Gartner: PC sales disappoint in fourth quarter, blame the iPad

Gartner: PC sales disappoint in fourth quarter, blame the iPad

Summary: Gartner said that global PC shipments were up 3.1 percent in the fourth quarter and missed its expectations. Why? Apple's iPad and game consoles competed for a share of your wallet.

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Gartner said that global PC shipments were up 3.1 percent in the fourth quarter and missed its expectations. Why? Apple's iPad and game consoles competed for a share of your wallet.

The research firm said it had been expecting PC unit shipments to be up 4.8 percent. Actual shipments in the fourth quarter came in a 93.5 million units. Gartner's tally comes just ahead of Intel's fourth quarter earnings report. Rest assured iPad cannibalization of netbook and laptop sales will be a key topic. The PC industry maintains that tablets add to the computing category.

In a statement Gartner said:

PC sales were weak in many key regions due to the intensifying competition in consumer spending. Media tablets, such as the iPad, as well as other consumer electronic (CE) devices, such as game consoles, all competed against PCs.

The good news for PC makers is the enterprise replacement cycle remains strong. Here's a look at the standings.

Globally...

And in the U.S. Note Apple's surge.

And how units will shape up for 2010.

Topics: Enterprise Software, CXO, Hardware, iPad, IT Priorities, Mobility

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8 comments
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  • I suspect the news is even worst than depicted

    Most of the pcs being sold are at the lower end.

    Apple winning most of the profitable premium market.

    Do we have the unit breakdowns?

    PCs, commodity hardware with a dull OS in a race to the cheapest least profitable markets. Go PC, the only thing missing is google putting some real effort behind wine.

    Enjoy MCSEs, can't say you weren't warned:-)
    Richard Flude
    • RE: Gartner: PC sales disappoint in fourth quarter, blame the iPad

      @Richard Flude
      But you know that Apple isn?t really selling those Macs? If you ask the usual Windows Zealots here, 99% of all the people that actually do buy a Mac, immediately erase OS X and install Windows 7. From what I hear Windows 7 is the bestest OS on the market, while OS X is junkware ;)
      Rick_K
      • RE: Gartner: PC sales disappoint in fourth quarter, blame the iPad

        @Rick_K you contribute to the same nonsense you are being sarcastic about.
        RonanSail
      • RE: Gartner: PC sales disappoint in fourth quarter, blame the iPad

        @Rick_K Apple sells a Mac regardless of what OS it ends up running primarily. If it ends up running Win7, then Apple has made a hardware sale and MS has made a software sale, both win.
        rtk
  • AppleInsider's Daniel Dilger explains it further...

    Here is an excerpt:

    Under its published charts, Gartner notes that its "data includes desk-based PCs, mobile PCs, including mini-notebooks but not media tablet such as the iPad." Apple sells more iPads than all of its Macintosh computers combined, so including iPad tablets within PC sales would dramatically boost the company's market share at the expense of generic PC makers, much like the balloon of netbook sales from Acer and Asus skewed the PC market in 2008 and 2009.

    Neither Gartner nor IDC have explained why they gerrymander their PC sales data to exclude the iPad, even as they count limited functionality netbooks, scramble to invent non-iPad explanations for contracting growth in the PC market outside of Apple's own sales, and describe Apple's tablet as part of a distinct "media tablet" market that simply does not exist.

    Gartner previously invented arbitrary definitions of "smartphone" that excluded devices from some makers (notably Palm) in order to flatter sales of Windows Mobile, formerly included PC servers (but not competing servers using non-Intel chips) in its PC sales reports to flatter Microsoft, and more recently has invented tens of millions of devices it says are probably using Android in order to dramatically skew its modern reports on the smartphone industry and fulfill its own predictions on mobile platforms.

    full article here: http://www.appleinsider.com/articles/11/01/12/gartner_apple_takes_9_7_share_in_q4_grows_mac_sales_by_23.html
    ShazAmerica
    • RE: Gartner: PC sales disappoint in fourth quarter, blame the iPad

      @ShazAmerica
      And you believe anything from ?AppleInsider?? What do they know? There is only one source that can be completely trusted, the one that doesn?t have an agenda. Just ask the usual Windows Zealots what source that is.
      Rick_K
  • RE: Gartner: PC sales disappoint in fourth quarter, blame the iPad

    Beautiful yes, I managed to buy two iPads recently and keep two members of the family happy at half the cost of a laptop. All they needed was web/email and some games - win win!
    pauldavidgilligan
  • Let's do the math...

    PC growth was 3.1% instead of 4.8%. Based on global sales quaterly sales of 93.48M, sales were off EXPECTATIONS (that some analyst pulled out of his @$$) by 1.5M PCs.<br><br>Wow, and I thought the iPad was selling way better than that.
    dazzlingd