Google accounted for 66.05 percent of all U.S. searches in July, according to the latest survey from research firm Experian Hitwise.
That’s more than double of what Bing produced at 28.05 percent. However, Bing shouldn’t be slighted as Bing-powered searches (which are distinguished in this report from Bing.com) it saw an increase of one percent from June as Google decreased by two percent in the search engine share.
Here were some of the other search highlights in the four-week period ending on July 30, 2011:
- One-word searches comprised the majority of searches, amounting to 25.32 percent of all queries
- Longer search queries (averaging five to eight words or more) increased by three percent between June and July
- Shorter search queries (averaging one to four words) decreased one percent in the same time span
- The remaining 73 U.S. search engines included in the Hitwise Search Engine Analysis report accounted for 5.90 percent
Another big winner, if there is one besides Google, would surprisingly be Yahoo - at least when it comes to one major part of the search survey.
Not only did the beleaguered search engine see a four percent increase in its allotment of the U.S. search engine market share, but Yahoo! Search (along with Bing) achieved the highest success rates in July 2011.
Yahoo! Search saw 81.36 percent of searches executed resulted in a visit to a website, while Bing saw 80.04 percent. Google came in third with a success rate of 68 percent, which is still an increase of one percent from the previous month. But maybe Google will get some help from some of the new search products it launched in June, including Images and Voice Search.
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