Google Apps touted to offer up to 85 percent in energy savings

Google Apps touted to offer up to 85 percent in energy savings

Summary: Google boasts the energy savings of Google Apps based on better efficiency rates and lower carbon emissions.


Cloud computing is often touted for its cost savings when it comes to upgrading and scaling hardware and virtual infrastructures, but Google is reminding enterprise customers about energy savings as well.

Specifically, the Mountain View, Calif.-based corporation boasts that Google Apps can save "a typical organization" anywhere between 65 and 85 percent by migrating to the cloud-based platform of productivity applications.

Google asserts that these findings are consistent with a case study about the U.S. General Services Administration. For example, as a Google Apps client with approximately 17,000 users, GSA reduced server energy consumption by nearly 90 percent and carbon emissions by 85 percent. That totaled to an approximate $285,000 (a 93 percent reduction) in energy cost savings annually.

The Internet giant attributes these savings to two major factors: reduced energy use and lower carbon emissions. Taking a look at the diagram below, Google Apps (and cloud-based solutions from other providers) cut back on energy use for servers and server cooling.

Google explains further in its report that smaller companies typically see higher savings rates, and especially companies that already heavily use applications that are similar to what Google Apps provides (i.e. email, spreadsheets, word processing, etc.).

Finally, Google also took the opportunity to plug Chromebooks as an additional energy savings method because they are essentially cloud-based laptops that are "faster, lighter and less power-hungry," and they "could replace laptops for many users -- leading to additional energy savings of 10–45 percent for employee computers."

Image via the Google Enterprise blog



Topics: Browser, Apps, Cloud, Collaboration, Google, Google Apps

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  • Save enegery, lose control

    Come on, what other conclusion was Google going to come to.
    Sure, it would save energy, but at what cost?
    William Farrel
    • And when the Internet connection goes down, then it will be time to par-teh!

      For businesses that are completely tied to the public cloud, when their Internet connection goes down, their apps go down, their Chrome computers go down, their internal and external telecommunications go down, so then it will be time to party! Then everyone will be high fiving the guy who told the company to go completely public cloud ... that's right before he sneaks off somewhere to update his resume.
      P. Douglas
      • SLA

        If you negotiated a good SLA with your internet provider, there shouldn't be a problem. You could have a win-win situation: a day of par-teh (as you call it :-p ) and your internet provider will repay the financial damage!
  • Actually, rather than "saving energy",

    it's better referred to as "shifting energy expenditures". Unless the company
    drastically reduces its overall use of applications, the energy is going to be
    produced somewhere, in this case at the Google data centers. Will the increased
    load at Google data centers still result in these types of "energy savings"?
    Possible, but not to the extent some of these press releases would lead people
    to believe. Same is true with "carbon emissions"...sure, they may be reduced
    at the company, but overall, since whatever cloud provider's data center is
    working more, there may not be that much of a "net" decrease.
    • not exactly

      Google is specialized in stuff like load-balancing and energy management. "Regular businesses" usually don't have this kind of expertise in-house. There obviously is an advantage in using servers that are 100% used (by you and other Google clients) as to deploying your own servers that will be idle most of the time (after work hours, at night, public holidays, etc...)
      • So they don't watch their electric bills?

        Any business, but especially small businesses with more limited resources, are [b]more[/b] likely to be careful about their energy bills. Multi-billion dollar corporations don't sweat the (relatively) low expenses involved with climate control & power for their buildings; small businesses, however, are more likely to be on the "ragged edge", where they can find themselves in situations of "do I pay the water/electric/gas bill, do I pay my suppliers, or do I pay my employees?".

        The thing is, though, unlike the graphic Google used above, small businesses are [b]not[/b] likely to have large numbers of "underutilized" servers. Businesses that would "benefit" from using only a handful of cloud-based servers are probably already using only a handful of on-site servers...and in many cases may be using a single server to handle all of those functions.

        This is why switching to cloud-based services requires a very in-depth and detailed analysis by the potential customer before they just jump on the bandwagon.
  • bull shyte

    They leave out all the hardware that is tracking you and serving up advertisemt. The reverse of what they claim is actually the overall result.
  • Save a few bucks ... at the expense of data leakage

    So you save a few bucks .... and expose 100% of your business data to unknown sources in unknown countries.

    Yeah .... great savings.
  • huh!

    wow,really, great savings. I also hope share something with others.
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