Google just rattled RIM's mobile device management plans
Summary: It's possible that Google's existing Apps for Business customers will use the search giant to manage devices. A crowded field just cringed.
Google may have just dropped a mobile device management bomb on plans by Research in Motion---as well as about 25 other vendors---with an effort to manage multiple diverse devices in the enterprise.
At a powwow at Google's headquarters, Dave Girouard, chief of Google's enterprise efforts, said the company will layer in mobile device management into Google Apps. Google Apps will support Android, iOS, Windows and other devices via a dashboard.
With the move, it's possible that Google's existing customers use the search giant to manage devices. And if the features hold up these customers may dump others including SAP's Sybase, Good Technology and Research in Motion, which announced plans to manage all devices as part of its BlackBerry Enterprise Server.
Now the key question here is how Google's mobile device management plan works relative to rivals. It's possible that Google is offering mobile device management in Google Apps just to portray Android devices as safe for the enterprise. But just based on the pricing (free) Google could raise a few big worries for vendors in the mobile management market. Microsoft supports remote wiping with ActiveSync.
The Gartner quadrant on the sector looks like this:
And that view is dated. IBM announced plans for mobile device management on Monday. RIM said at BlackBerry World it will support both Android and iOS and put mobile device management vendors on notice. Now RIM is on notice.
The big theme for Google executives was consumerization and allowing employees to bring their own devices. Given that Google Apps users may be closer to the consumerization trend it only makes sense to include mobile device management in Google Apps.
No matter how you add the Google move up the outlook for RIM, which desperately has to defend its enterprise server base, looks a bit cloudy---especially Google Apps customers that use the BlackBerry Enterprise Server.
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Talkback
RE: Google just rattled RIM's mobile device management plans
RE: Google just rattled RIM's mobile device management plans
Does Larry even understand enterprise mobile management?
* for companies that use Google Apps. So basically hardly anyone in the Fortune 500 or goverment.
We tested Google Apps for a couple months and it's woefully compared to having Exchange / BES / SharePoint etc. It's a solid alternative for budget minded companies but lacks a ton of enterprise needs.
Considering the dismal MDM support Google provides now I hardly think they will be a major player anytime soon. RIM and Good Technology have secure proven platforms and many companies prefer solutions like this inside their firewall.
RE: Google just rattled RIM's mobile device management plans
RE: Google just rattled RIM's mobile device management plans
The problem is ActiveSync is not an MDM. Its a glorified email connector with a handful of policies of which only legacy Windows mobile supports.
RIM provides a totally free BES as well a cloud based version.
RIM has the lone platform that fully intergrates with a corporate environment. Granted there are some companies willing to use cloud solutions but there will always be those that want full ownership.
Interested to see how BES 6 looks next year as well RIM's cross platform management.
RE: Google just rattled RIM's mobile device management plans
RE: Google just rattled RIM's mobile device management plans
RE: Google just rattled RIM's mobile device management plans
Not attacking the market again? Really? With phones coming with the new BBX and phones described as follows in this article: http://www.knowyourmobile.in/news/1133140/blackberry_london_might_be_the_first_blackberry_bbx_phone.html
I think RIM will make a huge comeback.
RE: Google just rattled RIM's mobile device management plans
Q4 has seen lots of announcements from huge players, but right now how many devices are they actually managing? Is it just hype? What role will the mobile providers play in this? Seems like Google could offer some self service application management but contacting mobile providers to swap ESN's, remove devices when employees leave, optimize rate plans, take calls at 2am and overnight an exec with a new phone?? Isn't that part of a MDM too?
RE: Google just rattled RIM's mobile device management plans
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