Google becoming all about location, location, location

Google becoming all about location, location, location

Summary:  Google is going ga-ga for location--locating you, telling folks where you are and broadcasting your whereabouts to people in your network. Traditionally, three items make a trend, but why wait?

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Google is going ga-ga for location--locating you, telling folks where you are and broadcasting your whereabouts to people in your network. 

Traditionally, three items make a trend, but why wait? Google is telegraphing that its future tools are all about location. 

The latest: Google said Wednesday that Gmail can now use your IP address to tell folks where you are on any given day. That way folks won't need an out of office message--they'll just see you're in SFO or the Philly airport or at some meeting in Boston. 

Google software engineer Marco Bonechi said in a blog post:

Sometime ago I noticed how all mail systems tell you when an email was written, but not where it was sent from. Because I love to travel, the first question in many messages I receive is "where are you?" and by the time I answer I am often somewhere else. So in my 20% time, I wrote an experimental Gmail Labs feature that detects your location and appends the city region and country names to your signature.

 

That's a neat feature and could come in handy if I disappeared and Gmail led the authorities to my last location. Other than that possibility the signature could be seen as a little off-kilter. 

Sure it's not as bad as Google Latitude, which allows you to be tracked by your location. That feature could also be handy, but it's also creepy. 

Add it up and Google is clearly big on the location thing. Google wants to know where you are and share it. Wait a week and Google will launch another location-based service. Clearly, Google is all about location, location, location these days.

Topics: Cloud, Browser, Collaboration, Google

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3 comments
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  • I use an Aircard... Yeah first post XD!!

    I travel alot, but I use an aircard. I notice that my aircard shows the same IP address no matter where I'm at. When I try to track my IP it comes up as somewhere in the middle of Indiana.

    They may need to tap the GPS information being sent in by smartphones. They already have a Google maps mobile that interfaces with your GPS in the phone.

    Next will be an auto-twitter that automatically relays your GPS coordinates to your twitter account.
    Pembo
  • Privacy - What is that?

    Apparently no one has explained the concept of Privacy to the Google folks. It seems they just can't imagine why everyone wouldn't want everyone to know where everyone is at all times. I wonder if they track their employees 24/7? I say, just say No to anything Big Brother, I mean, Google.
    jpr75_z
  • ...its only good sometimes

    Ya, I think this is taking things a little too far. Its one thing when you
    willingly allow yourself to be tracked for a purpose, like with the
    application CardioTrainer on the G1 (tracks your runs/outside
    exercise...good thing), but its completely different when your friends
    know where you are at all times or you have to worry about where you
    are sending an email from and how it will look!

    ...here's a link to a run I CHOSE to track myself on using CardioTrainer
    http://tinyurl.com/b9bkg9
    be_fit