Gartner: iPhone market share set to slip from Q1

Gartner: iPhone market share set to slip from Q1

Summary: Gartner figures today show that while the iPhone blew all other smartphones out the water in sales, Apple should expect a slowdown in Q1.

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Apple may have become the world's largest smartphone vendor late last year, but Gartner believes that the novelty of the iPhone 4S will wear off, and the company's market share will slip.

Close to a quarter of all smartphones sold in the fourth quarter were iPhones, as Apple's market share rose from 15.8 a year earlier, to 23.8 percent. But Gartner's figures come as no surprise. Others had reported Apple's spike in sales last year, amid a Wall Street Journal report that Samsung was "beating Apple" in the sales race.

Apple narrowed its lead over Samsung to 4 percentage points. It was the second-largest vendor of smartphones behind Apple.

The highly anticipated iPhone 5 --- which never was --- helped propel the iPhone 4S into record sales, as consumers quickly realised that another incarnation of the iPhone was around a year away. Gartner says, however, that Apple will continue to sell iPhones en masse but will decline in the first quarter, as consumers become more patient for the next iPhone.

But Apple will not be alone in what was described as a global 'slowdown', as weakening economies begin to hurt the demand.

Meanwhile, Google's Android accounted for over 50 percent of all smartphone sales, up by 30 percent a year ago. While Android continues to dominate, only Apple and Google's Android were the two platforms that grew in marketshare.

In the losers section, LG, Research in Motion, and Sony Ericsson lost out in part to Motorola, which finally got engaged to search giant Google. While the partnership was given the go-ahead by U.S. and EU regulators, the couple have yet to get formally hitched, so to speak.

Nokia, on the other hand, continues to lose market share, falling to 11.7 percent of smartphone sales from 32.3 percent the year before. But the share for its Lumia range of smartphones continue to stagnate, and its other Symbian-based smartphones have slid down the share ladder.

Image source: Gartner.

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Topics: Smartphones, CXO, Hardware, iPhone, IT Priorities, Mobility

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16 comments
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  • RE: Gartner: iPhone market share set to slip from Q1

    The truth is, WP 7 is starting to gain serious traction. Expect WP 7 to pass iJunk phones in marketshare this year.
    Stephen-B
    • RE: Gartner: iPhone market share set to slip from Q1

      @Stephen-B <br><br>What are you smoking and where can I have some?<br><br>Note from the chart posted:<br><br>Microsoft 4Q10: 3.4%<br>Microsoft 4Q11: 1.9%<br><br>In other words: <b> MICROSOFT LOST 1.5% MARKET SHARE IN A YEAR</b><br><br>Windows Phone is a POS and going nowhere.

      And I won't even touch how wrong Gartner is most of the time. They only exist to lull execs who have no clue into supporting documentation for their position.
      itguy10
      • Understand this!

        @itguy10

        First of all, how is WP not good? Second of all, WinMo devices are attached to Windows Phone market share. These OS numbers are combined, and since WinMo is on the decline it's normal to see the total share drop. Windows Phone sales are slowly on the rise, but it will take some time to see the market share, which will surpass the old played out iPhone, raise past 25%. Now, I'm sure when WP is more popular than the already dated iPhone you will still be left behind starring at that 3.5 screen, or maybe if you're lucky they will give you guys a 4" screen. Anyways, all you can look forward to is what Apple will give you for the year. Pathetic! This is why WP will do good because it has a tight ecosystem, like iOs, and a selection of quality devices, like and unlike Android. It's the best choice for the consumer. Now I'm sure you will deny all that I said, but that's ok, you can keep chasing that iPhone every year. Nobody expects any more from you. You old guys can't get with the new times can you? WP is the next thing in Smartphones,,, Watch!
        rodneyej
      • 10,000 comedians out of work

        @rodneyej
        Why bother to deny all you are saying when it's more fun to just laugh at you? You and the other Munchkin seem to believe that you can make reality bend by telling outrageous fibs about it. OK, whatever floats your boat.

        A year from now, when WP still has no appreciable market share and Nokia is in bankruptcy court, you'll still be telling us that the best is yet to come. As you should, since that's your job.
        Robert Hahn
    • RE: Gartner: iPhone market share set to slip from Q1

      @Rodneyej

      Your imagination is better than StephenB, which corner did you get your stuff from I want some.

      "tight ecosystem, quality devices, best choices for the consumer" lol

      Give me my 3.5" I am perfectly happy with it because at least it is reality and not smoke induced imagination.
      AdanC
    • Hi Rick_Kl

      @Stephen-B / Rick_Kl
      You still haven't answered why you suddenly hate Apple products so much. When you were posting here as Rick_Kl, you loved everything Apple. Now you hate everything Apple. What changed? Did you get fired from your job at an Apple store?
      toddbottom2
    • RE: Gartner: iPhone market share set to slip from Q1

      @Stephen-B : Try backing up your claims with proof. Links?
      Gisabun
      • RE: Gartner: iPhone market share set to slip from Q1

        @Gisabun you will not see any proof, as no proof exists. Stephen-B, is just another screen name for toddybottom
        Joel-r
  • Windows Phone is cool!

    Yes, we all are pulling for more innovations from Windows Phone! It's time for something new, and WP is the best place to start. Nokia's lumia line will help to open newcomers eyes who sadly think Android, and Apple are their only choice. WP is cool!
    rodneyej
    • RE: Gartner: iPhone market share set to slip from Q1

      @rodneyej Will you admit WP 7 is a failure if it does not get past 3% this year?
      Joel-r
    • I see stagnating people

      The article says, "the share for its Lumia range of smartphones continue to stagnate." What about stagnation do you think is exciting? How is stagnation going to open consumers' eyes?
      Robert Hahn
      • RE: Gartner: iPhone market share set to slip from Q1

        @Robert Hahn you got flagged by toddbottom2. I guess unless you praise everything Microsoft, you hurt toddbottom2???s feeling :(
        Joel-r
  • RE: Gartner: iPhone market share set to slip from Q1

    Do these figures include consideration of Apple's inroads into the Chinese markets?
    ppgreat@...
    • RE: Gartner: iPhone market share set to slip from Q1

      @ppgreat@... : What inroads? [And they usually do. It says "Worldwide". We'll asume China is part of the world.]
      Gisabun
      • RE: Gartner: iPhone market share set to slip from Q1

        @Gisabun unless it suits a Chinese lawsuit. You know, sell a trademark for worldwide use, which does not include China.
        Joel-r
  • Jeez

    You don't have to be a rocket scientist - or an analyst at Gardner - to know that the iPhone share will drop in Q1 [and most likely Q2]. After all, no new product.
    Gisabun