Google Chromebooks: Aimed directly at Microsoft's PC upgrade cycle for $28 a month

Google Chromebooks: Aimed directly at Microsoft's PC upgrade cycle for $28 a month

Summary: Google has partnered with both Citrix and VMware to ensure enterprise applications work on Chromebooks. In other words, Google is putting the desktop cycle on a subscription plan---$28 a month per user.

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Google on Wednesday launched an effort where Chrome OS-powered "Chromebooks" will be available for $20 a month for students and $28 for enterprises. And Google has the partnerships with enterprise heavy hitters to at least garner an evaluation.

Indeed, Google has partnered with both Citrix and VMware to ensure enterprise applications work on Chromebooks. IT admins will get a centralized console to manage all Chromebooks and remove apps. In other words, Google is putting the desktop cycle on a subscription plan---$28 a month per user.

Did Google just solve for the thin client with its Chromebook? That outcome remains to be seen, but there could be some solid business interest. Interest doesn't necessarily translate to real sales, but enterprises are likely to at least check out Google's laptop. Google argued that 75 percent of companies could use the Chromebook today.

At a press Q&A, Google's Sergey Brin said the "complexity of managing computers is really torturing users. It's a flawed model."

Acer and Samsung will make Chromebooks and carrier partnerships abound. Prices will range from $429 to $499 for Samsung and $349 and up for Acer at retail. The Chromebooks will be available June 15.

The news comes as Google is stepping up its performance gains on the Chrome browser, including speech recognition and a rapid release cycle. Developers will also get to keep 95 percent of revenue for Chrome store revenue.

Sundar Pichai. senior vice president of Chrome, touted Chromebooks' instant on, all-day battery and connected features. Pichai said Chromebooks will be updated every few weeks to make them better over time.

Meanwhile, Google Docs mail and calendar will be available offline. All games will work offline.

Pichai and other execs said:

  • Chromebook's trackpad issues have been fixed.
  • Intel will provide a dual-core processor.
  • Cameras can be plugged in now as will USB drives.
  • Music and video player is included.
  • Integration with Google Apps will be seamless.
  • Chrome OS APIs are designed to create a third party ecosystem with services like Box.net and Dropbox.
  • 3G will be built in.

Pichai argued that enterprise apps are largely browser-based and that makes the Chromebook an option.

Other items:

  • Chrome's Web store has 2x more time spent in app and 2.5 times more transactions. Google is making its Web store available in 41 languages to its 160 million users. The move is designed to give developers more reach and monetization efforts. One line of code can enable payments. Developers will pay a flat fee of 5 percent with them keeping 95 percent of revenue.
  • For good measure, the Chrome Web Store is getting Angry Birds, which will boost interest in the marketplace.
  • Google demonstrated speech support within Chrome. Translation from English to Chinese was demonstrated. Speech recognition is increasingly Google's best feature across Android and its applications.
  • Another Chrome demonstration focused on GPU integration and WebGL with the fishtank example. The message revolved around increased performance enhancements, including 3D animation.

Topics: Banking, Emerging Tech, Enterprise Software, Google

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73 comments
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  • 11 and 12 inch displays?

    I'll pass.
    Hallowed are the Ori
    • For me, 11.5 to 12 inches is the perfect size. You can bet there will be

      larger screens coming soon for those that want it. The desktop version will allow you to install whatever size of monitor you want.
      DonnieBoy
    • RE: Google Chromebooks: Aimed directly at Microsoft's PC upgrade cycle for $28 a month

      @Hallowed are the Ori
      Come on....it has Angry Birds. The best game since Pong. It ain't no Infinity Blade but you can never tire of finger flicking birds across the screen (yawn).
      global.philosopher
  • RE: Google Chromebooks: Aimed directly at Microsoft's PC upgrade cycle for $28 a month

    Can't wait for a windows user to plug in a USB drive and complain they can't open at word file and edit and save back to .docx LOL

    This thing is DOA, sorry but I would purchase an iPad before spending 400 on this..
    Hasam1991
    • Well, Word is on the way out, but, they would be smart to create a Native

      Client version of LibreOffice. You can also upload your document to GoogleDocs for sharing online. Works great!!
      DonnieBoy
      • Word is on the way out? LOL

        @DonnieBoy

        Do you make this stuff up to appease yourself? Sales of MSOffice say you're wrong.
        John Zern
      • RE: Google Chromebooks: Aimed directly at Microsoft's PC upgrade cycle for $28 a month

        @DonnieBoy I must have not gotten the memo. I know that Office is a multi billion dollar a year business unit for Microsoft. I also know that Libre Office only has a marginal adoption rate and Google Apps customers are lining up for Office365. Which one is on its way out again?
        Your Non Advocate
      • Hey guys, if you want to spend your days formatting for 8.5x11 and printing

        away, go ahead. Most have moved on to the 21st century though.
        DonnieBoy
      • RE: Google Chromebooks: Aimed directly at Microsoft's PC upgrade cycle for $28 a month

        @DonnieBoy These kind of comments make me wonder... what planet do you live on and what industry do you actually work in?

        You obviously have zero experience in enterprise computing.
        jessiethe3rd
      • RE: Google Chromebooks: Aimed directly at Microsoft's PC upgrade cycle for $28 a month

        @DonnieBoy I guess that the only one's who didn't get the memo were authors, publishers, literary agents, IT professionals and the list goes on. The first three only accept submissions formatted for Microsoft Word. Of all of the nonsense that I haave read on these message boards, this has to be the dumbest thing I've ever read.
        fhinton
    • ms office live!

      @Hasam1991 No problem. Just use microsoft office live in your chrome browser;-) It is guaranteed to work, since its from microsoft, right?
      kikl
    • RE: Google Chromebooks: Aimed directly at Microsoft's PC upgrade cycle for $28 a month

      @Hasam1991

      Two words....Angry Birds.
      global.philosopher
    • RE: Google Chromebooks: Aimed directly at Microsoft's PC upgrade cycle for $28 a month

      @Hasam1991 <br>There is a huge segment of non technical users (which is the majority of the population) who use a computer mainly for email, internet browsing, facebook and other online activities. They need a simple solution without the hassles of running Windows. For them this is a perfect solution...
      prof123
      • RE: Google Chromebooks: Aimed directly at Microsoft's PC upgrade cycle for $28 a month

        @prof123

        The operative word is "mainly" but when the time comes that they want to do more with their Chromebook they will come back to their trusty ol' computer where they can have their files, music, movies, and full powered applications and games. The funny part is they can do the email, internet browsing, and online activities on the same computer.

        So it seems to me that the Chromebook will be just another lightweight computer accessory used mainly for an entertainment device.
        bobiroc
      • RE: Google Chromebooks: Aimed directly at Microsoft's PC upgrade cycle for $28 a month

        @prof123 Since when was Windows a hassle? If someone can't figure out how to use windows then they are a tard, and if they can't stop getting viruses then they are bigger one.
        Ryan_Fischer
  • RE: Google Chromebooks: Aimed directly at Microsoft's PC upgrade cycle for $28 a month

    $20 a month? Why would anyone rent a laptop? I can't picture why people would add an extra expense to use something that wouldn't technically be theirs.
    The one and only, Cylon Centurion
    • Buy one if you like, the option is yours. Many companies would rather

      outsource it though. Even if you buy your own, it will be a LOT cheaper than paying Windows stooges to keep Windows held together with duct tape and bailing wire, running on a wing and a prayer!!
      DonnieBoy
      • RE: Google Chromebooks: Aimed directly at Microsoft's PC upgrade cycle for $28 a month

        @DonnieBoy

        And yak, yak, yak, yak. Do you ever look at what you write? You're like a 12 year old who won't shut up. What you write is complete nonsense. I know of <U>no</U> Windows machine that runs like you describe. None. Out of all the laptops I have seen at school, none run like that. I know of <U>no</U> MacBooks that run like that either.

        Tell me, Donnie, aside from trollolololololing, why are you here? You are not in IT, nor are you going into IT, and it seems, you barely understand the world around you.
        The one and only, Cylon Centurion
      • Cylon Centurion 0005: There are just way too many attack vectors on a

        Windows box for enterprises and government. Good time to ditch as many XP boxes as possible.
        DonnieBoy
      • No, there isn't

        @DonnieBoy <br><br>If you have your network setup and properly maintained. This is why there are various hardware firewalls put in place, strict firewall policies, strict computer use policies, and centralized management of corporate systems.<br><br>and again, Windows XP is not representative of today's Windows security. There are new technologies in place to further lock down infrastructure on Windows 7, alongside Server 2008 R2 that Server 2003 and XP cannot give you.
        The one and only, Cylon Centurion