Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Google I/O: Show kicks off with push for HTML5, browser computing

By | May 19, 2010, 9:49am PDT

Summary: Google kicks off its I/O developer’s conference by highlighting the power of HTML5 and how it unleashes browser-based computing, the core of Google’s cloud efforts.

At the opening keynote of the Google I/O developer’s conference in San Francisco, the company got right down to business by talking directly to some 5,000 people - mostly developers - about the importance of - and rise of - HTML5.

With HTML5, computing is moving closer to Google’s vision of what computing should be - a browser-based experience that not reduces the need for plug-ins and eliminates the need to download and install specific programs.

Think for a moment about the programs that we install on our computers to make the experience a good one - programs like Microsoft Office, Skype, iTunes and Photoshop. Then, compare those experiences to those of Facebook, Twitter, Google Maps and so on. Surely, you can’t access your iTunes library or photoshop an image from a friend’s computer unless those programs are installed on that PC. Of course, you can log in to Facebook or check your Yahoo Mail from any machine with a browser.

Also see: Andrew Mager’s live blog coverage of Google I/O 2010

To illustrate the point, the company welcomed companies like Clicker, which has been called the TV Guide of Internet video. The company introduced Clicker.tv, a user interface that allows users to not only search for content on the Internet but also tag it for future viewing and watch it directly within its own interface. Maybe that video streams in from YouTube or Hulu - but, with Clicker, the user doesn’t need to go searching for the content on sites across the Web and doesn’t need to worry about installing special software to the machine.

Take note of the helpful hints that Clicker highlights put in front of the viewer upon launch of Clicker.tv. During the keynote, presenters talked about the what they’re doing to support graphics, video and other rich media that work dynamically from within the browser.

More Coverage from Google I/O:

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Sam has been a technology and business blogger for more than 18 years.

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Sam Diaz

Sam Diaz has nothing to disclose.

Biography

Sam Diaz

Sam has been a technology and business blogger, reporter and editor at ZDNet, the Washington Post, San Jose Mercury News and Fresno Bee for more than 18 years. He's a member of the National Association of Hispanic Journalists and a graduate of California State University, Fresno.

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RE: Google I/O: Show kicks off with push for HTML5, browser computing
jackson1984-24316069205748857739440257893812 11th Oct
I assumed it had mulberry bags been likely to be some uninteresting older guide, having said that it effectively compensated for my time.
Interesting. This is what Google was founded to do, and what the Apple/Google/HP/Sun/etc alliance is all about. Netscape was killed for trying this, when they agreed to team with Java to create a application interface that would allow programs to run as fast on windows as Microsoft's own proprietary interface (which is a secret).

The end game is starting! We live in interesting times!
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Browser computing
Cylon Centurion 19th May 2010
WHY?

Why do I need to live in a browser!?
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Great demos!
linuser 19th May 2010
The HTML5-based demos were GREAT!

It was also good to see Adobe demonstrating HTML5 support, in their web authoring tools.

Adobe has a lot to gain, with good HTML5 support in CS5:

1. Potentially, boatloads of CS5 sales & upgrades.

2. Image improvement (it shows that they are willing to support both HTML5 & Flash & let their customers decide what they want to use).

Google is clearly moving quickly, with HTML5, but are demonstrating flexibility (& pragmatism), by including Flash in the equation with Android, Chrome & the Chrome App Store.
if indeed they didn't pay of the OSI to make HTML5 what it is.

Since this article didn't really specify what exactly in the HTML5 spec it is that makes the Googlords such insightful adepts it has to be concluded that it (the article) is just one corporate cult fawning over another.

All of this is hack anyway. Using Photoshop on a web sight? Gimp has been installable on servers and accessible with script fu; a scripting language based on Perl since forever.

Oh but I forget. It's all about getting people to flock to services so you can wring money out of them.
@valvestate@... Totally Agreed!! What a pitiful piece of lemming driven PR wrapped up as analysis.. Should of been introduced with the call of.. "Bring out the Gimp!"
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Darn it! You must have missed the memo...
valvestate@... 19th May 2010
@PhilthyBastage you were supposed to feign an attempt to antagonize me by saying that Photoshop has a scripting language too.

To which I would retort:
1.) Yeah but you can't legally install it on a sever as this violates the EULA.
2.) That scripting language is exclusive to itself and not widely known like Perl.
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clicker.tv
ks2problema 19th May 2010
Wow. Is clicker.tv lame or *what*? From the goofy, Tonka-toy-on-the-darkside look to the discombobulated UI, this is an invention I can't imagine anyone wanted invented. This will NOT be knocking video.google back, I shouldn't think. Lame.
And developing HTML/js apps sucks and CS5 doesnt change that...
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Big structural and legal problems remain
terry flores Updated - 19th May 2010
As much as I like the concept of cloud-based browser-access applications, there are still two big problems to be solved in the US. Our broadband network SUCKS, being a patchwork of oligopoly providers whose only interest is avoiding investments and maximizing billings. And the corporations who run the clouds are utterly without scruples when it comes to abusing privacy and forcing unconscionable EULAs down our throats.

Until the US can break the stranglehold of our archaic broadband system AND put some teeth into consumer protections, much of this will continue to be hobbyist-level technology, not serious enough for full commitment.
Good to see everyone is so positive about this.

HTML 5 is one piece in the cloud / web-centric jigsaw that we are definitely moving towards. Google seems to have done a good job in pushing things along a bit, open-sourcing VP8 to WebM is a key fundamental to stop companies bickering so I'm happy to see that. There are obviously other pieces to the jigsaw but once one or two are in place there is certainly more impetus for others to follow.
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We have come a full circle
Techtoo 1st Jun 2010
We are (gradually) back to thick client computing as we ask the client-side (e.g. the browser) to do more.
Well done! Thank you very much for professional templates and community edition
seslisohbet seslichat
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RE: Google I/O: Show kicks off with push for HTML5, browser computing
jackson1984-24316069205748857739440257893812 11th Oct
I assumed it had mulberry bags been likely to be some uninteresting older guide, having said that it effectively compensated for my time.

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