Did you just contradict yourself? As in OS X will never catch up to Windows even though it is superior?
@shellcodes_coder: It had to happen, spectacular products and marketing by Apple by now many have already realized that OS X is far more superior than Windows and it will never catch up, so once you go Mac you'll never go back

Perhaps you'd be so good as to point out how OS X is superior to Windows?
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RE: Gartner: Apple gains as PC sales fall in Europe
Return_of_the_jedi Updated - 18th Aug
@ye

apple dot com

you're welcome

PS. It all can't fit in one post. Character limited. hence the website.
@Return_of_the_jedi: PS. It all can't fit in one post. Character limited. hence the website.

There is nothing special about OS X which makes it superior to Windows. At least not that I've observed.

So I ask again: Perhaps you'd be so good as to point out how OS X is superior to Windows?
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ye, he can't
William Farrell 18th Aug
@ye
as he pointed out, as a character, he's quite limited.

My guess is that he can only post what he's paid to post by Apple.
0 Votes
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being able to boot a full OS off an external USB drive. Being able to use question marks, slashes, etc. in a file name. No registry. Certified UNIX. Quicklook. Labels (no, not the address kind). Rename a file while it is open. Copy an open file. Automator. Stacks. Human-readable program file names (winword.exe, I'm looking at you). Time Machine (don't even mention shadow copy; I'll just laugh at you). Font rendering that actually preserves font shape instead of distorting it to snap to the pixel grid (view a document in Optima on your PC, then on a Mac). Display PDF.
@yReturn_of_the_jedi - Nothing real on apple.com. Check out the latest news from Black Hat [unless your are a conspiracy nut and that everyone is against Apple or the research was paid by Google, Microsoft or Oracle] which states that Macs are not as secure as many believe. The MacGuard mess and the recent battery issue come to mind. Return of the Fanboy sounds better.
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@baggins_z: Some of those are nice things but they don't make OS X superior. Some are just plain stupid (Certified UNIX? Who cares? Lack of Registry? Again: Who cares?). And some are wrong (for example I can rename and copy open files...but again: Who cares?). None of these make OS X superior to Windows. Just different.
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@ye
baggins_z 19th Aug
No you can't rename or copy an open file in Windows, you'll get a file in use error. And sitting here and trying to seriously say that being unable to boot a full OS of an external USB drive or having your fonts mangled on your display is simply "different" and not an inferior capability tells us all we need to know about your intellectual honesty.
@shellcodes_coder
I went back, the only thing more superior with Apple is power of hardware, Windows 7 on the same hardware gives much more joy than Mac OS X with its decade old UI ...
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Oh, gag!
pdq 18th Aug
@AdnanPirota
"gives much more joy than Mac OS X with its decade old UI ..."

I got a new job, and they gave me a "top notch" new PC with Windows 7 Professional on it - it's pretty, but I can't believe really how bad Windows still is...and/or what passes for specialized, very expensive Windows programs these days.

Every day it seems there's a new gotcha. I keep a list which is now all of one page and halfway down the back. Within the first month we had a virus (seriously, a _virus_, in this day and age, in a $100M company corporate environment?) and the antivirus vendor pointed the IT department to a _freeware program_ off the web to get this off the PCs, which kept getting infected from others in the building.

I have been surprised - I expected better. Windows kinda, sorta looks like MacOS, but in all the details, it's not even close.
@pdq: Every day it seems there's a new gotcha. I keep a list which is now all of one page and halfway down the back.

I'd be interested in seeing it.

Within the first month we had a virus (seriously, a _virus_, in this day and age, in a $100M company corporate environment?) and the antivirus vendor pointed the IT department to a _freeware program_ off the web to get this off the PCs, which kept getting infected from others in the building.

Well there's your problem. Your company has chosen an A/V solution that seems less than capable. What was the name of this virus? And why did you get it?
@shellcodes_coder
It's not about the OS.

It's about the economic fundamentals of the business and their respective markets: the high end, premium computer and gadget business, is a high growth, high margin one.

Making low or mid end PCs is a business in obvious decline.

Sony and Samsung for example, as the article pointed out, are catering to the premium customers as well.
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That's your dunbest troll yet
William Farrell 18th Aug
@shellcodes_coder?

You can't even troll worth a darn anymore.
I think this is pretty accurate. People who buy Apple products in the USA and Europe alike are more excited about buying the new Apple products... this excitement is what it takes for someone to buy when consumer outlook, as a whole, is down. The average PC buyer isn?t as excited about new stuff so they will still be less inclined to purchase expensive items in a market like this. It makes good sense. However; I am still sure that the market share is still in favor of PC's over Apple products. As global economies turn around I think you will see the inverse of this happening for PC sales. I would be willing to bet, if and when, economies turn around there will be a relatively larger spike in PC sales and a relatively smaller spike in Apple sales. This is a natural progression based on market share and buying habits of people in a struggling economy.
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mos of people buy Apple products because they "heard they are good" or because "you can not get viruses" but eventually soon they discover that it is just an plain OS with astronomic price hardware. A friend of mine was trying to sell me miniMac because his wife was mad on him for spending all that money on computer :))) (of course I refused, even though he was trying to sell it to me in 1/2 price)
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I don't know sir. I mean I'm happy for Apple's gains, but this seems more like a product of the poor economy than any other factor.
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@cartman00000001
but not Android tablets as computers.
@William Farrell

This is terrible! Please post your research so I can learn more.
@William Farrell
a line from another blog on this site may help:

Considering iPads as PCs, Apple is the second largest OEM. The OEM partners should feel threatened

It did not say "considering tablets as PC's", instead singling out iPad only.

I would argue that backs up Mr. Farrell's assesment of the situation.
plain
OS X over Windows or Windows over OS X is irrelevant in this matter. Apple?s succes is the result of delivering delicate, working products to the market, products you buy, switch on and use. The Lion update of OS X is a good example of how this should be. All applications intact, all data intact. Compare that with the XP to Windows 7 upgrade, where you had to scrap the disk, and you understand why Apple market share grows. I must admit that Lion starved with only 2GB RAM, but quadrupled that to 8GB and now it works fine. Apple is able to give their customers a great user experience, and until MS and their HW partners do the same, they will continue to loose market share.
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Errr....
Gisabun 18th Aug
I wonder if many will fall for soime of the nonsense in this article. I suspect the majority of Apple sales are on the consumer side. Meanwhile as the economy is bad in a half dozen countries and not good in many others, companies are holding back on PC purchases (which will be primarily Windows based - a Mac in a corporate environment? nah!).

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